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A validation Study of House of Quality key performance indicators
6.3 Conclusions interviews with members.
Interviewed members were mainly attended to the online union through communication channels of
De Unie. Attention was created on the website of De Unie and by newsletters provided by De Unie.
Two interviewed members mentioned posters and the free publicity in for example papers at the
introduction period of the online union. Nowadays advertisements of the online union are only
noticed on the website of De Unie. Four out of six interviewed members attended relatives on the
online labor union which resulted in a couple of new memberships. The other two interviewed
members also attended other people, but from a professional perspective as they are employees of
De Unie.
People were asked to mention a specific reason why they chose to join the online union. The most
frequently answered reason was the price members have to pay for a membership of the online
labor union in contrast with the price of a traditional membership. This price offers members the
possibility to be represented for their shared interests and to profit from customized services for a
relative small price.
According to the interviewed members, the target group of the online union are younger people who
are at the starting point of their career (young professionals) or at the end of their professional or
academic study. Two interviewed members noticed that the online union is not only focusing on
young employees or students. They mentioned that the concept of the online union, to their opinion,
is suitable for people who crave for the safety of shared promotions of interest and on the other
hand are looking for the comfort of custom made services.
In line with the answers of the interviewed employees in Appendix 5.3, the interviewed members
defined the same differences between the online union and the traditional union. From a consumer
perspective, first of all the price of a membership indicates a significant difference. Secondly, all
interviewed members mentioned the difference in concept; the traditional union works from a
supply perspective (standard package of services) as the online union works from a demand
perspective (custom made services). From these answers we might conclude that the concept of the
online labor union is clear to the members, but it is important to mention that these answers might
be biased by the fact that all interviewed members are employees of De Unie.
Member’s opinions about the presentation of the site of the online union are divided. Half of the
interviewed members perceive the site to have a professional performance, the other members
think that the site does not look professional and looks a little out dated. Although there are
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