UNIVERSITÄT POTSDAM - Prof. Dr. Paul JJ Welfens
UNIVERSITÄT POTSDAM - Prof. Dr. Paul JJ Welfens
UNIVERSITÄT POTSDAM - Prof. Dr. Paul JJ Welfens
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Commission has proposed expansion of broadband networks in the Community there<br />
are not enough incentives for digital innovations. Both national and supranational economic<br />
policies – including innovation policies - have not paid much attention to the<br />
imperfections of information markets; since digital information stands for experience<br />
goods or confidence goods so that the quality of the respective product is difficult to<br />
assess and thus the marginal willingness to pay is rather low it is quite important to<br />
promote approaches which combine digital products with reputation building and market<br />
segmentation. Only with strong market segmentation will average revenues in digital<br />
markets be rather high (WELFENS, 2002) so that investors in the digital information<br />
market will be able to generated sustained high revenues necessary to finance high<br />
costs of investment and innovation.<br />
In highly competitive international telecommunications markets only a few dynamic<br />
competitors will achieve high profit rates; revenue from mobile date traffic may<br />
well offset the falling per customer revenue from mobile voice telephony – here both<br />
Japan and the EU offer encouraging developments at the beginning of the 21 st century.<br />
Moreover, provision of quality information and customer-taylored knowledge could be<br />
quite important for a profitable new economy. The tendencies observed in Germany<br />
and other EU countries are worrying: In most EU countries leading internet providers<br />
are forming alliances with tabloid papers and not with top publishers from the scientific<br />
community, but fishing for digital mass markets with almost zero willingness to pay<br />
could be a favorite dead end of internet portals. There might be no sustainable knowledge<br />
economy if segmented profitable information markets cannot be established.<br />
Since information markets are known to be rather imperfect markets government support<br />
for selected innovative projects and for quality certification agencies should be<br />
considered. More structural reforms in Europe and revised budget priorities also are<br />
needed in the Old World.<br />
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