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Leak detection systems for petrol stations - ErpecNews

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THE BIG INTERvIEW<br />

‘ The Big Interview’<br />

18<br />

The second in our series of ‘Big Interviews’,<br />

profiles a person who has been the driving<br />

<strong>for</strong>ce behind UPP pipework provider Petro-<br />

Technik, since it was <strong>for</strong>med in 1991. The<br />

UPP brand, marketed by PetroTechnik and<br />

invented by fellow Director Jan Ageheim<br />

back in 1981, is certainly a product which<br />

has gained international recognition <strong>for</strong> its<br />

ground breaking work in non-corrodible<br />

flexible pipework and containment <strong>systems</strong>.<br />

With a list of major oil company clients as<br />

long as your arm, including Shell, BP and<br />

Exxon Mobil and with offices in the UK,<br />

Australia, Brazil, France, Sweden, America,<br />

Japan, China and soon to be India, it would<br />

take a bigger man than me to disagree with<br />

John that PetroTechnik are leading the market<br />

in terms of volume and revenues achieved<br />

across the world. The PetroTechnik Group<br />

also incorporates international tank designer<br />

and manufacturer Cookson & Zinn.<br />

In the industry, John is known as being somewhat<br />

outspoken, controversial and at times<br />

demanding to most people he comes into<br />

contact with, but at the same time he is one<br />

of these people who everyone wants to talk to<br />

and talk about when a suitable moment arises.<br />

Like an outrageously coloured tie, the likes of<br />

which I sometimes, where 50 percent don’t<br />

agree with it, 50 percent love it, but everyone<br />

notices it, John’s character and his determination<br />

to succeed has paid huge dividends <strong>for</strong><br />

PetroTechnik and the people who have joined<br />

him in his quest <strong>for</strong> worldwide polyethylene<br />

pipe supremacy. Married to Vanessa with three<br />

children, who have long since left home, John<br />

John Boudry – Executive Chairman PetroTechnik Group<br />

bases himself at PetroTechnik HQ in Ipswich<br />

UK, which is where I went to meet him <strong>for</strong><br />

a chat about his career and his personal role<br />

in PetroTechnik.<br />

EN: How would you best describe yourself in<br />

a professional capacity and what do you enjoy<br />

about your work? Where do you feel your<br />

personal qualities impact on the business in<br />

a positive way?<br />

JB: I am not best known <strong>for</strong> my man management<br />

skills and I feel it is incumbent on me<br />

to lead from the front, focused to the point<br />

of obstinacy. I enjoy being single minded and<br />

grasping opportunities, but my main focus has<br />

always been in building good customer relationships.<br />

An ability to see over the barriers, whilst<br />

others are intent on just staring at them, is also<br />

a side of my character which has served me well,<br />

throughout my professional career.<br />

EN: What is your day to day role?<br />

JB: To interfere as little as possible with my work<br />

colleagues jobs, but to make sure I am available<br />

whenever I feel we may be losing focus in any<br />

particular sector of the business.<br />

EN: In what part of the world did you grow<br />

up and how did your career path lead you to<br />

PetroTechnik?<br />

JB: The first ten years of my life were spent in<br />

the Belgium Congo just be<strong>for</strong>e all the trouble<br />

started and when it did, my Father took me and<br />

my two brothers and sister, back to Belgium.<br />

At school, my natural rebellious instincts were<br />

not best suited to the strict Jesuit upbringing I<br />

was given and this undoubtedly contributed to<br />

lATEST NEWS, EvENTS, JoBS oNlINE – WWW.PETRolPlAzA.CoM<br />

by Nick Needs<br />

my lack of enjoyment and success in anything<br />

related to education.<br />

I learned my first lesson in business, aged only<br />

14, whilst my Father was working as a freelance<br />

photographer in Brussels <strong>for</strong> Shell Benelux,<br />

believe it or not. He was extremely dedicated<br />

to his profession and every morning he would<br />

wake me up at 4 a.m. to carry out the very boring<br />

task of attaching photographs to the inside of<br />

a cylindrical drying machine, a job which was<br />

very time consuming, <strong>for</strong> little reward, but I<br />

risked having to do it all over again if I did not<br />

do the job properly in the first place. My Father<br />

would inspect every photo <strong>for</strong> any kind of defect<br />

and true to his word, if there was anything not<br />

quite perfect, I would have to repeat the exercise<br />

until it was. It is true to say that he never lost<br />

a client throughout his career.<br />

My own career started having to endure two<br />

very uninteresting jobs with IBM and Olivetti,<br />

prior to going to Paris in 1975, where I married<br />

my English wife Vanessa who turned my attentions<br />

and my professional ambitions towards<br />

the UK, as once we were married we set up<br />

home here. Thirty years on, three children and<br />

several grand children later, we have lived in<br />

the UK ever since.<br />

Designing and installing the first double skinned<br />

steel tank in the UK, was the first job I was<br />

involved in which relates to what I do now and<br />

surprisingly enough this was fitted <strong>for</strong> Buckingham<br />

Palace of all places, by Royal approval you<br />

might say. At the time I was working locally<br />

<strong>for</strong> Cookson & Zinn, with whom I had two<br />

spells, being appointed Managing Director in<br />

1985. I stayed at Cookson & Zinn until I met<br />

Jan Ageheim in 1991, who convinced me that

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