european edition - ErpecNews

an international retail petroleum news digest 

www.erpecnews.com 

TOTAL sells 48.83 percent stake of Spanish 

company CEPSA to IPIC 

TOTAL and IPIC have signed an agreement 

whereby TOTAL will sell its 48.83 percent 

share in the capital of CEPSA. This sale will 

take place pursuant to a public takeover bid 

over the entire share capital of CEPSA that 

IPIC has undertaken to file with the Spanish 

Securities Commission CNMV. IPIC will offer 

28 euros per share of CEPSA and a dividend 

OMV warns it may shut down production in Lybia 

The prospect of further rises in oil prices 

sparked by the crisis in Libya fanned concerns 

about global growth. Austrian oil and 

gas group OMV warned it may have to shut 

down its production in Libya. All eyes are on 

the Middle East and comment from Gaddafi 

of 0.50 Euro per share shall be paid to existing 

shareholders. TOTAL has undertaken 

irrevocably to tender its shares into the offer 

and will receive an amount of approximately 

3.7 billion euros. The transaction is conditioned 

on obtaining all requisite government 

approvals. IPIC, a wholly owned entity of the 

Government of the Emirate of Abu Dhabi, is 

currently a shareholder of CEPSA with a stake 

of 47.06 percent. CEPSA is the second largest 

Spanish oil company with a refining capacity 

of 528 000 barrels per day, a network of approximately 

1 750 service stations in Spain 

and Portugal and a hydrocarbons production 

of approximately 55 000 barrels per day. 

has the market worried as Libyan unrest could 

cut more output in the region. OMV, which 

in 2010 got around a tenth of its total output 

from Libya, fell 5.4 percent after warning it 

expected a temporary fall in Libyan production 

and could not exclude a complete shutdown. 

Turkish fuel retailer Delta plans acquisitions 

Delta Akaryakıt Ticaret, a closely held Turkish 

company that runs gas stations under 

the “Gulf” brand, is considering buying a 

company in 2012 to help increase its market 

share six-fold by 2016, an executive said. The 

Istanbul-based company plans to increase 

sales by 70 percent to $ 230 million this year 

from 2010, Vice President Latif Aral said in an 

interview. Delta, which operates in Turkey only, 

will probably boost sales volume 52 percent to 

130 000 cubic metres of petroleum products 

this year, he said. 

Issue No 26 | March 2011 

european edition 

Shell receives offer 

for UK refinery 

Shell confirmed it has received an offer from 

Essar Energy to buy its 272 000 barrel-perday 

Stanlow refinery and associated local 

marketing businesses in the UK for a total 

expected consideration of some US $ 1.3 

billion. The two companies have signed 

an exclusivity agreement until April 2011, 

under which ‘break’ fees would be payable 

if either company fails to sign an asset sales 

agreement. Pursuing this deal is aligned 

with Shell's strategy to concentrate its 

global manufacturing portfolio on larger 

and more sophisticated assets. In addition 

to the proposed sale of the assets the two 

companies would enter into an exclusive 

five year crude supply contract from Shell 

to Essar and into long-term agreements 

for the supply of products in the UK 

by Essar to Shell. 

TPAO to sell 50 percent 

of fuel retailer unit 

Turkiye Petrolleri (TPAO), Turkey's staterun 

oil company, is in talks with local 

and foreign companies on the sale of a 

stake in its fuel retailer unit, government 

officials informed. “A 50 percent stake 

may be sold, though it's hard to give an 

exact size at this point”, one official said. 

He added the sale may be finalised this 

year. He declined to say which companies 

were involved. 

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McLean Events 

Entrepreneur Yeremeev buys the rOS network 

of petrol filling stations in Ukraine 

Ihor Yeremeev, owner of the Continuum 

group of companies, which controls the 

WOG chain of gasoline filling stations, 

has acquired the ROS chain of gasoline 

filling stations, which consists of 11 filling 

DCC to buy UK's Pace business for 28 million euros 

DCC has agreed a deal to buy Pace Fuelcare 

Ltd, a British oil distribution business, from 

MRH. The acquisition is still subject to 

clearance from the UK Office of Fair Trading. 

In its financial year ended September 

2010, Pace sold 515 million litres of fuel to 

independent retail petrol stations and a broad 

range of commercial, industrial, agricultural 

and domestic customers in the UK. Pace has 

Falling sales forces Orlen to cut prices 

Poland's largest refiner, PKN Orlen has 

been forced to lower prices of its petrol 

and diesel products after a drastic drop in 

sales noted in January 2011. Both petrol 

and diesel at all of Orlen's 1714 filling sta- 

LATEST NEwS, EVENTS, jObS ONLINE – www.PETrOLPLAzA.COM 

stations. During a meeting of the Association 

of Marketers of Petroleum Products in 

Ukraine he said that these stations would 

be re-branded within one year. Previously 

the ROS retail network was controlled by 

Parliamentary Deputy Anatolii Semynoha 

of the Yulia Tymoshenko Bloc-Batkivschyna. 

The WOG chain of filling stations consists 

of 368 stations nd is operated by the Kontinent 

NaftoTrade company, part of the 

Continuum group of companies. This WOG 

network of filling stations is the largest 

after the Pryvatbank group's chain of 1 550 

filling stations. 

about 240 employees and operates from 20 

locations across southern England and has 

a fleet of 86 road tankers. “The acquisition 

of Pace Fuelcare will further enhance DCC 

Energy's oil distribution business in Britain, 

bringing its market share to approximately 

15 percent”, said DCC's Chief Executive 

Tommy Breen and be “complementary to 

DCC Energy's existing business”, he added. 

Chevron to sell Spanish fuel business to Cepsa 

US oil giant, Chevron is selling its Spanish 

fuel, lubricants and aviation supply 

agreements to one of Spain's largest energy 

companies Compañía Española de Petróleos 

(Cepsa) for an undisclosed sum. Under the 

terms of the agreement, Cepsa will acquire 

62 Texaco-branded service stations in the 

Canary Islands, a storage facility at the port 

of Las Palmas de Gran Canaria, Chevron's 

TATNEFT to open filling stations in russia and belarus 

A news agency reported OJSC TATNEFT 

plans to launch 19 new filling stations in 

Russia this year. The company will open eight 

stations in the Yaroslav region and three stations 

in the Penza region. The press release 

aviation supply agreements with 11 airports, 

the lubricants blending facility in Valencia 

and finished lubricants sales and marketing 

operations in Spain. Chevron had said in March 

2010 that it would sell certain operations in 

Europe, including the Pembroke refinery in 

the UK, the Caribbean and select Central 

America markets as part of restructuring of 

its global refining business. 

said that TATNEFT also plans to launch 

six filling stations in Belarus. TATNEFT 

brought 30 filling stations on line in 2010. 

TATNEFT had 627 filling stations at the start 

of this year. 

tions across the country has dropped below 

5 zloty (1.28 euro), including the refiner's 

premium brands. Figures show that petrol 

and diesel consumption in January fell by as 

much as 10 percent when compared against 

the same period in 2010. “In January drivers 

markedly restricted their vehicle usage, 

as petrol prices crossed the 5-zloty mark, a 

price which seems to have proven a sort of 

psychological barrier”, Krzysztof Romaniuk, 

the Director of the Polish Organisation of 

Oil Industry and Trade said.

Orlen tightens grip on retail market 

Retail sales for PKN Orlen grew by 900 

million zloty last year. By the end of 2010, 

the Polish fuel giant had cornered over 32 

percent of the Polish fuel retail market, 

according to Marek Podstawa, head of the 

Turkish Oil Companies renew contracts 

OMV's Petrol Ofisi and units of Royal Dutch 

Shell and BP are among about 50 gasoline 

retailers competing in Turkey, where sales 

rose 18 percent to 44.6 billion Turkish Liras 

($ 28.3 billion) in the first nine months of 

last year, according to the Petroleum Industry 

Association. Fuel companies renewed their 

contracts with Turkey's 13 000 gas stations 

Shell Signs deal with Kuwait Petroleum Corporation 

Shell has announced it has signed a Memorandum 

of Understanding (MoU) with Kuwait 

Petroleum Corporation to jointly investigate 

new business opportunities. The signing 

ceremony was witnessed by H.E. Sheikh 

Nasser Al-Mohammed Al-Ahmed Al-Sabah, 

Kuwait Prime Minister, and David Cameron, 

British Prime Minister. Also in attendance 

were Farouq Al-Zanki, Chief Executive Office 

of Kuwait Petroleum Corporation, and Sami 

Al-Rushaid, Chairman and Managing Direc- 

erpec attracts three new retailers from Ukraine 

As part of an ongoing programme to bring 

in petroleum retailers from Russia and the 

CIS countries, erpec has to date received 

registrations from three companies in the 

Ukraine. Parallel, one of the most known 

Retail companies in Ukraine and two companies 

belonging to the TNK-BP Group 

have registered. TNK-BP is a leading Russian 

oil company and is among the top ten 

privately-owned oil companies in the world 

in terms of crude oil production. These two 

companies are TNK-BP Kommers, (leading 

company's retail sales department. Last year 

the company increased its share of the retail 

market by one percentage point. This may 

seem like a small amount, but when one bears 

in mind that the fuel market in Poland was 

worth 90 billion zloty (22.5 billion euros) 

in 2010, Orlen actually made an additional 

900 million zloty in 2010. This year, Orlen 

is planning to build new gas stations and 

place more emphasis on modernizing its 

existing stations. Currently, Orlen operates 

1 714 gas stations, 1 333 of which are its own, 

and 381 are franchisees. 

after a ruling by the country's antitrust body 

last year that such contracts must be limited 

to a maximum of five years from 15 years 

previously. Fuel companies are expected to 

consolidate their business this year after 

renewals and drop any acquisition plans until 

next year. About 1 200 stations switched fuel 

retailers during the negotiations. 

tor of Kuwait Oil Company. After signing the 

MoU on behalf of Shell companies, Malcolm 

Brinded of Shell said: “Today’s MoU further 

cements our partnership with Kuwait. We will 

look jointly with KPC and its subsidiaries at 

oil and gas opportunities to leverage Shell’s 

global experience while sharing best practice 

in the energy sector.” Shell and Kuwait Oil 

Company (KOC) also announced a Training 

Plan to build capacity of Kuwaiti staff under 

an Enhanced Technical Service Agreement. 

center for Retail activities in Ukraine) and 

LINIK TNK-BP (responsible for production 

and transportation of petroleum products as 

well as development and planning of Retail 

stations). Also registering this week for the 

first time was Turkish retailer Gulf. The 

delegates from these companies will be 

representing different business activities 

and responsibilities on the decision making 

level. Their attendance will give suppliers an 

extensive insight into the developments on the 

Ukrainian and Turkish Retail market as well 

as the structure of business processes of the 

Retailing companies in these countries. The 

full list of retailers attending or in the process 

of accepting an invitation to take part, can 

be seen on the recently re-designed website. 

Note: For one of the most interesting websites 

we have ever seen from a retail petroleum 

company, take a look at the Parallel site. 


NEwS – EUrOPE 

SOCAr to expand 

network in Ukraine 

State Oil Co. of Azerbaijan (SOCAR) seeks 

to open 50 filling stations in Ukraine this 

year, said Azi Aslanov, a manager in the 

producer's Kiev office. SOCAR, which 

now has six filling stations in the Odessa 

and Mykolayiv regions, wants to have 120 

stations in the country by the time Ukraine 

hosts the Euro 2012 soccer championship, 

Aslanov said in an interview. Within one or 

two years, SOCAR will decide whether to 

open an oil refinery in Ukraine, he added. 

Karoly Lajkonew GM 

for OMV Serbia 

Karoly Lajko has been appointed General 

Manager for OMV Serbia, succeeding 

the previous General Manager Borislav 

Radosavljevic who continues in his capacity 

as Head of Corporate Procurement in 

OMV Aktiengesellschaft. With his exten - 

sive knowledge of OMV and the Serbian 

fuel retail market, Lajko seeks to contribute 

to the growth of OMV's network and 

to further improve OMV's retail results. 

Assuming his new position Lajko said: “I 

would like to additionally strengthen the 

company and our filling stations network. 

Like my predecessors, my aim will be to 

further increase the market share in retail. 

I undertake this task at a time when the oil 

derivatives market in Serbia has made great 

progress in the form of the liberalization 

of oil derivatives imports.” 

Tax debts in Estonia 

hopeless to recover 

There are 360 companies in Estonia that 

mediate fuel while in Finland there are just 

about ten. VAT fraud forms 85 percent of 

tax revenues that the state is deprived of 

and that figure indicates that the lifetime 

of freshly created fuel firms tends to be 

rather short. The scheme is simple: a few 

months of tax free operating, then bankruptcy 

and a new company is created. Tax 

and customs board deputy Director General 

Egon Veermäe said that the problems of 

the fuel sector are systematic and serious. 

3


Ukrgazvydobuvannia to 

buy 84 filling stations 

Ukrgazvydobuvannia, a subsidiary of 

National JSC Naftogaz Ukraine, plans to 

buy 84 filling stations from ten companies, 

says a report of the Antimonopoly Committee 

of Ukraine. According to the report, 

filling stations would be bought from 

Demi production and commercial firm 

Ltd. (Donetsk region), Agrokhimservice 

Ltd. (Sumy), Regen Oil Ltd. (Cherkasy), 

Neon Ltd. (Luhansk region), Bina Ltd. 

(Kharkiv) and its subsidiaries Merkator 

Filling Stations Ltd. (Poltava region) and 

Kalyna-Zakarpattia Ltd. (Zakarpattia region), 

as well as from Atikava Ltd. (Chernihiv) 

and its subsidiaries – Borol and Vek Ltd. 

(both from Odesa region). 

20 euros more to fill 

up your petrol tank 

Filling up Portugal's top selling vehicle, 

Nissan's ‘economical’ 1.5-litre Qashqai 

with diesel costs 90 euros (20 euros more 

than a exactly a year ago) as the country's 

cash-strapped consumers were forced 

to carry yet another financial burden as 

petrol prices hit record highs in Portugal. 

Portuguese car owners were left wondering 

in dismay this week as to how they were 

being asked to pay over 1.53 euros for a litre 

of petrol and 1.36 euros a litre for diesel 

when the price of crude is currently more 

than US $ 50 below the highs of 2008. But 

as the Competition Authority waves away 

suggestions of price-fixing by major fuel 

companies in Portugal analysts are warning 

more increases should be expected as 

oil prices continue to rise while the euro 

weakens against the dollar. 

UK fuel prices are 

changing habits 

The price of petrol in the UK is rising at 

its fastest rate for 10 years and the record 

cost is said to be changing motoring habits. 

The UK's motoring association, the AA says. 

Research shows fuel prices are leading to 

a change in the way people use cars. Their 

figures indicate 62 percent of people are 

driving less while 5 percent have stopped 

driving altogether. 

researchers invent ‘artificial petrol’ 

Researchers are developing a synthetic petrol 

that could cost as little as 19 pence per litre. 

The future fuel, developed by Cella Energy 

in UK, ditches hydrocarbons for the cleaner, 

more abundant element hydrogen. It could be a 

fabulously efficient source of energy – hydrogen 

has a much higher amount of potential energy 

than petrol in any given weight. However It's 

notoriously difficult to deal with as it has an 

unhelpful tendency to explode once it's mixed 

with oxygen. Cella says it's found a solution that 

will allow motorists to pour a hydrogen-based 

fuel directly into a car's standard fuel tank 

Petroleum traders doubt quality in Ukraine 

Petroleum traders believe that introduction 

of import duties on gasoline and diesel fuel 

will not result in an improvement in the 

quality of the petroleum products that are 

produced in Ukraine. It is thought that the 

introduction of import duties will raise the 

prices of imported petroleum products, thus 

facilitating monopolization of the market 

and an increase in the volume of the sale of 

poor-quality gasoline. “Ukrainian petroleum 

Aldi and Lidl should sell discounted petrol! 

Discount supermarket chains like Aldi and 

Lidl should enter the petrol business to 

in crease competition and reduce gasoline 

prices for German drivers, Economy Minister 

Rainer Brüderle said. Pump prices recently 

reached a two-year high at over 1.50 euros 

per litre of “super” grade petrol, the minister 

encouraged the discounters to challenge 

the status quo. “Prices always develop best 

through competition”, Brüderle told a newspaper. 

“When choice increases, prices sink.” The 

minister pointed to discount super markets 

in Austria such as Aldi Süd subsidiary Hofer, 

which regularly offers deep discounts on fuel. 

4 LATEST NEwS, EVENTS, jObS ONLINE – www.PETrOLPLAzA.COM 

without risk of a Hindenburg-style meltdown 

at the pumps. Cellar Energy says it expects the 

hydrogen nanobeads to be compatible with existing 

cars without engine modification, reducing fuel 

costs and lowering greenhouse-gas emissions. 

refineries have never produced and do not 

produce gasoline of the Euro-4 and Euro-5 

standard. The gasoline that is produced in 

Ukraine today leads to a complete contamination 

of the environment.“With introduction 

of import duties we will be returning to the 

Euro-2 standard, even if that can be called 

the word Euro”, said Vitalii Antonov, the 

President for commercial operations at the 

Halnaftohaz concern (Lviv). 

TATNEFT filling stations reduce prices in russia 

The network of filling stations operating 

the brand OAO TATNEFT has reduced the 

retail price on average by 6 percent since 

16th February. Moreover, in some regions 

the reduction has amounted to 13 percent for 

certain types of oil. This measure has been 

taken due to changes in general market conditions. 

It should be noted that the Company's 

filling stations network is supplied through 

goods purchased on the open market. The 

average profitability of the filling stations 

network operating under the brand of OAO 

TATNEFT is 1.4 percent on average, which 

is the minimum rate for the stable operation 

of enterprises. Small profit remaining after 

payment of taxes is exclusively spent for the 

network expansion and modernization of filling 

stations. Information Reference. As of 31st 

December, 2010 OAO TATNEFT operated 

497 filling stations in the composition of the 

network in 22 constituents of the Russian 

Federation, which employed more than 7 000 

persons. In this case, the Company only has a 

market share that can be called substantial in 

2 of the mentioned constituents: in Tatarstan 

(28 percent) and in Chuvashia (40 percent). 

The share of OAO TATNEFT in the other 

regions does not exceed 7 percent. In January 

of this year the domestic market witnessed a 

deficit of petroleum products that influenced 

the rise in the petroleum products suppliers' 

wholesale prices. 

Last year a Christmas sale offered gasoline 

for just 0.99 euros a litre, some 0.20 euros 

less than their competitors. Brüderle also 

threatened big multinational fuel sellers with 

a state-regulated pricing.



5

PrODUCT NEwS 

6 

All text on this page is submitted and written by suppliers. Please email product news to editor@erpecnews.com 

LATEST NEwS, EVENTS, jObS ONLINE – www.PETrOLPLAzA.COM

Topaz Energy names Dresser wayne as OPT supplier 

The iX Pay Secure Payment solution will 

be factory-installed on Dresser Wayne 

Global Star fuel dispensers, as well as 

retrofitted on installed pumps across the 

Topaz network. These terminals feature a 

secure card-reader, user-prompt controls 

and application-software authentication. 

The iX Pay Secure Payment platform is 

EMV compliant and was the first device 

certified to the latest PCI PTS 3.0, the 

highest level of compliance available today. 

“Topaz is delighted to build on our relationship 

with Dresser Wayne to include the 

supply of payment terminals, says Frank 

Gleeson, Retail Director, Topaz Energy”. 

“We are confident that this intuitive payment 

solution will be enhancing our customer's 

Topaz scores best work place in Ireland, again 

Topaz, Irelands biggest fuels and convenience 

retailer has been recognised as one of the Best 

Workplaces in Ireland for the fourth year in a 

row. This year Topaz secured its highest ever 

position, seventh, in a list of the best large 

workplaces in Ireland 2011 and also won a 

top employee engagement award. Once again 

the fully Irish owned and managed company 

is the only fuels and convenience retailer to 

be recognised as one of the Best Workplaces. 

Best Workplaces sets out to recognise the finest 

employers and therefore the most satisfied 

workforces in Ireland. Frank Gleeson Retail 

Director at Topaz said; “We are delighted 

to be recognised once again as one of the 

Best Workplaces in Ireland. This is a great 

achievement for a young Irish company like 

Topaz. Maintaining the passion, drive and 

commitment shown by all our employees is 

the key to our success, making Topaz the 

vibrant can do organisation it is.” This year 

in addition to recording a highest ever placing 

in the Best Workplaces list, Topaz also 

experience at Topaz forecourts and that the 

security level of the iX Pay solution will help 

us in protecting motorists from credit and 

debit fraud.” “Dresser Wayne is honored to 

extend our relationship with Topaz beyond 

fuel pumps and install the latest in payment 

technology on forecourts across Ireland,” 

says Soren Powell-Holse, Sales Manager 

UK & Ireland, Dresser Wayne. 

won a special award for encouraging active 

collaboration with its staff. The company 

recently completed the renovation of a new 

concept store at Newland's Cross in West 

Dublin where it consulted staff on all aspects 

of the design, from uniforms to layout. Great 

Place to Work said this project was a perfect 

example of how collaboration should work. 

Gleeson said employees are working in the 

front line every day and have a wealth of 

experience to draw on to help improve the 

business. “Collaboration leads to engagement, 

empowerment, pride in the workplace and to 

innovation. It's a win win for our customers, 

our staff and the company”, Gleeson concluded. 

Topaz is the largest service station 

and convenience retailer in Ireland. It is a 

fully Irish owned and managed company. It 

has over 300 sites throughout the country, 

109 of them company owned. Topaz is one of 

Ireland's largest privately owned companies 

with annual turnover of 2.35 billion euros. 

It employs 1 300 people. 

Api sign up Gilbarco Veeder-root till 2013 

Gilbarco Veeder-Root is pleased to announce 

the completion of a three year contract extension 

with api, Italy's premier oil operating company. 

Under the renewed agreement, Gilbarco Veeder- 

Root will provide a full forecourt solution for 

Anonima Petroli Italiana SpA (api), which 

includes the supply of point of sale, payment 

systems, dispensers and tank gauge systems, 

until 2013. “The newly stated long term agreement 

confirms and reinforces the relationship 

and strategic cooperation between api and 

Gilbarco Veeder-Root. After the successful 

program of the EMV network upgrade, it will 

set the foundations for a further technological 

development of the network.”, says Claudio 

Cocchi, Sales Director, Italy from Gilbarco 

Veeder-Root. Gilbarco Veeder-Root is provi - 

ding the FlexPay B2B payment terminal, which 

is designed to simplify and automate forecourt 

payments. The FlexPay B2B will become the 

standard specification across api's unmanned 

network, with the new IP-Matic brand. The 

FlexPay system enables 24 hour, unmanned 

operation using the Spot OPT tool. It is able 

to support fleet and loyalty programs such as 

Carta Maxima fuel cards which are widely 

used across IP-enabled sites, throughout Italy. 

Gilbarco Veeder-Root is also providing services 

for inventory and sales data management, 

as well as alarms despatching for IP-Matic 

network to optimise logistics, remote service 

management and fraud prevention. 



wissol takes all the 

awards in Georgia 

At a recent awards ceremony, from 18 

nomination categories, the Georgian 

operator Wissol won in the vast majority 

of cases, including being awarded for 

operating the largest petroleum station 

chain, having 90 stations throughout 

the country; For the best infrastructure 

of oil and oil products land terminal; 

As the biggest employer – employing 

more than 2 400 individuals; as well 

as being one of the most charitable 

companies. Vasil Khorava, General 

Director of Wissol Petroleum Georgia, 

said, “This awards ceremony shows 

the motivation of companies involved 

in this sector, so that companies that 

manage to maximally payment of taxes 

to the budget are recognized and at 

the same time healthy competition is 

stimulated. It encourages companies 

to develop their network, as well as 

service them, in the interest of client 

welfare”. Wissol also received ‘The 

Certificate of Merit' from the World 

Customs Organization on the occasion 

of the ‘International Customs Day' for 

rendering exceptional service to the 

international customs community. In 

November 2010 Wissol was awarded 

the ‘Ruban d'Honneur’ Prize and was 

named among the 10 best companies 

of a total of 15 000 European brands 

at the European Business Awards held 

in Paris. Wissol is the only Georgian 

company ever to receive this award for 

successful business operations. In 2010, 

Wissol Group made investments of 40 

million Georgian Lari. The biggest 

amount was invested in the development 

of the Wissol Petroleum service 

station network. Wissol is one of the 

largest-size business groups in Georgia 

incorporating Wissol Petroleum, Wissol 

Gas, Air Wissol, Wissol Gas Distribution 

Company, construction company 

Delta and advertising company Vellagio. 

Moreover, in 2010 the company 

demonstrated business diversification 

by introducing the supermarket chain 

Smart. Wissol Gas Distribution Company 

has been providing natural gas 

since the year 2008, already supplying 

11 000 families in the region. 

7

NEwS – MIDDLE EAST, AFrICA & ASIA 

8 

Shell, Vitol and Helios 

reach agreement 

Shell announced it has agreed to divest 

the majority of its shareholding in most 

of its downstream businesses in Africa to 

Vitol and Helios Investment Partners for 

a total consideration of some $ 1 billion. 

Under the agreements, Shell will retain 

equity in two new joint venture companies, 

which will assure continued availability of 

Shell fuels and lubricants in 14 African 

countries under the Shell brand. “This is 

a good deal for our customers as well as for 

Shell”, said Mark Williams, Royal Dutch 

Shell's Downstream Director. “We will 

significantly reduce our capital exposure 

in line with our strategy to concentrate our 

global downstream footprint, and continue 

to provide the high quality Shell products 

that our African customers have come to 

trust and rely on over many decades.” 

Fuel subsidies in jakarta 

to be capped 

The Jakarta administration has announced 

plans to trial a cap on subsidized fuel 

purchases, initially introducing the restriction 

at five fuel stations in Jakarta in 

March. The five fuel stations are located 

on Jl. Jatinegara, Jl. Jatinegara Kecil, Jl. 

Matraman and Jl. Kramat Raya. Under the 

new restriction, the fuel stations will only 

provide subsidized fuel for use in public 

transportation vehicles with special barcode 

stickers. The barcodes will identify 

which vehicles are entitled to receive fuel 

subsidies once a day, he said. “There will 

be 409 vehicles involved in the trial. All 

of these are public transportation vehicles 

plying the Senen – Kampung Melayu route”, 

Jakarta Transportation Agency Chief Udar 

Pristono said. 

Vietnam to consider 

cutting fuel prices 

The Finance Ministry said it may cut 

petrol retail prices but re-impose import 

tariffs in the second quarter if prices fall 

on the world market. Otherwise prices 

could go up again, noting that even after 

the latest increase, local petrol prices are 

still lower than those in other countries in 

Asia. Recently gasoline and diesel prices 

rose by up to 24 percent and although 

that was anticipated, many felt surprised 

by the extent of the hike. The Finance 

Ministry said it had kept prices stable 

for a long time in the context of rising 

world prices. 

Kenya leads the way to greener fuel 

In a move that is set to improve air quality and 

reduce vehicle emissions across East Africa, 

Kenya has officially launched its transition to 

low-sulphur diesel. Containing only 5 percent 

Tanzania drive against adulterated fuel 

The government has launched three mobile 

laboratories, as part of efforts to curb rising 

cases of fuel adulteration and dumping. Haruna 

Masebu, the Director General of the Energy 

and Water Utilities Regulatory Authority said 

the labs set up at a cost of over Tsh 2 billion 

($ 1.3 million), will boost the ongoing fuel mar - 

king efforts which begun in September last 

More fuel increases on the way in Sri Lanka 

The Lanka Indian Oil Company (LIOC) is 

now expected to hike its fuel prices further 

on top of the 5 rupee increase on a litre of 

diesel after the authorities here had ignored its 

repeated requests for price revisions. Managing 

Director of LIOC Suresh Kumar said with the 

last consignment of fuel they had imported in 

January they were losing as much as 20 rupee 


of the amount of sulphur present in Kenya's 

previous diesel supply, the cleaner fuel is 

already available in limited stations and will 

soon be present in pumps across the country. 

This new milestone for cleaner fuel in East 

Africa is part of a global initiative by the ‘Partnership 

for Clean Fuels and Vehicles (PCFV)’ 

to promote cleaner and more efficient fuels 

and vehicles in developing countries. The 

Partnership is coordinated by the UN Environment 

Programme (UNEP) and is supported 

by the United States, Holland, Canada and 

other partners. 

year. “Test results on fuel samples taken will 

now be obtained in three minutes”, said Mr 

Masebu. Previously, the service stations in 

question continued dispensing substandard 

products while samples were taken to the laboratory 

for testing. Three months after the ven - 

ture begun, cases of adulteration went down 

by about 80 percent, officials said. 

on a litre of diesel and the increase was only a 

token one. Petroleum Ministry Secretary Titus 

Jayawardena said he would not take any action 

against LIOC as it was their right to make appropriate 

price revisions. LIOC with about 150 

filling stations in Sri Lanka supplies between 

20 to 25 percent of the diesel and about 25 

percent of the petrol demand in the country. 

Petron to spend 1 billion pesos a year till 2016 

Petron Corp., the country's largest oil refiner 

and retailer, is spending about 1 billion 

Philipino Pesos a year until 2016 to widen its 

market reach and maintain its leadership in 

the oil industry. At present, Petron has some 

1 500 retail stations nationwide, up from 

around 1 300 stations last year. “To protect 

its leadership in the domestic oil industry, 

Improvements on Saudi highway service stations 

The Council of Saudi Chambers has set up 

the first specialized national committee for 

companies of fuel stations and service centres 

on highways, in a bid to upgrade the poor 

services offered to local and international 

travellers. The formation of the new committee 

coincides with the decision taken by the 

council's board of directors which stressed 

the importance of creating a national committee. 

This came at the request of owners 

of the fuel stations. The decision also reflects 

the council's determination to upgrade the 

standards of various business sectors in the 

the company is continuing its service station 

network expansion”, Petron told the Philippine 

Stock Exchange. To achieve the goal of 

a faster net work expansion, Petron said it will 

continue to establish “micro-filling stations”. 

Last year, Petron said it is planning to put 

up 5 000 micro-filling stations as part of its 

aggressive marketing strategy. 

Kingdom. The new committee means there are 

now 33 sectorial and subsidiary committees 

covering most economic activities in the 

country. These committees serve as umbrella 

bodies for 600 of the leading businessmen in 

the Kingdom.

Ecology friendly filling station opened in Dubai 

Last month officials at the Emirates National 

Oil Company (ENOC) showcased its new 

green petrol station – with environmental 

upgrades worth about 3.6 million dirham – to 

reduce the company's impact on the environment. 

The new station is fitted with noise 

reduction barriers and a system that collects 

the harmful vapours released from fuels, as 

well as solar lights, water recycling and other 

TOTAL Kenya and DHL sign 3 year contract 

Mr. Alexis Vovk, the Managing Director of 

TOTAL Kenya Limited and Mr. Ben Clay, 

the Operations Director of DHL Supply 

Chain, Central Africa, signed a three year 

Petrol and pie sales going well, down under 

Refuelling at service stations increasingly 

involves filling up more than cars if the latest 

statistics from Greenstone Energy are anything 

to go by. A million chilled drinks, 170 000 

pies and 160 000 ice creams were sold at the 

company's 229 retail service stations in the 

three weeks from 20th December. Greenstone 

bought Shell New Zealand's petrol stations 

and other downstream assets last year. The 

Engen buys Chevron's Mauritius operations 

South African petroleum company Engen is 

looking to expand in Mauritius after it concluded 

an agreement to buy Chevron's business 

in the Indian Ocean island. Chevron's 

Mauritius operations include a network of 

28 retail service stations, aviation fuelling 

facilities and lubricant sales. Jan Theys, Engen's 

board chairman, said there was scope 

for more petrol stations along new roads being 

New retailer in Ceylon to market disused sites 

Plans are being discussed to form a new 

company to manage 107 currently disused 

fuel stations countrywide, bringing a third 

player into the petroleum market, at least 

seven years after a similar failed effort, a 

senior Ceylon Petroleum Corporation official 

said. He said these fuel stations which 

were currently languishing without proper 

supervision and financial assistance would be 

handed over to the new company for which 

green features. While it cost about 18 million 

dirham to build a traditional station of this 

size the clean technology investment comes 

with a 20 percent increase in cost. And it took 

a year to source the technologies and implement 

them on site. Enoc are already testing 

different initiatives in different stations, but 

this is the first time they have integrated all 

these technologies in one location. 

contract covering diesel, petrol, lubricants 

and LPG (gas) at a ceremony held in the 

DHL Supply Chain Regional Office at the 

Nairobi Business Park, Ngong Road. The 

contract also enables DHL Supply Chain 

personnel to use the TOTAL Bon Voyage card 

for purchasing petroleum products from the 

network of more than 160 TOTAL service 

stations which are widely spread throughout 

Kenya. The card system eliminates cash payments 

and helps DHL Supply Chain with 

tracking vehicle movements and general 

fleet management. 

new owners have been pushing the message 

that the business is New Zealand owned and 

marketed. The company said it increased fuel 

sales by 4 percent in a market which declined 

by more than 1 percent in the first six months 

after the business became New Zealand owned. 

A spokesman said sales of convenience foods 

in the three weeks from 20th December were 

up significantly on last year. 

built on the island. “We are going to look at 

opportunities to expand our network on the 

island”. Majority owned by Malaysia's national 

oil company Petronas, Engen's purchase of 

Chevron's interest will hand it a 22 percent 

market share. It aims to raise that to 30 percent. 

Engen is on an expansion drive in Africa 

after acquiring Chevron Corp's downstream 

operations in some African countries. 

bids would be called. Before the privatisation 

deal with the Lanka IOC (LIOC) in 2003, 

the CPC had 300 retail Ceypetco outlets 

which was about half the market share 

while some 600 private dealers had the rest. 

Of its 300 retail outlets, 100 were given to 

IOC while another 107 were earmarked for 

a third player. The CPC will eventually be 

left with just 100 fuel stations or a mere 

17 percent market share. 



Essar may rethink 

diesel sales strategy 

Subsidised diesel sales by state firms have 

forced Essar Oil to review plans to expand its 

retail network and encouraged its dealers to 

offer compressed natural gas, set up ATMs, 

and sell chocolates, tyres and lubricants 

at petrol pumps to remain profitable. The 

company recorded the highest-ever petrol 

sales in the last quarter as the govern - 

ment's decision to decontrol the fuel last 

June boosted sales by 16 percent last quarter. 

But further growth in the state-dominant 

sector remains uncertain. The company 

has about 1 400 petrol pumps, and the 

number would rise to 1 700 in March but 

further growth to 3 000 outlets is uncertain. 

However the pace of further expansion 

will depend on de-regulation of diesel 

fuel price. 

zimbabwe targets un- 

licensed oil companies 

The Ministry of Energy and Power Develop 

ment has said it will soon crack down 

on oil companies and wholesalers that 

continue to operate without licences. The 

deadline for registration of oil companies 

and wholesalers was February 1 when fuel 

retailers were expected to have submitted 

a list of their retail sites. Energy and Power 

Development minister Elton Mangoma said 

“Those companies that failed to register have 

automatically de-registered them selves”. 

An importer's licence is $ 20 000 while 

that of wholesalers is $ 8 000. Retailers in 

urban areas are being charged $ 500 while 

those operating in rural areas are required 

to pay $ 200. Mangoma said, “officials from 

the ministry would soon conduct an outlet 

tracking exercise to check on compliance 

and companies that are not registered shall 

not be allowed to continue”. 

9


10 new filling stations 

for Oman Oil in 2010 

Augmenting its national outreach to all 

regions of the Sultanate, Oman Oil Marketing 

Company (Oman Oil) announced that 

the Company inaugurated ten new filling 

stations in a number of prime locations 

across the nation during 2010 bringing 

it's total number to 122. With the establishment 

of six Ahlain convenience stores 

to date, the ten new strategically located 

multi-facility filling stations will serve an 

extensive number of motorists throughout 

Oman. More filling stations are planned 

during 2011. 

Pumangol to take 

services countrywide 

in Angola 

In Angola the Pumangol petrol station 

network will extend its services to the 

provinces of Cabinda, Cunene, Zaire, 

Malanje and Uije. This investment will 

enable Pumangol to increase the number of 

stations to 37, in only two years of activities 

in the national market. Pumangol has 15 

petrol stations, eleven of which are located 

in the surroundings of Luanda and the 

other ones in Benguela, Huila, Huambo 

and Kwanza-Sul provinces. 

ExxonMobil to open 

12 new stations this 

year in Malaysia 

ExxonMobil is planning to add another 

10 – 12 petrol stations this year to the 

current 560 outlets. “Last year, we opened 

10 stations. For 2011, our target is about 

10 to 12 stations”, ESSO Malaysia Bhd's 

head of the retail business sector, Faridah 

Ali, told reporters this at the launch of 

ExxonMobils's new Dual Fleet Card. 

Deregulated regime causes price differentiation 

The Ghana Oil Company Limited (GOIL) 

last Friday discredited the perception that a 

fully deregulated petroleum sector will lead to 

price hikes and manipulation by the oil marketing 

companies. “A deregulated regime on 

the contrary will generate competition among 

operators especially on attracting and retaining 

customers, a development which will draw out 

Kobil acquires Phoenix Uganda Petroleum assets 

Following its expansion plans, KenolKobil 

Limi ted has acquired all assets of Phoenix 

Uganda Petroleum Limited. The assets consist 

of a 1 800 m 3 (1.8 million litres) fuel terminal, 

a modern three-storey office block and three 

service stations in Kampala. The company's 

Chairman/Group Managing Director, Mr 

Jacob Segman, said: “We will keep expanding 

our business presence in Uganda and 

bangchak in Thailand plans to overtake ESSO 

and become the markets second largest retailer 

Bangchak Petroleum has set its sights on 

becoming the second-largest player in the 

retail oil business by passing ESSO (Thailand) 

within three years. The company's major share- 

Swaziland fuel retailers lacking good service 

Swaziland has gained a thumbs-up on the 

supply of fuel in southern Africa where the 

price of fuel is considerably less than in South 

Africa, Zambia, Zimbabwe and Botswana. 

Galp, Engen and TOTAL filling stations are 

the most prominent in the country, but it is 

evident that they have a tough time in meeting 

demand. However it appears customer service 

is not at the top of their priorities as despite 

competition amongst them it is reported 

you will find unmanned forecourts, surly & 

10 

LATEST NEwS, ALTErNATIVE EVENTS, FUEL jObS NEwS ONLINE – www.PETrOLPLAzA.COM 

– www.PETrOLPLAzA.COM 

price differentiation at the filling stations”, Mr 

Yaw Agyemang-Duah, Managing Director of 

GOIL said. “The customer stands to benefit 

greatly in a price differentiation environment, 

prices of petroleum product will differ from 

company to company, and in addition some 

companies may introduce filling station to filling 

station price differentiation based on location”. 

the East, Central and South African regions 

through acquisitions of similar high potential 

assets in both existing and new markets. This 

move confirms KenolKobil's position as one 

of the leading investors in the petroleum indus - 

try in East Africa.” Kobil Uganda, established 

in 1999, was KenolKobil's first subsidiary out - 

side of Kenya and has made substantial investments 

represented by its over 63 service stations. 

holder, PTT, is the market leader. Bangchak 

Petroleum already claims the third place, 

replacing Shell last year. Bangchak's petrol 

stations sold 2.4 billion litres during the first 

11 months of last year, good for 13.8 percent 

of the market. Based on estimated sales for 

the whole year, its share is expected to end 

up at 13.8 – 14 percent. Since the gap with 

ESSO, which has 17.2 percent of the market, 

is small, the company believes it can overtake 

its rival within three years. Bangchak operates 

a total of 1090 stations. 

Over 600 petrol stations ready for fuel restrictions 

As many as 610 petrol stations of the 720 

operating in Greater Jakarta claim they are 

ready to comply with subsidized fuel restrictions, 

which are scheduled to begin in April. 

Under the restriction policy, the government 

will only allow motorcycles, & public transportation 

vehicles to acquire subsidized fuel. 

The 610 stations are ready to supply the con- 

sumers with Pertamax, the company's brand 

of non-subsidized fuel, and 41 other stations 

are to be given new investments to prepare 

them to market the fuel. Downstream oil 

and gas regulator BPH Migas head Tubagus 

Haryono said earlier that the petrol terminal 

for Greater Jakarta had reached 75 percent and 

was targeted to reach 100 percent this month. 

clueless staff who sometimes even refuse to 

acknowledge a customer. Poor service has 

become the norm with motorists developing 

a preference not because of price but based 

on good service.

11 

Hotel Rey Juan Carlos, 

10 th – 12 th May 2011, Barcelona, Spain 

A business forum for oil companies and major petroleum 

retailers, focusing on equipment, services and 

retail opportunities for sites and shops. 

Book your place by visiting our website www.erpec.com 

or call +49 7721 98 300. 

LATEST NEwS, EVENTS, jObS ONLINE – www.PETrOLPLAzA.COM 11

PrODUCT NEwS 

News from South America 

Pan American to buy 

Exxon assets 

Pan American Energy has agreed to buy 

an oil refinery and nearly 450 service 

stations from Esso, the Argentine unit of 

Exxon Mobil Corp an Argentine newspaper 

reported. The deal is valued at between 

US $ 800 million and US $ 850 million, 

according to unnamed executives linked to 

the negotiations between the two companies. 

Pan American is owned by Bridas Corp, 

which is co-owned by China's CNOOC and 

Argentina's Bulgheroni family. Argentina's 

government would have to give the green 

light for the purchase to go forward. 

News from Asia 

byco to buy Admore 

Byco Petroleum is in talks to buy Admore 

Gas in a bid to boost profits and become 

the fourth largest oil marketing company 

(OMC) of the country. Negotiations are 

still on-going. Rumours of a possible 

takeover of Admore have been circulating 

since November last year. Admore has 

not issued any statement on the matter. 

The takeover will make Byco the fourth 

largest OMC in the country in terms of 

reach with a combined strength of nearly 

600 filling stations. Admore has over 400 

filling stations, most of them in the north. 

Byco has 180. Byco is also in talks with 

Pakistan State Oil (PSO) to use latter’s 

84 kilometres pipeline for pumping petroleum 

products from the refinery to 

Zulfiqarabad Oil Terminal (ZOT). 

Product news 

Dresser wayne to 

supply Topaz Energy 

Dresser Wayne, has been named supplier of 

outdoor payment solution to Topaz Energy 

Limited, one of Ireland’s leading energy and 

forecourt retailers. Dresser Wayne’s iX Pay 

Secure Payment solution will be installed 

in dispensers across its service stations and 

unmanned fueling sites in Ireland starting 

this year. The iX Pay Secure Payment 

solution will be factory-installed on Dresser 

Wayne Global Star fuel dispensers, as well 

as retrofitted on installed pumps across the 

Topaz network. These terminals feature a 

secure card-reader, user-prompt controls 

and application-software authentication. 

The iX Pay Secure Payment platform is 

EMV compliant and was the first device 

certified to the latest PCI PTS 3.0, the 

highest level of compliance available today. 

www.dresserwayne.com 


Tokheim announces certification of Crypto VGA 

Tokheim has announced that the leading 

security standards council, PCI, has certified 

the Crypto VGA to its new, highest 

level. Tokheim's innovative outdoor payment 

solution, the Crypto VGA, is now PCI PTS 

POI v3.0 compliant. The latest development 

FAFNIr's VISY-Density Module fully certified 

FAFNIR is proud to announce that the accuracy 

of their advanced VISY-Density Module, to be 

integrated into their VISY-X ATG System, has 

been ZMK certified and the product will be 

released to the market with immediate effect. 

The VISY-Density Module has been certified 

to a very high degree of accuracy (better than 

1 g/litre) and besides fuel quality monitoring 

it can even determine water concentration in 

OPw FIT500 fuel control system 

To help get their CleanDrive program operational, 

US based Propel Fuels turned to OPW 

Fuel Management Systems and its FIT500 

Fuel Control System. The FIT500, which 

is equipped with OPW's FSC3000 Fuel 

Site Controller, is a PCI-compliant, selfcontained 

fuel-island terminal that includes a 

dual-head card reader and customizable color 


ensures that Tokheim's Crypto VGA terminals 

and their related software are approved until 

2020. The new PCI certification strengthens 

existing requirements to increase security. It 

covers attended and unattended POS PIN 

Entry Devices alongside Encrypting PIN Pad 

requirements (EPP). Kurt Dillen, Tokheim 

General Manager Systems & Electronics 

Business Unit, says, “We are strongly committed 

to future proofing our systems and this 

is clearly demonstrated through our security 

compliance until 2020. The wide range of 

applications available through Crypto VGA 

ensures that the product is not only seen as 

revolutionary today, but over the next decade”. 

Galp choose KSS Fuels for price management 

Galp Energia, with the largest network of fuel 

service stations in Portugal and one of the 

largest in the Iberian Peninsula, has selected 

KSS Fuels products to provide day-to-day fuel 

price management and optimisation to 300 of 

its retail fuel locations in Spain. Galp Energia 

will use KSS Fuels PriceNet and PriceNet 

Web products for a fully integrated fuel price 

mana gement offering. “Galp Energia has 

merged three retail networks into one over 

the last two years, and we needed a common 

pricing mana gement system”, said David Alvaro, 

Retail Fuel Pricing Manager, Galp Energia 

Spain. “We have used KSS Fuels PriceNet 

product in our Portugal sites and recognised 

its capabilities. We saw the opportunity to 

standardise our business processes, improve 

market and competitor intelligence.” 

E85 or E100 fuels and will detect separation 

layers in Ethanol blends. In order to save 

installation costs the Density Module can be 

added to the ATG Probe VISY-Stick Advanced 

and will easily fit into an opening of 2 inch 

or larger. The VISY-Command System will 

inform about the current Density and will 

manage and communicate the respective 

Alarms in case of non-compliance. 

screens that is integrated with a TCP/IP communication 

port to guarantee a high-speed 

connection to the network. The FIT500 is 

integral to the CleanDrive program because 

it works at the point-of-sale of unmanned 

fueling sites so that drivers can instantly 

link their Propel fuel purchases to their 

CleanDrive account. 

Logica & Fleetcor strike deal with Shell 

Logica, a leading business and technology 

service company, partnering with FleetCor 

Technologies Inc., a leading independent global 

provider of specialised payment products and 

services, have announced that they have won a 

10-year, 300 million euros contract to support 

Shell’s Commercial Fleet fuel cards programme 

in Europe and Asia. Business-to-business fuel 

cards offer firms that operate fleets of com- 

mercial vehicles a convenient, cost-effective 

and secure way to pay and account for fuel 

and other on-road services. FleetCor’s Global 

FleetNet (GFN) card processing platform will 

be used to develop Shell’s customer offering. 

Logica will run Shell’s existing system and 

replace it with a new system built around 

GFN. The first pilot is due to be completed 

by April 2012.


New UK & Ireland Managing Director for GVr 

Gilbarco Veeder-Root is pleased to announce 

the promotion of Dave Coombe to UK & Ireland 

Managing Director. As GVR continues 

to build and encourage profitable growth 

and deliver world class services for our 

customers the company policy of nurturing 

home grown talent has seen Dave go from 

strength to strength within the key roles he 

has occupied. Producing outstanding results 

in each UK focused role, driving operational 

PSD carwash monitoring system for UK's ASDA 

New technology developed by PSD Codax to 

monitor the operation of jet-wash equipment 

is being launched at Asda stores in the UK, 

following a deal with Kärcher Vehicle Wash, a 

business division of Kärcher UK. The Codax 

Forecourt Monitor alerts Kärcher maintenance 

staff instantly if there are problems with 

carwash equipment – or unusual periods of 

inactivity – so that issues can be remedied 

quickly and revenues restored. The system 

New September dates for Automechanika 2012 

In agreement with the IAA Commercial Vehicles 

Show, organised by the German Association of 

the Automotive Industry, Messe Frankfurt has 

decided to bring forward the coming Auto- 

and process improvements as well as leading 

the successful integration of the Autotank 

acquisition during 2008, accomplishments 

like this have been the push for promotion 

to UK & Ireland Managing Director. “I am 

excited to be leading the UK business into 

next year and beyond as we introduce new 

products and services to the market. We have 

many options, both products and services, to 

contribute”, says Dave Coombe. 

web-based tool tracks fuel stations and prices 

Oil Price Information Services now offers a new 

web-based query tool for retail fuel prices. Retail 

fuel prices are regularly compared with OPIS 

rack prices allowing this new state-of-the-art 

way to obtain information to display estimated 

profit margins at gas stations all across America. 

This new tool is going to allow it's users to obtain 

data from as far back as January 2007. It can 

show you data that represents over 290 brands 

in over 38 000 different geographic regions in 

the U.S. Users can find station data, prices, and 

margins by searching zip code, town, county, 

state, metropolitan area, or even on a national 

level. This new tool is self- serve and web-based. 

monitors maintenance and usage, including 

cash takings, machine faults, shampoo and wax 

levels – and even sudden temperature drops. 

Maintenance staff can be alerted by text or 

email while managers in head office monitor 

performance data through a secure web portal. 

Graham Round, Managing Director of PSD 

Codax, said: “We are delighted to be working 

closely with Kärcher UK to launch this 

exciting new system nationwide”. 

mechanika Frankfurt 2012 by one week thus 

avoiding an overlap between the events. This 

means the trade fair will now take place in 

Frankfurt am Main from 11 to 16 September 2012. 


PrODUCT NEwS 

Franklin introduces 

new piping systems 

Franklin Fueling Systems has announced 

the introduction of its new natural, clear 

EVOH resin lined UPP EN14125 Standard 

Pipe. This latest revolution in fuel piping 

features a clear inner lining made of 

natural and un-pigmented EVOH resin; 

a feature which allowed UPP EN14125 

Standard Pipe to achieve a unique Class 

T1 EN temperature rating. The Class T1 

rating, rates the pipe for use in temperatures 

ranging from -40 °C to 50 °C. The 

latest in co-extrusion technology allows a 

permanent bond between the EVOH resin 

fuel contact layer and the rugged PE100 

high-density polyethylene outer structural 

layer, providing a new level of protection, 

performance and dependability. 

Scheidt & bachmann 

contract with Shell 

Scheidt & Bachmann GmbH are proud 

to announce the award of a contract from 

Shell International Petroleum Company 

Limited to provide Site Systems, Hardware 

and Software, as well as full Service for 

their German Site Systems Programme. 

Within the scope of this contract Scheidt & 

Bachmann will upgrade the German site 

system software to TMS 30 and deploy 

BOS and POS systems throughout the 

German Shell network during during 2011 

and 2012. Moreover, Scheidt & Bachmann 

will provide full service including installation, 

maintenance and hotline support 

for 5 years ensuring Scheidt & Bachmann 

continue their long term business relation 

with Shell. S&B's Managing Director, Martin 

Kammler said, “Our business relationship 

with Shell dates back to 1932 and we look 

forward to continuing and expanding this”. 

13

FEATUrE – TV MArKETING 

Are you in the television business? 

xxxx 

As the arrival of TV on service station 

forecourts starts to take hold of the 

European market, like many things before 

it, a quick look to the USA, having 

had TV at the pump readily available 

since 2005, should provide an instant 

glimpse at what we can expect to happen 

on this side of the Atlantic. Nielsen 

Media research recently conducted an 

in depth survey into motorists buying 

habits, awareness and their response to 

advertising on the forecourt in the US, 

which is why this month we have chosen 

to review the following article written, by 

Laura Glass and Mark ward from NPN 

International. with lots of comment from 

Gilbarco, Dresser wayne and a variety 

of retailers, this article is a must read 

for anyone contemplating a move into 

the television business, because that is 

exactly what it will be. Make your own 

programmes, tell your customers about 

your special offers or simply promote your 

company with a corporate video. The fact 

is you have your own ready-made audience, 

so why not make the most of it? 

Most consumers patronize gas stations to 

fill up their tanks. But petroleum retailers 

know their highest margins are generated by 

inside sales and such onsite profit centers as 

car washes. Pump toppers are proven means 

for advertising convenience store products 

and ancillary services. But in addition, TV 

programming on in-pump colour monitors 

not only engages customers, but can yield 

measurable results. “Nielsen research proves 

that providing this for the consumer lifts cstore 

sales”, said CEO David Leider of Gas 

Station TV (GSTV) in Birmingham, Michigan. 

The Nielsen audit found GSTV reaches 27 

million viewers per month in more than 100 

markets, including 24 of the top 25. Another 

network, Outcast of Santa Monica, California., 

is seen by 23 million monthly viewers 

over more than 12 000 screens nationwide. 

And two years ago Outcast joined forces 

with PumpTop TV of Irvine, California, a 

network that reaches 20 million viewers on 

10 000 screens in major markets from coast 

to coast. National advertisers also endorse 

video marketing. Those on PumpTop TV, for 


By Nick Needs 

For this article, we were very fortunate to have recent pictures taken at an exhibition of a Tokheim exhibition stand, showing Adrian Beeby, UK National Sales Manager, demonstrating the 

media head on Tokheim's latest dispenser, the TQC-VGA. 

example, have included American Express, 

Bank of America, Chevrolet, Pontiac, Saturn, 

Mobil 1, Delta, Best Buy, CVS Pharmacy, 

Carl's Jr., Jack in the Box, Subway, Dunkin 

Donuts, Gatorade, Red Bull, Verizon, and 

Sony Pictures. PepsiCo Inc. recently named 

Gas Station TV the winner of its Best Retail 

Marketing Campaign of the Year for 

2010. “If you can drive a relevant message 

in a relative space, then it brings value to 

the consumer”, said Tricia Nichols, Media 

Portfolio Projects Lead at PepsiCo Inc. and 

Group Media Director at the TracyLocke 

marketing agency. “We can help consumers 

understand where our products fit into their 

lives, which leads to a compelling reason to 

purchase our products.” 

Dispenser manufacturers are also on board 

with in-pump video options. Mark Williams, 

marketing manager of dispenser applications 

at Gilbarco Veeder-Root, said they 

recently partnered with Outcast to create 

interactive merchandising at the pump for 

its Applause Media System. Launched last 

autumn, Applause TV combines advertising,

In store offers or corporate videos can be displayed extremely effectively whilst customers 

are refueling their vehicle. 

news, and entertainment with on-demand 

coupon printing. “For an average retailer”, 

said Williams, “only a third of customers 

go into the store. But today, you're fighting 

more than just the c-store down the street. 

The same products you sell may be offered 

at multiple competitors. So there's a need for 

engaging point-of-sale marketing that gets 

the customer inside your store.” The same 

need is recognized by dispenser manufacturer 

Dresser Wayne. “More than half of fuel 

customers never leave the forecourt to shop 

inside the store”, said D.P. Rabalais, Global 

Marketing Communications Manager. The 

company's iXT Media digital merchandising 

system, he added, “increases sales and 

builds brand loyalty by harnessing the power 

of multimedia marketing at the dispenser.” 

Proof in Numbers 

To measure the value of television monitors 

at the pump for both retailer and advertiser, 

Gas Station TV was independently audited by 

Nielsen Media Research. According to Leider, 

93 percent of consumers surveyed preferred 

gas stations with GSTV, some 83 percent 

“thought it was a good thing for retailers to 

provide”, and stations with GSTV “had sales 

lifts of up to 78 percent.” Similarly, Outcast 

and PumpTop TV reports research that indicates 

more than 90 percent of fuel customers 

notice their screens, more than 70 percent 

considered at-the-pump advertising a good 

source of product information, and 75 percent 

could recall at least one advertisement. Outcast 

notes that customers are a captive audience, 

with no DVR to skip over ads, so that viewers 

spend an average 35 percent more on days they 

fuel their cars. Eighty-seven percent of those 

surveyed said they found the programming 

to be entertaining and plan to watch again 

on their next fueling visit. 

The Nielsen study conducted from 2006 

to 2008 for GSTV found that windshield 

washer fluid advertised on-screen had a 

sales lift of 42 percent and sweets lifted 

69 percent. Compared to c-stores without 

the pump video service, car washes saw a 

78 percent sales, bottled water 60 percent, 

energy drinks 53 percent, and candy bars 

15 percent. Similarly, research by PumpTop 

TV indicated that products featured on 

videos enjoyed an average sales lift of 13 

to 42 percent per month. 

The concept behind the content is simple 

– each TV segment is followed by a 

promotion. Outcast partners include CBS, 

CNET, HGTV, BBC, DIY Network, and TV 

Land. On PumpTop TV viewers can watch 

the NBA and MLB networks, FX, DIY, 

truTV, Better.TV, and other programmers. 

Gas Station TV offers custom-produced, 

exclusive, and constantly updated ESPN 

sports, NBCU news and entertainment, 

and market-specific AccuWeather forecasts. 

“The key is that everyone loves television”, 

Leider said. “Compared to static advertising, 

TV's blend of full sight, sound, and motion 

makes for greater impact and awareness. 

Specific promotional schedules are tailored 

to each retailer. After the retailer and 

GSTV agree on the amount of advertising 

to be run for the year, he explained, “then 

we create monthly promotional calendars, 

as well as help create and design what the 

announcements will look like. Tying in our 

national advertisers also drives people into 

the c-store.” 

Promotions can be also be used not only to 

push products but also to build a retailer's 

brand. “Some clients have been very suc- 



Once the nozzle has been replaced into its holster, the fuelling cost and instructions on 

how to pay are clearly displayed. 

cessful at this”, said Leider. “They might 

point out their cleanliness or outstanding 

service, or a charitable event in which they're 

participating.” 

Leider acknowledged that some fuel retailers 

may be skeptical. “With past systems 

that tried to transmit video content”, he 

said, “some providers weren't able to deliver. 

Screens went dark after the networks failed.” 

Today, however, the in-pump video market 

has consolidated into three major players – 

Gas Station TV, Outcast, and PumpTop TV. 

Installation time for GSTVs at a typical site 

is less than three hours. And since the technology 

is IT-based, programs are immediately 

up and running. “We maintain and monitor 

all televisions from our headquarters”, Leider 

said. “If a problem occurs, 95 percent of the 

work can be done remotely.” 

win-win Proposition 

National advertisers, suggested Tracy- 

Locke's Tricia Nichols, can benefit from 

sponsoring promotions that increase brand 

sales – without taking money from retailers' 

pockets. In 2010, for example, PepsiCo 

brands including Pepsi, AMP Energy drink, 

AMP Energy Juice, and Lipton Brisk were 

promoted to viewers via GSTV “just steps 

away from the products available inside the 

convenience store”, she said. By the same 

token, the PepsiCo ad campaign generated 

a 213 percent increase in awareness of end 

the AMP Energy brand, 277 percent rise in 

purchase intent, and 150 percent increase 

in individuals willing the drink to friends 

and family. 

Marketing success hinges on crafting messages 

that target a specific audience or 

15


region, so that PepsiCo's ability to target 

gas station customers played a key role in 

its AMP Energy campaign. “The needs of 

these customers are different than those for 

people who are hearing an ad on the radio, 

watching an ad on TV at home, or seeing an 

ad via online media”, said Nichols. “So we 

were able to craft an engaging and relevant 

message for people ‘on the go’ about the need 

for refreshment or hydration.” 

At Gilbarco, Mark Williams pointed out, 

“There are TV network models that are purely 

third-party managed, while others are run by 

the retailer. But our Applause TV system is 

an interactive solution that combines both 

models. It's a turn-key, but the retailer also 

has site-specific control.” 

Interactivity is built into Applause TV be - 

cause customers can choose and print coupons 

at the dispenser. “Since a coupon is 

an immediate call to action”, said Williams, 

“not only are you capturing customers' attention, 

but the interactivity of printing coupons 

also means they become more invested in 

the experience – and more incentivized to 

make an immediate purchase.” 

The Applause TV system allows retailers 

to produce their own promotional content. 

But because it also carries (at each retailer's 

option) national advertisers, Williams added, 

“The coupons they sponsor benefit you be - 

cause you aren't paying for the discount.” Inpump 

TV is likewise effective for introducing 

new products “because you can reach all 

customers that visit your site, not just those 

that come into the store”. 

At the same time, the Gilbarco solution allows 

retailers to do daypart and site-specific 

marketing. “The best retailers know what 

they're good at and focus on that”, said 

Williams, “whether your key profit center 

might be your foodservice or your carwash”. 

In-pump TV can likewise be used for general 

promotion of a retailer's own brand. 

“You can use it to differentiate yourself and 

tell your story – maybe that you use local 

products, or offer different types of fuel, or 

clean restrooms every hour, or that you're 

environmentally conscious.” 

Retailers who install Applause TV with 

Outcast will feature a programming loop that 

includes weather and entertainment from 

CBS, HGTV, VH1 and The Food Network, 

among others. The system does not require 

new fuel dispensers since it may be retrofitted 

on newer dispenser models. Since the 

screen is integrated into the dispenser then 

maintenance is the retailer's responsibility, 

although Gilbarco centrally manages connectivity. 

Payback for the upgrade can be swift. “Just 

a one percent lift in store and fuel sales 

would translate into payback of less than a 

year”, said Williams. “Even if fuel sales do 

not increase, a two percent lift of in-store 

sales would make ROI closer to six months.” 

At Dresser Wayne, the company has also 

integrated screens into its Ovation dispensers. 

“The platform utilizes the screen at the 

center of the dispenser with soft keys that 

allow the user to interact”, said Tom Barrett, 

Vice President of global service. 

The design also allows for printing coupons 

at the pump. “By taking advantage of this 

feature”, Barrett said, “both national advertisers 

and local c-store owners get measurable 

results. Couponing also allows the user to 

tailor the experience. They can select their 

areas of interest and pick promotions based 

on them, thereby participating in the transaction. 

And we provide the tools to create 

your own promotions. If you're familiar with 

PowerPoint, it's easy.” 

Though the screen is embedded, nearly 

all Ovation dispensers can be upgraded 

to color, said Dan Harrell, vice president 

of technology services. “The older models 

don't have the space for the larger screens”, 

he explained, “but by and large, any Ovation 

dispenser manufactured since 2002 can be 

upgraded. And because we centrally manage 

connectivity, we can remotely troubleshoot 

if a screen isn't operating properly.” 

Cross-promotions are an obvious possibility 

for in-pump TV Marketing and Dresser 

Wayne Global Marketing Communications 

Manager D. P. Rabalais said that top sellers 

at many locations are bottled water and 

energy drinks. But fuel retailers can get 

mileage “not just from ads for store products, 

but also from forecourt promotions”, he said. 

“You can generate bigger margins by having 


the consumer upgrade to a higher fuel grade 

or car wash.” 

Though messages can be tailored by daypart 

and site, Harrell said, “You can also customize 

down to the dispenser level. So if you want 

to push a different message to your diesel 

customers, you have that option.” 

Programmers, advertisers, and dispenser 

manufacturers that have committed to pump 

video services are being joined by fuel retailers 

large and small. Sunoco, after a two-year 

pilot of Gas Station TV, recently announced 

it would be rolling out the network to all its 

4 700 stores. 

Los-Angeles based United Oil features GSTV 

at 95 of its 130 locations, making creative 

use of its allotted TV time both for product 

promotions and corporate imaging. And in 

Anderson, Ind., Ricker Oil has piloted GSTV 

at four of 50 sites and in 2011 plans to introduce 

the service at ten or 15 more stores. 

TV at the pump is, GSTV's Leider believes, 

an effective way to address a problem that 

has bedeviled fuel retailers for years. 

Generally speaking an extremely comprehensive 

look at what many might 

describe as a very exciting opportunity 

for the retail petroleum industry, with 

the potential national audience for any 

advertiser being anyone and everyone 

who drives a car! There is certainly 

enough here to give us much to think 

about outside of America, but with 

the US being such a highly driven TV 

society, will these same statistics apply 

to markets in Europe, the Middle East, 

Africa, Asia and the rest of the world? 

If they do then there is little doubt that 

this media opportunity could be good 

news for everyone retailing fuel. The big 

question we think is how to make some 

real money from advertising. Linking 

in to companies producing high quality 

productions and selling adverts on 

a national basis must be the only way. 

The return for this could be a small slice 

of a very large cake from the provider, 

without the retailer having to do anything. 

Verdict; Once the correct infrastructure is 

in place, a definite winner for everyone!

LATEST NEwS, EVENTS, jObS ONLINE – www.PETrOLPLAzA.COM 17

18 

bP to sell Southern 

California operations 

Oil giant BP will unload its Southern California 

gasoline business, including the huge 

Carson refinery and its local Arco gasoline 

operations, as part of a broad overhaul following 

last year's Gulf of Mexico oil spill. BP 

informed that it also would sell its Texas City, 

Texas, refinery, where a 2005 explosion and 

fire killed 15 people and injured more than 

170 others. The sale of the California and 

Texas facilities will cut BP's refining capacity 

in half as it moves to divest US $ 30 billion 

in assets to pay gulf disaster costs. BP said 

it expected to get at least US $ 4.4 billion for 

the refineries, which represent about 28 percent 

of its global refining capacity, and the 

Los Angeles marketing operations. Sales are 

anticipated to be wrapped up by the end of 

2012, the company said. 

Aloha Petroleum Launch 

1st Station in Maui 

Even as the cost of fuel in Maui topped 

US $ 4 per gallon for regular unleaded gas 

last week, Aloha Petroleum announced 

it is is developing a new fuel service station 

and a 2 000-square-foot c-store next 

to Home Depot in Kahului. Not far from 

there, Costco is laying the groundwork for 

its own fuel service station near its store 

in Kahului. The coming of two new players 

has not gone unnoticed by competitors in 

the island's tough market to provide fuel 

to motorists. And, it comes at a time when 

Maui's current fuel providers are struggling, 

said Terry McBarnet, vice president of Maui 

Oil Co. “I don't think any service station on 

Maui is growing, They are either hanging in 

there or fighting not to go smaller”. Aloha 

Petroleum's new station is being built on a 

little more than a half-acre owned by Home 

Depot. The goal is to open it as early as 

the end of June, said Richard Parry, Aloha 

Petroleum's president and chief executive 

officer. The station would be Aloha Petroleum's 

first on Maui, he said. The company 

already has 43 stations on Oahu and 11 on 

the Big Island. Aloha Petroleum has the 

infrastructure to deliver fuel to its station 

after buying the Hawaii retail and terminal 

assets of Shell Oil Products and Honolulu 

Terminal LLC in May. 

USA News 

C.N. brown details CITGO rebranding 

CITGO's ability to sustain C.N. Brown's current 

gasoline volumes and handle growth in the 

future weighed heavily on the Maine-based 

company's recent decision to convert 42 of 

its locally owned gas stations from the Mobil 

fuel brand to the CITGO brand. The newly 

rebranded stations will feature CITGO's new 

street image, which was introduced at the end 

of last August and features a predominately 

red triform design on the retail canopy and 

pumps. The switch to CITGO came as the 

company's supply agreement with ExxonMobil 

was expiring, and C.N. Brown learned that 

the oil company was changing its distribution 

Declining volumes and US $ 4 at the pump 

Retail gasoline demand declined nearly 13 percent 

in the last week of 2010, as Americans 

extended their holiday vacations and snow 

storms buried the northeastern United States. 

While demand slid by 1.2 million barrels per 

day, prices were going the other direction. 

Data from the U.S. National average retail 

gasoline prices rose to their highest level since 

October 2008 in the last week of the year. 2011 

LATEST USA NEwS – www.PETrOLPLAzA.COM 

promises to remain as volatile. Overall U.S. 

average retail gasoline demand was almost 

flat last year, growing a meager 0.28 percent 

compared to 2009, and experts predict that 

trend will continue. Rising global demand will 

exert pressure on prices at the pump. Industry 

observers forecast the return of US $ 4.00 per 

gallon gasoline in 2011 in the United States 

reducing demand even further. 

SMArTLogix sells to Telular in the US 

SMARTLogix announced the sale of its select 

tank monitoring business assets to Telular 

Corporation. This strategic move positions 

SMARTLogix for aggressive growth and 

development. Supported by Telular's strength 

in machine to machine wireless communications, 

SMARTLogix will continue to be the 

exclusive provider for direct sales, marketing, 

and support for the SMARTank solution to 

the Petroleum Industry. As a result of this 

KSS Fuels maintain competitive edge 

Western Refining Wholesale, headquartered in 

El Paso, Texas, will use KSS Fuels RackPrice 

wholesale pricing solution to help it manage 

fuel prices at its wholesale locations. “In a high - 

ly volatile economic environment, it is a neces- 

model in the Northeast. Exxon was not going 

to provide the gasoline anymore; there would 

be a franchise relationship and a franchise fee, 

so they decided it was time to look around and 

see what else was out there. 

transaction, SMARTLogix will have a very 

strong balance sheet and the cash resources 

for aggressive new product development. By 

focusing on their core competencies – petro - 

leum industry expertise, strong R&D, streamlined 

product development and hands-on customer 

service – SMARTLogix is competitively 

positioned to bring world-class technology, 

monitoring sensors and business-critical data 

solutions to the market at a competitive price. 

sity to have an effective and efficient pricing 

strategy in place”, said Kevin Goode, VP, Western 

Refining Wholesale. “It is critical for us to 

have a flexible, efficient and responsive pricing 

process that enables us to analyze situations 

quickly and react accordingly.” “RackPrice will 

assist Western Refining in effectively managing, 

interpreting and responding to market factors 

via a suite of sophisticated tools. Because it is 

fully scaleable, the system can grow with the 

company as needed”, said Bob Stein, President 

and CEO of KSS Fuels.


19

FEATUrE – IFFE 

erpec delegates at the IFFE show in 

Geoffrey Wheeler, from Eurotank and Gerry Herman from Conidia Bioscience, being interviewed about their testing kit 

for diesel bugs, by PetrolPlaza's Sandra Stroppel 

The IFFE show, originally called The 

Forecourt Marketing & Equipment Show, 

was the first exhibition of its kind when it 

was launched nearly 25 years ago in 1987. 

Combining shop products with retail petroleum 

equipment had never been tried 

before and its success was the catalyst for 

many replica shows to be launched across 

Europe. With most of these events having 

now been and gone, this one is still with 

us and continues to draw a reasonable attendance 

from the UK market. It's also a 

place where we caught up with a number 

of erpec delegates to find out what they are 

currently focusing on. These mini interviews 

can also be seen on PetrolPlaza TV, by 

visiting www.PetrolPlaza.com and clicking 

on the TV button. 

Istobal – Dave Lindon, UK business 

Development Manager & UK Managing 

Director Alan bennett 

The official launch of Istobal's new rollover 

wash in the UK, the M-NEX, drew a great deal 

of interest from visitors to their stand. Dave 

Lindon explained to us that the M-NEX has 

a wider wash than any other machine on the 

market, at 2.5 metres and is sold in a range 

of different washing heights. It also comes 

with unique foam brushes costing half the 

normal amount for replacements. Another 

benefit Dave pointed out to us is that the 

M-NEX has a much more powerful dryer, 

that surprisingly uses much less electricity. 

Managing Director Alan Bennett added that 

they had received confirmed orders for over 

60 machines since January this year. 

Otto Christ – Paul Griffiths, business 

Development Manager UK distributor, 

wilcomatic 

Paul introduced us to Otto Christ's latest 

development in jet washing, a new water 

heating system which has been devised for 

their latest jet washing machines. He pointed 

out that previously large amounts of water 

would be continually heated all day, but the 

new thinking is to locate a small reservoir 

into the base of the machine and heat the 

water on demand only. The clear benefits 


are a much more effective machine and a 

far smaller electricity bill. 

Kärcher – Peter Spencer, Kärcher UK 

Managing Director 

It was the new, all-in-one, Jet wash brush and 

lance, that Peter wanted to talk mostly about, 

but he started off by saying that jet washes 

are growing in importance on UK forecourts 

and in many cases they are replacing rollovers. 

Talking about the unique washing tool 

that Kärcher have created, this is called the 

Combi Lance, developed less than 12 months 

ago, featuring a brush, which when its head 

is pulled down the shaft, becomes a lance. It 

may be simple, but it is extremely effective 

and removes the need for having two separate 

attachments. Peter also told us that their 

jet washes are buy-time and can operate in 

temperatures exceeding -20 degrees. All their 

machines he pointed out can operate in sub 

zero temperatures. 

Eurotank Environmental – Geoffrey 

wheeler, Marketing Director

Birmingham UK 

Bugs in diesel tanks was a big focus for the 

Eurotank team at the IFFE show and they 

were joined by Gerry Herman from Conidia 

Bioscience, who is working with them to 

highlight the problems of bugs for retailers. 

More importantly, Eurotank are developing 

workable solutions with Conidia, for this 

biodiesel menace, which they say can be 

controlled effectively with a new product they 

are marketing. It was explained by Eurotank's 

Geoffrey Wheeler that bugs are actually a 

consortium of yeasts, fungi and something 

else which sounded so frightening I forgot to 

make a note of it. Conidia have developed a 

simple kit, rather like a pregnancy test, which 

in less than 10 minutes will tell retailers exactly 

which bug they are dealing with and its 

level of severity. So how do we get rid of the 

bugs once we have found them? Specialised 

cleaning techniques, which Eurotank can apply, 

was the answer from Geoffrey. With this 

new piece of equipment, it puts the control 

of bugs firmly in the hands of the operator, 

as the test is that simple anyone can do it! 

Scheidt & bachmann – Ian jacques, UK 

Managing Director 

Ian took us straight to S&B's new 240 OPT 

terminal and gave us a quick demonstration 

as to how it works. He drew our attention to 

a very user friendly screen, selecting English 

as the preferred language and fed a £ 20 bank 

note simply into the terminal, which resulted 

in clear instructions appearing on the screen 

within a matter of seconds, telling us how to 

proceed with fuelling. It was very easy to use 

and the screen was extremely uncomplicated 

and is certainly designed make most people's 

life a great deal easier. The terminal takes 

cash, credit cards and fuel cards as an option. 

Using the same technology, this product is 

now available worldwide. 

Dresser wayne – Soren Powell-Holse, 

Sales Manager UK & Ireland 

Talking about the Global Star range of dispensers 

being the most popular across Europe, 

Soren told us has that their secure payment 

Peter Spencer, Kärcher UK Managing Director, talked 

about the growing importance of jet washes. 

By Nick Needs 

solution IXP, had been attracting significant 

interest from the independent sector in the 

UK. He also pointed out that their leading 

technology in automatic temperature control 

and X flow meter, were other key factors which 

featured highly in visitor enquiries at the show. 

Tokheim S.A.S. – Adrian beeby, UK Sales 

Manager 

Media capability on the forecourt was very 

much the theme for Tokheim's stand. Adrian 

was quick to show us their TQC VGA – 

Tokheim Quality Calculator with a new 

Video Graphics Adapter on it, which in short, 

means their new pump, complete with TV! 

And, very impressive it was too, with a 17 inch 

screen, full media capabilities, running media 

from a media server, allowing it complete 

flexibility on or off the site. Most interestingly, 

the display has three ongoing states of 

play. Idle, for when the customer approaches 

the dispenser, which can be used to promote 

safety or how to use the terminal for example. 

Then, once the nozzle is lifted, the display can 

move into a media state advertising in store 

offers or special company promotions. When 

fuelling is complete and the nozzle replaced, 

the information regarding the sale of fuel is 

displayed clearly on the screen. 

brulines Fuel Solutions – Phil Prow, Sales & 

Marketing Director 

Several topics were being talked about on the 

Brulines stand, all of which centred on ‘real 

time monitoring’. Phil explained that overnight 

theft, improving margins by linking in with 

Brulines stock inventory software and managing 

retail products and costs much more 

efficiently through their price predictor tool, 

were all matters of key importance for visitors 

on their stand. Saving money is the route to 

increased profit, was the message that Phil 

was keen to put over, particularly with the 

volatile price of fuel which he points out can 

change so quickly. When asked to predict the 

price of fuel in the coming month, Phil took 

a deep breath and said in the UK it might go 

up 5 p. But he also added, that it might not! 

Soren Powell-Holse, Sales Manager UK & Ireland, Dresser 

Wayne, highlighting their IXP secure payment system. 


FEATUrE – IFFE 

Htec – janet barraclough, Group Marketing 

Manager 

A new application for loyalty and payment 

terminals was demonstrated by Janet, who 

said that this new product represented two 

years work for Htec and is a replacement for 

their existing Gemini terminal. With global 

loyalty schemes running across multiple 

countries outside the UK, Janet made it quite 

clear that marketing their back office and 

point of sale systems in mainland Europe is 

a primary objective for them now. 

Fairbanks – bob Conlin, Managing Director 

Fuel theft was also one of the main items of 

discussion on Fairbanks stand and Bob was 

quick to point out that whilst many retailers 

talk about the threat of pollution in their tanks, 

the hot topic at the moment is trying to avoid 

having your petroleum removed from its tank 

by organised gangs, adding that the UK is 

not the only country where this happens. A 

monitoring system, which can detect small 

changes in the stock very quickly and alert the 

police at the earliest opportunity, is one that 

Fairbanks offer. With the same problems all 

over the world Fairbanks are now looking to 

offer their products across India and China. 

Franklin Fueling – Peter van der Gaag, 

Area Manager 

Standing in front of an INCON fuel management 

system, Peter explains that this product 

has been in the market for about two years, 

but they have developed a new platform which 

they call the five series. Demonstrating the 

easy to read screen, showing individual tank 

gauges, report functions and alarms histories, 

everything is linked to remote access over the 

internet. He emphasises that a great feature 

of this machine is that it does not need additional 

software. A web browser using internet 

explorer will give you access to everything 

you need to know, he says. 

See all the interviews on PetrolPlaza TV at 

www.PetrolPlaza.com 

IFFE organiser Andrew Reed, said that Sunday was quiet but, 

overall they were pleased with attendance figures. 

21

22 

Hyderabad shifts to 

NGVs to overcome 

pollution 

Hyberabad will have 350 Compressed Natural 

Gas (CNG) buses on its city roads by April 

this year, says Bhure Lal, Chairman of the 

Environment Pollution (Prevention & Control) 

Control Authority (EPCA). Additionally the 

city will get 14 gas filling stations to ensure 

smooth functioning of this fleet. Lal reportedly 

said that an immediate shift to CNG 

from diesel and petrol along with a strong Bus 

Rapid Transit System (BRTS) was necessary 

to address the pollution woes of the city. Lal 

added that CNG supplier Bhagyanagar Gas 

Limited (BGL) had been tasked to deliver gas 

to all a of the city within two-and-half-years, 

to provide the infrastructure for increasing the 

number of filling stations and to support the 

growing number of natural gas vehicles (NGVs). 

Parking and charging 

EVs in Europe without 

pre-registration 

Companies Hectronic and Younicos are 

enabling electric vehicle users in Europe to 

conveniently pay for a combined park and 

charge service in Europe for the first time. 

Identification, authorisation and payment 

occur by simply taking a parking ticket. The 

advantage of this model is that unlike existing 

systems, the user group is open, meaning 

that the service can also be used by travelers 

in transit. With the development of the 

charging/parking columns in one, Hectronic 

and Younicos are henceforth combining their 

forces in the field of electromobility. Hectronic 

is providing its expertise in the development 

and manufacturing of intelligent payment 

and identification systems and fuelling while 

Younicos is developing intelligent charging 

columns for sustainable electromobility. 

Further to the pilot project in Frankfurt am 

Main, other joint projects are also currently 

in the planning stage around the world. 

ALTERNATIVEFUeL News 

rising fuel costs boost to electric car industry 

Rising fuel prices may be stalling motorists 

just now, but their plight could yet provide the 

driving force for change in the nation's motoring 

habits. That is the belief of one Dundee 

company at the forefront of lithium-ion battery 

technology – science that is already helping to 

power electric and hybrid vehicles around the 

world. Axeon firmly believes that with petrol 

and diesel prices set to continue soaring, the 

LATEST ALTErNATIVE FUEL NEwS – www.PETrOLPLAzA.COM 

NEwS 

Utah fuel station opens with free car charging 

Smith's Food and Drug Stores opened its 

newest fuel station in Utah. The fuel centre 

is the first to incorporate a free, courtesy 

charging station for customers driving electric 

cars to “top off” their battery levels while 

they shop. Smith's also installed equipment 

to allow for the future use of solar panels to 

power the fuel station as well as equipment 

The government is currently exploring the 

possibility of giving incentives to encourage 

car owners to use natural gas for their 

vehicles, a minister said this week. National 

Development Planning Minister Armida S. 

Alisjahbana said that the government was 

committed to promoting natural gas usage in 

the country to deal with the energy shortage 

problem, particularly in the industrial and 

Atlanta Gas Light (AGL), Georgia's dominant 

natural gas supplier, wants to take $ 10 million 

from a special ratepayer fund to fuel the 

vehicles of tomorrow. But that isn't sitting 

well with potential competitors who are also 

betting compressed natural gas will emerge 

as a cleaner-burning, lower-cost alternative to 

$ 3-a-gallon gasoline. State utility regulators, 

who are being wooed by AGL and its potential 

competitors, will eventually decide whether 

Japan's top three automakers Toyota, Honda 

and Nissan have united with Japanese energy 

firms in a push to commercialize greener 

hydrogen fuel cell cars and build a network 

of fuelling stations. Along with 10 Japanese 

energy groups including natural gas refiners 

era of the electric car is truly upon us. The firm 

thinks that if road users are willing to take a 

leap of faith, its technology will not let them 

down. However the problem with replacing the 

internal combustion has been replicating the 

infrastructure that has been built up around it. 

In a world in which electric vehicles dominate, 

petrol stations dotted throughout towns will be 

replaced by charging points on streets. 

required for the sale of natural gas. “The 

electric charge station was another opportunity 

to offer something rather unique (and) 

more environmentally friendly”, said Marsha 

Gilford, Vice President of public affairs for 

Smith's Food and Drug. “Particularly in 

the Community”, there is a lot of interest 

in those kinds of measures.” 

Indonesian government incentives to use gas 

Atlanta Gas Light stirs debate 

transportation sectors. “We're currently focusing 

on boosting natural gas usage for public 

and private vehicles. Gas is cheaper and also 

cleaner than oil-based fuels”, she said. Mrs 

Alisjahbana explained that promoting gas 

would require expensive investments since it 

meant new infrastructure, moreover, every car 

owner would have to buy a conversion kit to 

allow them to use the gas-based fuels. 

AGL can tap the fund. The company will 

finalize its request to regulators next month. 

Indonesian government incentives to use gas 

and distributors, the companies are aiming to 

build 100 filling stations by 2015. The automakers 

are making a renewed push behind 

Fuel Cell Vehicles (FCVs), which convert 

hydrogen into electricity and emit nothing 

more harmful than water vapour.

www.air-serv.eu 

www.alucobond.com 

www.aspentech.com 

www.atosworldline.com 

www.belugacorporation.com 

www.bennettpump.com 

www.bennett-sauser.ch 

www.beverinnovations.com 

www.brugg.de 

www.ceccato.it 

www.dresserwayne.com 

www.plxpipe.com 

www.eurotank.eu.com 

TM 

www.fafnir.com 

www.franklinfueling.com 

www.gilbarco.eu 

www.hectronic.com 

www.iisltd.com 

www.istobal.com 

www.kaercher.com 

www.kpsystem.com 

www.kubald.com 

www.leightonobrien.com 

www.mepsan.com.tr 

www.mueller-offenburg.de 

www.nupigeco.com 

www.ono-oil.com 


wEbSITES AND LOGOS – SUPPOrTING ErPECNEwS 

www.opw-fce.com 

www.christ-ag.com 

www.petrotec.eu 

www.planova.com 

www.psdcodax.com 

www.ruudlighting.net & www.ruudled.net 

www.scheidt-bachmann.com 

www.secu-tech.at 

www.sloanled.com 

www.stc-norway.com 

www.tammerneon.com 

www.tanknology.com 

www.tokheim.com 

www.washtec.de 

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