The Art of Smart - Avery Dennison - Fasson

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Avery Dennison RFID Division – helping you prepare for the future The massive interest in RFID throughout the retail supply chain is set to grow in the coming years. In order to be ready to support you with innovative ways to capitalise on this market, Avery Dennison has created the new RFID division: Avery Dennison IntelligentTM Label Technology. Florian Jungmeier, Director Marketing & Sales of the RFID division in Europe explains, “The new division offers a focused set of resources dedicated to perfecting RFID technology for inclusion in high speed, high quality, high volume roll-to-roll manufacture.” Radio Frequency Identification (RFID) is an intelligent labelling solution that uses tags containing a miniature computer chip to store and broadcast product information. The tag incorporates a small antenna, and in passive RFID tags (without an independent power supply), it produces a low power signal (UHF between 868MHz and 915MHz) when passing through an RFID reader. With RFID readers placed throughout the supply chain, products can be traced more efficiently than previously possible – and in real time. 12 idea magazine issue 1 /05 Pressure-sensitive materials are an ideal carrier medium for RFID chips. The new division will supply inlays and/or ready-to-use RFID labels . Benchmarking tests by industry RFID expert Odin technologies Laboratory (www.odintechnologies.com) have shown Avery Dennison RFID tags outperformed competitors. The tags are designed for common RFID applications, including large labels for retail pallets and cartons, and narrower labels for tray labelling. As Florian explains, Avery Dennison tags offer unique antenna designs meaning the tags are not sensitive to metal package contents – ensuring the information can be read accurately and reliably. What’s more, they can be read from any angle, so there’s no need to reposition the tags on pallets or cartons. You can already offer RFID to your customers Avery Dennison offers RFID technology only through the Fasson distribution channels. Florian Jungmeier: “Our business is to support Fasson partners, not compete with them, so it would be counterproductive to Florian Jungmeier offer RFID directly to end-users.” If your customers are already developing an RFID strategy, you can work with them without immediately investing in the necessary RFID tag insertion equipment. Florian continues: “the RFID division has the capacity to produce runs of labels for Fasson partners to offer to their customers, until they begin to introduce their own RFID label production. Local Fasson representatives will put you in touch with the RFID division to learn more.” Contact your local Fasson sales representative for more information, or florian.jungmeier@eu.averydennison.com
Fasson Product News Durable labels – a lasting source of profit for your business Durable consumer products – such as electronics, white goods and automotive parts – need durable labelling solutions: identification or warning labels that last as long as the products themselves. Ulrike Stiffel, Business Development Manager, explains how you can benefit from Fasson Durables – the ‘labels that last’. “The main advantage of the Durables range of products, apart from the very short lead times, is that it’s all available from the same place – the one-stop-shop that means there’s no need to source different suppliers to meet your needs. We also have processes in place that make it simple to alter the construction of the material – so if you need a different backing paper, for instance, that can quickly be arranged. We have a team of specialists who can advise on the most suitable product too, whether it’s PET or a more cost-effective material, with a full range of solvent and emulsions available.” Eastern Europe – a growing market for Durables There is a growing need for durable labels, with huge interest from Eastern Europe, where manufacturers are shifting to benefit from the economic situation, motivated workforce and reliable supply chain logistics. Car manufacturers alone invested 16 billion Euros in the region in 2004, with a projected growth in the electronics industry forecast at 35% year on year. Products in these sectors all need durable labels, and the Fasson Durables range gives you the flexibility, fast lead times and high quality necessary to turn opportunity into profit. What’s more, all our durable products are UL-approved, which brings additional value to your offer. Two new products expand the range Fasson PVC Outdoor Matt White: polymeric plasticised facefilm, printable by thermal transfer. High-performance solvent acrylate adhesive Fasson AL170, pre-approved to UL969 for electronic and electrical goods. Fasson PET Void Check Matt Chrome: tamperevident ’void’ construction. UL pre-approved. Excellent thermal transfer print results. Fasson S8015, permanent acrylic adhesive. Contact your local Fasson sales representative for Fasson Durables samples. 13
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