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premium sponsor of Biathlon World Cup - Erdinger

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EXPORT NEWS 2/08<br />

Future visitors to the traditional<br />

Weißbräu brewery will now be<br />

able to stay overnight. At its<br />

historic headquarters in the heart <strong>of</strong><br />

Erding, the Brombach family has created<br />

an exclusive four-star town hotel with a<br />

friendly atmosphere in which guests can<br />

experience the history <strong>of</strong> beer brewing at<br />

first hand. The hotel took two years to<br />

construct.<br />

Just one week after opening, the<br />

ERDINGER Weißbräuh<strong>of</strong> was afforded a<br />

very special honor: German Chancellor<br />

Dr. Angela Merkel and leading figures <strong>of</strong><br />

the governing parties CDU and CSU met<br />

for a joint executive committee meeting at<br />

the ERDINGER hotel.<br />

The Chancellor and state premiers were<br />

impressed by the harmony achieved<br />

between modern comfort and traditional<br />

Bavarian hospitality. From cozy standard<br />

rooms to luxurious suites – all rooms are<br />

fitted with hand-crafted, specially made<br />

furniture. The warm colors and highgrade<br />

materials create an atmosphere in<br />

: Werner Brombach, owner <strong>of</strong> Privatbrauerei ERDINGER Weißbräu (left),<br />

with his family and friends in front <strong>of</strong> the newly opened hotel<br />

FANS<br />

Globe finds home at<br />

which guests can<br />

relax and feel at<br />

home. An eye for<br />

detail is shown, for<br />

example, in the<br />

hand-painted room<br />

number plates with<br />

wheat-stalk motif.<br />

However, the Hotel<br />

ERDINGER Weißbräu<br />

also boasts<br />

the latest multimedia<br />

equipment,<br />

such as flat screens<br />

and free internet access<br />

in every room.<br />

OPENING<br />

Welcome to the<br />

The exporting success <strong>of</strong> the world’s largest weissbier brewery inspired fan club<br />

member Robert Seitz (3rd from left) and his friends in the Swabian town <strong>of</strong><br />

Oberndorf to create a very special present, the “ERDINGER Globe”. The<br />

masterpiece took over ten thousand crown caps, 260 hours and 55 cartridges <strong>of</strong> silicon<br />

adhesive to create. The globe measures an impressive 1.70 meters in diameter and<br />

weighs 200 kilograms. It can now be admired during tours <strong>of</strong> the brewery.<br />

Visibly impressed and delighted, Peter Liebert (r.), Head <strong>of</strong> Technology<br />

and Purchasing at the brewery, accepts the ERDINGER globe<br />

One particular highlight is the romantic<br />

tower room on the third floor with its<br />

view <strong>of</strong> the town center, and the<br />

comfortable suites each with its own<br />

special motto. The “Braumeister Suite”<br />

with inner courtyard balcony, exclusive<br />

wooden c<strong>of</strong>fered ceiling and bedside<br />

tables made from beer barrels, gives an<br />

insight into the world <strong>of</strong> the private<br />

brewery. In the “Romantik Suite”, chandeliers,<br />

golden curtains and a four-poster<br />

bed give the impression <strong>of</strong> a royal<br />

chamber.<br />

The hotel opening also<br />

marked the end <strong>of</strong><br />

renovation work<br />

VIP visitors: German Chancellor Angela Merkel on her way to an executive<br />

committee meeting at ERDINGER Weißbräuh<strong>of</strong><br />

on the Weißbräuh<strong>of</strong> building. The front <strong>of</strong><br />

the building was already revamped last<br />

year and the popular brewery inn was reopened<br />

with a special party. Now the<br />

complete brewery ensemble, inside and<br />

out, has become a real gem – ready to be<br />

appreciated by visitors from all over the<br />

world.<br />

www.hotel-erdinger-weissbraeu.de

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