May 2011 - Amtrak

16 | May 2011 Amtrak Ink
Promotions in Motion
‘Mummies of the World’: The
Exhibition
Come face to face with the largest collection
of real mummies and related
artifacts ever assembled
in the “Mummies of the World” exhibit
at the Franklin Museum, in Philadelphia,
starting June 18.
The exhibit features a child
mummy from Peru — known as
Detmold Child — that dates back
6,420 years.
Amtrak employees can receive
$4 off on up to four daytime adult tickets
to the exhibit. Special offer valid June 18
through Sept. 30, Use code: MAINK. For
more information, go to www.mummiesoftheworld.com
or
www.fi.edu/mummies.
Tibetan Art and Culture — in
Newark, N.J.
Now through the end of the year,
Amtrak employees can get in free to the
Last month, Amtrak launched a new Twitter handle,
@Amtrak_Cascades, the company’s latest effort to use social media
to communicate certain service changes to passengers in a more
direct and proactive manner. The handle provides Amtrak Cascades
train status as an additional service on behalf of the Washington
Department of Transportation.
In addition to the Cascades handle, Amtrak also provides
updates for Pacific Surfliner, San Joaquin and
Northeast Corridor services.
Twitter is an online “microblogging” platform that
enables users to stay in touch through the exchange of
short status updates — limited to 140 characters each.
Amtrak’s “Twitter handle” is the equivalent of a username.
Passengers must sign up to follow the handle in order to see
the updates.
In March, Amtrak launched @AmtrakNEC, as part of a pilot
program to notify passengers of major service disruptions on the
Northeast Corridor. Alerts are tweeted whenever there is a delay
lasting 60 minutes or more and caused by a single incident on the
route.
Oakland Operations pioneered the concept nearly two years ago
in response to a request from the company’s California state partner
with the creation of @PACSurfliners, on behalf of the Los Angeles-
San Diego – San Luis Obispo Rail Corridor Agency. The success of
@PACSurfliners sparked the creation of @SanJoaquinTrains for
Caltrans Division of Rail.
Amtrak is building on its use of social media to engage with customers,
followers, and fans. Employees can join Facebook
(www.facebook.com/Amtrak) and follow Amtrak on Twitter
(www.twitter.com/Amtrak) for the latest company updates. ■
Company
Marks 4th
National
Train Day
Newark Museum and enjoy music, art,
and film.
Among the exhibits is “Tsongkhapa —
the Life of a Tibetan Visionary.”
The museum also currently features a
Cuban art exhibit. In July, it will present
the Newark Black Film Festival on
Wednesday nights, and feature jazz performances
on Thursday afternoons in the
museum’s gardens.
Employees just need to show their
company IDs to get free admission. ■
Amtrak employees once
again showed their love
of trains at the fourth
annual National Train Day
on May 7. Hundreds of dedicated
employees volunteered at the signature events in
Washington, D.C., Philadelphia, Los Angeles and Chicago,
as well as at many of the nearly 200 community events
across the country.
The celebrations were designed to highlight the company’s
vital role in the history and future of passenger rail in this
country. They also served as a kick off our year-long 40th
anniversary celebration.
Special congratulations to our National Train Day employee
trivia contest winners Elizabeth Thornton, customer support
representative, Philadelphia, and Mario Lezama, electrician
journeyman, Miami Mechanical Yard.
Next month’s Ink will feature pictures and highlights of
National Train Day events, as well as note the two additional
winners. You can also view photos at
www.nationaltrainday.com.