Leak detection systems for petrol stations - ErpecNews

– Head of Retail, Duane Runciman – Head
of Procurement, Bogdan Rapeanu – Head of
Technical Support, Adriana Anutei – Non
Fuels Manager and Alexandru Homer – Maintenance
Regional Division / Marketing.
All the following questions were submitted
in advance of my visit through the communications
department, who were pleased to
help us with this article.
How many filling stations does Petrom currently
have? At the end of March 2008, Petrom
Group operated 810 filling stations in total,
553 in Romania and 257 in the Republic of
Moldova, Bulgaria and Serbia. Out of the 553
filling stations in Romania, more than 100
filling stations operate under our premium
brand, PETROMV and more than 70 run
under the OMV brand. In Bulgaria, Serbia
and Montenegru the filling stations operate
under the OMV brand. In 2008 we intend
to open approximately 75 new filling stations.
All our filling stations are company owned
and dealer operated, except for 15 which are
operated by independent retail partners.
Petrol consumption is expected to rise in
Romania. What is the main reason for this?
We expect an overall increase of 7–10 percent
in the fuel market. There are several reasons,
among which is the increased income of Romanians
and the growth of the auto pool.
How important is the non fuel side of the business
to Petrom and do you feel you are in the
best position to enhance customers shopping
experiences, or in some cases would Petrom
ever consider involving a more specialised
shop retailer in retail operations, like 7 / 11 or
maybe Tesco or Marks and Spencers like there
are in the UK and other parts of Europe? The
non fuel business is extremely important and a
big part of our investment program is directed
at this area. We have our own brand for the
PETROMV station, Viva shops and restaurants.
For Petrom, our shops run under the “Noroc“
brand and “Pofta buna!“ for restaurants. Both
brands have been developed internally to support
our effort to provide our customers with
the best services and products.
How many of Petrom’s 553 sites in Romania
have premium shop facilities? Our premium
branded sites, PETROMV, consisting of more
than 100 filling stations, have shops where fast
food and other products are available. In addition,
some of our Petrom stations have, shops
and restaurants, varying in size and products,
depending on the positioning and traffic.
Does Petrom plan to develop many new shops
in the near future? If yes, how many? All the
future modernized stations will have shops, the
size and products will depend on the business
opportunity the site offers.
What are the fastest moving non fuel products
in your filling station shops? Cigarettes and
bottled beverages.
How many Petrom sites have a car wash / jet wash?
We have 95 sites with jetwash and car wash, most
of them supplying both types of services.
Does Petrom operate a pay at the pump facility
for customers? Currently we don‘t offer this
kind of facility.
lATEST NEWS, EvENTS, JoBS oNlINE – WWW.PETRolPlAzA.CoM
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Is Petrom retailing Bio-Fuels and what generally
is Petrom‘s thinking about alternative
fuels? According to Romanian legislation, we
currently sell diesel with a 3 percent biodiesel
content, which will be rising to 4 percent in
July this year.
What are the levels of ‚drive offs‘ Petrom typically
experience on their sites i.e. people who
drive off without paying for their fuel? What
steps have you taken to combat this threat?
The number of drive offs has risen in the past years,
but it is within normal limits, according to our
statistics. We have cameras on all our sites and
these cases are handled by the local Police.
Who are your preferred suppliers for Pumps,
Piping, Canopies, Car Wash, Corporate identity,
Shop build, Lighting and POS systems etc? Our
suppliers are top of the line in their field, like
Tokheim for pumps, Rol for furniture, Hauser
for cooling and Prolicht for lighting.
I would like thank Corneliu Constantinescu
for his time and Sebastian Petre for his
effort in helping to arrange this profile.
Some hot fresh bakery options on display at petrom’s Viva Shops.
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