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here - ERIM - Erasmus Universiteit Rotterdam

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A validation Study of House of Quality key performance indicators<br />

Correlations<br />

Dimension Number of Cronbach’s Mean Std Deviation<br />

items Alphas<br />

Interaction 8 0.843 -0.629 0.700<br />

Safety 6 0.817 -0.963 0.737<br />

Tangibles 4 0.758 -0.573 0.760<br />

Information 4 0.762 -0.830 0.801<br />

60<br />

Table 8 - Internal Reliability<br />

Correlations were calculated to look for association between the variables. Pearson’s product<br />

moment correlation (r) was used to express the strength and direction of co<strong>here</strong>nce between the<br />

independent variables and between the dimensions composed by factor analysis. The higher the<br />

correlation value the stronger the co<strong>here</strong>nce between the variables.<br />

Table 9 - Correlation matrix<br />

All four dimension positively correlate to each other on a significance level of P

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