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A validation Study of House of Quality key performance indicators Correlations Dimension Number of Cronbach’s Mean Std Deviation items Alphas Interaction 8 0.843 -0.629 0.700 Safety 6 0.817 -0.963 0.737 Tangibles 4 0.758 -0.573 0.760 Information 4 0.762 -0.830 0.801 60 Table 8 - Internal Reliability Correlations were calculated to look for association between the variables. Pearson’s product moment correlation (r) was used to express the strength and direction of co<strong>here</strong>nce between the independent variables and between the dimensions composed by factor analysis. The higher the correlation value the stronger the co<strong>here</strong>nce between the variables. Table 9 - Correlation matrix All four dimension positively correlate to each other on a significance level of P
A validation Study of House of Quality key performance indicators explored dimensions on the overall performance of the online union. In order to test the unique effects of each dimension (Interaction, Safety, Tangibles and Information) we will conduct a multiple regression analysis in which the overall performance will be the dependent variable. Table 10 - Regression Coefficients The results of the multiple regression analysis are presented in Table 10. The analysis indicates the dimension Tangibles to have an independent significant influence on the overall performance (t=2,248, p
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here - ERIM - Erasmus Universiteit Rotterdam

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