The Art of Smart - Avery Dennison - Fasson
The Art of Smart - Avery Dennison - Fasson
The Art of Smart - Avery Dennison - Fasson
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<strong>The</strong> <strong>Art</strong> <strong>of</strong> <strong>Smart</strong><br />
<strong>The</strong> growing demand for smart labelling
<strong>Smart</strong> labels – an ideal opportunity to pr<strong>of</strong>it from partnership<br />
Col<strong>of</strong>on<br />
international co-ordinator<br />
Johan <strong>The</strong>len<br />
international editors<br />
Joao Adao, Marion Beekhuizen<br />
Sandra Bindi, Rene Kubu and<br />
Carol Malian<br />
2 idea magazine issue 1 /05<br />
Anticipating market needs is a complex yet essential component <strong>of</strong> the labelling and<br />
packaging industry. Complex, because predicting consumer demands for next year and<br />
beyond can involve a lot <strong>of</strong> unknown quantities. But it is essential that we make every<br />
effort to be ready to meet the changing needs <strong>of</strong> the modern consumer, who expects to<br />
be impressed with each and every product we provide. Because it is no longer enough<br />
that packaging and decoration technologies perform their primary function – to provide<br />
information. New labels will have to <strong>of</strong>fer increased functionality to satisfy growing<br />
consumer demand for innovation and convenience.<br />
In this issue <strong>of</strong> IdeaMagazine we look at how market demands are changing, how technology<br />
is changing to meet those demands, and how a partnership in innovation can<br />
help you to embrace these changes. Intelligent Label Technology is moving out <strong>of</strong> the<br />
R&D lab and into the warehouse, with RFID technology and nanocoating technology<br />
scheduled to break into the market within the coming years.<br />
With all this change around us, how do we prepare for the opportunities these technologies<br />
represent? <strong>The</strong> answer is to share our collective knowledge and experience<br />
more effectively.<br />
<strong>Fasson</strong> products are built on the concept <strong>of</strong> Ideas that Work for You, the discovery,<br />
development and distribution <strong>of</strong> exciting new opportunities in labelling and packaging<br />
that grow your business. We are committed to working with you, sharing knowledge<br />
and experience so that you can be the innovators for your own customers. Our dedicated<br />
Research Centres help us gather new information on technological developments that<br />
may have industry potential. And as your partner in innovation, we will continue to<br />
pass this information on to you so you can turn opportunities like smart labels into<br />
pr<strong>of</strong>itable business reality.<br />
IdeaMagazine is produced to provide you with useful ideas and information to help you<br />
and your business. We welcome any feedback that you think might help us achieve this<br />
goal.<br />
Don Stoebe<br />
Vice president. General manager, <strong>Avery</strong> <strong>Dennison</strong> Roll Materials Europe<br />
copywriter<br />
Gerry Black<br />
design<br />
Studio © Jesse<br />
project co-ordination<br />
Eggink Van Manen<br />
communication consultancy<br />
print<br />
Koninklijke drukkerij<br />
Broese & Peereboom B.V.<br />
a publication <strong>of</strong><br />
<strong>Avery</strong> <strong>Dennison</strong> Roll Materials Europe<br />
P.O. Box 28<br />
2300 AA Leiden<br />
<strong>The</strong> Netherlands<br />
T +31 (0)71 579 4121<br />
F + 31 (0)71 579 4179
Contents<br />
4 <strong>The</strong> <strong>Art</strong> <strong>of</strong> <strong>Smart</strong> –<br />
<strong>The</strong> growing demand for smart labelling<br />
7 Improved distribution<br />
helps you to market<br />
faster<br />
New DCs announced – with more to come<br />
10 Welcome to the<br />
Innovation Engine<br />
Find out how to make the most <strong>of</strong><br />
<strong>Fasson</strong> Specialty<br />
6 METRO Group takes the lead in logistics<br />
Major roll-out <strong>of</strong> RFID after succesful trials<br />
8 Regional News – Find out what’s been happening in your region<br />
12 New RFID division – preparing for the future<br />
A close-up look at the barcode’s biggest rival<br />
13 Labels that last – <strong>Fasson</strong> Durables<br />
Expanded range means more opportunities<br />
14 Direct <strong>The</strong>rmal papers ® – expand your customer base<br />
Much larger scope <strong>of</strong> applications for the end-user<br />
15 <strong>Fasson</strong> Rapid-Roll range expanded<br />
More opportunities from the one-stop shop<br />
15 <strong>Fasson</strong> Product News<br />
Monthly Mailing – Essential product news<br />
<strong>Fasson</strong> and all other <strong>Fasson</strong> brands are trademarks <strong>of</strong> <strong>Avery</strong> <strong>Dennison</strong> Corporation<br />
3
<strong>The</strong> <strong>Art</strong> <strong>of</strong> <strong>Smart</strong><br />
4 idea magazine issue 1 /05<br />
As Noel Mitchell, Director <strong>of</strong> Business Development,<br />
explains, many businesses are already responding to these<br />
challenges, with innovation appearing at every step in the<br />
supply chain. “Press manufacturers have responded with<br />
faster presses, enabling much faster changeover times and<br />
easier to use equipment. Applicator manufacturers are<br />
responding with applicators which can operate at speeds<br />
easily compatible with wet-glue beverage filling lines. While<br />
laminate manufacturers are providing dramatically increased<br />
service packages, as well as driving the development <strong>of</strong> new<br />
innovations to serve the market.”<br />
CONSUMER CHOICE IS NO LONGER<br />
DETERMINED SIMPLY BY PRICE: SHOPPERS<br />
ARE INCREASINGLY LOOKING FOR PRODUCTS<br />
THAT OFFER THEM MORE – CONVENIENCE,<br />
VALUE FOR MONEY AND FUNCTIONALITY. AND<br />
WITH THE CONSISTENT HIGH QUALITY OF<br />
TODAY’S PRODUCTS, MANUFACTURING AND<br />
LABELLING OPERATIONS ARE UNDER<br />
INCREASED PRESSURE TO DEVELOP NEW AND<br />
MORE DISTINCTIVE PRODUCTS. WHICH IS<br />
WHY INDUSTRIAL COMPANIES ARE STRIVING<br />
TO CREATE THE MOST ECONOMICAL<br />
PRODUCTS POSSIBLE, WHILE ADDING TRUE<br />
DIFFERENTIATED CONSUMER BENEFITS OR<br />
FUNCTIONS AND REMOVING COSTS FROM THE<br />
TOTAL SUPPLY CHAIN.<br />
<strong>The</strong> evolution <strong>of</strong> <strong>Avery</strong> <strong>Dennison</strong> Intelligent tm<br />
Label Technology<br />
As a key decoration technology, the modern label could<br />
hardly be further away from its origins as a black and white<br />
product identifier. <strong>The</strong>re have been many milestones along<br />
the way, including barcodes and LaserCopy Jet and reclosure<br />
labelling. Functional labelling technologies currently available<br />
also include the whole spectrum <strong>of</strong> security inks and<br />
printing technologies, micro-taggents, security threads and<br />
other devices designed to protect retailers and consumers<br />
alike. And while there might be debate over which are the<br />
most important developments <strong>of</strong> the past, there is general<br />
agreement on the importance <strong>of</strong> the milestone that marks<br />
the future: the smart label. Noel Mitchell highlights some <strong>of</strong><br />
the developments in Intelligent Label Technology.
the growing demand for smart labelling<br />
“An excellent example is the Food Freshness Indicator ( FFI )<br />
which can indicate if bacteria are present in certain foods,<br />
which has real implications for ensuring compliance to fresh<br />
food standards, equipping the consumer with a real tool to<br />
guarantee the freshness <strong>of</strong> their purchases. For true<br />
innovation though, you need only look at the latest<br />
development to move from R&D to reality. A label that actually<br />
extends product freshness, as described by Noel. “It is<br />
already available in the clamshell packaging <strong>of</strong> raspberries.<br />
<strong>The</strong> label is on the inside <strong>of</strong> the pack, and emits tiny<br />
amounts <strong>of</strong> an antibacterial agent, such as chlorine dioxide,<br />
into the atmosphere <strong>of</strong> the pack. It significantly reduces the<br />
growth <strong>of</strong> mould, extending the shelf-life <strong>of</strong> raspberries in<br />
the retail store from 5 up to 10 days.”<br />
Other current developments include nanotechnology. This<br />
new technology is set to have significant impact on the<br />
industry. Noel describes one example. “Current research is<br />
focusing on a technology that dramatically increases the<br />
oxygen barrier in an incredibly thin construction. It performs<br />
as well as aluminium film, but since it is transparent, it will<br />
enable entirely new possibilities in packaging design –<br />
allowing consumers to see the product inside the packaging<br />
for the first time. Today however it is RFID that is emerging<br />
as one <strong>of</strong> the key growth drivers <strong>of</strong> the smart labelling<br />
market, and <strong>Avery</strong> <strong>Dennison</strong> has created a new RFID Division<br />
to support you in bringing this technology to your<br />
customers. You can read more on this news on page 12, and<br />
on page 6 you can find out how the Metro Group is already<br />
using the technology to improve its logistics processes.<br />
Looking to the future <strong>of</strong> labelling<br />
Sjaak Elmendorp is Vice President <strong>of</strong> Product Technology<br />
and Innovation, and his vision <strong>of</strong> the future for the industry<br />
is a bright and creative one. “<strong>The</strong> need for functional labels<br />
has been around for many years. It has only been relatively<br />
recently that the technology has caught up with the need,<br />
becoming viable to cost-effectively produce in large volumes.<br />
Now that the technology is available, we are working closely<br />
with the commercial sector to identify applications to benefit<br />
end-user markets. Expect to see dramatic and positive<br />
changes to our industry in the coming years.”<br />
For more information contact the Director <strong>of</strong> Business<br />
Development: noel.mitchell@eu.averydennison.com<br />
5
METRO Group Future Store Initiative<br />
adopts RFID technology<br />
Customer satisfaction has always been at the forefront <strong>of</strong><br />
every supplier’s daily work. But today’s customer demands<br />
more quality and value for money in every area <strong>of</strong> their life<br />
(see ‘<strong>The</strong> <strong>Art</strong> <strong>of</strong> <strong>Smart</strong>’, page 4.) This puts enormous pressure<br />
on today’s suppliers, squeezing every link in the supply<br />
chain to produce as much value and competitive advantage<br />
as possible. Once again, technological innovations are<br />
about to play a key role in streamlining the supply chain.<br />
After successful trials, Germany’s METRO Group has<br />
adopted RFID, a technology that puts them at the forefront<br />
<strong>of</strong> competitive trading.<br />
Sophisticated logistics, impressive results<br />
<strong>The</strong> METRO Group is one <strong>of</strong> the world’s largest trading<br />
groups, formed in 1996 and operating across 28 countries.<br />
With a strong focus on high quality merchandise, it relies on<br />
sophisticated logistics solutions to ensure reliable delivery<br />
across its network. Central to its forward-thinking approach<br />
is the Future Store Initiative, a proving ground for leadingedge<br />
logistics innovations. <strong>The</strong> Initiative combines the<br />
industry expertise <strong>of</strong> a number <strong>of</strong> major global suppliers,<br />
from Micros<strong>of</strong>t, IBM and Intel to DHL, Gillette and Coca-Cola.<br />
After contact with suppliers <strong>of</strong> RFID labels, the company<br />
partnered with <strong>Avery</strong> <strong>Dennison</strong>, which outperformed competitors<br />
in a recent RFID study by industry benchmarkers<br />
Odin Technologies. Based in Rheinberg, near Duisburg,<br />
Germany, the Future Store Initiative has been trialling RFID<br />
tracking since April 2003, with impressive results.<br />
Dr. Gerd Wolfram, head <strong>of</strong> the Future Store Initiative takes<br />
up the story: “From November 2004 we have integrated<br />
RFID technology throughout our process chain, in the most<br />
wide-reaching project in our history. In the first stage,<br />
around 100 <strong>of</strong> our suppliers will begin to tag all pallets and<br />
transport packages for goods bound for 10 <strong>of</strong> our central<br />
warehouses. From here the goods will be distributed to<br />
almost 200 RFID-equipped retailers throughout Germany.<br />
It marks the beginning <strong>of</strong> a new era in accurate, reliable<br />
supply – the hallmarks <strong>of</strong> the METRO Group.”<br />
Check online for more information on the METRO Group:<br />
www.metrogroup.de<br />
For more information on RFID contact the head <strong>of</strong> the European<br />
RFID Division: florian.jungmeier@eu.averydennison.com<br />
6 idea magazine issue 1 /05
Improved distribution network helps<br />
you to market faster<br />
In a move likely to cause dismay to the converter community,<br />
some suppliers are announcing cutbacks and closures in<br />
their distribution network, driven by the need to reduce<br />
costs and improve pr<strong>of</strong>itability. For <strong>Fasson</strong> customers however,<br />
there is good news, with a number <strong>of</strong> recent initiatives<br />
designed to help you bring your goods to market faster.<br />
Late last year the company opened a new distribution centre<br />
in Paris, as part <strong>of</strong> what Jeroen Diderich, Supply Chain Director<br />
for <strong>Fasson</strong> products, calls ‘the drive towards localisation.’<br />
<strong>The</strong>re are now 16 <strong>Fasson</strong> DCs in total across Europe, supplied<br />
by 6 materials plants. According to Jeroen “this means<br />
better service for more customers, reducing lead times<br />
across the network, so converters can <strong>of</strong>fer shorter lead<br />
times to their own customers.” Another advantage <strong>of</strong> having<br />
a local DC is reduced warehousing, as Jeroen explains. “Take<br />
customers in France as an example. Now they are close to a<br />
DC, there’s no need to place huge single orders and store<br />
the stock on-site. <strong>The</strong>y can order materials as and when they<br />
need it, reducing their warehousing costs and freeing up<br />
space.” <strong>The</strong>re’s more good news for customers throughout<br />
Europe, with the introduction <strong>of</strong> new 2m slitters to the Prague<br />
and Vienna DCs, and as Jeroen says, there are ambitious<br />
plans for 2005. “We are hoping to extend our DC network in<br />
Europe this year – and as soon as more news becomes<br />
available we will continue to inform customers directly.”<br />
More programmes on <strong>Fasson</strong> Exact tm give you more<br />
ways to reduce costs<br />
In 2004 more than 100 programmes were introduced to the<br />
<strong>Fasson</strong> Exact portfolio, with plans to add as many as possible<br />
each month in 2005 to meet demand. Jeroen Diderich<br />
explains why: “<strong>Fasson</strong> Exact is another way <strong>of</strong> serving<br />
customers better: by ordering a fixed length <strong>of</strong> any <strong>Fasson</strong><br />
Exact product, converters can choose any width they need.<br />
Reduced warehousing, minimised waste, and all delivered<br />
from their local DC.” <strong>The</strong> company’s improved distribution<br />
network is bringing it closer to the target <strong>of</strong> 99% delivery<br />
reliability. And with more programmes added regularly,<br />
converters will have an even wider range to benefit from.<br />
Says Jeroen: “<strong>The</strong> Supply Chain team monitors product<br />
demand carefully, and as soon as certain conditions are met,<br />
we add the product to <strong>Fasson</strong> Exact. We know from our<br />
annual Customer Satisfaction Survey that it’s a popular<br />
service – customers appreciate it so it makes sense to give<br />
them more <strong>of</strong> what they enjoy.”<br />
Jeroen Diderich<br />
Contact your local <strong>Fasson</strong> sales representative for more information<br />
on the latest additions to the <strong>Fasson</strong> Exact portfolio.<br />
Alternatively, go online for the latest list.<br />
www.europe.fasson.com > transactions > <strong>Fasson</strong> Exact list<br />
7
News from the North<br />
24-hour service Danish customers as <strong>Fasson</strong> Exact extended in Copenhagen<br />
Last year in Denmark a total <strong>of</strong> 7 new<br />
programmes were added to <strong>Fasson</strong> Exact,<br />
operating out <strong>of</strong> the DC in Hedehusene near<br />
Copenhagen. As Bo Krabbe, Area Manager<br />
Nordic Countries, explains, it’s all about<br />
<strong>of</strong>fering added value. “<strong>The</strong> additional<br />
programmes were introduced because <strong>of</strong><br />
increased demand for speedy service on<br />
core products. We are committed to <strong>of</strong>fering<br />
optimum flexibility to our customers, and<br />
will continue to develop the <strong>Fasson</strong> Exact<br />
service in the region.”<br />
8 idea magazine issue 1 /05<br />
<strong>The</strong> most recent introductions are <strong>Fasson</strong><br />
<strong>The</strong>rmal Top S8 with <strong>Fasson</strong> WR3000, water<br />
removable adhesive, and <strong>Fasson</strong> PE 150<br />
White, with <strong>Fasson</strong> S692N adhesive.<br />
Another boost for customers is the 24-hour<br />
operation <strong>of</strong> the slitters in the DC, which has<br />
provided next-day delivery for customers<br />
within a 250km radius since 2003.<br />
Improved lead times from Milton Keynes DC<br />
<strong>The</strong> Distribution Centre in Milton Keynes has<br />
recently undergone a change <strong>of</strong> focus, with<br />
the completion <strong>of</strong> a project designed to<br />
improve service in the region. Richard<br />
Buckles, Sales Representative, explains:<br />
“As part <strong>of</strong> last year’s Customer Satisfaction<br />
Survey we learned that one <strong>of</strong> the main<br />
needs from our customers was an expansion<br />
<strong>of</strong> the <strong>Fasson</strong> Exact and other service<br />
programmes. In the months between June<br />
and October 2004 we worked closely with<br />
customers in order to find out just what<br />
products they needed to meet the demands<br />
<strong>of</strong> their end-users. A large number <strong>of</strong><br />
This delivery target applies to all products<br />
from the Copenhagen DC, helping<br />
converters in the region to reduce lead<br />
times and inventory costs.<br />
Contact Bo Krabbe, Area Manager Nordic<br />
countries for more details:<br />
bo.krabbe@eu.averydennison.com<br />
products are now available in multiple<br />
lengths, and we are also now focusing<br />
on the introduction <strong>of</strong> specific Service<br />
programmes. <strong>The</strong> main objective <strong>of</strong> these<br />
programmes is to improve response to<br />
enquiries, and maintain our competitive<br />
lead times for customers in the region.
about our efforts to serve you better<br />
More winners announced at Irish Print Awards<br />
Just one month after the “First Past the Post”<br />
event in Kildare, the printers and label<br />
converters in Ireland gathered to discover<br />
the winners <strong>of</strong> the Irish Print Awards. Held in<br />
the 5-star Berkeley Court Hotel in Dublin,<br />
the event, organised by the Irish Printer<br />
Magazine, attracted the country’s leading<br />
industry names. <strong>The</strong> 19 entries for the prestigious<br />
self-adhesive label award sponsored<br />
by <strong>Avery</strong> <strong>Dennison</strong> Ireland, were scrutinised<br />
by an independent panel <strong>of</strong> judges. Scoring<br />
was based on a range <strong>of</strong> considerations,<br />
including presentation and label registration,<br />
and the degree <strong>of</strong> difficulty involved in<br />
producing the labels. Congratulations to the<br />
When Killashee House in Kildare was built in<br />
1861, the owners could never have imagined<br />
that it would one day play host to an evening<br />
<strong>of</strong> Irish dancing performed for an audience<br />
from the labelling industry. That’s just what<br />
happened last October when customers<br />
from all over Ireland gathered to celebrate a<br />
vibrant evening <strong>of</strong> entertainment and<br />
informative presentations. Sandra Tarr,<br />
Country Manager Ireland, takes up the story.<br />
“<strong>The</strong>re was a great response from<br />
customers – 55 people in all attended the<br />
event, which was themed “First Past the<br />
Post”. We chose this theme because we<br />
wanted to highlight the importance <strong>of</strong> cooperation<br />
throughout the supply chain.<br />
<strong>The</strong>re were a number <strong>of</strong> presentations at the<br />
event, summed up perfectly by John Brown,<br />
MD <strong>of</strong> Label <strong>Art</strong>: “they differed in style and<br />
content, but all shared the same underlying<br />
theme: we need to be more innovative in<br />
both our outlook and our product, working<br />
not in isolation but in partnership with our<br />
suppliers and customers, in order to<br />
winners <strong>of</strong> this award, who the panel judged<br />
to be most worthy in this category.<br />
Winner<br />
Label <strong>Art</strong> – for its Cherry Cordial label,<br />
based on <strong>Fasson</strong> PP Top<br />
Trans – S4000 – PET30.<br />
Runners up<br />
Multiprint – for its Tellington Premium<br />
Cider label<br />
MSO – for its Rhubarb & Elderberry<br />
Conserve label<br />
Innovative solutions, streamlined supply at Irish customer day<br />
develop innovative solutions for more<br />
pr<strong>of</strong>itable business.”<br />
Of course it wasn’t all ‘serious business’, as<br />
Sandra explains. “<strong>The</strong>re was plenty <strong>of</strong> time<br />
for fun – we had a race night, which was<br />
extremely popular with the customers, many<br />
<strong>of</strong> whom got involved in the racing itself.<br />
<strong>The</strong> Irish dancers from the Odea / Kenny<br />
Dancing School were one <strong>of</strong> the highlights<br />
<strong>of</strong> the evening, and on the following day<br />
customers had the chance to play golf or<br />
join in the grand ‘Limo Treasure Hunt’.”<br />
Reactions I’ve had since the event are<br />
unanimous: everyone’s looking forward to<br />
the next Customer Day!” John Brown shares<br />
the sentiment: “All in all a well organized,<br />
informative, and enjoyable event. Roll on the<br />
next one!”<br />
Contact Sandra Tarr, Country Manager<br />
Ireland for more details:<br />
sandra.tarr@eu.averydennison.com<br />
Technical problems with<br />
a <strong>Fasson</strong> product?<br />
If you experience technical difficulty<br />
with any <strong>Fasson</strong> product contact<br />
David Torley in Cramlington, UK with<br />
your query – he and the Technical<br />
Marketing Team will be only too glad<br />
to help.<br />
david.torley@eu.averydennison.com<br />
9
<strong>Fasson</strong> Specialty ®<br />
Your access to the ‘Innovation Engine’<br />
WHEN INNOVATION IS CENTRAL TO YOUR BUSINESS SUCCESS, IT IS<br />
IMPORTANT THAT YOUR BUSINESS PARTNERS SUPPORT YOUR EFFORTS<br />
ON ALL LEVELS. AS A FASSON CUSTOMER YOU HAVE ACCESS TO THE<br />
‘INNOVATION ENGINE’ BEHIND THE DEVELOPMENT OF NEW FASSON<br />
PRODUCTS - FASSON SPECIALTY. FOR OVER 10 YEARS, THE SPECIALTY<br />
TEAM WITH CUSTOMER PRODUCT ENGINEERS (CPE) HAVE WORKED<br />
CLOSELY WITH CONVERTERS LIKE YOU THROUGHOUT EUROPE,<br />
HELPING TO DEVELOP NEW LEADING-EDGE PRODUCTS TO RAISE YOUR<br />
PROFILE IN THE INDUSTRY. EACH REGION HAS ITS OWN SPECIALTY<br />
GROUP, SPLIT INTO ENGINEERED SOLUTIONS AND FASSON MIX &<br />
MATCH, TWO COMPLEMENTARY CAPABILITIES DESIGNED TO OFFER<br />
FAST RESPONSE TO CHANGING MARKET NEEDS.<br />
10 idea magazine issue 1 /05<br />
Engineered Solutions –<br />
unique products created for specific<br />
applications<br />
Engineered Solutions are creative solutions<br />
to new and emerging customer challenges,<br />
so when your customers ask for a label<br />
that’s extra-special – in terms <strong>of</strong> how it looks<br />
or performs – Customer Product Engineers<br />
are on hand to help. As well as <strong>of</strong>fering<br />
product differentiation, Engineered<br />
Solutions can also be a source <strong>of</strong> pr<strong>of</strong>itable<br />
new business opportunities. Several global<br />
successes originated as Engineered<br />
Solutions, including the now-famous ‘Energy<br />
Strip’ in Duracell batteries, as well as the<br />
development <strong>of</strong> the self-adhesive stamp,<br />
which is now more popular than the traditional<br />
gummed variety. Because <strong>of</strong> the commercially<br />
sensitive nature <strong>of</strong> such projects,<br />
Engineered Solutions are guarded by the<br />
strictest levels <strong>of</strong> customer confidentiality,<br />
which means that many customer success<br />
stories <strong>of</strong>ten go unreported. Thanks to the<br />
co-operation <strong>of</strong> NSD and Diamant however,<br />
we can report a recent example from<br />
<strong>The</strong> Netherlands.
No-Stick autocollar delights<br />
cooking-oil customer<br />
<strong>The</strong> story began last year in <strong>The</strong> Netherlands,<br />
with Dutch converter NSD. Vincent Scheirman,<br />
Customer Product Engineer, takes up the<br />
story. “<strong>The</strong> end-user Diamant produces oil<br />
for deep frying, and planned a special<br />
money-back <strong>of</strong>fer on one <strong>of</strong> its products<br />
– customers send back a voucher from the<br />
bottle and get a 2-euro discount. This meant<br />
we couldn’t use self-adhesive labels, so we<br />
developed a special No-Stick booklet, which<br />
NSD applied as an autocollar.”<br />
William Stauthamer, Calculator at NSD, was<br />
impressed with the results: “When we called<br />
Vincent, we told him the materials requirement,<br />
and very quickly we took delivery <strong>of</strong><br />
what we needed. We printed the label first,<br />
then the special <strong>of</strong>fer leaflet, which we<br />
applied to the base label. Finally we die-cut<br />
the construction and dispensed it via autocollar.<br />
Diamant was very very pleased, and I<br />
know if they need a different type <strong>of</strong> label<br />
next year, we will be able to deliver without<br />
a problem.”<br />
Vincent explains the technical specifications:<br />
“the component is based on a No-<br />
Stick fugitive adhesive and <strong>Fasson</strong> MC90,<br />
with controlled release from the carrier<br />
allowing automatic dispensing. <strong>The</strong> booklet<br />
is then dispensed around the neck <strong>of</strong> the<br />
bottle, with the No-Stick adhesive providing<br />
vehicle enabling non pressure sensitive<br />
products to be converted via reel fed print<br />
and diecutting, on conventional roll label<br />
presses.”<br />
<strong>Fasson</strong> Mix & Match – combining<br />
products for proven success<br />
<strong>The</strong> other component <strong>of</strong> <strong>Fasson</strong> Specialty is<br />
<strong>Fasson</strong> Mix and Match, <strong>of</strong>fering any combination<br />
<strong>of</strong> more than 200 faces, 50 adhesives<br />
and 20 liners – more than 50,000 in total.<br />
Dermot Somers from Multiprint in Ireland<br />
explains why his company uses <strong>Fasson</strong> Mix<br />
and Match. “<strong>The</strong> service allows us to <strong>of</strong>fer<br />
our customers true flexibility. For instance<br />
recently we used a filmic liner on a standard<br />
product to <strong>of</strong>fer our customers increased<br />
application speed, helping them improve<br />
productivity. <strong>Fasson</strong> Mix and Match is also<br />
ideal for small minimum orders and short<br />
lead times on more specialised products.”<br />
Contact your local <strong>Fasson</strong> sales<br />
representative for more details, or visit our<br />
website for more details:<br />
www.europe.fasson.com > products ><br />
products samples<br />
11
<strong>Avery</strong> <strong>Dennison</strong> RFID Division –<br />
helping you prepare for the future<br />
<strong>The</strong> massive interest in RFID throughout<br />
the retail supply chain is set to grow in the<br />
coming years. In order to be ready to support<br />
you with innovative ways to capitalise<br />
on this market, <strong>Avery</strong> <strong>Dennison</strong> has created<br />
the new RFID division: <strong>Avery</strong> <strong>Dennison</strong><br />
IntelligentTM Label Technology.<br />
Florian Jungmeier, Director Marketing & Sales<br />
<strong>of</strong> the RFID division in Europe explains, “<strong>The</strong><br />
new division <strong>of</strong>fers a focused set <strong>of</strong> resources<br />
dedicated to perfecting RFID technology for<br />
inclusion in high speed, high quality, high<br />
volume roll-to-roll manufacture.”<br />
Radio Frequency Identification (RFID) is an<br />
intelligent labelling solution that uses tags<br />
containing a miniature computer chip to store<br />
and broadcast product information. <strong>The</strong> tag<br />
incorporates a small antenna, and in passive<br />
RFID tags (without an independent power<br />
supply), it produces a low power signal<br />
(UHF between 868MHz and 915MHz) when<br />
passing through an RFID reader. With RFID<br />
readers placed throughout the supply chain,<br />
products can be traced more efficiently than<br />
previously possible – and in real time.<br />
12 idea magazine issue 1 /05<br />
Pressure-sensitive materials are an ideal<br />
carrier medium for RFID chips. <strong>The</strong> new division<br />
will supply inlays and/or ready-to-use<br />
RFID labels . Benchmarking tests by industry<br />
RFID expert Odin technologies Laboratory<br />
(www.odintechnologies.com) have shown<br />
<strong>Avery</strong> <strong>Dennison</strong> RFID tags outperformed<br />
competitors. <strong>The</strong> tags are designed for<br />
common RFID applications, including large<br />
labels for retail pallets and cartons, and<br />
narrower labels for tray labelling. As Florian<br />
explains, <strong>Avery</strong> <strong>Dennison</strong> tags <strong>of</strong>fer unique<br />
antenna designs meaning the tags are not<br />
sensitive to metal package contents – ensuring<br />
the information can be read accurately and<br />
reliably. What’s more, they can be read from<br />
any angle, so there’s no need to reposition<br />
the tags on pallets or cartons.<br />
You can already <strong>of</strong>fer RFID to your<br />
customers<br />
<strong>Avery</strong> <strong>Dennison</strong> <strong>of</strong>fers RFID technology only<br />
through the <strong>Fasson</strong> distribution channels.<br />
Florian Jungmeier: “Our business is to<br />
support <strong>Fasson</strong> partners, not compete with<br />
them, so it would be counterproductive to<br />
Florian Jungmeier<br />
<strong>of</strong>fer RFID directly to end-users.” If your<br />
customers are already developing an RFID<br />
strategy, you can work with them without<br />
immediately investing in the necessary RFID<br />
tag insertion equipment. Florian continues:<br />
“the RFID division has the capacity to<br />
produce runs <strong>of</strong> labels for <strong>Fasson</strong> partners<br />
to <strong>of</strong>fer to their customers, until they begin<br />
to introduce their own RFID label<br />
production. Local <strong>Fasson</strong> representatives<br />
will put you in touch with the RFID division<br />
to learn more.”<br />
Contact your local <strong>Fasson</strong> sales representative<br />
for more information, or<br />
florian.jungmeier@eu.averydennison.com
<strong>Fasson</strong> Product News<br />
Durable labels – a lasting source <strong>of</strong> pr<strong>of</strong>it for your business<br />
Durable consumer products – such as<br />
electronics, white goods and automotive<br />
parts – need durable labelling solutions:<br />
identification or warning labels that last<br />
as long as the products themselves.<br />
Ulrike Stiffel, Business Development<br />
Manager, explains how you can benefit<br />
from <strong>Fasson</strong> Durables – the ‘labels that last’.<br />
“<strong>The</strong> main advantage <strong>of</strong> the Durables range<br />
<strong>of</strong> products, apart from the very short lead<br />
times, is that it’s all available from the same<br />
place – the one-stop-shop that means<br />
there’s no need to source different suppliers<br />
to meet your needs. We also have processes<br />
in place that make it simple to alter the construction<br />
<strong>of</strong> the material – so if you need a<br />
different backing paper, for instance, that<br />
can quickly be arranged. We have a team <strong>of</strong><br />
specialists who can advise on the most<br />
suitable product too, whether it’s PET or a<br />
more cost-effective material, with a full<br />
range <strong>of</strong> solvent and emulsions available.”<br />
Eastern Europe – a growing market<br />
for Durables<br />
<strong>The</strong>re is a growing need for durable labels,<br />
with huge interest from Eastern Europe,<br />
where manufacturers are shifting to benefit<br />
from the economic situation, motivated<br />
workforce and reliable supply chain logistics.<br />
Car manufacturers alone invested 16 billion<br />
Euros in the region in 2004, with a projected<br />
growth in the electronics industry forecast at<br />
35% year on year. Products in these sectors<br />
all need durable labels, and the <strong>Fasson</strong><br />
Durables range gives you the flexibility, fast<br />
lead times and high quality necessary to<br />
turn opportunity into pr<strong>of</strong>it. What’s more,<br />
all our durable products are UL-approved,<br />
which brings additional value to your <strong>of</strong>fer.<br />
Two new products expand the range<br />
<strong>Fasson</strong> PVC Outdoor Matt White: polymeric<br />
plasticised facefilm, printable by thermal<br />
transfer. High-performance solvent acrylate<br />
adhesive <strong>Fasson</strong> AL170, pre-approved to<br />
UL969 for electronic and electrical goods.<br />
<strong>Fasson</strong> PET Void Check Matt Chrome: tamperevident<br />
’void’ construction. UL pre-approved.<br />
Excellent thermal transfer print results.<br />
<strong>Fasson</strong> S8015, permanent acrylic adhesive.<br />
Contact your local <strong>Fasson</strong> sales representative<br />
for <strong>Fasson</strong> Durables samples.<br />
13
<strong>Fasson</strong> Product News<br />
Expand your customer base with new<br />
Direct <strong>The</strong>rmal papers<br />
If you want to benefit from the VIP market<br />
without the fuss <strong>of</strong> handling a thermal<br />
transfer ribbon, a unique construction<br />
called <strong>Fasson</strong> <strong>The</strong>rmal Premium Top S 10 D<br />
<strong>of</strong>fers an ideal opportunity. <strong>The</strong> thermal<br />
topcoat combines the best qualities <strong>of</strong> both<br />
high speed direct thermal print and thermal<br />
transfer print, in a laminate that can run<br />
through conventional thermal printers.<br />
According to Gwenaelle Legarrec, Product<br />
Manager <strong>The</strong>rmal Papers, the potential<br />
applications are huge. “It <strong>of</strong>fers high resolution,<br />
high heat and UV resistance, with longterm<br />
storage capability, resulting in a much<br />
larger scope <strong>of</strong> applications for the end user.”<br />
Popular adhesives increase the<br />
potential for pr<strong>of</strong>it<br />
<strong>The</strong> paper is <strong>of</strong>fered with two multi-purpose<br />
adhesives, <strong>Fasson</strong> S2000N and <strong>Fasson</strong> S2045.<br />
With the emulsion <strong>Fasson</strong> S2000N, you can<br />
enjoy vastly improved conversion speeds,<br />
and so increased productivity, while the<br />
high-tack hotmelt <strong>Fasson</strong> S2045 is excellent<br />
especially in low temperature environments<br />
14 idea magazine issue 1 /05<br />
like supermarket food counters. <strong>The</strong> new<br />
paper is produced on 2 metre coaters, sited<br />
in France and Luxembourg, which were<br />
recently commissioned to produce <strong>Fasson</strong><br />
materials. “<strong>The</strong>se state-<strong>of</strong>-the-art machines<br />
ensure the very highest levels <strong>of</strong> product<br />
consistency” says Gwenaelle.<br />
Wider range <strong>of</strong> applications and<br />
improved hygiene performance<br />
One <strong>of</strong> the many pr<strong>of</strong>itable possibilities for<br />
the new paper is in fresh meat packaging.<br />
In recent blood stain resistance tests, the<br />
paper was immersed for 7 days in blood,<br />
after which the barcode was still perfectly<br />
legible. Says Gwenaelle, “this makes it an<br />
ideal replacement for thermal transfer,<br />
removing the need to manipulate the thermal<br />
ribbon, which can raise hygiene issues when<br />
handling or packaging fresh food”<br />
Because <strong>of</strong> its excellent performance in high<br />
temperature (up to 110°C for short intervals),<br />
the paper is also ideal for labelling hot<br />
meal trays, as Gwenaelle explains. “Airline<br />
inflight meals, hospitals, works canteens<br />
– applications that typically use thermal<br />
transfer – can now enjoy all the benefits <strong>of</strong><br />
a single consumable, no waste, and no label<br />
discoloration.” This also makes it ideal for<br />
warehouses with high ambient temperatures.<br />
“Tests with a shrink-wrapping machine<br />
showed that even at high ambient temperatures,<br />
the pallet barcode was perfectly<br />
readable beneath the wrapper, with no<br />
discoloration.<br />
Contact your local <strong>Fasson</strong> sales<br />
representative for more details.<br />
Monthly Mailer<br />
Since its introduction in the Southern<br />
Region four years ago, the Monthly<br />
Mailer has proved so popular it is now<br />
available to all customers in all areas.<br />
Produced in 11 languages, it is delivered<br />
direct to your door, with new product<br />
releases, suggestions and recommendations<br />
for use. If you aren’t already on<br />
the mailing list, or you know someone<br />
who might want to join, give your local<br />
representative a call.<br />
If you missed one <strong>of</strong> our most recent<br />
mailers, here’s a quick reminder:
<strong>Fasson</strong> Rapid-Roll ®<br />
One-stop shopping has never been more pr<strong>of</strong>itable<br />
<strong>Fasson</strong> Rapid-Roll was introduced to give<br />
you fast access to the opportunities <strong>of</strong> nonadhesive<br />
materials. With small minimum<br />
order quantities and 48-hour shipping, it<br />
is an ideal way to react quickly to customer<br />
request for short runs and one-<strong>of</strong>f jobs.<br />
Today, as Martin Hilgenstock, Product<br />
Manager, <strong>Fasson</strong> Rapid-Roll, explains, a surprising<br />
new addition to the portfolio means<br />
even better news for your business.<br />
“We can now <strong>of</strong>fer shrink sleeve materials to<br />
converters, a huge opportunity to capture<br />
business from this popular decoration<br />
technology. <strong>The</strong>re is a steady consumer<br />
demand for shrink sleeves, and this move<br />
represents an ideal way to minimise<br />
<strong>Fasson</strong> Product News<br />
<strong>Fasson</strong> <strong>The</strong>rmal Premium S10D – all the<br />
qualities <strong>of</strong> thermal transfer print with a<br />
direct thermal medium, available in 2 popular<br />
adhesive types. Not only does this material<br />
do away with the need <strong>of</strong> wax thermal<br />
ribbons, it is also suitable for high-speed<br />
conversion.<br />
<strong>Fasson</strong> Exact – more slit-to-width products<br />
are now available in most areas, with the<br />
expansion <strong>of</strong> the <strong>Fasson</strong> Exact programme.<br />
Availability varies per region, so contact<br />
your local representative for details or check<br />
online at the address below.<br />
negative impact on converters’ self-adhesive<br />
business.”<br />
<strong>The</strong>re is no longer a need for you to lose<br />
business to shrink sleeve printers, as Martin<br />
explains: “converters can adapt their own<br />
equipment and do the job themselves.<br />
<strong>Fasson</strong> Rapid-Roll can provide consultancy<br />
on how to approach the work, and all the<br />
necessary materials are available from a<br />
single source, making it a real ‘one-stopshop’.<br />
This allows converters to bring this<br />
same type <strong>of</strong> <strong>of</strong>fer to their customers, who<br />
will no longer have to go to a separate shrink<br />
sleeve printer for short run print jobs.”<br />
<strong>Fasson</strong> Rapid-Roll also <strong>of</strong>fers an extensive<br />
range <strong>of</strong> other non-adhesive materials, ideal<br />
<strong>Fasson</strong> WLA Wash-<strong>of</strong>f adhesive<br />
This popular adhesive, developed especially<br />
for wine labelling, is now available with an<br />
even wider range <strong>of</strong> <strong>Fasson</strong> facematerials.<br />
High Gloss White, High Gloss Wine, Matt<br />
Wine, Vergé Crème, Vergé Blanc. <strong>The</strong><br />
adhesive gives wine label converters the<br />
added benefit <strong>of</strong> short term repositionability,<br />
reducing waste from any bottles which<br />
might be labelled incorrectly.<br />
You can find the details online.<br />
Go to www.europe.fasson.com > news &<br />
information > brochures<br />
for a range <strong>of</strong> applications from event<br />
ticketing to wristbands, bottleneck<br />
promotions, glue-applied beverage labels,<br />
retail price tags, coupons, product inserts,<br />
baggage tags and many more.<br />
For more information contact your local<br />
<strong>Fasson</strong> sales representative or check online<br />
www.europe.fasson.com > products ><br />
non-adhesive products<br />
<strong>Fasson</strong> Dialogue<br />
Register to our Online Newsletter<br />
As soon as information on new products and<br />
services becomes available it will be<br />
published in our on-line newsletter <strong>Fasson</strong><br />
Dialogue and in detail in the monthly mailshots.<br />
In order to ensure that you are always<br />
kept up to date on what is available from<br />
<strong>Fasson</strong>, it is advisable to sign up for <strong>Fasson</strong><br />
Dialogue on our website. Go to<br />
www.europe.fasson.com and click on ‘News<br />
& Information’, then click on ‘Industry News’,<br />
and complete the registration details clicking<br />
on the highlighted <strong>Fasson</strong> Dialogue text.<br />
15
For <strong>Fasson</strong>, it’s a search that gets more exciting with each passing year.<br />
Since 1954 you’ve inspired us to invent new products to fit your applications and<br />
develop better services to help your business grow. Going forward, we’ll continue to explore<br />
and create with innovative technology that will keep you ahead <strong>of</strong> the competition for<br />
the next 50 years.<br />
Thank you for joining us on this journey.<br />
Central Europe<br />
<strong>Avery</strong> <strong>Dennison</strong><br />
Materials GmbH<br />
Bembergstrasse 1-4<br />
42103 Wuppertal<br />
Germany<br />
Tel +49 202 490 0<br />
Fax +49 202 490 200<br />
Northern Europe<br />
<strong>Avery</strong> <strong>Dennison</strong> Materials UK Ltd.<br />
Nelson Way, Nelson Park East<br />
Cramlington<br />
Northumberland, NE23 1JR<br />
England<br />
Tel +44 (0)1670 714 361<br />
Fax +44 (0)1670 714 360<br />
Eastern Europe &<br />
International South<br />
<strong>Avery</strong> <strong>Dennison</strong> Praha, spol.s r.o.<br />
Mezi Uvozy 2431/2<br />
193 00 Praha 9<br />
Czech Republic<br />
Tel +420 28 1 02 1111<br />
Fax + 420 281 02 1139<br />
Southern Europe<br />
<strong>Avery</strong> <strong>Dennison</strong> Materials<br />
France S.A.R.L.<br />
Zone Industrielle<br />
38560 Champ-sur-Drac<br />
France<br />
Tel +33 476 337 633<br />
Fax +33 476 687 850