premium sponsor of Biathlon World Cup - Erdinger
premium sponsor of Biathlon World Cup - Erdinger
premium sponsor of Biathlon World Cup - Erdinger
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EXPORT NEWS 2/08<br />
Future visitors to the traditional<br />
Weißbräu brewery will now be<br />
able to stay overnight. At its<br />
historic headquarters in the heart <strong>of</strong><br />
Erding, the Brombach family has created<br />
an exclusive four-star town hotel with a<br />
friendly atmosphere in which guests can<br />
experience the history <strong>of</strong> beer brewing at<br />
first hand. The hotel took two years to<br />
construct.<br />
Just one week after opening, the<br />
ERDINGER Weißbräuh<strong>of</strong> was afforded a<br />
very special honor: German Chancellor<br />
Dr. Angela Merkel and leading figures <strong>of</strong><br />
the governing parties CDU and CSU met<br />
for a joint executive committee meeting at<br />
the ERDINGER hotel.<br />
The Chancellor and state premiers were<br />
impressed by the harmony achieved<br />
between modern comfort and traditional<br />
Bavarian hospitality. From cozy standard<br />
rooms to luxurious suites – all rooms are<br />
fitted with hand-crafted, specially made<br />
furniture. The warm colors and highgrade<br />
materials create an atmosphere in<br />
: Werner Brombach, owner <strong>of</strong> Privatbrauerei ERDINGER Weißbräu (left),<br />
with his family and friends in front <strong>of</strong> the newly opened hotel<br />
FANS<br />
Globe finds home at<br />
which guests can<br />
relax and feel at<br />
home. An eye for<br />
detail is shown, for<br />
example, in the<br />
hand-painted room<br />
number plates with<br />
wheat-stalk motif.<br />
However, the Hotel<br />
ERDINGER Weißbräu<br />
also boasts<br />
the latest multimedia<br />
equipment,<br />
such as flat screens<br />
and free internet access<br />
in every room.<br />
OPENING<br />
Welcome to the<br />
The exporting success <strong>of</strong> the world’s largest weissbier brewery inspired fan club<br />
member Robert Seitz (3rd from left) and his friends in the Swabian town <strong>of</strong><br />
Oberndorf to create a very special present, the “ERDINGER Globe”. The<br />
masterpiece took over ten thousand crown caps, 260 hours and 55 cartridges <strong>of</strong> silicon<br />
adhesive to create. The globe measures an impressive 1.70 meters in diameter and<br />
weighs 200 kilograms. It can now be admired during tours <strong>of</strong> the brewery.<br />
Visibly impressed and delighted, Peter Liebert (r.), Head <strong>of</strong> Technology<br />
and Purchasing at the brewery, accepts the ERDINGER globe<br />
One particular highlight is the romantic<br />
tower room on the third floor with its<br />
view <strong>of</strong> the town center, and the<br />
comfortable suites each with its own<br />
special motto. The “Braumeister Suite”<br />
with inner courtyard balcony, exclusive<br />
wooden c<strong>of</strong>fered ceiling and bedside<br />
tables made from beer barrels, gives an<br />
insight into the world <strong>of</strong> the private<br />
brewery. In the “Romantik Suite”, chandeliers,<br />
golden curtains and a four-poster<br />
bed give the impression <strong>of</strong> a royal<br />
chamber.<br />
The hotel opening also<br />
marked the end <strong>of</strong><br />
renovation work<br />
VIP visitors: German Chancellor Angela Merkel on her way to an executive<br />
committee meeting at ERDINGER Weißbräuh<strong>of</strong><br />
on the Weißbräuh<strong>of</strong> building. The front <strong>of</strong><br />
the building was already revamped last<br />
year and the popular brewery inn was reopened<br />
with a special party. Now the<br />
complete brewery ensemble, inside and<br />
out, has become a real gem – ready to be<br />
appreciated by visitors from all over the<br />
world.<br />
www.hotel-erdinger-weissbraeu.de