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USPTA Southern Division: Where Excellence is STANDARD
The USPTA Southern Division
Volume 12 Issue 2 : April, 2011
Convention 2011, May 12 - 14
Bocage Racquet Club, Baton Rouge, LA
INSIDE:
May Convention . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
SHOPwise Tips for a Successful Pro Shop . . . . . . . . . . . . 5
Success Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Competition Skills - Creating the IPS . . . . . . . . . . . . . . . 10
Why Buy a Smart Phone . . . . . . . . . . . . . . . . . . . . . . . . . 12

Page 2 Volume 12 Issue 2
HANDLING The Situation!
Handling the Situation is YOUR opportunity
to share how you handle various
situations. Everyone that sends in a
response will be entered into a drawing for a
USPTA shirt/T-shirt or other prize.
Situation: How would you handle a situation
in which you discovered one of your staff professionals/co
workers was pocketing lesson/clinic
money?
This situation should have been addressed
during the pre-hire process. Make sure that
during your investigation of the incident, you
have all of your facts in order. If you accuse
someone of something and you are wrong, it
could come back to get you. Having said that,
I might give the professional a “one chance”
pass with a written warning. The next time
this situation occurred, it would be grounds for
dismissal. These types of situations can have
enormous effects on the overall face of your
program and the integrity of the club. Be firm
but most of all, be right.
-Lane Evans, Hendersonville, NC
That one is easy. Termination.
-Matt Grayson, Roswell, GA
That person would be done working for me in
nearly every circumstance. The nature of our relationship
and other factors would determine how
long they could stay and how much assistance I
would give to help find another tennis teaching
opportunity.
-MJ Garnett, Memphis, tn
With my experience in the business, I have dealt
with most forms of insubordination & staff issues.
This however is a new one for me. The first
question is how and why do you take cash? Isn’t
everything billed through the club? Try to create
a system that does not allow this to happen.
Now that it has happened, I would send the pro
packing. Do you have a tennis committee that
oversees your area of the club? They should be
the first in the loop to back you on whatever
decision you make.
-Jeff Grey, Mobile, AL
An unfortunate consequence can be that the
employee may have to be terminated if they
have a contract that specifically has this consequence
for this violation. On the other hand, if
there is some latitude, and if you want to keep
the employee, I believe there may be ways
to address this issue that can have a positive
outcome for the Pro and Club. I would meet
with the individual and work through why this
has happened and I would also review the
procedures currently in place that let this happen.
Revise the club’s procedures to prevent
this from happening again. Remember the old
saying “Fool me once, shame on you. Fool me
twice , shame on me.”
Discuss the situation with your entire staff
and reinforce that they are not sub contractors
but employees of the club. Be diligent
in setting up your policies and procedures in
a contract or employee manual to hopefully
avoid pitfalls like this one!
-Ed Gaskell, Baton Rouge, LA
nEXt Situation: You have a player who would
like to play on a league team. This player does not
get picked up by any of your league captains and
comes to you to complain that they cannot get
on a team. What do you do to get this player on
to a team? Send your solution to usptasouthern@
gmail.com.
Fast Facts
The Racquet Club of Memphis is the only private club that holds an ATP
and WTA event.
A can of tennis balls costs less today than it did 40 years ago. A can then
was an average of $3.50 a can. Now you can get a can for around $2.50.
The difference being plastic cans verses tin cans 40 years ago.
There are four and a half scholarships available for men’s division one
schools, and there are eight and one half available for women’s division
one schools.
In the early 70’s the Fairfield Bay Tennis Championships hosted such players
as Jimmy Connors, Bjorn Borg, Ilie Nastase, and Vitas Gerulaitis, just to
name a few. The tourney was moved to Memphis when North Little Rock
voted against a hamburger tax that caused the city to shut down the
parks and recreation department for an entire year.
Southern Officers
The “Standard” is the official newsletter for
the Southern Division of the United States
Professional Tennis Association.
President
Bill Phillips - 337-849-5821
phillips@sta.usta.com
Past President
Pat Whitworth - 678-482-6357
pwhitworth@aol.com
1st Vice President
Todd Upchurch - 704-258-7220
tupchurch1@gmail.com
2nd Vice President
Sophie Woorons-Johnston - 864-202-1917
sophie@brookstonemeadows.com
Secretary-Treasurer
Matt Grayson - 770-475-3802
tennis@ccroswell.com
Executive Director
Fred Burdick - 800-438-7782
usptaexdir@windstream.net
State Presidents
alabama
Kevin Theos - 337-981-0543
theos@sta.usta.com
arkansas
Jimbo Hobson - 501-835-9793
jimbopro@ipa.net
Georgia
Andrew Minnelli - 770-368-7040
ajm@acc1.org
Kentucky
Keith Cecil - 859-608-4640
kcecil@transy.edu
Louisiana
Ed Gaskell - 225-924-6273
edgaskell@bocagerc.org
Mississippi
Kevin Jackson - 662-840-3528
kjackson@tupcc.com
north Carolina
Scott Mitchell - 704-334-7461
nescott10s@yahoo.com
South Carolina
Teodora Doncheva - 803-326-3842
teodoradoncheva@yahoo.com
tennessee
Bill Riddle - 615-824-6642
tennisun@aol.com
Head tester
Tommy Wade - 256-341-4948t
wade@decatur-al.gov

Standard Page 3
May 12-14, Bocage Racquet Club, Baton Rouge LA
1 2
• 52 Weeks of Lesson Plans
ON COURT
• Essentials of Shotmaking —Vision, Balance,
Movement, & Technique. Drills and concepts
• 10 & Under Latest High Performance Techniques
• Good to Great Tennis Lessons
• Best Doubles Drills
And much more
For registration by 4/26
Please indicate the appropriate items.
q Full Program $125
q At the Door $150
q Friday Only $90
q Saturday Only $90
q Non member $150
q Member since 5/2010 FREE
2 Conventions in 1
PLAY TEnnIS
• Pro Am on Friday Night
• Cardio Shoot out on Saturday
• Round Robin Saturday late
afternoon
HAVE FUn
• Texas Hold Em’
• Casino Bus Trip
• Great Shopping across
the street
• LSU is very close by
• Crawfish Boil Friday
Night
See complete agenda details at www.usptasouthern.com
q First time attending $65
q GM accompanying pro FREE
q Awards Lunch Only $25
q Specialty Course Only Fri $40
q Specialty Course Only Sun $40
w/convention 1 course $15, 2 for $25
q Specialty Course Fri
q Specialty Course Sun
BUSINESS
• Understanding the Dynamics of Our Industry
• Bulletproof Your Job
• USPTA Tech Tools
• What GMs are looking For
• Microsoft Office Tools Made Easy
• Expert Personal Career Consulting each morning
And much more
REGISTRATION FORM
Easiest registration & payment online at www.usptasouthern.com
Name Member No.
Address City State ZIP
E-mail Facility
Phone Shirt size: Men Women XS S M L XL XX
Method of payment: Cash Check Charge
GREAT SPEAkERS &
TOPICS
• Rod Heckelman
• Joe Dinoffer
• Ajay Pant
• Sophie Woorens-Johnston
• Matt Grayson
• Warren Pretorius
• Craig Jones
And many more
Name on card: Exp. Date: Signature:
Please make checks to: USPTA Southern Mail to: 1327 Boyles Mill Road, Dalton Ga, 30721
Bocage Racquet Club is a Dress
Whites only club. Pull out your
best Wimbledon garb.
q Spouse $60
Total amount enclosed $
I will attend:
q Seminar Contest
q 1 point tournament
q Cardio Shootout
q Awards Lunch

Page 4 Volume 12 Issue 2
Southern
Spotlight
Dickie anderson - Sea island tennis, Sea island, Ga
Please give a brief description
of your tennis career: Served
as assistant professional for 3
years at Knoxville Racquet Club
1975-77. Coached men’s and
women’s tennis at University of
the South in Sewanee, TN from
1978-81. Joined Sea Island
Company in 1981 as Head
Professional. Became Director
of Tennis in 1997.
When did you start playing
tennis? At age 19 as a result of
college P.E. class
What other sports did you
play? Baseball mostly
What moved you to teach
tennis? I was in love with the
sport and the industry was
growing at that time. I had
some good friends who encouraged me to do what I loved.
Who were mentors that helped you develop as a professional? Roy Barth,
Dave McLean
What advice do you have for someone starting in the tennis profession?
Persevere if that is your dream.
Which personality traits are most important for tennis professionals to
master? Patience, curiosity, and flexibility. Things don’t always go according
to plan.
What are your hobbies? Reading books and raising a seven year old son.
What is your favorite movie? “Lost in America” with Albert Brooks. It is
hilarious.
Are you reading anything right now? “Failure is Not an Option”, about the
space program.
Who is your favorite player of all time? Rod Laver
What person you would most like to have lunch with: Larry McMurtry
(author “Lonesome Dove”)
What tennis player you would like to play a set with: Bobby Riggs (all time)
Roger Federer (current)
What is the first thing you would purchase if you won the lottery: I have
too much stuff already.
If you had a “do over”, what one thing would you have done differently in
your teaching career? I wouldn’t change a thing. I have learned the most
from mistakes and failures.
What was your most inspirational moment? The birth of my son.
Katherine Miness - Charlotte Country Club, Charlotte,
north Carolina
Please give a brief description
of your tennis career:
I would have to say that
my tennis teaching career
began when I was a senior
in High School. Every Friday I
would teach at a local school
for a couple hours. Teaching
tennis quickly turned into
my summer job. For six summers
I taught tennis at the
Nike Tennis Camp at Williams
College. Once I graduated
from College, I became a
high school English teacher;
and every day after school I
would teach tennis at Weddington
Swim and Racquet
Club. I taught tennis there
for a year and a half before
getting a full time position at Charlotte Country Club as the Assistant Tennis
Pro; I have been at CCC for seven years.
When did you start playing tennis? I was 13 years old when I started playing
tennis.
What other sports did you play? In sixth grade I attempted softball. That
was an amusing experience to say the least.
What moved you to teach tennis? I just can’t think of anything more motivating
than seeing someone improve…to see someone really “get it.”
What is your favorite shot to teach? A two-handed backhand
Do you enjoy working with certain age groups or ability levels more than
others? If I had to choose one, I would say that I enjoy working with beginners
the most.
What advice do you have for someone starting in the tennis profession?
Continue to reinvent yourself and your teaching style, while always holding
on to your truest self.
What are your hobbies? Walking the dog with my husband, cooking (eating
more so), traveling, reading, going to the movies, hanging out on the
couch watching my favorite shows and teams compete, being with family
and friends.
What is your favorite movie? So hard to choose! I love going to the movies
and have seen so many, but the one that keeps popping up in my head
is Inception.
Are you reading anything right now? Yes. I am reading Room by Emma
Donoghue
What is your favorite sports team? The Charlotte Bobcats…go Cats!
What is your favorite magazine? Bon Appetit
What person you would most like to have lunch with: Ina Garten or Giada
De Laurentiis
What tennis player you would like to play a set with: Steffi Graf
What would you be doing if you were not in tennis: I’d love to be a food
critic, but we can all dream!
If you had a «do over», what one thing would you have done differently in
your teaching career? Gone to more educational and benchmarking trips,
but there is still time.

Standard Page 5
cardioCORNER
Cardio Tennis Going Stronger than ever...
Recently the Cardio Tennis Speakers
Team and Trainers met for a two day masters
training and meeting. More than half
the group are current USPTA members
from around the country, along with several
of the international CT Speakers. The
objective was to refresh and continue
the education of the speaker’s team and
trainers. What really happened over those
two days was magical with the sharing of
knowledge and experiences. This “team” of
tennis professionals that live and breathe
not only Cardio Tennis but the passion of
growing TENNIS (the sport) is infectious.
For many years the tennis community
has had the opportunity to register to
become an official site and receive all the
Pro-shop buying and merchandising is always a concern for tennis
professionals that own their own pro shop. This can be a monetary risk
that some pros are not willing to take because they do not understand
retail buying and are intimidated to jump in with their money at stake.
A major trend has been to sublet out proshops to local retailers and just
take a cut of sales and in some cases no cut, just so they do not have to
bother with the pros hop at all. If you are running your shop correctly, this
trend is causing you a missed revenue producer. You still have to field the
questions about product and requests from your members so you might
as well make some money in return for your efforts.
See if these tips can help you make your shop more profitable for you…
• If you have a smaller shop make sure to buy small, but still have
enough product to make a statement. Don’t buy so small that members
can’t tell you added product. Try to have new merchandise coming at
least once a month.
• Make sure that your sales are happening on random dates and
times so your members can’t hold off until the sale to buy merchandise.
Do not be predictable. This can increase your profit margins on each
item sold.
• If you have a shop manager or tennis staff, it will help drive sales if
you give them incentives for driving sales and wearing the clothing. Try
and get them on a program with the sales reps. Staff wearing and backing
the new product will drive people to sales.
marketing materials for free, but as you
know, times change. Now there is a $100
fee for any site or facility that registers to
become an official Cardio Tennis site. This
fee helps offset the cost of all the great
marketing and educational material that
each site receives. Many people may look
at the fee as ridiculous, but honestly, it is a
very small investment in a quality program
and asset to your club’s existing offering.
This year you will notice more opportunities
to attend Cardio Tennis training
sessions. There is a revitalized effort to
offer more CT workshops and trainings
around the country. Many workshops will
be offered throughout the south where
Cardio Tennis has a huge presence and
following. If you are interested in hosting a
workshop for your community, or just your
staff, feel free to contact the TIA office or
visit www.growingtennis.com or
www.cardiotennis.com.
by Matt Grayson
• When you do put merchandise on sale make sure the initial sale
is a deep enough discount to move most of the remaining inventory.
Do not try a 10% off sale if the clothing has been in your shop for two
months. The key to pro-shops is turn over and cash flow. Get what you
can back as soon as you can so you can have more cash for your next
buy. The new product will have the higher margins for you when it first
arrives.
• Make sure the displays in your shop constantly change (weekly) so
people can see all the merchandise you have to offer. If it is in the same
place for too long it might never get seen. When you move merchandise
it looks like you have added new product.
• Use the reps of each line to help your business. Set up preview
days/nights where members can buy in advance at a discounted rate.
This will help you meet your buying minimums and help drive the cash
flow of your business. Your volume with reps will also increase and put
you in a buying position of deeper discounts so even on a sale item you
can continue to make your margins.
Try these simple and effective steps to increase your sales. Remember
that if you put time into your customers’ needs, they will be
loyal to you and your business. It is a matter of getting members in
the routine of looking to your shop first before they go elsewhere.
Don’t be the after thought when they need tennis clothing and
equipment.

Page 6 Volume 12 Issue 2
State News
Alabama
Greetings, Please mark your calendar as Hoover Country
Club will host the USPTA Alabama Workshop on Saturday,
August 20th. We are in the process of lining up speakers and if there are any
particular topics that interest you, please let me know at theos@sta.usta.com.
The Alabama Tennis Foundation exists to financially assist junior players. To support
the Foundation, USTA Alabama created a license plate. Please encourage
players to get their license plate by visiting a DMV, filling out a pre-commitment
form for the Alabama Tennis Foundation license plate and paying $50. Each year a
person renews his or her tennis plate, that person will pay the $50, but $41 of this is
tax-deductible and goes directly to the Foundation to fulfill its purpose.
USTA Alabama may be willing to reimburse the $50 pre-registration cost. You can
find out more by calling 205-328-3984. Even if you decide not to continue with the
plate after the first year, by pre-committing this year you will help the Foundation
reach the minimum goal required by the Alabama Revenue Department of 250 BY
MAY 1ST so the plate can get on the road!
Thank you so much for supporting Alabama Tennis!
Spring is just around the corner and those of us with-
Arkansas out indoor courts are just starting to get busy again.
With the endorsement of the USTA QuickStart is a must do at your facilities. I will be
calling for a teleconference in March to discuss the use of it in our clubs. Congratulations
to Darrel Snively for his induction into the Arkansas Tennis Hall of Fame.
Darrel taught in Arkansas for over 25 years and produced some of the best players
this state has ever seen. His dedication to tennis grows daily and no one, I mean no
one can outtalk him when it comes to the game. He travels the world looking for
answers in this remarkable game and has done all of this despite having a massive
stroke fifteen years ago. As a contribution to the USPTA he has mentored more
pros, including myself, than any pro that I know. I saw many pros at the Morgan
Keegan tennis championships but very few attended the conference. This is a very
good way to get education which is a three hour drive from anywhere in the state.
Mark it on your calendar and make it a priority to attend. Congratulations to those
who did attend because there were some fantastic speakers and some great fellowship.
The tennis wasn’t bad either.
Thank you to the USPTA pros that participated in our Sum-
Georgia mer Camp Round Table discussion at Dunwoody Country
Club. We had a record turnout and I trust that you came away with several new
ideas to augment your summer programming. I also want to thank our national
sponsor, Linda Ryan with Head Racquets, as well as Rick Davison and Mark Suiter
from USTA for providing tips to integrate 10 and under tennis into their camps.
Our next event is a USPTA Specialty Course presented by Dr. Dave Porter, March 19th
at Ansley Country Club in Atlanta. Dr. Porter is a past president of USPTA National
and he continues to play and have an active role with USPTA as the Chairperson of
our Player Development Council. Dr. Porter is currently the Head Men’s and Women’s
Coach at Brigham Young University - Hawaii. We look forward to hosting him in the
next few weeks.
What else is new for USPTA Georgia this year? The USPTA Georgia Chapter is
pleased to announce the launching of our website, wwwusptaga.com. Here you
will be able to check out our upcoming events, certification schedule, accessing
our quarterly newsletter and national USPTA job board. You can also register your
Tennis Across America and Lessons for Life events, and find player development
tips for your students.
Also for the first time, the Board will host a Summer Workshop in addition to the
annual Winter Workshop. We are tentatively scheduled for a weekend at Reynolds
Plantation August 13 – 14th. Please stay tuned for more details.
I trust that this message finds that all of you are well and anticipating the spring
season. I look forward to seeing you at our next Specialty Course.
USPTA KY President’s Report. Spring is quickly ap-
Kentucky proaching, and we’re already off to a great start to
2011! If you haven’t had a chance to get down to the USPTA Winter Southern
convention in Memphis, you’ve got to check it out. The night we arrived, we had a
nice buffet dinner, where we were seated at a table next to Melanie Oudin’s team.
Some of the other attendees’ tables were greeted by Fernando Verdasco. Then, we
had fantastic box seats to watch Roddick vs. Tipsarevic. We finished the evening
watching Roddick/Ryan Harrison vs. Nestor/Mirnyi in smaller stands, where we
were right on top of the action!
On Friday, Ken’s Specialty course was so good that Melanie Oudin showed up to
check it out for a little while. We saw great tennis, ate good food, heard instructive
and engaging presentations, networked, received great giveaways, and returned
home with many ideas to improve what we’re doing on and off the court. We only
had three pros there from Kentucky (over 60 pros attended), but we hope to see
more at the Southern convention in Baton Rouge in May. Remember to join our
facebook page (USPTA Kentucky Chapter) and register your Tennis Across America
events and Lessons for Life!
Louisiana
Contact info for all officers at www.usptasouthern.com/contact.php
Louisiana is warming up and league play is in full
swing! Players are hitting the lesson courts getting
ready for league matches and tournament play. Juniors are taking to the new
QuickStart format and having a blast! Did anyone see the QuickStart lines on the
court during the Sampras/Agassi and McEnroe/Lendl exhibition at Madison Square
Garden in New York? We are showcasing the 36 foot courts and equipment at our
USTA National Level II $15,000 Bocage Senior Invitational Tournament April 13-17 in
a fun event on Friday night during the tournament with prizes! Click the link to the
tournament to see the event: http://tennislink.usta.com/Tournaments/TournamentHome/Tournament.aspx?T=96099
This is a great way to get the kids and parents, parents and pros together with some
hands on fun with the Quickstart format. Try doing this with a mixer or other fun
event at your club!
Louisiana, Baton Rouge, and The Bocage Racquet Club are honored to host this
year’s USPTA Southern Division Convention May 12-15! This is going to be a great
time for all Pros, spouses and guests! As they say …… Come Pass a Good Time and
Laissez les Bon Temps Roulez! We look forward to seeing you here!
Mississippi
The 2011 USPTA Southern Winter Convention in
Memphis was a tremendous success. I would like
to thank these southern board for putting on a terrific convention. One of the ways
to increase your job security, make more money, and improve your teaching is to
attend USPTA conventions and workshops. I cannot express how important it is to
set yourself apart and separate from the “herd”. The next convention is the USPTA
Southern convention at Bocage in Baton Rouge in May.
We will be offering some new exciting events for our Mississippi professionals to
participate in. USTA has offered to combine forces with us this year and have our
state workshop in conjunction with their annual meeting. This exciting partnership
will allow us to have a stronger workshop with even more educational opportunities.
I would like to encourage everyone to attend the Southern convention.
One other item we need assistance with is using your free professional webpage
that USPTA provides. Please take a moment and visit the website and update your
profile. The state with the highest percentage of personal webpages will get bonus
points in our state competitions. Last but not least, our newsletter will be sent out
electronically in 2011. This will allow us to make the newsletter much more robust
and send out more newsletters than last year. You will find our newsletter on the
USTA MS website and the USPTA southern website.
N. Carolina
We had a great 2011 NC workshop in Pinehurst
with almost 70 pros taking advantage of pre-
sentations, vendors, networking opportunities and Round Table discussions. If you
weren’t able to attend, we hope that you will put it on your calendar for next year
and get involved in our great state workshop. With almost 400 pros in our state we
hope to get more of you involved next year!
We encourage everyone to join our facebook page (“USPTA North Carolina”) to stay
connected and get the most out of your membership. If you have any ideas you
would like to share, or things that have worked well for you, let us know! We want
to include it in our eblast, newsletters or facebook pages.
I hope that you are ready for a busy spring and I look forward to seeing you in
Louisiana May 12-15.
S. Carolina
Tennessee
I’ve been quite busy with a new born. Please look
for SC updates via eblast over the next few weeks.
Spring is in full swing and everyone is busy on the
courts in Tennessee with spring programming,
events and activities. Tennessee hosted three local qualifying High Performance
10 & under Junior Tennis Camps. Neal Stapp hosted the East Tennessee Camp at
Cherokee Country Club with camp coordinator Joey Hall, Steve Brooks, Jim Fredrick
and Tyler Pullen serving as coaches. The Middle Tennessee Camp in Nashville was
hosted by Blain Smith at Centennial Sportsplex and staffed by Devin Crotzer, Keith
Herrietha and state camp coordinator Bill Riddle. The West Tennessee camp in
Memphis was hosted and directed by MJ Garnett at Windyke Country Club with
Tony Cherone and Radu Dina serving as staff coaches. Players were selected from
each of the three local camps to represent the state at the State Camp held on
March 13 at Hadley Park.
Mark your calendars for these upcoming events in Tennessee.
• April 29, USPTA Pros will offer a free tennis carnival for kids and adults at the Vanderbilt
University Tennis Center in conjunction with the 38th annual Music City Tennis
Invitational. The event will feature a HEAD demo day and is open to the public.
• The Tennessee Summer Workshop will be hosted by Bluegrass Yacht & Country
Club on July 15-16 in Hendersonville, Tennessee. Extra activities include a golf
tournament, tennis pro-am, pool party and skeet shooting trip for attendees. For
more information contact Bill Riddle at TENNISUN@aol.com

Standard Page 7
DRILL DETAILS
type: Singles
time & Players: 20 min. [2, 8]
Prepared by: InterTennis Coach
DRILL DESCRIPTION & GOALS
The goal of this drill is to practice:
1. Hitting on the move
2. Hit-and-recovery footwork
3. Accurate passing shots
type: Singles
time & Players: 15 min. [1, 4]
Prepared by: InterTennis Coach
Games Galore
Category: Groundstrokes, Passing
Level: Intermediate, Advanced
tennis organization: InterTennis
DRILL ORGANIZATION
Players line up in one line at the center of the deuce court. Player 1 tries to hit the coach’s
feed for a winner past player 4. Player 1 must hit half court only no lobbing allowed. If the
net player 4 touches the ball they must sprint to right side of the tennis court while player
1 sprints to the ad court and tries to hit another passing shot on that side. If the net player
touches that ball they recover back to other side and defend against a new player in line.
This is a fast cardio style drill!!!
Category: Other
Level: Intermediate
tennis organization: InterTennis
Passing Shot
DRILL KEY POINTS
1. Make sure players do not play out the point. As soon as the net player touches the ball both players must sprint to other side and attempt
the drill again. NO lobbing. This is for safety and protects the coach and net player.
DRILL DETAILS
DRILL DESCRIPTION & GOALS
This game is called PAC-MAN. It is designed for summer camps and large groups of kids.
It is just like the video game! You designate the majority of the kids to be Pac-Men then
you pick 3 kids to be the “Ghosts”. The 3 Ghosts chase the other kids trying to tag them.
For safety let the 3 Ghosts use a foam ball to tag the other kids with. The catch is that the
Pac-Men must stay on a tennis line at all times. You can create additional lines as shown to
help with larger groups.
DRILL KEY POINTS
1. Safety is most important. Play this game the first few times only allowing the kids to walk
2. The net is also a line. You can go from one side of the court to the other by holding onto the net
3. Teach the kids to communicate and work together to avoid the Ghosts!
4. If you have large groups you can use multiple courts in a row to expand the game
Created using the iTennisSystem - www.interTennis.com
Pac Man

Page 8 Volume 12 Issue 2
Memphis Winter Convention Highlights
Photos with Fernando Verdasco
President Bill Phillips introducing a speaker
in the Walnut Room
Learning to be the BEST
Melanie Oudin serving for the group
Dave Neuhart (moderator), Lane Evans, and
Hans Romer
What a special time the attendees
had at our second winter convention.
The Racquet Club of Memphis
was a tremendous host again, and we can’t
thank Adam Requarth and Peter Lebedevs
(both USPTA pros) enough for all their efforts
to have us join them during this very hectic
tournament week.
SO – what happened special? We were
already excited about the welcome party
and watching the Roddick match together,
but during our dinner, Peter appeared with
Fernando Verdasco. What a great guy. He had
just finished working out, but he stayed over
time with us and discussed how he ascended
to his current ranking, how hard he works, life
on the tour, and match play. Once we all had
our photo op, it was off to the matches.
Day 2 started with Kids Day, then was
highlighted by Ken DeHart’s Specialty
Course. Another magic moment was when
Brian De Villiers (coach of Melanie Oudin)
and Melanie dropped in. Ken and Brian dis-
Can’t wait for some fantastic Q
Enjoying a great dinner with all our friends (2nd
table not in view)
Tim Smith (GA) with Melanie and Coach Brian
cussed the pro tour, junior development, and
Melanie’s career for about 30 minutes. Our
classroom presentations were in the Walnut
Room, made famous by the John Grisham
movie The Firm. Many of us visited the
BBQ Shop for dinner, and it was awesome.
Thanks Jimbo for the recommendation. Day
3 started with DeHart and error detection,
then Julio Godreau did an excellent job
showcasing hand fed drills and the art of
how and when to use them. Hans Romer was
tremendous in Developing Your Teaching
Philosophy, and Kevin Jackson, Tim Smith,
Jimbo Hobson, and MJ Garnett did a great
job of presenting drills for the group.
During the entire event, we were passing
various players, quick chats, watching them
practice, or even listening to them sing
(Vanna King has a great voice). Our biggest
problem was staying in our seats for the
seminars when so many great matches were
on court. Thanks to everyone that did stay
seated and contributed to this convention.
Getting ready for over 200 kids
Julio Godreau with a future super star
- Bill Riddle jr.
Kevin Jackson showcasing some great drills

Standard Page 9
“Success Secrets”
Contributor: Coach Tom Parham
Submitted by: Lane Evans-USPTA NC
Our featured presenter of “Success
Secrets” is none other
than North Carolina’s Coach
Tom Parham. Coach Parham,
now a retired native North Carolinian,
amassed one of the most decorated tennis
careers ever in this state. He won 597
matches as a college coach and has been
inducted into seven athletic halls of fame.
He coached three teams to National
Championships and was selected National
Tennis Coach of the Year four times.
Coach was also a Professor Emeritus at
Elon University and was awarded the
Elon Medallion, the University’s highest
honor. He also received the Order of the
Long Leaf Pine in 2004. He has authored
a fabulous book entitled, “Play is where
Life is”. It is a wonderful book, available
through most online retailers, that not
only covers coach’s lifelong experiences
but has many life lessons and tennis
coaching strategies. It is a must read for
not only tennis professionals but business
professionals as well. Here are some brief
exerts from his book that may produce a
“Success Secret” for you.
Here are several comments about the
emotional part of coaching:
1. Some players don’t have “the nervous
system” of a tennis player. Sorry.
2. The only ones that do you any
good as a team player are those who can
handle pressure. It’s in college tennis.
Either you can handle it or lose. You can
learn to deal with it.
3. Blood flow, more specifically of “venous
return,” causes “butterflies.” Proper
warm up can help get rid of the “jitters”.
For many, they go away with exercise.
4. There is a psychological “proper
level of arousal” for athletes. Not too
“torked up” but you do need your game
face. Different strokes for different folks.
5. Psychologically tough people make
the best college tennis players.
6. What pressure does to the “one
piston” player is amazing. I saw a lot of #1
seeds lose in the National tournament
due to early round “nerves”.
7. If you “hang in there” it is truly
amazing what can happen. Some call it
“momentum” but “pressure’ is a more influencing
variable. Tennis truly is unique
in that “one point can turn a match
around”. This is a “core” belief.
Perhaps one of my premier coaching
attempts centered around pressure and
playing “ahead”. You are either 1) tied, 2)
ahead or 3) behind. Behind and tied are
motivators enough. Playing while ahead
is a critical emotional moment.
I don’t know how many matches I saw
unfold like this: Player A is ahead 5-3 in
the third set. His opponent is serving. In
the back of player A’s head drifts this dangerous
thought: “Even if I lose this game,
I can serve out the match”. (Resulting in
a lack luster effort at another, and match
winning service break.) Then the opponent’s
breaks for 5-5 and “momentum”
has reversed itself. Now the pressure, and
it is powerful, has shifted dramatically.
Teaching “killer instinct” is key. Ahead
a service break? Get a second. I think
the most vulnerable points, are “ahead
points” 40-15 and 30-0. These are the
ones twenty year olds lose concentration
on, thus allowing that “old sinking feeling”
to re-enter.
When ahead, keep the pressure off
yourself by staying ahead.

Page 10 Volume 12 Issue 2
Competition Skills
Creating the IPS
Competition skills are mental skills
used to bring out your best when
you need it most. It is clear that
everyone in contention at a tournament
has the shots, but it is the one who is best
at consistently making the shots when needed
and under pressure that will emerge victorious.
Roger Federer stated after winning the US Open
that “at this level it’s all mental”. Maria Sharapova
once commented that in winning a tournament
“it’s not about forehands and backhands”.
These are just some of the recent comments by
professionals acknowledging that the mind is a
huge part of tennis and often the determining
factor in a point, game and set.
No one these days doubts the importance of
the mind; the problem is what to do about it.
The mind is very complex and these days there
are many sources of sport psychology information
available making it a challenge to sift
through it all to get what you need. However,
some sport psychology concepts are much
more important than others and knowing the
most central ones can give you a lot of help.
The most important concept in sport
psychology is that of the Ideal Performance
State (IPS). When an athlete is playing at their
best, maybe even in the Zone, their mind and
body is in a specific state that exists every time
they are playing at this high level. This state is
the IPS which includes a specific physical level
of tension/relaxation/energy, a specific mix of
chemicals in the brain and circulating in the
body, thoughts, feelings, beliefs, expectations
and a host of other things.
Your best performance is created in this
mind/body focus, or IPS, and to create the
same performance again, you need only to
recreate this same state. The reason people
are not at their best all the time is that they
inadvertently change to another state or focus.
At times we have seen a player on with great
shots going in for a period of time, and then
all of a sudden they lose it. Invariably we find
by interviewing the player that they have
changed one thing, usually a thought, which
throws the whole mix off.
Sport psychology research has shown us that
once you have done something very well and
consistently at times, for example a great forehand
or serve, this ability is a result of having a
program established in the mind that creates
it. For the most part, this program stays in your
mind, practically forever. To produce the shot
again, you need merely to access that program.
The program is accessed by getting back
into your IPS which automatically allows the
program to create the shot. If you know what
to look for, you can see this operating all the
time. An example is where we see a player who
is worried creating mental and physical tension
and low level of access to their abilities. If the
player reaches a situation, such as being so far
down that they give up pressing and decide to
just relax and hit away, we often see their shots
getting better.
Many of the tour players spend a lot of time
and money to train themselves to get into the
IPS, but just knowing a little about how it works
can help you a lot. There are two things you can
do that will give you a lot of help in maximizing
your IPS and finding the Zone.
First of all it is important to minimize things
that disturb your IPS. To maintain a good focus
in the present, which is part of the desirable focus,
it is important to discipline yourself to let go
of any mistakes or bad shots. It is even more important
to not engage in outcome thinking. The
most dangerous source of outcome thinking is
thoughts about winning and losing. Thinking
about these things frequently introduces stress
which can disturb your IPS. A less obvious but
still problematic outcome thought is thinking
about the outcome of an individual shot, how
good it was or was not and what you think you
will be able to produce. Once again the risk is to
disturb the IPS by changing focus and introducing
stress.
Secondly, after you have begun to decrease
distractions that foul up your IPS you can then
turn to working on creating the IPS. To do this
notice your internal environment when you are
really on, notice your thoughts, feelings, the
level of tension or relaxation in your body, this
is your IPS. Write these things down to help
yourself remember them. Next, practice at
thinking and feeling these same things when
you are practicing. Eventually you will become
better at recognizing your state and knowing
what you need to do to get into your IPS, or
back into your IPS when you lose it. After you
are successful in creating the IPS in practice it is
USPTA Invited Guest
by James I. Millhouse, Ph.D.,
Medical and Clinical Sport Psychologist
nothing different to create it in competition. The
goal is to maximize your IPS and your ability will
just flow.
Mental skills are just like tennis skills. As we
grow we become genetically able to swing a
racquet but it takes instruction, learning and
practice to swing it in a way that allows us to be
successful. We are also genetically programmed
to think automatically but it requires additional
learning, usually with instruction and practice to
think and focus in the specific ways that make
us most effective in sports. At the lower levels of
play you can have a lot of fun running around
the court and enjoying executing your physical
skills. However, at the level of tournament play
competition is becoming much more intense
and everyone has similar skills so the ability of
a player to know what their focus needs to be,
in other words the IPS, and how to achieve it
becomes the deciding factor in victory.

Standard Page 11
I recently attended a five-day USTA Community
Development Workshop in Washington, D.C. I had
never been to a community workshop, only to
coaching and high-performance workshops, so I
was unsure what to expect.
From the beginning, it became obvious that the
recent 10-and-under tennis movement in this country
was going to be a major focus of the workshop.
In the past, to actually “play” tennis, children needed
quite a few lessons and much instruction before
being ready to engage in matches. 10-and-under
children previously had to play with the same size
equipment that pros like Nadal and Federer use, on
the same size court. Now, 10-and-under children
can use equipment geared for their size and ability,
on smaller courts. These significant changes allow
them to quickly play points, getting instant enjoy-
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ment in their early exposure to the sport.
All of this was very informative and helpful,
but it was something else at the workshop that
captivated my heart – meeting all these people
who share such a huge passion for tennis at the
grassroots level. And though I was impressed by the
number of women there, it amazed me how each
and every person, male or female, is impacting the
lives of people in their communities through this
wonderful sport.
At the annual awards ceremony, many wonderful
stories were shared. One gentleman, Jim Holt,
runs a free clinic that is open to special-needs
individuals of any age. Students from more than
30 schools are involved, and he has touched more
than 70 special needs people through tennis.
Brenda Gilmore has affected the lives of more
than 30,000 children through the Prince George’s
Tennis and Education Foundation. One of her biggest
accomplishments thus far has been forging
a lasting relationship with the local Para-Olympics
Academy to offer weekly tennis and life lessons to
wheelchair students. Brenda is wheelchair bound
herself, but obviously she does not consider herself
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as a way to give back!
Brenda received a standing ovation, and I don’t
think there was a dry eye in the room.
That night I really looked at myself and realized
what we do as teaching professionals is important,
but we can do so much more to give back to the
sport that gives us so much!
At the end of the workshop someone asked
me what I thought of the workshop. I said I was
amazed how many people at the workshop shared
the same, if not more, passion for the game than I
have. He said to me, “You have only been around
‘coaches’ and ‘high performance coaches’!”
This took me aback a little, but I understood
what he was saying: There are a lot of people out
there who are not getting paid to teach tennis; they
don’t have any certifications, but they are affecting
so many more lives.
So, my question now is: “How can we all give
back to this wonderful sport?”
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Page 12 Volume 12 Issue 2
Tech Corner
Why buy a smartphone?
For years now, I have been trying to
get more tennis professionals using
technology as I watch tennis professionals
let technology pass them by. It
has gotten so bad, that now I am referencing
how your 7-9 year old students are way more
advanced in their knowledge of technology.
The next time you are teaching a junior clinic,
ask the following question. “How many of you
have an iPhone?” “How many of you have an
iPad?” You will be shocked by a show of hands!
Don’t end up as the old guy who still has a flip
phone and can’t connect with your students.
While it is true that more tennis professionals
are using smartphones, they are not really
using them. You may have an iPhone and you
know how to download an app from the app
store. You have finally learned that texting
isn’t that bad! Doctors say that we only use
about 7-10% of our brain, and that probably
is the percentage you use of your smartphone
“brain”. The best way to describe how your
smartphone should work for you is it should
be an extension of your office. You should be
using your phone to sync your calendar of
events, send & receive emails, and post your
business information on social networking
sites. I will describe just a few reasons why we
should all be using smartphones at this stage
of our tennis career.
Smartphones have awesome capabilities. As
technology improves, memory and processors
get smaller and allow our mobile devices to
have a very high degree of functionality above
and beyond a regular cell phone. So the age
old question comes up: “What’s in it for me?”
Well, my fellow tennis pros, we shall venture
down that road together.
Smartphones allow you to have many planner
type functions that integrate with other
electronic calendars. Google calendars and
Microsoft Outlook are two of the many popular
ways of sharing schedules and keeping track
of our demanding lives. A smartphone keeps
you up to date and on time with reminders or
alerts via the ringer or vibrate function. The
ability to add, edit and delete appointments
on the fly keeps it relevant to the moment and
prevents having to rely on the stack of Post-Its.
Don’t end up
as the old guy
who still has a
flip phone and
can’t connect
with your
students.
Oh, and not to mention NEVER having to buy
a paper planner refill again, as the electronic
calendar is infinite in dates as far out as you
have plans.
GPS was originally a military venture. Who
would have ever thought you could use it to
check on your kids to see if they made it home,
or to show that backseat driver you do know
where you’re going? Most smartphones have
integrated GPS hardware using Assisted GPS
techniques to help pinpoint your location for
driving directions, run local business searches,
track mileage for work driving, help with geo
caching activities, and even help emergency
services find you faster.
Ever get that important e-mail right after you
By Kevin Jackson, Director of Tennis Tupelo C.C.
really needed it? A smartphone is your solution.
Smartphones in conjunction with unlimited
data packages allow e-mail addresses to be
connected directly to the phone. As soon as
you get an e-mail you receive a notice. Then
you can read the e-mail, respond or forward it.
It’s possible with some smartphones to check
out attachments and even edit them to send to
other colleagues. Stay up to date and informed
on the road even if you’re not at the office.
That unlimited data package that brings
your e-mail directly to your phone has some
other cool uses as well. Smartphones include
a web browser that looks more like the one
found on your home or work computer. Check
out sports scores, maps, sales, reviews, Facebook,
Best Buy, or anything else you would do
from your home computer. Your smartphone
will handle it with style to keep you informed
on the go.
I tutor professionals all the time on how to
get started with technology. The first place you
should start with this is at your cellular service
provider. Get a smart phone, and at least
start with getting your emails on your mobile
device. Once you master that task, learn how
to sync your calendar with it. Now you are
taking the first steps towards being that cool
tennis pro that knows how to stay in touch
with technology!

Standard Page 13
One Good Idea!
iPoD Clinic, Hans Römer
Use a music box that will accept an IPOD. Each kid brings their
IPOD and can play their song (you many need to preview for
language). Run a game or fun drill while the song plays. When the
song ends, the next kid can power up and play their song, and you
do a different game or drill.
Reach the Beach, Lane Evans
This is a fitness program to track a group of people on all their activities.
Assign mileage for each activity, then track to determine when the
group will ‘Reach the Beach’. Activities include walking, playing tennis,
cardio, working in the garden, and working out.
Creative Marketing, Dave neuhart
Send press releases to your local papers constantly. Dave and his
wife took a trip to Egypt, and he did a press release featuring Racquets
Across the World. He did some tennis while in Egypt, and it made for a
unique story angle.
Creating Your Coaching Philosopy, Hans Römer
Research yourself to determine WHO do you teach, WHY do
you coach, do you have a NICHE, does it MATCH the club philosophy?
If necessary, consult with others that have a better view on
your style.
Ideas from the Memphis Winter Convention
What Counts, Dave neuhart
Being a great tennis teacher is wonderful. All the other facets of the
business are what get you promoted or get you a new/better job.
Don’t just run events, but exceed expectations.
Error Corrections, Ken DeHart
Ken’s checkpoints for the serve are in this order: 1) stance/feet 2) grip
3) eyes up
Get your players to slow down by asking them to TOSS a stroke
instead of HIT a stroke.
Help your students keep a serving grip by holding the grip with the
thumb on the middle finger. This will prevent them from changing the
grip during the backswing.
During serve practice, place the basket into the court to encourage
your students to transfer forward into the serve. When we place the
basket behind them, they quickly finish the serve and start backwards
to the basket.
Volley with a cone. First catch the ball in the cone, then place the
cone in the V of the racquet. Next progress to hitting the strings. This is
a great way to learn a “quiet” racquet motion instead of asking for less
racquet movement.

Page 14 Volume 12 Issue 2
Fit to Hit
Dynamic Stretching
by Keith Cecil, MS, CSCS
Prior to exercise, one of the best things you can
do for your body is to go through a light dynamic
stretching routine. This will serve to “awaken”
your muscles using movements that are similar
to those used in sport. Dynamic stretching
uses the momentum of a movement to
complete the extension of the involved
muscles. Here are some examples of basic
dynamic stretches that can be used prior
to tennis or other exercise. It is also important
to maintain proper technique for the
dynamic stretches for safety. For tennis
purposes, we’ll use 36 feet (width of the
doubles court) for the length of these
dynamic stretches.
• Light jog (forward down and backpedal
back)
• Shuffle (lateral shuffle down and back
facing the net)
• Carioca/grapevine (facing net, left foot
in front, then behind, down and back facing net)
• Frankenstein’s/monster walk (arms extended
in front of body, raise legs to hands, 1 width of
court)
• Walking knee hugs (raise knee to chest “hug
knee” then step, and switch legs, 1 width of
court)
• Walking lunges (large step forward, back
knee comes down about 3-6 inches from
ground, 1 width of court)
• Side lunges (step to side, performing 1
legged squat and switch sides, 1 width of
court)
• leg swings (hold net with arms extended
facing net and swing leg across body,
then turn body and swing forward and
backward 10 swings each)
• arm circles (stand tall,
swing arms in circles forwards,
then backwards,
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alternating arms. The serving motion could also
be simulated here)
• trunk rotations (stand tall, extend arms parallel
to ground at sides, rotate trunk and bend arms
at elbows, forehands and backhands could be
simulated here)
These can be done on, or off court and should
be progressive in nature (start slow!). It’s good to
have a nice routine that you stick to, but it can
also be refreshing to change your routine and
add a new dynamic stretch in as
well. You can also incorporate tennis
balls and other equipment into
your dynamic stretches! We like
to mix things up for our athletes,
before the routine gets stale. Although
static stretching is a useful
technique to increase flexibility, it is
generally accepted that this should
be done post-exercise.
Scan with your
mobile phone
to find out!
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Standard Page 15
USPTA Certification Tests & Upgrades
APRIL
4/9/11 – Atlanta, GA
Dunwoody Country Club
4/17/11 – New Orleans, LA
Metarie Country Club
MAY
5/1/11 – Conway, ARK
Hendricks College
5/1/11 – Hilton Head, SC
Haig Point Club
5/1/11 – Nashville, TN
Williamson County Indoor
5/14/11 – Baton Rouge, LA
Bocage Racquet Club
JUNE
6/11/11 - Atlanta, GA
Dunwoody Country Club
6/26/11 - Birmingham, AL
Highland Park Racquet Club
C
JULY
7/10/11 - Myrtle Beach, S.C.
The Dunes Golf &
Beach Club
7/17/11- Metairie, La.
Metairie Country Club
7/17/11- New Orleans, La.
Metairie Country Club
7/17/11 - Memphis, Tenn.
Racquet Club of Memphis
7/24/11 - Jackson, Miss.
Courthouse Health & Fitness
7/24/11 - Hilton Head, S.C.
Haig Point Club
AUGUST
8/13/11-Atlanta, Ga.
Dunwoody Country Club
8/20/11 - Gastonia, N.C.
Country Club of the
Carolinas
8/28/11 - Nashville, Tenn.
Williamson County Tennis
Complex
“Life is like a game of tennis; the player who serves
well seldom loses.”
-Author Unknown
“Start where you are. Use what you have. Do what
you can.”
-Arthur Ashe
“The serve was invented so that the net could play.”
-Bill Cosby
“A perfect combination of violent action taking
place in an atmosphere of total tranquility.”
-Billie Jean King
“Some people say I have attitude — maybe I do
— but I think you have to. You have to believe in
yourself when no one else does – that makes you a
winner right there.”
-Venus Williams
USPTA Welcomes Our New Members
Allen, Mark A. Charlotte, NC
Bailey Jr., John B. Raleigh, NC
Blair, Raymond J. Franklin, TN
Clark, Bennet D. Lexington, KY
Constanceanu, Calin Marietta, GA
Friar Jr., Kenneth J. Cumming, GA
Gregg, Mike Centerville, GA
Herring, Christy A. Lexington, KY
Kennedy Jr., Samuel L. Lithonia, GA
Leary, Kevin M. Charlotte, NC
Lindsay, Clifford D. Charlotte, NC
Moultrie, Julie G. Arlington, TN
Oliver, Bill S. Shreveport, LA
Osterhold, Bill Alpharetta, GA
Parks, Neal C. Alpharetta, GA
Ramsay, Charlie F. Memphis, TN
Schmulian, Joseph Memphis, TN
Stapp, Ben L. Memphis, TN
Threadgill, Travis T. Braselton, GA
The USTA requires players on a 60’ court to use no greater than a
25” racquet. Does that make sense? It does, according to Craig S.
Jones, Owner and Director of Tennis at Petersburg Racquet Club in
Martinez, GA:
“We have to understand that there are rules regarding the length
of a racket on a regular court. Going up one inch in a kid’s hands can
be equal to 2 inches in an adult’s hands. If you take a good 9 year
old, they can already serve bombs with a 25” racket. Granted, there
are kids who are tall enough to handle a 26” racket, but there are also
adults who can handle a 29.5” racket but the rules do not allow it.”
Despite the positive energy, there is still work to be done. Coaches
and administrators across the South have undoubtedly observed
one concerning trend. At issue are facilities and coaches claiming to
support and use the QuickStart Tennis Play Format while not embracing
or correctly implementing all six specifications: age, ball, racquet
length, court size, net height, and scoring format (add play based
coaching as a 7th). In most instances it is nothing more than an easily
remedied matter of education. In other cases it is a matter of personal
preference or convenience. Regardless of the situation, the overall
success of the 10 and under growth initiative is greatly enhanced by
appropriate use of all six specs.

USPTA SOUTHERN DIVISION
N E W S L E T T E R
1327 BOYLES MILL ROAD
DALTON, GA 30721
The Standard is published every 60 days by the
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Tennis Association.
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