Pink 1: Facilitating Communication within the Public Health ... - HRSA
Pink 1: Facilitating Communication within the Public Health ... - HRSA
Pink 1: Facilitating Communication within the Public Health ... - HRSA
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<strong>Pink</strong> 1: <strong>Facilitating</strong> <strong>Communication</strong> <strong>within</strong> <strong>the</strong> <strong>Public</strong> <strong>Health</strong> System<br />
Cathy Hess (F) Joan Wightkin (Chief)<br />
Janice Hicks (R)<br />
Workshop Session C:<br />
Critical MCH issue/challenge:<br />
The need to develop positive messages to change behavior and change communities. Message<br />
development should (anticipate and avoid negative consequences, e.g., stigma)<br />
What are our key strategies for addressing this issue/challenge? (Think futuristically and<br />
be creative!)<br />
1. Support discussions at local, regional, s tate and federal level to define what MCH is and what<br />
it should be in <strong>the</strong> future. These discussions should include partners that are also working toward<br />
MCH goals. The goal of this strategy is to assure buy in by th eMCH community<br />
2. Develop marketing tools such as logos and messages that can be utilized by <strong>the</strong> MCH<br />
community at all levels. These tools should serve to unify and streng<strong>the</strong>n <strong>the</strong> MCH community<br />
and clarify to key audiences exactly what MCH does in <strong>the</strong> broadest and most comprehensive<br />
way.<br />
3. MCHB should support capacity building for marketing at state and local levels for MCH and<br />
program/service specific messages and information. This may include training for both MCH<br />
and public information staff and dedicated resources similar to SSDI to help build capacity in<br />
marketing for all grantees <strong>within</strong> states.<br />
Who are key partners external to <strong>the</strong> MCH family?<br />
Partners that we work closely to achieve MCH goals such as families, public agencies, health<br />
professionals and providers should be involved in all aspects of <strong>the</strong> plan development and<br />
implementation o<strong>the</strong>r key stake holders such as businesses, policy makers should be engaged at<br />
key appropriate points in <strong>the</strong> process. Also include international and tribal partners.<br />
Additional comments:
<strong>Pink</strong> 1: <strong>Facilitating</strong> <strong>Communication</strong> <strong>within</strong> <strong>the</strong> <strong>Public</strong> <strong>Health</strong> System<br />
A By-product of <strong>the</strong>se strategies is education of participants in process and better mapping of<br />
who are MCH partners.<br />
Assure that entire marketing plan is culturally and inquistically appropriate.