Download the programme in .pdf format - ESCP Europe

Meet the Editors of
IJRM, JCR, JM, JMR and MS
2 nd ESCP Europe
Young Marketing Faculty Publication Workshop
Coordinated by
Michael Haenlein, ESCP Europe
Paris, January 7-11 2013
With financial support of
the Marketing Science Institute (MSI)
ESCP Europe - Paris Campus
79, Avenue de la République 75011 Paris, France
Phone: +33 - 1 49 23 20 00 Fax: +33 - 1 49 55 99 63
email: haenlein@escpeurope.eu Internet: http://www.escpeurope.eu

Program
Purpose: The objective of "Meet the Editors of IJRM, JCR, JM, JMR and MS" is to
support young marketing faculty members in their effort to publish their research in the most
prestigious outlets within the marketing discipline. Over a period of one week the editors of five
leading marketing journals (International Journal of Research in Marketing, Journal of Consumer
Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) will work
together with a small group of young marketing faculty members in an interactive way to provide
hands-on advice on the research and publication process. Participation is limited to small number of
young scholars to ensure a high level of interactivity between the participants and editors and among
participants. Topics of discussion include how to craft and publish consumer behavior research; how to
approach and report statistical findings; how to pick your research topic and team; how to identify and
communicate contributions; and how to define constructs and respond to reviewer comments.
Target group: Full-time, tenure-track marketing faculty members (Assistant Professor level)
who have either recently been hired by an academic institution or are working in such an institution for
less than three years. Preference will be given to faculty members who have obtained their PhD in
Europe and/ or are working in a business school or university in Europe. Participants are expected to
participate during the full duration of the workshop.
Application procedure: Applications should be sent by e-Mail to the program coordinator
(Michael Haenlein, haenlein@escpeurope.eu) by August 31 st 2012 at the latest. Applications should
include a short (one-page) CV, a brief statement (300 words) on the reasons for wanting to attend the
seminar and a copy of a recent research paper (either published or work-in-progress) authored or coauthored
by the applicant. Selection will be based on academic achievement and participants will be
notified by September 30 th 2012.
Location: The workshop will take place at the Paris campus of ESCP Europe (79 Avenue de la
République, 75011 Paris, France). Established in 1819, ESCP Europe is the World's First Business
School and has educated generations of leaders and upfront thinkers. With five urban campuses in
Europe (Paris, London, Berlin, Madrid, Torino) and 100 international partner universities, ESCP
Europe represents 40,000 alumni working in key positions in over 100 countries.
Participation fee: The participation fee is 1,000 EUR. This fee includes participation in the
seminar, a group dinner on Day 1 and an additional group activity (sightseeing tour or similar) on Day
3. The fee does not include travel and accommodation expenditures.

Planning
Day 1: Monday, 7 January 2013
"Crafting and Publishing Consumer Behavior Research"
Laura Peracchio, Lubar School of Business, University of Wisconsin-Milwaukee
Mary Frances Luce, Fuqua School of Business, Duke University
Editors "Journal of Consumer Research"
Day 2: Tuesday, 8 January 2013
"Approaching and Reporting Statistical Findings"
Robert Meyer, Wharton School of Business, University of Pennsylvania
Editor "Journal of Marketing Research"
Day 3: Wednesday, 9 January 2013
"Identifying and Communicating Contributions"
Preyas S. Desai, Fuqua School of Business, Duke University
Editor-in-Chief "Marketing Science"
Day 4: Thursday, 10 January 2013
"Picking a Research Topic and Team"
Marnik G. Dekimpe, Tilburg School of Economics and Management, Tilburg University
Editor "International Journal of Research in Marketing"
Day 5: Friday, 11 January 2013
"Defining Constructs and Responding to Reviewer Comments"
Gary L. Frazier, Marshall School of Business, University of Southern California
Editor "Journal of Marketing"