MOROccANOIl hAIR expO 2013

MAY/JUNe/JUlY 2013 

edition 29 - Salon Only 

Orders: 1300 437 436 

MOROccANOIl 

hAIR expO 2013 

visit us at stand 1018 

clOUD NINe 

The MIcRO wAND 

geT The lOOk 

hAIRDReSSeR 

OF The YeAR 

SNeAk peAk 

TAke A lOOk AT The 

New eVO cAMpAIgN 

clOUD NINe 

pARTNeRS wITh 

eASTON peARSON 

FOR MBFw 

1

NEW RELEASE JULY 2013 

THE PERMANENT, 

AMMONIA-FREE COLOUR 

THAT PROTECTS AND 

NURTURES HAIR 

High-performance technology for 

bright, vibrant, long lasting colour. 

The unique formula that intensifies 

colour while providing optimal care. 

SCIENTIFICALLY PROVEN EFFICIENCY: 

· · ENSURES·100%·COVERAGE·OF·GREY·HAIR 

· · BOOSTS·COLOUR·BY·13% 

· · TWICE·AS·RESISTANT·TO·WASHING 

· · 10%·ADDED·SHINE 

· · CONDITIONING·EFFECT 

· · THE·BEST·COLOUR·FOR·SENSITIVE·SCALPS 

AMMONIA-FREE 

PPD-FREE 

FRAGRANCE FREE

HIGH 

PERFORMANCE 

TECHNOLOGY 

INTENSE 

AMMONIA-FREE 

COLOUR 

Distrubuted by Haircare Australia. Corner Manton + Adam Street, HIndmarsh 5007 · Orders 1300 437 436

6 

CONTENTS 

FEATURES 


AT HAIR EXPO 2013 

Moroccanoil the originator and world leader in professional, luxury Argan Oil infused hairstyling, conditioning 

and finishing products is proud to present it's full range of products. All products are made with the 

Moroccanoil proprietary Argan Oil infused blend, the revolutionary signature ingredients in the brand’s 

coveted Moroccanoil Original Treatment Oil. Rich in vitamins and nutrients that strengthen the hair, 

Moroccanoil Treatment Oil is instantly absorbed into the hair without residue, resulting in brilliant, natural 

looking, frizz free shine and stronger, healthier hair. 

FEATURES 

clOUD NINe 

FOR eASTON peARSON AT MBFw 

Cloud Nine again hit the fashion runway in April for MBFW, styling for iconic 

Australian fashion label Easton Pearson. 

Making a historic return to the fashion week 

runway, the established brand presented a ‘hyper 

real’ collection in an intense fusion of colour and 

super nature. Prints jumped off the background 

and decorative elements appeared in 3D with 

shimmering, other-worldly sculptures in 

macro scale. 

Cloud Nine Brand Ambassador Renya Xydis in 

her role as Hair Director, headed up a professional 

and talented team of Cloud Nine stockists and 

session stylists. The futuristic hair inspiration 

was born from the Collection itself, ‘50’s inspired, 

but if feels more like 2050’ as briefed by 

designer Lydia Pearson. 

collection and magical catwalk show. The artfully dishevelled ‘up-do’ was inspired 

by Hitchcock heroine Tippi Hedren’s icy blonde 

French roll in ‘The Birds’. 

Renya created the look using TheO Pod by 

Cloud Nine for maximum volume and to build 

the sculptural shape of the roll. The look was 

completed by applying intense pigmented 

colour and spray. 

Cloud Nine would like to thank Scott Trousellot of 

Some Hallucination Hair, Tina Kothris of Glow on 

Collins and Anne-Marie Garreffa and Tahlia Egar 

of Boris the Cuttery for their expertise and support 

on the styling team. 

VISIt tHE MOrOCCAnOIl 

StAnD FOr YOUr 

COMPLIMENTARY· 

SHOWBAG 

InClUDIng YOUr 10Ml 

trEAtMEnt SAMPlES OF tHE 

OrIgInAl AnD lIgHt OIl AnD tHE 

lAtESt PrODUCt CAtAlOgUE 

NEW AT HAIR EXPO 2013 

MOrOCCAnOIl ClArIYIng SHAMPOO 

MOrOCCAnOIl HYDrAtIng SHAMPOO & 

For hair heavy hair buildup 

COnDItIOnEr 250Ml 

For all hair types 

Hair products, hard water and mineral deposits, When dehydrated hair needs the ultimate 

moisture and slow the effects of hair aging. Hair looks and feels healthier, with increased elasticity and vibrance. Sulphate, phosphate 

and paraben-free, and gentle enough for daily use and on colour-treated hair. 

chlorine and environmental impurities can all leave moisture, Hydrating Shampoo and Conditioner 

$18.14 exgSt | $19.95 incgSt 

buildup on hair over time - which can cause hair to infuses dry strands with antioxidant argan oil 42074 - Hydrating Shampoo 250mL 

appear dull, greasy and limp. Clarifying Shampoo is and Vitamin E to restor shine, smoothness 42084 - Hydrating Conditioner 250mL 

a deep cleansing, revitalising formula which removes and manageability. 

everyday buildup, restoring hair to a weightless, 

healthy balance. Rich in argan and avocado oils, Moisture-balancing formula contains Vitamin 

keratin, lavender, chamomile and jojoba extracts A and red algae- replenishing nutrients and 

tat nourish and moisturise. Sulphate, phosphate antioxidants that combat free radicals, retain 

and paraben-free. 

42075 | W/S $16.00 exgSt | 

$17.60 incgSt 

14 

Join Moroccanoil Educator and International 

Creative Team member, Violet Sainsbury, as she 

presents the most sought-after looks and latest 

trends hot off the runways- from New York to 

London to Milan to Paris on the Hair Expo Main 

Stage. Violet and a team of Moroccanoil stylists will 

draw inspiration from the Moroccanoil showcase 

of celebrity styling, direct from the red carpet. 

Moroccanoil, beautiful hair every day. 

SAtUrDAY 8tH JUnE 4.15PM 

SUnDAY 9tH JUnE 12.10PM 

20 

Tune into the 

Cloud Nine 

Australia You 

Tube channel for 

a sneak peak 

at the Easton 

The result was a whipped up frenzy of colourful 

Pearson MBFW catwalk show and exclusive 

hair, piled high on top of the models’ heads that 

behind the scenes footage with Cloud Nine Brand 

Ambassador Renya Xydis. 

perfectly complemented the retro chic fashion 

www.youtube.com/user/CloudNineAustralia 

KIMBRA ON THE RED CARPET 

wITh New Zealand song bird clOUD Kimbra dazzled Los Kimbra’s NINe hair to complement 

Angeles in February at music's biggest night, the 

Annual GRAMMY Awards. Travelling with her to the her Jaime Lee Major dress, 

big event was Cloud Nine Creative Director attracting international media 

Lauren McCowan who styled attention. The night finished 

eVO ® DOeS NOT 

cONTAIN V2.0 

BehIND The cAMpAIgN 

evo ® has released ‘evo ® does not contain v2.0’, 

the second instalment in the popular campaign 

series, continuing their ‘wake up and smell the 

coffee’ crusade of twisted honesty. Designed to 

make people think, the campaign highlights the 

evo ® stance on creating products that are luxurious 

and effective to use, without the need for making 

up ridiculous, convoluted ingredients, hence the 

campaign tagline… evo ® The photographic force behind the original 

evo 

does not contain. 

® does not contain campaign, Australian 

photographer John Laurie joins evo ® again on their 

quest for truth + beauty + justice. Known for his 

distinctive, raw, honest style and keen eye for the 

usually overlooked detail, John has firmly cemented 

himself as the man to capture the evo ® message… 

as well as ponies, pole-dancers and moon-faced 

rug rats in all of their glory. 

Shot on location around the brands hometown of The campaign highlights some of what evo 

Adelaide, the campaign dream team consisted of 

hair whisperer James Knight, make-up maestro 

Jen Rossiter, body painter Emma Hack and 

stylist Claire Incorruptible, hired as much for 

her talent as for her awesome name. Providing 

jedi-like direction over the proceedings were the 

creative guru’s at MASH. 

® does 

not contain, but what is in a bottle of evo ® ? Well, 

once you take out the glacial water droplets, 

clinically tested fruits of the forest and promise of 

a magical life and irresistible desirability with the 

opposite sex? What you will discover is a 

luxurious range delivering professional salon 

results whilst being free of Sulphate, Parabens, 

DEA, TEA and Propylene Glycol, all whilst 

respecting the environment and waving the flag for 

Australian ingenuity. 

VIew STYlINg DeMONSTRATIONS 

ON STAND 1018 

clOUD NINe 

TAKES THE RUNWAY AT LFW 

Cloud Nine continued its association with iconic Australian fashion label sass&bide 

in February, sending Cloud Nine Ambassador and celebrity stylist Renya Xydis to 

London for yet another inspirational London Fashion Week show. 

Describing the Autumn/Winter collection as “strong, Cloud Nine stylists. Each stylist was chosen to 

fresh and modern” the designers and names behind 

the brand, Sarah Jane Clarke and Heidi Middleton 

showcased streaming waterfall skirts, wide-legged 

floor skimming pants and tailored tuxedo capes all 

in a monochromatic colour scheme accented with 

the vibrancy of canary yellow. 

The show stopping designs were contrasted by a 

COME 

VISIT US AT 

STAND 1018, 

HAll 3 

work on the show for their expertise in styling and 

love of the Cloud Nine brand and tools. 

Presenting the slender and elongated lines we 

have come to associate with the sass&bide 

label, the front row, packed with celebrities 

were happily instagraming their favourite pieces 

and chatting about how they would style the 

chic and barely there beauty look. Flawless, almost collection to put their own spin on the look. 

wet-looking skin was paired with Renya Xydis’s Socialite and street 

messy, sexy, ballerina bun. “ I wanted to create style star Olivia Palermo and UK pop star 

something that felt young and carefree – the key Paloma Faith were among the famous faces as 

was messy, matt texture. I used TheO Pod by well as Cloud Nine founder Robert Powls and 

Cloud Nine to give volume and then added more executive Martin Rae. 

shape with The Original Wand before messing it all 

up with styling powder and pulling it back into the 

deconstructed bun’, Renya explained. 

See the 

LFW 

Supporting Renya in preparing 30+ models for 

the show was newly appointed Cloud Nine Global 

Creative Director Leigh Keates and a team of ten UK based 

FEATURES GET THIS LOOK 

BlONDIe 

WITH EVO ® 

texture and hold with shine. perfect for: short to medium hair that needs width 

24 

1 

2 

1. blend a thumb nail size amount of shape vixen 2. apply to damp hair. spread evenly from 

(95%) + mr fantastic texture spray (5%) in the palm the roots to the ends. 

of your cupped hand. 

4 5 

4. use a hairdryer and a flat brush. brush the hair 5. finish and personalize as required. 

in a smoothing motion as you apply heat. this will 

create smooth texture and direction. dry the 

hair completely. 

cLean ritual salvation 

ritual salvation shampoo 300mL 

39232 $11.36ex gst $12.49inc gst 

condition ritual salvation 

styLe shape vixen 95% + mr fantastic ritual salvation conditioner 300mL 

39233 $11.36ex gst $12.49inc gst 

texture spray 5% (blend) 

finish as required 

shape vixen 200mL 

39216 $12.27ex gst $13.50inc gst 

hoW? blend a thumb nail size amount of 

shape vixen (95%) + mr fantastic mr fantastic texture spray 200mL 

39291 $13.64ex gst $15.00inc gst 

texture spray (5%) in the palm of your 

cupped hand. 

3 

3. use a hairdryer. dry the hair using the full speed 

and full heat setting until it is 70% dry. 

FINAL LOOK 

EVERY ISSUE 

8 

9 

10 

12 

25 

29 

35 

14 

17 

20 

22 

24 

28 

29 

30 

News 

In the Media 

What’s Hot 

TechTalk 

Get this Look 

New Products 

Deals 

FEATURES 

Hair Expo 

Morccanoil and QANTAS 

Cloud Nine 

South Melbourne Showroom 

evo ® does not contain V2.0 

COMPETITION 

The Great Gatsby 

Cloud Nine Micro Wand 

NEW PRODUCTS 

Detango TM 

Tantruth 

fRont coVeR | the aesthete 

aes•thete /ˈesˈTHˈt/ 

EDUCATION 

31 

32 

33 

34 

Lakmé Autumn/ Winter 

Collection 

SALON FEATURES 

Club Mac Hair Design 

Barberdollz 

STYLIST SPOTLIGHT 

Bill Tsiknaris 

the definition of an aesthete is one who has a refined sensitivity towards the beauty of art and nature. they attempt to 

introduce beauty and art into every facet of their life and then present and share that with the world. for this editorial 

we channeled the essence of the aesthete- people like oscar Wilde, Karl Lagerfield and tom ford to create a story that 

blended masculine and feminine shapes to create a vision of the modern woman. We took iconic classic styles like the 

page boy and the fingerwave and gave it a thoroughly modern, effortless edge. 

in today’s day and age, the modern woman demands versatility. We used the cloud nine Micro Wand to create all the 

hairstyles within this and demonstrate the creative capability of this innovative tool. We want to push the boundaries of 

what ‘styles’ hairdressers envision when they look at the Micro Wand and provide a styling instrument that can take you 

from a windswept tousled finish to a curly paigeboy and then into a sleek fingerwave within a singular session of styling. 

Lauren Mccowan - Cloud Nine Creative Director 

PUBLished By haiRcaRe aUstRaLia | cnr Manton + adam street, hindmarsh sa 5007 | 

www.haircareaust.com | ManaGinG diRectoR | Geoff Gauvin | cReatiVe | Kylie Biggs kylieb@haircareaust.com 

PRodUct info/oRdeRs | 1300 437 436 | sales@haircareaust.com

younger-looking hair... 

after just one use. 

100%·of·women saw improved shine, texture, softness 

and manageability after just one use of Caviar Moisture 

Shampoo & Conditioner.* 

Available exclusively to Australia’s best salons by Haircare Australia. 

Call 1300 437 436 | sales@haircareaust.com | www.haircareaust.com 

Katie Holmes 

*Based on a consumer perception study. Results after just 1 use. individual results may vary.

8 

NEWS 


GAINS GLOBAL GLORY 

Moroccanoil continues to scoop the hair awards 

pool, recently adding to their trophy cabinet in the 

New York office. ELLE Magazine voted Moroccanoil 

Frizz Control a winner in their 2013 International 

Beauty Awards from a pool of thousands of 

international beauty products. More awards recently 

hailed from New Zealand, with the Original Treatment 

being voted ‘Best Treatment’ by NZ Fashion 

Quarterly readers. 

clOUD NINe 

ANNOUCED AS 'BEST STRAIGHTENER' 

Haircare Australia would like to share something 

with you that, if you so wish, we would love you to 

get behind and help. 

Recently we donated money and got behind a 

cause to raise money for a documentary called 

Legacy: A ride to conquer Motor Neurone Disease, 

being made to raise awareness for by a dear friend 

of Lauren McCowan's who has dedicated the next 

couple of months to telling the story of two amazing 

humans who have been diagnosed with Motor 

Neurone Disease, and have decided to spend the 

time while they are able to bring more awareness to 

a disease that anyone can get and is impossible to 

cure or treat. 

This disease has very little awareness, research or 

money directed towards it because it is so baffling. 

The Motor Neurone Diseases are a group of 

Congratulations to innovative and pioneering hair 

tool brand Cloud Nine for taking out honours for 

‘Best Straightener’ in the 2013 Hair Awards held in 

March in the UK. The Cloud Nine Wide Iron was 

declared the winner on the night, winning ahead of 

competitor brand ghd. This is a second year win 

for Cloud Nine who in 2012 were awarded “Best 

Curling Tong’ for The Original Wand. 

HELP SUPPORT RESEARCH FOR 

MOTOR NeURONe DISeASe 

neurological disorders that selectively affect motor 

neurons, the cells that control voluntary muscle 

activity including speaking, walking, swallowing, and 

general movement of the body. They are generally 

progressive in nature, and cause increasingly 

debilitating disability and, eventually, death. 

They are cycling on a two person, custom bike for a 

million metres to raise awareness for research and 

funding. One of them will be cycling with his arms 

because after 6 months post diagnosis- has already 

lost major movement in his legs. 

They started a Pozible project to raise $60,000 to 

raise money for the documentary and they met that 

goal raising $66,815. Motor Neurone Disease, still 

needs our support for research to find out more 

about this debilitating disease. You can see more 

A NEW FACE FOR 

AlTeRNA 

hAIRcARe 

US based professional hair care company Alterna 

has signed Katie Holmes as the new face of the 

brand. Also joining the brand as a co-owner, Katie 

will be sharing her creative and consumer insights 

to help the brand continue to grow and expand its 

presence around the world, as well as inspire salon 

and retail partners. 

“I love that Alterna uses natural and organic 

ingredients and stays away from harsh chemicals 

like sulfates and parabens,” the 34-year-old actress 

said in a statement. “It’s good for my hair and good 

for the earth, so I feel good using it.” 

information about the Pozible project and motor 

neurone disease at: 

www.legacyfilm.com.au 

Please help raise awareness of the disease and 

share with your friends, and family. It is a worthwhile 

cause and we are wholeheartedly supporting it, we 

ask that you dig deep and support it too. For more 

information on motor neurone disease or to donate 

money visit: 

www.mndandme.com.au

1 

PMCA licensed copy. You may not 

further copy, reproduce, record, 

retransmit, sell, publish, distribute, 

share or store this information 

without the prior written consent of 

the Print Media Copyright Agency. 

Ph +64-4-498-4487 or email 

info@pmca.co.nz for further 

information. 

3 

CLEO NZ, New Zealand 

01 Apr 2013 

General News, page 64 - 658.51 cm² 

Magazines Lifestyle - circulation 11,495 (Monthly) 

Marie Claire, February 

Copyright Agency Ltd (CAL) 

ID 189072945 BRIEF HAIRCAREOZ INDEX 1 PAGE licensed 1 of 1 copy 

Australian Women's Health, National 

01 May 2013 

General News, page 51 - 2,068.31 cm² 


1. FABULOSO plaitnum blonde, Marie Claire, February 2013 

2. FABULOSO, Lucky, February 2013 

3. evo easy tiger straightening balm 200mL, Cleo New Zealand, April 2013 

4. evo soap dodger 300mL, Australian Womens Health, May 2013 


licensed copy 

Vogue Australia, National 




ID 186160086 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1 



licensed copy 

Media Monitors Client Service 

Centre 1300 880 082 


licensed copy 


Centre 1300 880 082 


licensed copy 







Ph +64-4-498-4487 or email 


information. 

1. Cloud Nine Micro Wand, Vogue Australia, April 2013 

2. Cloud Nine Micro Wand, SHOP Til You Drop, February 2013 

3. Cloud Nine Standard Iron, SHOP Til You Drop, March 2013 

4. Cloud Nine Micro Wand, Famous, February 2013 

Instyle, National 

01 May 2013 



Harper`s Bazaar, National 




Who Weekly, National 

25 Mar 2013 


Magazines Lifestyle - circulation 126,124 (M------) 


Women`s Fitness and Health, National 

IN THE MEDIA 

01 Feb 2013 



Simply You, New Zealand 

01 Mar 2013 


Magazines Lifestyle - circulation 32,664 (Bi-Annual) 








Ph +64-4-498-4487 or email 


information. 


Centre 1300 880 082 


licensed copy 

1 2 3 4 

2 

4 

1 

3 

5 


Centre 1300 880 082 


licensed copy 

General News, page 96 - 695.86 cm² 

Magazines Sport - circulation 57,000 (Monthly) 

New Idea (NZ edition), New Zealand 






1. Moroccanoil Hydrating Mask, BAZAAR, April 2013 

2. Moroccanoil Glimmer Shine Spray, Womens Fitness and Health, February 2013 

3. Moroccanoil Contol Mousse & Luminous Hairspray, Who Weekly, March 2013 

4. Moroccanoil Original Treatment 100mL, New Idea, New Zealand, April 2013 

5. Moroccanoil Intense Moisture Mask, Simply You, New Zealand, March 2013 

Famous, National 

04 Feb 2013 




2 

4 

9

10 

WHAT’S HOT 

chANge OF SeASONS 

Take your in salon cues from the change in seasons. Hair colours increase 

in richness and warmth, with warm tones influenced by nature: coppers, 

golds and rich chocolates. Treatments offer the ultimate in salon or take 

home indulgence to blow away the winter blues. 

Cloud Nine Waving Wand 

Moroccanoil Hydration 

Shampoo and Conditioner 

When dehydrated hair needs the ultimate 

moisture, Hydrating Shampoo and 

Conditioner infuses dry strands with 

antioxidant argan oil and Vitamin E to restor 

shine, smoothness and manageability. 

$15.00ex gst $16.50inc gst 

42074 - Hydrating Shampoo 250mL 

42084 - Hydrating Conditioner 250mL 

The Cloud Nine Waving Wand is perfect for creating timeless waves with ease. Crafted 

to include all of the Cloud Nine signature elements, including one-touch temperature 

control allowing you to select either a low (130°C), medium (155°C) or high (180°C). The 

tool also features a ceramic coated barrel, which contains an unique shine enhancing 

ingredient, and a handy kick stand so you can rest the tool without damage as you work 

through the hair. The 360° swivel cord is ideal for easy manoeuvring, allowing you to 

create a wealth of stunning styles with absolute ease. 

07032 - $195.45ex gst $215.00inc gst 

Lakmé k.therapy repair 

Nourishing Mask 

An instant-action mask that 

nourishes and hydrates the hair 

and scalp. Its acqua-oil complex, 

babssu and macadamia oil 

contents, provide immediate and 

long-term moisturisation. 

59318 - $22.68ex gst $24.95inc gst 

evo ® Mane Perscription 

Protein Treatment 

An intense protein re-constructor to repair 

and strengthen; encouraging healthy, shiny 

hair. This protein treatment is recommended 

for colour-treated, weak, brittle hair helping 

to strengthen hair, prevent hair breakage and 

prevent fading colour. 

39234 - 150ml $11.82ex gst $13.00inc gst 

39536 – 1l $50.00ex gst $55.00inc gst

Cloud Nine Micro Wand 

The Cloud Nine Micro Wand is perfect for shorter to mid length hair, creating 

stylish curls and waves with ease. Built with the technology of the Original Wand, 

the smaller 14cm barrel size of the Micro Wand is a stylist’s dream come true! 

07031 - $168.18ex gst $185.00inc gst 

evo FABULOSO® copper 

– coming soon 

FABULOSO colour enhancing conditioners provide 

an instant hair colour combined with a nourishing 

treatment in only 3 minutes. FABULOSO 

conditions, revives, adds shine and intensifies/ 

tones coloured hair between salon visits. Used 

as an in-salon treatment or sold as a take-home 

colour reviver this is a must have for any salon. 

Available in 6 different shades with new COPPER 

coming soon 


24044 - Platinum Blonde 24042 - Light Beige 

24040 – Caramel 24034 - Purple Red 

24038 - Mahogany 24036 - Chestnut 

24046 – Copper (COMING SOON) 

Tantruth Salon Spray 

with Colour Guide 

Keep your client's summer glow this winter 

with the new Tantruth Professional Range. 

Contains a duo tanning system which works to 

give an even, streak-free tan. Satin Silk Extract 

within the formula works to leave skin smooth 

and glossy. 


1) 37072 - Salon Spray with Colour Guide 1Ltr 


2) 37078 - Extra Dark Salon Spray 

with Colour Guide 1Ltr 

Nubar Nail Lacquer 

Formaldehyde, Phthalate 

(DBP) and Toulene free, 

there’s a nubar colour to 

suit every occasion! 

$6.60ex gst $7.15nc gst 

1) 65814 24k 

2) 65816 Ruby 

3) 65476 Stronghold 

4) 65474 Dark Castle 

1 

1 

ColoursmashTM Smash it in for instant colour. Available in 13 

different colours brighten your look this season. 


08504 - firecracker 

2 

3 

2 

4

12 

TECH TALK 

The Alterna hair spa experience is now 

proudly launched into Australia. 

This 25 step shiatsu massage has been 

launched to offer a luxurious basin 

service for your clients that are unique to 

Alterna salons and is an effective way to 

increase additional in salon services for 

your clients. The shiatsu massage 

is included in each of the Alterna 

treatment services. 

On purchasing an AlternaTREAT 

deal you will receive in salon training 

for your team to help you launch this 

exciting new concept. You will also be 

given point of sale material to excite 

your clients with client brochures and 

A5 display cards. 

BILL TSIKNARIS 

QUEENSLAND HAIRDRESSER OF THE 

YEAR 2013, OUR VERY OWN ALTERNA 

AMBASSADOR FOR AUSTRALIA lOVeS 

wORkINg wITh TheSe TReATMeNTS 

IN HIS SALON. 

TIPS & TRICKS 

with Kirsten Reynolds 

Alterna National Brand Development and Education Manager 

FOR FURTheR INFORMATION OR TRAININg ON AlTeRNATReAT pleASe 

cONTAcT kIRSTeN ReYNOlDS AT kirstenr@haircareaust.com OR cONTAcT 

heR DIRecTlY ON 0417 697 481 

3 AlTeRNA TReATMeNT DeAl OpTIONS ARe AVAIlABle; 

Alterna Ten – 35 Minute Professional 

Masque Treatment Service 

Experience our luxurious range for extraordinary 

results by offering a 20 minute shiatsu massage 

with the Alterna ten hair masque. 

Application: Put in bowl and 

mix, Section hair and apply 

a hot towel leave on for 10 

minutes. then rinse. 

Alterna Caviar 

– 35 Minute Service Anti aging technology 

Personalise your Caviar treatment by infusing 

White truffle hair elixir and/or Polishing serum into 

our Caviar replenishing Moisture 

masque that gives you a highly 

moisturising skincare treatment 

for your hair 

Application: Section hair and 

apply a hot towel leave on for 10 


Professional Rejuvenation treatment 

– 60 Minute Service 

A 3 Step professional service in the salon. this 

revolutionary new system is a permanent reconditioning 

treatment that works to reconstruct 

distressed hair and replenishes, moisturises 

and strengthens the hair from the inside while 

reinforcing and sealing the cuticle during the 

treatment. 

Application: Step 1- Clarifying Wash: to remove 

build up and impurities 

Step 2 – repair Serum: repair the inner and outer 

cuticle layers caused by chemical, mechanical 

and environmental elements. 

Step 3 – Protein Shield: long lasting protective 

barrier designed to seal the hair cuticle and 

provide intense conditioning, improved elasticity 

and superior colour protection. 

Alterna Bamboo 

– 35 Minute Professional Service 

Create maximum colour retention - infuse UV+ 

Fade proof fluide into Bamboo UV+ masque 

for the highest level of colour protection. this 

treatment will allow you to extend the life of 

your colour service with 60 washes and no 

colour fading. 

Application: 

2-3 Pumps into a 

30ml mix. Section 

hair apply product 

and proceed hot 

towel leave on for 10 


VIP EVENINGS 

Speak to your Alterna representative to 

organise an in salon event with our national 

Manager. We require 8 -10 of your clients 

to experience this complimentary in salon 

service and be treated with our signature 

massage. this event will also assist your 

team to introduce these treatments as an 

additional salon service.

TIPS & TRICKS 

with Melanie-Jane Fahey 

National Technical Manager Lakmé 

Q: What is the new Autumn/Winter 

Collection? 

A: lakmé together with Creative Director Dani 

Blakeley is releasing it’s newest Collection 

called luminoso, which in Spanish means 

luminous. the hair structure is sculptural, 

painted and inspired by pin up art, which 

originated in the 1920’s. the influences of the 

1920’s, mirrored in a high end designer fashion 

house feeling which is represented in each of 

the three techniques. 

For course information about 

luminoso education please contact 

education@haircareaust.com or on 

1300 437 36 (ext. 4). 

Q: What is the Colour Palette focus for 

Lakmé this season? 

A: the seasonal Colour Palette for lakmé this 

season demonstrates the harmony and 

partnership of our strong primary colours 

within our Collage Mix tones and the rich, pure 

reflections of Collage +, giving a luminous taste 

of colour to this Autumn/Winter collection. 

Q. With our season changing to Autumn 

and Winter, is it recommended to colour 

balance the hair to get colour to last 

longer in the hair after Summer? 

A. lakmé works with 

the unique High Affinity 

System (H.A.S) that 

assists in conditioning, 

fortifying the hair fibre 

and maintaining optimum 

longevity of hair colour 

it is important to colour 

balance, refresh with 

gloss Demi Permanent 

colour. Depending 

on the level of colour fade, gloss can be 

worked through to the ends of the hair for the 

remaining 5 to 15 minutes of colour processing 

time. Follow colour up with teknia Color Stay 

take home Maintenance System or 

teknia Ultra. 

TIPS AND TRICKS 

With Summer well and truly over our clients are looking to go deeper and richer for winter and remove 

the traces of tired highlights or brassy blonde colour. A great tip for creating a shimmery deeper 

"stretch" effect is the mixing the following lakmé formula: 

RE-GROWTH: Equal parts of Collage 8/60 with 8/20 and 10 Volume Hydrox Developer. Apply colour 

to the roots stretching it down through the mid-shaft of hair. Process for 30 minutes 

ENDS: Mix gloss equal parts of gloss 0/00 with 9/30 and 1.9% long lasting Developing Emulsion. 

Apply gloss to the remaining hair and process for the remaining 15 minutes of colour. 

RESuLT: Minky soft beige root area and softer glossy mid-lengths and ends. 

k.therapy - repair 

After a long hot summer, hair tends to be 

lacking in protein and moisture and can be on 

the dry, brittle side. It is important to diagnose 

the right salon prescription range for the 

hair and nothing is more prescriptive than 

k.therapy repair. 

k.therapy is the complete family of lakmé 

treatments that deals with the main problems 

of the hair and scalp as well as providing a 

feeling of comfort and well-being thanks to its 

SPA components and the perfumes chosen 

for each product. k.therapy features pure 

swiss waters from the Zermatt glacier 

in Switzerland. 

k.therapy repair is a range of specific 

products for dry and very dry hair. It contains 

the ingredients of Babassu and Macadamia 

Oils with the long-term hydrating properties 

of Hydromanil 

13

14 

FEATURES 


AT HAIR EXPO 2013 

Moroccanoil the originator and world leader in professional, luxury Argan Oil infused hairstyling, conditioning 

and finishing products is proud to present it's full range of products. All products are made with the 

Moroccanoil proprietary Argan Oil infused blend, the revolutionary signature ingredients in the brand’s 

coveted Moroccanoil Original Treatment Oil. Rich in vitamins and nutrients that strengthen the hair, 

Moroccanoil Treatment Oil is instantly absorbed into the hair without residue, resulting in brilliant, natural 

looking, frizz free shine and stronger, healthier hair. 

NEW AT HAIR EXPO 2013 

MOrOCCAnOIl ClArIYIng SHAMPOO 

For hair heavy hair buildup 

Hair products, hard water and mineral deposits, 

chlorine and environmental impurities can all leave 

buildup on hair over time - which can cause hair to 

appear dull, greasy and limp. Clarifying Shampoo is 

a deep cleansing, revitalising formula which removes 

everyday buildup, restoring hair to a weightless, 

healthy balance. Rich in argan and avocado oils, 

keratin, lavender, chamomile and jojoba extracts tat 

nourish and moisturise. Sulphate, phosphate and 

paraben-free. 

42075 | W/S $16.00 exgSt | 

$17.60 incgSt 

Join Moroccanoil Educator and International 

Creative Team member, Violet Sainsbury, as she 

presents the most sought-after looks and latest 

trends hot off the runways- from New York to 

London to Milan to Paris on the Hair Expo Main 

Stage. Violet and a team of Moroccanoil stylists will 

draw inspiration from the Moroccanoil showcase 

of celebrity styling, direct from the red carpet. 

Moroccanoil, beautiful hair every day. 

SAtUrDAY 8tH JUnE 3.45PM 

SUnDAY 9tH JUnE 12.10PM 

MOrOCCAnOIl HYDrAtIng SHAMPOO & 

COnDItIOnEr 250Ml 

For all hair types 

When dehydrated hair needs the ultimate 

moisture, Hydrating Shampoo and Conditioner 

infuses dry strands with antioxidant argan oil 

and Vitamin E to restor shine, smoothness and 

manageability. 

Moisture-balancing formula contains Vitamin A and 

red algae- replenishing nutrients and antioxidants 

that combat free radicals, retain moisture and 

VISIt tHE MOrOCCAnOIl 

StAnD FOr YOUr 

COMPLIMENTARY· 

SHOWBAG 

InClUDIng YOUr 10Ml 

trEAtMEnt SAMPlES OF tHE 

OrIgInAl AnD lIgHt OIl AnD tHE 

lAtESt PrODUCt CAtAlOgUE 

slow the effects of hair aging. Hair looks and feels 

healthier, with increased elasticity and vibrance. 

Sulphate, phosphate and paraben-free, and gentle 

enough for daily use and on colour-treated hair. 

$15.00 exgSt | $16.50 incgSt 

42074 - Hydrating Shampoo 250mL 

42084 - Hydrating Conditioner 250mL

VIew STYlINg DeMONSTRATIONS 

ON STAND 1018 

COME VISIT 

US AT STAND 

1018, HAll 3 

15

16 

FEATURES 

hAIR expO 

AWARDS NOMINEES 2013 

AUSTRALIAN HAIRDRESSER OF 

THE YEAR FINALISTS 

Frank Apostolopoulos of Biba 

Joey Scandizzo of Joey Scandizzo Salon 

Emiliano Vitale of e SALON 

Caterina DiBiase of Heading Out Hair & Beauty 

THE NEW ZEALAND HAIRDRESSER 

OF THE YEAR FINALISTS 

Sara Allsop of Dharma 

Jock Robson of Dharma 

Jason Chong Li of Stephen Marr 

Adrian Barclay of Venom 

THE EMERGING HAIRDRESSER 


Ali Holmes of Wild Life SoGo 

Scott Sloan of Sloans of Lane Cove 

Jamie Furlan of Xiang Hair 

Carl Keeley of Chumba Concept Salon 

THE MENS HAIRDRESSER 


Antony Wilson of Raven Haircutters 

Jules Tognini of aka Togninis 

Lucy Cardoza of Cast 

Rob Mason of Biba Clifton Hill 

COLOUR TECHNICIAN 


Matt Clements of The Assembly Hair 

Justin Pace of Papas and Pace 

Vincent Nobile of Headcase Hair 

Cayley Norman of Toni & Guy Bondi Beach 

COLOUR TECHNICIAN OF 

THE YEAR JUDGES RECOGNITION 

Phillip Di Palo of Boy Toy Hair 

Belinda Keeley of Chumba Concept Salon 

Olivia Zynevych of Mieka Hairdressing 

Marie Uva of Rokk Ebony South Melbourne 

Davina Hanzic of Wild life Hair 

Jemima Wright of Wild Life SoGo 

lAUReN M c cOwAN - whAT DO The hAIR expO AwARDS MeAN TO YOU? 

It’s something quite difficult to describe when 

you make Finalist for the Hair Expo Awards. The 

time, dedication and passion it takes to improve 

and actively build your career every 12 months 

and then document every achievement for a 

group of peers, mentors and industry icons to 

judge is like baring your soul to the world. 

As hairdressers, we live and breathe our craft 

SALON TEAM OF THE YEAR FINALISTS 

Wild Life Hair 

Noddys on King 

e SALON 

Joey Scandizzo Salon 

THE NEW CREATIVE FORCE FINALISTS 

Lisa Muscat of e SALON 


Bec Sun of Luc Espace 

Rose Garcia Paloma of Oscar Oscar Salons 

Sydney 

THE NEW CREATIVE 

FORCE JUDGES RECOGNITION 

Hermiz Daniel of Joey Scandizzo Salon 

Anthony Nasr of Joey Scandizzo Salon 

Maria Unali of S81 Hair 

Jordan Hone of Sloans of Lane Cove 

Richi Grisillo of Toni & Guy Paddington 

Genevieve Collerton of Wild Life SoGo 

APPRENTICE OF THE YEAR FINALISTS 

Kristy Furniss of Fruition Hair 

Melvin Lane of Mieka Hairdressing 

Rachel Vitullo of Joey Scandizzo Salon 

Tahlya Loveday of Toni & Guy Paddington 

APPRENTICE OF THE YEAR 

JUDGES RECOGNITION 

Tiah Nebuaer of Bach Hair Paddington 

Monique Di Lieto of Blow it's a Hair Thing 

Steff Tanian of Chumba Concept Salon Windsor 

Carla Orsi of Rokk Ebony Mentone 

Khatijah Jamaluddin of The Hairdresser 

Ryan Baldwin of The New Black Industries 

and pass that passion onto our clients and the 

people around us everyday. These kind of awards 

are our opportunity as hairdressers to stand next 

to each other and marvel at the strength of the 

Australian and New Zealand industry as a collective 

group of talent. These awards help us build, drive, 

empower and test each other as stylists, salon and 

business owners, product developers, distributors 

and representatives- regardless of brand affiliation, 

SESSION STYLIST OF THE YEAR FINALISTS 

Darren Borthwick of The Artist Group 

Richard Kavanagh of DLM Management 

& Rodney Wayne 

Sarah Laidlaw of DLM Management 

Lauren McCowan of Independent Artist 

Management 

EDUCATOR OF THE YEAR FINALISTS 

Sharon Blain of Sharon Blain Education 


Lorna Evans of Lorna Evans Education 

Lyndal Salmon of Biba Academy 

EDUCATION ORGANISATION 


Biba Academy 

Servilles Academy 

PHOTOGRAPHIC COLLECTION 


Craig Smith of Fruition Hair 

Frank Apostolopoulos of Biba 

Caterina DiBiase of Heading Out Hair & Beauty 

Bec Sun of Luc Espace 

EXCELLENCE IN MARKETING FINALISTS 

Woohoo Salon 

Toni&Guy Australia 

Lola Wigg Hair Cafe 

Phoenix Nationale 

SALON DESIGN FINALISTS 

Brown Sugar Hair 

Chesters on Hay 

Ryder 

Kinky Curly Straight 

BUSINESS PERFORMANCE 


Refoil 

salon competition or personal opinion. 

With that in mind, I would like to extend my 

warmest congratulations to all the finalists for 

the 2013 Hair Expo Awards- the level of talent 

this year is higher than ever and is an incredible 

thing to see the work being produced across 

the country. I wish you all an incredible evening 

come June 10th.


TAKES TO THE SKIES 

Moroccanoil partnered with famed international 

stylist Alan White recently to present the new 

Qantas uniform at a 600 strong prestigious event. 

Held at historic Hordern Pavilion in Sydney’s eastern 

suburbs, the event was host to celebrities, media, 

Qantas frequent flyers and global partners. 

Following the 2012 announcement of Martin Grant 

as the uniform’s designer, the uniform release was 

much anticipated and talked about within Australian 

fashion circles. Martin Grant is an Australian 

designer living in Paris, having called the French 

capital home for the past twenty years. He is one 

of a revered group of Australian designers who are 

asked to present at the official Paris Fashion Week. 

The uniform collection was presented as a full 

fashion runway show lead by Qantas Ambassador 

and all round Australian icon, Miranda Kerr. 

Celebrities in attendance included Cate Blanchett, 

Peter Morissey, Laura Csortan and Kate Cebrano 

who were delighted by the synergies of the fresh 

and contemporary uniforms with the polished, 

modern and exceptionally well groomed hair styles 

of the models. 

“Martin Grant spoke to me about keeping the 

aesthetic of the ‘Qantas in flight crew image’ but 

wanted to loosen it up a little. His designs have a 

slight retro feel to them in an ultra modern way. He 

wanted to free up the Qantas woman and give her 

a less corporate feel and help create a fresh new 

attitude,” said White. “The hair needed to be up and 

back and the style needed a slight aerodynamic 

feel without it looking uptight or sprayed stiff into 

place. Think Grace Kelly meets actress Tippi 

Hedren in Alfred Hitchcock’s ‘The Birds’, a style that 

has polish, sophistication with a slight retro feel. It 

should look like she has done it herself as opposed 

to it being styled by another”. 

Exclusively representing Moroccanoil, White lead a 

team of ten professional stylists who created three 

unique and versatile well groomed styles using 

Moroccanoil products. 

17

18 

FEATURES 

The AeSTheTe 

clOUD NINe MIcRO wAND 

The definition of an aesthete is one who has a refined sensitivity towards the beauty of art and nature. We used the Cloud Nine 

Micro Wand to create all the hairstyles within this editorial to demonstrate the creative capability of this innovative tool. 

LooK: Crossgrain 

tooL: Cloud Nine Micro Wand set to Low 

set: Random sections set at the roots. 

PRodUct: evo root canal 

LooK: Marcel 

tooL: The Cloud Nine Micro Wand set to Medium. 

set: Large square pincurl sections 

PRodUct: Alterna Blowout Creme, evo builder’s paradise.

LooK: Halo 

tooL: Cloud Nine 

Micro Wand set to High 

set: Small Square 

pincurl sections 

PRodUct: evo haze 

and builder’s paradise 

Photographer- Henryk 

Hair- Lauren McCowan 

Makeup- Amelia Axton 

Styling- Lydia Jane Saunders 

19

20 

FEATURES 

clOUD NINe 

FOR eASTON peARSON AT MBFw 

Cloud Nine again hit the fashion runway in April for MBFW, styling for iconic 

Australian fashion label Easton Pearson. 

Making a historic return to the fashion week 

runway, the established brand presented a ‘hyper 

real’ collection in an intense fusion of colour and 

super nature. Prints jumped off the background 

and decorative elements appeared in 3D with 

shimmering, other-worldly sculptures in 

macro scale. 

Cloud Nine Brand Ambassador Renya Xydis in her 

role as Hair Director, headed up a professional and 

talented team of Cloud Nine stockists and session 

stylists. The futuristic hair inspiration was born from 

the Collection itself, ‘50’s inspired, but if feels more 

like 2050’ as briefed by designer Lydia Pearson. 

The result was a whipped up frenzy of colourful hair, 

piled high on top of the models’ heads that perfectly 

complemented the retro chic fashion collection 

and magical catwalk show. The artfully dishevelled 

‘up-do’ was inspired by Hitchcock heroine Tippi 

Hedren’s icy blonde French roll in ‘The Birds’. 

Renya created the look using TheO Pod by 

Cloud Nine for maximum volume and to build 

the sculptural shape of the roll. The look was 

completed by applying intense pigmented colour 

and spray. 

Cloud Nine would like to thank Scott Trousellot of 

Some Hallucination Hair, Tina Kothris of Glow on 

Collins and Anne-Marie Garreffa and Tahlia Egar of 

Boris the Cuttery for their expertise and support on 

the styling team. 

KIMBRA ON THE RED CARPET 

wITh clOUD NINe 

New Zealand song bird Kimbra dazzled Los 

Angeles in February at music's biggest night, the 

Annual GRAMMY Awards. Travelling with her to the 

big event was Cloud Nine Creative Director Lauren 

McCowan who styled Kimbra’s hair to complement 

her Jaime Lee Major dress, attracting international 

media attention. The night finished perfectly for 

Tune into the Cloud Nine 

Australia You Tube channel 

for a sneak peak at the 

Easton Pearson MBFW 

catwalk show and exclusive 

behind the scenes footage 

with Cloud Nine Brand 

Ambassador Renya Xydis. 

www.youtube.com/user/CloudNineAustralia 

Kimbra who won two GRAMMYs, marking the first 

GRAMMY wins of her career. Kimbra also picked 

up Record Of The Year and Best Pop Duo/Group 

Performance honours for "Somebody That I Used 

To Know."

clOUD NINe 

TAKES THE RUNWAY AT LFW 

Cloud Nine continued its association with iconic Australian fashion label sass&bide 

in February, sending Cloud Nine Ambassador and celebrity stylist Renya Xydis to 

London for yet another inspirational London Fashion Week show. 

Describing the Autumn/Winter collection as “strong, 

fresh and modern” the designers and names behind 

the brand, Sarah Jane Clarke and Heidi Middleton 

showcased streaming waterfall skirts, wide-legged 

floor skimming pants and tailored tuxedo capes all 

in a monochromatic colour scheme accented with 

the vibrancy of canary yellow. 

The show stopping designs were contrasted by a 

chic and barely there beauty look. Flawless, almost 

wet-looking skin was paired with Renya Xydis’s 

messy, sexy, ballerina bun. “ I wanted to create 

something that felt young and carefree – the key 

was messy, matt texture. I used TheO Pod by 

Cloud Nine to give volume and then added more 

shape with The Original Wand before messing it all 

up with styling powder and pulling it back into the 

deconstructed bun’, Renya explained. 

Supporting Renya in preparing 30+ models for 

the show was newly appointed Cloud Nine Global 

Creative Director Leigh Keates and a team of ten 

UK based Cloud Nine stylists. Each stylist was 

chosen to work on the show for their expertise in 

styling and love of the Cloud Nine brand and tools. 

Presenting the slender and elongated lines we 

have come to associate with the sass&bide label, 

the front row, packed with celebrities were happily 

instagraming their favourite pieces and chatting 

about how they would style the collection to put 

their own spin on the look. Socialite and street 

style star Olivia Palermo and UK pop star Paloma 

Faith were among the famous faces as well as 

Cloud Nine founder Robert Powls and executive 

Martin Rae. 

See the LFW show for 

sass&bide at QR code. 

21

22 

FEATURES 

SOUTh MelBOURNe 

COME IN TO RECEIVE SOME GREAT 

NEW OFFERS IN STORE! 

Haircare Australia is proud to reveal the newly renovated South Melbourne Equipment Showroom. The site now features a 

beautiful salon showroom to inspire and show you the latest state of the art massage basins. Beautiful chairs for any budget, 

trolleys, dryers and tables to suit any salon. Come in and browse. 

ExTENSIVE SHOWROOM 

PERSONALISED SERVICE 

Please ring and make and 

appointment for customised projects 

COME IN AND BROWSE 

WE OFFER RELION LEASING 

TO ALL OuR CuSTOMERS 

for any furniture and equipment 

orders over $2000. 

LAYBY 

PAYMENT PLANS 

Call the South Melbourne Showroom now for your personal appointment with Sheila on 03 9645 0729 or just pop in and browse 

WE 

ARE 

HERE 

FURNITURE OFFER 

Any equipment order purchased from the 15th of May until the 30th of June 

from the South Melbourne Showroom will receive and extra bonus 

Purchase over 

$2000ex gst 

1 x CLOuD NINE STANDARD IRON 

VALUED·AT·$184.55ex·gst 

Purchase over 

$5000ex gst 

1 x CLOuD NINE STANDARD IRON 

1 x CLOuD NINE WIDE IRON 

1 x CLOuD NINE MICRO WAND 

VALUED·AT·$537.28ex·gst 

VALID UNTIL JUNE 30 TH 2013 | cash, credit card, B-Pay, cheque or eftpos only (no accounts) 


CASH & CARRY 

Personal shoppers, come in 

and browse during May and 

June any order over 

$200ex gst 

will receive a 

FREE TuFT 

STRAIGHTENER 

VALUED AT $80.00ex gst (05967) 

VALID UNTIL JUNE 30 TH 2013 

cash or credit card only (no accounts)

hAIRcARe AUSTRAlIA 


578 CITY RD, EQUIPMENT SHOWROOM 

580 CITY RD, CASH & CARRY 

SOUTh MelBOURNe. VIcTORIA 

PH: 03 9645 0729 

OpeNINg hOURS 

MONDAY - FRIDAY 

8.30am- 5.00pm 

TUeSDAYS 

8.30AM - 8.00pM 

23

24 

FEATURES 

eVO ® DOeS NOT 

cONTAIN V2.0 

BehIND The cAMpAIgN 

evo ® has released ‘evo ® does not contain v2.0’, 

the second instalment in the popular campaign 

series, continuing their ‘wake up and smell the 

coffee’ crusade of twisted honesty. Designed to 

make people think, the campaign highlights the 

evo ® stance on creating products that are luxurious 

and effective to use, without the need for making 

up ridiculous, convoluted ingredients, hence the 

campaign tagline… evo ® does not contain. 

Shot on location around the brands hometown of 

Adelaide, the campaign dream team consisted of 

hair whisperer James Knight, make-up maestro Jen 

Rossiter, body painter Emma Hack and stylist Claire 

Incorruptible, hired as much for her talent as for her 

awesome name. Providing jedi-like direction over 

the proceedings were the creative guru’s at MASH. 

The photographic force behind the original 

evo ® does not contain campaign, Australian 

photographer John Laurie joins evo ® again on their 

quest for truth + beauty + justice. Known for his 

distinctive, raw, honest style and keen eye for the 

usually overlooked detail, John has firmly cemented 

himself as the man to capture the evo ® message… 

as well as ponies, pole-dancers and moon-faced 

rug rats in all of their glory. 

The campaign highlights some of what evo ® does 

not contain, but what is in a bottle of evo ® ? Well, 

once you take out the glacial water droplets, 

clinically tested fruits of the forest and promise of 

a magical life and irresistible desirability with the 

opposite sex? What you will discover is a 

luxurious range delivering professional salon 

results whilst being free of Sulphate, Parabens, 

DEA, TEA and Propylene Glycol, all whilst 

respecting the environment and waving the flag for 

Australian ingenuity.

BlONDIe 

WITH EVO ® 

texture and hold with shine. perfect for: short to medium hair that needs width 

1 

1. blend a thumb nail size amount of shape vixen 

(95%) + mr fantastic texture spray (5%) in the palm 

of your cupped hand. 

4. use a hairdryer and a flat brush. brush the hair 

in a smoothing motion as you apply heat. this will 

create smooth texture and direction. dry the 

hair completely. 

2 

2. apply to damp hair. spread evenly from the 

roots to the ends. 

4 5 

cLean ritual salvation 

condition ritual salvation 

styLe shape vixen 95% + mr fantastic 

texture spray 5% (blend) 

finish as required 

hoW? blend a thumb nail size amount of 

shape vixen (95%) + mr fantastic 

texture spray (5%) in the palm of your 

cupped hand. 

5. finish and personalize as required. 

ritual salvation shampoo 300mL 

39232 $11.36ex gst $12.80inc gst 

ritual salvation conditioner 300mL 

39233 $11.36ex gst $12.80inc gst 

shape vixen 200mL 

39216 $12.27ex gst $13.50inc gst 

mr fantastic texture spray 200mL 

39291 $13.64ex gst $15.00inc gst 

GET THIS LOOK 

3 

3. use a hairdryer. dry the hair using the full speed 

and full heat setting until it is 70% dry. 

FINAL LOOK 

25

26 

GET THIS LOOK 


STYLES BURBERRY 

Burberry has stepped away from its usual romantic side for an edgier vibe using the 

legendary Christine Keeler as muse, bringing a 60’s twist to the collection. 

To complement this feminine collection, lead stylist, Neil Moodie, created a natural 

and polished look with a sensual element using Moroccanoil products. 

Step 1- Part the hair slightly on the right side of the 

head - just off the centre - to create a very natural 

side-parting. 

Step 2- After applying Moroccanoil Treatment to 

prepare the hair for styling, apply Moroccanoil 

Volumizing Mousse (Coming Soon) at the roots, 

to give a more textured, fuller look. 

Step 3 - Using a Moroccanoil Ceramic Brush, 

blow-dry the hair to achieve a rich and healthy look 

with volume. 

Step 4 - Lightly back comb the roots at the crown 

area of the head. Spray it with Moroccanoil 

Luminous Hairspray and leave it to dry for a few 

moments. Once dry, brush out the back combing. 

This process will leave the hair looking even 

plumper at the roots but with a very natural feel. 

Next, use a large curling iron and wrap sections of 

hair around the barrel for a few seconds to create 

a lose wave. Blow-dry the hair again through the 

whole head to loosen the waves and create very 

subtle movement within the hair. 

Finally, mist the hair with Moroccanoil Glimmer 

Shine Spray for a glossy and luminous finish to 

complete the look. 

KEY PRODUCTS 

Moroccanoil treatment 100mL 

42024 $25.00 exc GST 

Moroccanoil ceramic Brush 35mm 

42252 $12.77 exc GST 

Moroccanoil Luminous hairspray 330mL 

42062 $16.36 exc GST 

Moroccanoil Glimmer shine spray 100mL 

42060 $16.36 exc GST

clOUD NINe 

MICRO WAND 

1 

1. Section the hair into horizontal horseshoe 

sections at the nape that work up the head into 

vertical horseshoe sections. Working to the curve 

of the head will result in more fluid shapes when 

building a style. Set the Micro Wand to HIGH. 

4 5 

4. Repeat this process, pinning curls in the same 

direction until complete. Mist set with a light hold 

hairspray and let cool. 

6 

2 

2. Mist section with a light hold hairspray. Take 

small, square sections and wrap around the end 

of the Micro Wand for 5-10 seconds then slide 

Wand out horizontally. Keep set curl intact and do 

not drop out. 

5. Release curls and shake out. Add some light 

texture powder to create a good base for hold. 

6. Use a mixed bristle brush and brush hair out 

into a curly wedge. Use brush and spray to set 

hair at front hairline into a loose wave. Once the 

shape is complete, set hair with a blowdryer and 

diffuser on low air, high heat for 15-20 seconds 

over the head. 

KEY PRODUCT 

cloud nine Micro Wand 

07031 $168.18ex gst $185.00inc gst 

3 

3. Using both hands, squeeze the curl together 

and push flat onto the head in the direction of 

choice. Secure with a pin curl clip. 

FINAL LOOK 

27

28 

OPEN TO ALL PROFESSIONAL HAIRDRESSERS 

The Great Gatsby 

clOUD NINe 

MIcRO wAND cOMpeTITION 

To coincide with the release of the much anticipated remake of iconic story ‘The 

Great Gatsby’ by Baz Luhrmann and the popularity of the Cloud Nine Micro Wand- 

we want to see your best Micro Wand looks influenced by the Jazz Age! 

During the Jazz Age the young found 

a very youthful and carefree beauty 

in the world around them. Beauty 

and prosperity was the fashion in the 

1920’s - a direct statement against the 

restriction and oppression of war. 

Hemlines were raised, lips were stained 

and hair was cut and set to exude a 

level of glamour not seen for decades. 

The waves and sets in hair that came 

to life during the Jazz age and the 

writing of ‘The Great Gatsby’ have stood 

the test of time and still stand for the 

ultimate expression of elegance and 

glamour today. 

1ST pRIze - VAlUeD AT $1500.00 

‘TheY cAN’T TAke ThAT AwAY FROM Me’ 

- Return flights to Sydney to create and collaborate on an 

exclusive editorial with Lauren McCowan for Cloud Nine. 

- Cloud Nine Limited Edition Signature Gift Set 

2ND pRIze - VAlUeD AT $900.00 

‘wOUlD YOU lIke TO SwINg ON A STAR?’ 

- Cloud Nine Limited Edition Signature Gift Set 

- Complimentary ticket to Cloud Nine Pret a Porter I Look 

and Learn seminar 

3RD pRIze - VAlUeD AT $595.00 

‘The BeST IS YeT TO cOMe’ 

- Cloud Nine Professional Stylist Pack 

Includes: 1 x Original Iron, I x Wide Iron, 1 x Micro Iron 

and 1 x Wand by Cloud Nine. 

Finger waves, pin curls, marcel sets 

and the like can be achieved using the 

Cloud Nine Micro Wand. We want to 

see your 2013 interpretation of the fun 

and fizz of New York in the Jazz Age. 

Send us a before and after shot on 

a model of your interpretations of 

‘The Great Gatsby’ specifically using 

the Micro Wand for a chance to win 

exclusive packs of Cloud Nine tools 

and the chance to shoot an editorial 

with Cloud Nine Creative Director and 

Hair Expo Session Stylist of the Year 

finalist Lauren McCowan. See our jazz 

influenced prize packs below. 

Cloud Nine Limited Edition Signature Gift Set 

Valued at $695.00 inc gst 

RegISTeR FOR 'The gReAT gATSBY clOUD NINe MIcRO wAND cOMpeTITION' BY cAllINg 1300 437 436 

AND we wIll eMAIl YOU A cOMpeTITION pAck INclUDINg The TeRMS AND cONDITIONS. 

To enter the promotion, entrants must have purchased The Micro Wand by Cloud Nine from Haircare Australia submit a ‘Creative Great 

Gatbsy Themed Entry’. The Entry must consist of original photographs using The Micro Wand by Cloud Nine as the primary hot styling 

tool and email a photograph of the hairstyle to juliaf@haircareaust.com along with the corresponding ‘step by step’ guide detailing how to 

recreate the image and the products used. Entires close 1pm 31st July 2013

DeTANgO TM 

The DeTANglINg BRUSh 

• Perfect for detangling any hair type, wet or dry 

• Helps reduce hair breakage, splitting 

and damage caused by using incorrect styling brushes 

• Specially designed teeth flex when needed to ease 

knots and detangle painlessly 

• Works well on hair extensions, wigs and weaves 

• Handbag size for smooth, fabulous, tangle free hair 

anytime, anywhere! 

04940 

detango detangling 

Brush Black 


04942 


Brush Blue 

04944 


Brush Pink 

NEW PRODUCTS 

New cOlOURS 

cOMINg SOON 

New ReTAIl 

BOx 

pOp pINk 

YUMMY YellOw 

OpTIMISTIc ORANge 

pURple pOweR 

BOOMINg BlUe 

29

30 

NEW PRODUCTS 

TANTRUTh 

SPRAY TANNING MACHINES 

PRO-KIT 45 

The PRO-KIT 45 is a very reliable spray tanning 

machine and the perfect choice for home users, 

students or professional tanning salons. It's very 

solid built machine but light enough to carry and 

transport to clients with ease. 

Machine benefits: 

• Lightweight 

• Larger cup size 

• Super fine 0.6mm nozzle 

• Compatible with all solution brands 

Technical: 

• 400w motor 

• 250mL solution capacity 

• 2.7m hose 

• Stainless steel needle 

• 0.6mm needle size 

PRO-KIT 65 

Lightweight, portable and UK manufactured, this 

product is designed for medium salon use. The 

tanning and beauty professional’s favourite choice. 

• Machine benefits: 

• Lightweight 

• Bespoke Gun 

• Ergonomic handle grip 

• Long trigger 

• Portable 

Technical 

• 400w motor 

• 250mL solution capacity 

• 4m hose 

• Stainless steel needle 

• 0.6mm needle size

lAkMÉ AUTUMN/ wINTeR 

lUMINOSO 

cOllecTION 

Luminoso in Spanish reflects the English translation 

of the word Luminous. The overall feeling, direction 

and tonal colour palette surrounding Luminoso 

demonstrates the harmony and partnership of 

our strong primary colours within our Collage Mix 

Tones. The rich, pure reflections of Collage+ gives 

a luminous touch of colour to this Collection. 

The hair structure is sculptural, painted and 

inspired by pin up art which originated in the 

1920’s. These influences are represented in each 

of the three models and their finished look. 

The styling and finishing of Steffanie, our “Hero 

Shot” was styled using The Cloud NIne Micro 

Wand. The soft waves of movement that 

The Micro Wand creates is very relevant to where 

the hair direction is today and showcases the 

cascading luminous colour palette while creating 

such an iconic timeless look. 

EDUCATION 

Re-create the seasonal looks of the Lakmé 

Luminoso Autumn Winter Collection by 

Dani Blakeley. 

The kit contains the colours used by Dani in 

this creative offering as well as the fabulous 

Cloud Nine Micro Wand, plus a complimentary 

Technical Guide to get the look. 

checK oUt PaGe 41 foR deaL 

31

32 

SALON FEATURES 

clUB MAc 

HAIR DESIGN 

3/35 Coonara Ave, West Pennant Hills NSW 2125 

02 9899 6091 

Located in the leafy Hills district region of Sydney, 

Club Mac Hair is a salon that prides itself on high 

fashion colour and trendy cuts in a fun and relaxed 

environment. The salon owner Martin Heaton, also 

credit the salon’s longevity and success to their high 

level of business integrity that has been instrumental 

to their dealings with both staff and clients. 

‘We believe in high standards; our consistency, 

attention to detail and always a professional team 

being able to listen to clients’, commented Martin. 

This commitment in the salon carries through to the 

team’s competition photographic work, having won 

over one hundred State and National hairdressing 

awards among them. Adding to these award 

winning credentials, the Club Mac team’s work 

has also been published in high fashion Australian 

magazines Cleo, Harpers Bazaar and InStyle. 

As a well established Haircare Australia client, Club 

Mac proudly uses and recommends evo ® and 

Moroccanoil hair care products as well as Lakmé 

professional hair colour and care products on their 

clientele. evo® root canal is cited as a particular 

favourite styling product in the salon, offering Club 

Mac clients volume without sticky residue when 

blow drying. 

Always keeping up with fashion and industry 

developments, Martin enjoys using the full spectrum 

of the Lakmé colour palette on their colour clients. 

Current in salon colour trends focus on vibrant blue 

based reds, vibrant hues of copper and apricot 

and chocolate browns with soft underlays of depth. 

Their colour work is always complemented by an 

individualised cut, tailoring to the client’s needs in 

regard to suitability, manageability and flexibility. 

In addition to its hairdressing services, Club 

Mac Hair also offers beauty treatments including 

pedicure, manicure and massage.

BARBeRDOllz 

HAIR & MAKEUP 

Centro Buranda , Shop 4, 264 Ipswich Road, Woolloongabba 

07 3392 4555 | barberdollz.com.au 

Barberdollz salon owners Laureina Murphy and 

Milly Quigg believe in the power of inspiration and 

staff training. When presented with the ultimate 

hypothetical of ‘how they would spend a large 

amount of money on their business’, they are both 

clear in their convictions and the importance of 

investing in their salon by investing in their staff. 

Comprising a small team of four, Laureina and 

Milly’s salon Barberdollz has built a reputation as 

an ‘all rounder’ salon; proficient in all aspects of 

hairdressing including cutting, colouring, extensions 

and special occasion hair and make-up. 

A full Haircare Australia salon stocking Moroccanoil, 

evo ® , Cloud Nine and Lakmé, Moroccanoil has 

proven to be a favourite in the salon and with clients 

because of its value to the hair as a treatment and 

versatility and appeal as a retail range. 

It’s not surprising that Laureina and Milly cite 

Moroccanoil as one of their favourite products as 

they believe that a good hairdresser is defined as 

caring for the condition of the hair and listening to 

what the client wants. 

Keeping true to the salon name, Laureina and Milly 

are also trained beauty therapists, offering facial 

waxing (specializing in brow sculpturing) as well as 

mobile and in salon make-up services. The pairing 

of hair and make-up offers Barberdollz clients a full 

beauty service, focusing on special occasion up 

styling complemented by beautiful, natural make-up 

to suit the individual’s needs. 

Listening to their clients is key to the business 

success of Barberdollz, where their cohesive 

team provide a friendly and relaxed atmosphere. 

‘Everyone knows everyone’s clients and have a 

little chat to each person, making them feel extra 

special’, say Laureina and Milly. 

33

34 

STYLIST SPOTLIGHT 

BIll TSIkNARIS 

QLD HAIRDRESSER OF 

THE YEAR 2013 

Bill Tsiknaris from Tsiknaris Hair in New Farm took 

top honours for QLD at the Australian Hair Fashion 

Awards Monday the 15th of April in Sydney when 

he was announced QLD Hairdresser of the Year 

2013. The title makes it back to back wins for Bill 

having also been awarded the title in 2012. The 

judging panel rewarded his creative styling and 

cutting precision in his powerful collection titled 

Latex Babes. 

“I went to the awards ceremony not expecting 

too much and so I’m honoured and extremely 

humbled to be awarded the AHFA QLD Hairdresser 

of the Year title for the second year running,” Bill 

Tsiknaris said. 

With more than 28 years experience in the hair 

industry and a household name in Brisbane circles, 

Bill Tsiknaris’ Latex Babes collection was inspired by 

the rising power of women from the 1960’s through 

to today. 

“Latex Babes represents women of the modern 

era; strong, confident, independent. It is a very 

bold collection and I continue to strive to push 

the boundaries and challenge myself and what is 

possible with hair,” Bill Tsiknaris said. 

Now in their 19th year, the annual Australian Hair 

Fashion Awards are the pinnacle in industry awards 

on the hair and beauty calendar. Known for the 

international judging panel, the awards recognise 

and celebrate the talent of the industry’s top 

hairdressers, makeup artists, salon managers, 

fashion stylists and photographers. The best of 

the best from across Australia submitted 

photographic collection entries showcasing their 

creative talent in the hope of receiving the industry’s 

highest accolades. 

Younger brothers, Dimitri Tsiknaris and Chris 

Tsiknaris, also from Tsiknaris Hair, accompanied Bill 

to the AHFA event in Sydney as finalists themselves 

in the QLD Hairdresser of the Year and Australian 

Creative Colourist of the Year categories. 

From here, Bill Tsiknaris will continue his role as 

Australian Ambassador and Educator with US hair 

brand, Alterna, travelling around Australia sharing his 

skills and knowledge with the next generation of hair 

stylists. He will also continue to mentor and build 

the capabilities of his talented team of Stylists and 

Colourist at Tsiknaris Hair.

MOROccANOIl hAIR expO 2013

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