The Art of Smart - Avery Dennison - Fasson

No-Stick autocollar delights
cooking-oil customer
The story began last year in The Netherlands,
with Dutch converter NSD. Vincent Scheirman,
Customer Product Engineer, takes up the
story. “The end-user Diamant produces oil
for deep frying, and planned a special
money-back offer on one of its products
– customers send back a voucher from the
bottle and get a 2-euro discount. This meant
we couldn’t use self-adhesive labels, so we
developed a special No-Stick booklet, which
NSD applied as an autocollar.”
William Stauthamer, Calculator at NSD, was
impressed with the results: “When we called
Vincent, we told him the materials requirement,
and very quickly we took delivery of
what we needed. We printed the label first,
then the special offer leaflet, which we
applied to the base label. Finally we die-cut
the construction and dispensed it via autocollar.
Diamant was very very pleased, and I
know if they need a different type of label
next year, we will be able to deliver without
a problem.”
Vincent explains the technical specifications:
“the component is based on a No-
Stick fugitive adhesive and Fasson MC90,
with controlled release from the carrier
allowing automatic dispensing. The booklet
is then dispensed around the neck of the
bottle, with the No-Stick adhesive providing
vehicle enabling non pressure sensitive
products to be converted via reel fed print
and diecutting, on conventional roll label
presses.”
Fasson Mix & Match – combining
products for proven success
The other component of Fasson Specialty is
Fasson Mix and Match, offering any combination
of more than 200 faces, 50 adhesives
and 20 liners – more than 50,000 in total.
Dermot Somers from Multiprint in Ireland
explains why his company uses Fasson Mix
and Match. “The service allows us to offer
our customers true flexibility. For instance
recently we used a filmic liner on a standard
product to offer our customers increased
application speed, helping them improve
productivity. Fasson Mix and Match is also
ideal for small minimum orders and short
lead times on more specialised products.”
Contact your local Fasson sales
representative for more details, or visit our
website for more details:
www.europe.fasson.com > products >
products samples
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