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The Economic Impact of Electricity Price Increases on ... - Eskom

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Rising electricity prices could have a material impact <strong>on</strong> food retailers<br />

whose share <str<strong>on</strong>g>of</str<strong>on</strong>g> electricity costs in total costs ranges from 3% to 4.3%...<br />

Firm Sector Electric<br />

ity %<br />

total<br />

costs<br />

26<br />

Comment Ability to<br />

pass <strong>on</strong><br />

costs<br />

Sec<strong>on</strong>dround<br />

impact<br />

Lewis Retail 1.0% Moderate High<br />

Spar<br />

Food<br />

Retail<br />

1.0%<br />

Franchisees pick up direct<br />

electricity cost, making it the<br />

excepti<strong>on</strong> am<strong>on</strong>g food retailers.<br />

Good Low<br />

JD Group Retail 1.6% Moderate High<br />

Truworths Retail 1.8%<br />

We have not included the indirect<br />

comp<strong>on</strong>ent via leases –<br />

Truworths is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the more<br />

exposed in this regard.<br />

Moderate Moderate<br />

Clicks Retail 1.9% Moderate Moderate<br />

Foschini Retail 1.9%<br />

We have not included the indirect<br />

comp<strong>on</strong>ent via leases – Foschini<br />

is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the more exposed in this<br />

regard.<br />

Moderate Moderate<br />

Massmart Retail 2.3% Moderate Moderate<br />

Woolies 3.0%<br />

Pick n Pay<br />

Shoprite<br />

Reliance <str<strong>on</strong>g>of</str<strong>on</strong>g> selected retailers <strong>on</strong> electricity and ability to<br />

pass <strong>on</strong> increased costs<br />

Food<br />

Retail<br />

Food<br />

Retail<br />

3.1%<br />

4.3%<br />

Cost <str<strong>on</strong>g>of</str<strong>on</strong>g> refrigerati<strong>on</strong> makes<br />

electricity more significant for food<br />

retailers.<br />

Cost <str<strong>on</strong>g>of</str<strong>on</strong>g> refrigerati<strong>on</strong> makes<br />

electricity more significant for food<br />

retailers.<br />

Source: Deloitte analysis adapted from (Deutsche Securities, 2010<br />

Cost <str<strong>on</strong>g>of</str<strong>on</strong>g> refrigerati<strong>on</strong> makes<br />

electricity more significant for food<br />

retailers.<br />

Good Low<br />

Good Low<br />

Good Low<br />

Retailers<br />

Vulnerability <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

sectors to rising<br />

electricity prices<br />

• For food retailers, refrigerati<strong>on</strong> is<br />

another significant driver <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

electricity c<strong>on</strong>sumpti<strong>on</strong>. As such<br />

food retailers are generally exposed<br />

to a much higher proporti<strong>on</strong><br />

electricity costs in total costs.<br />

• N<strong>on</strong>-food retailers report that their<br />

direct electricity costs are between 1<br />

and 2% <str<strong>on</strong>g>of</str<strong>on</strong>g> total costs.<br />

• A further source <str<strong>on</strong>g>of</str<strong>on</strong>g> electricity-related<br />

cost pressure in the retail industry is<br />

the increase in ‘comm<strong>on</strong> charges’<br />

incorporated in lease costs.<br />

Clothing retailers such as Foschini<br />

and Truworths appear to be most<br />

exposed to this category <str<strong>on</strong>g>of</str<strong>on</strong>g> costs<br />

• Food retailers are in good positi<strong>on</strong><br />

to pass <strong>on</strong> increased electricity<br />

costs to their c<strong>on</strong>sumers because<br />

they face relatively inelastic demand<br />

but given the c<strong>on</strong>centrated nature <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the retail market most retailers<br />

should be in a relatively good<br />

positi<strong>on</strong> to pass <strong>on</strong> costs.<br />

(Deutsche Securities, 2010).<br />

…But n<strong>on</strong>-food retailers are exposed to the sec<strong>on</strong>d-round impact <str<strong>on</strong>g>of</str<strong>on</strong>g> price increases since, c<strong>on</strong>sumers with<br />

squeezed real incomes are likely to reduce their spending <strong>on</strong> discreti<strong>on</strong>ary items<br />

©2012 Deloitte Touche Tohmatsu Limited. All rights reserved.<br />

2

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