INSIDE: - USPTA divisions - United States Professional Tennis ...

INSIDE:
Winter Convention 2.0 . . . . . . . . . . . . . . . . . . . . . . . . . 3
Hiring & Training a New Tennis Professional . . . . . . . . 6
Special Member Gift . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Networking: Your Tennis Google . . . . . . . . . . . . . . . . . 10
USPTA Tech Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Page 2 Volume 11 Issue 4
Handling the Situation is YOUR
opportunity to share how you
handle various situations.
Everyone that sends in a
response will be entered into a drawing for
a USPTA shirt/t-shirt.
SITUATION: A member has purchased a
racquet from outside of your tennis shop.
The racquet has cracked, and they now
want you to return the racquet for warranty
replacement. How do you handle this
situation?
We will always take care of our members
and their needs. So, we say sure we would
be happy to send it back for you.
The policy is if they bought it here we pay
the shipping of the racquet going back. If
they bought it somewhere else we will
send it back for them and just charge them
the shipping cost we incurred, and we
encourage them to include a note with it
about how it cracked and the receipt.
In a
medical
advance
inspired by recessionary
thinking, researchers from the Nicholas
Institute of Sports Medicine and Athletic
Trauma at Lenox Hill Hospital in New York
City announced that they’ve developed
an effective and supremely cheap treatment
for chronic tennis elbow. Huddling a
while back to brainstorm about inexpensive
methods for combating the injury,
the scientists glanced around their offices
and noticed a homely, low-tech rubber
bar, about 8 inches long, which, at the
time, was being used for general physical
therapy programs.
The researchers recruited 21 people with
chronic, debilitating elbow pain. Ten of
them were assigned to standard physical
therapy treatment for tennis elbow; this
Then with the return of the racquet we will
re-string it for free with no labor charge. If
the string is not provided, then we will
string it at regular price with the string of
their choice.
This helps to encourage them to buy here
next time. We also tell all our members that
we will try to match the price they would
pay on the Internet (including shipping,
stringing and service charge, etc.). Almost
all buy from us now. We do this with sunglasses,
racquets, shoes, etc.
Dave Neuhart
You do not charge for the service. You will
be earning the trust of the member that
you will take care of him. It is not just
about always making money. You take
care of your members and it will pay off in
the long run. Word goes around to other
members.
Steve Machen
was the control group. The other 11 also
received physical therapy, but in addition
were taught a choreographed exercise
using the rubber bar that they practiced
at home. After less than two months of
treatment, the researchers terminated the
experiment. The early results had been
too unfair. The control group had showed
little or no improvement. But the rubberbar-using
group effectively had been
cured. Those patients reported an 81 percent
improvement in their elbow pain
and a 72 percent improvement in
strength.
“We couldn’t believe how fast and well
the therapy worked,” says Timothy Tyler,
PT, ATC, a clinical research associate at the
Nicholas Institute and one of the authors
of the study. “We were seeing improvements
in five weeks, even three. It was
crazy.” He and his colleagues realized that
a single, unhurried exercise using a tensile
bar that looks like an oversized licorice
Tell the customer, "Normally the original
seller would handle but I'm always glad to
help out a good member." We do not
charge for this service.
When dealing with members it's in the
best interest of the pro and the club to
build long-term loyalty. The member is
very likely to make future purchases from
the club and may also mention your good
deed to other members. A little personal
good will goes a long way.
Dean Ness
I always charge them a $10 fee to send the
racquet back but if they got the racquet
from a mail order, I tell them to send it
back to that company. If they are a good
customer and I have that account I will
take care of it, but I always explain that if
they bought it from me they wouldn't be
having to deal with this issue.
Jimbo Hobson
NEXT SITUATION: How do you handle lesson
no-shows? Do you have a cancellation
deadline, and if it is past that deadline do
you charge the person for a no show? Send
your solution to usptasouthern@gmail.com
U S P T A
stick could create an eccentric contraction
all along the forearm. Eccentric contractions
require the muscle to work against a
force, in this case the coiled bar. “You can
load a tendon so much more eccentrically”
than with concentric exercises.
The Thera-Band Flexbar, it’s available on
Amazon.com or Allegromedical.com.
See a short Youtube video in use at
http://www.youtube.com/watch?v=bV-
RjM_Y_hc&feature=fvsr (or search Thera-
Band)

Standard Page 3
Winter Convention 2/17-19
Updates: and registration info online at www.usptasouthern.com
Host: Memphis Racquet Club
Hotel: Hampton Inn $95/room (includes breakfast)
Agenda: Ken DeHart, Hans Romer, Transition from Traditional to
QuickStart, Round tables, Dealing with People You Can’t Stand,
Tour player/coach Q&A, drill exchange, and much more.
Time Frame: Friday – 8:30 a.m.- 3:30 p.m., Saturday 8:30 a.m.- 3:30 p.m.
Welcome Party: Thursday, 2/17 box seats and dinner.
Gift: special attendee gift
Players confirmed: Roddick, Hewitt, Fish, Querry, Del Potro,
Monfils, Oudin, Haas, Verdasco, Bagdahtis, and Blake.
Cost: $95 for full convention, welcome party, and specialty course,
$50 for 1 day, $30 for the specialty course only.
USPTA Elite Program at the Tournament
We have a special program for USPTA members.
Reserve blocks of tickets with only a 10 percent deposit. You only pay by 1/29
for what you sell. Purchase 30 tickets at the group price, but the tickets will be
printed with the full price so that you can keep the difference.
You also receive 2 bleacher seats to the first 8 sessions and a special
dinner and 2 seats on Friday, 2/18. Your club will be listed in the program
if you are on board by 12/18 and your club name will be posted on the
electronic board during your matches.
Adam Requarth is our contact at 901-765-4431
May Convention 5/12-15
Our May convention will be held at Bocage in Baton Rouge, LA.
Check out the February 2011 newsletter for details, speakers,
and more information.
by Pat Whitworth
From the 2010 Regions Morgan Keegan Championships and
USPTA Winter Conference in Memphis
Over 700 kids from Memphis City Schools attended Kid’s Day! (put on by USPTA)
Top 8 American men were all in the tournament
John Isner had most aces - 103
U S P T A
All American Davis Cup Singles Final - Querry and Isner
56 clubs from South participated in the USPTA Elite Staff Program, bringing
groups of club members to matches
Maria Sharapova dropped just 21 games en route to winning the Cellular South
Cup
The “Standard” is the official
newsletter for the Southern Division
of the United States Professional
Tennis Association.
President
Pat Whitworth - 678-482-6358
pwhitworth@aol.com
Past President
Jeff Hawes - 504-482-4084
wjhawes@aol.com
1st Vice President
Bill Phillips - 337-981-0543
phillips@sta.usta.com
2nd Vice President
Adam Thomson - 336-768-0220
a.thomson@forsythcc.com
Secretary-Treasurer
Mark Suiter - 678-230-8898
masuiter@gmail.com
Executive Director
Fred Burdick - 800-438-7782
usptaexdir@windstream.net
State Presidents
Alabama
Rhett Russell - 251-949-5401
rhett7@hotmail.com
Arkansas
Jimbo Hobson - 251-949-5401
jimbopro@ipa.net
Georgia
Kevin Jackson - 404-915-6140
kjackson@dunwoodycc.org
Kentucky
Joanne Moore-Wallen - 859-272-4546
joanne@ltctennis.com
Louisiana
Johan Kjellsten - 337-433-2454
jkejellsten@suddenlink.net
Mississippi
Neil Witherow - 601-906-3296
neil.witherow@gmail.com
North Carolina
Jim Demos - 704-541-6767
jamesdemos@msn.com
South Carolina
Clint Van Aswegen - 843-689-6292
clint10s@aol.com
Tennessee
M.J. Garnett - 901-850-0361
windyketennis@aol.com
Head Tester
Tommy Wade - 256-341-4948
twade@decatur-al.gov

Page 4 Volume 11 Issue 4
Brett Schwartz- Master Pro
This year’s event had many great speakers —
Bollettieri, Macci, DeHart, Yandell, and our
own Craig Jones, Page Love, Matt Grayson,
Ron Holmberg, Mike Van Zutphen and Pat
Whitworth. All the presentations were useful
and full of information – a total of 48 different
presenters. There really was something for
everyone. The benefits of just networking at the
World Conference make this trip worthwhile.
Once again, the awards breakfast was amazing.
Dr. Jack Groppel does a great job as MC,
and Randy Snow was the inductee into the
Hall of Fame. What an amazing story. Southern
won again for Newsletter of the Year and most
money raised for Lessons for Life. We had 4 of
the top 10 in education points earners, including
Ian Thompson at number 2, then Bill
Phillips, Tommy Wade and Kirill Smolkin.
Brett Schwartz was conferred as a Master
Professional. The Men’s 45 player of the year is
Pat Serret, and the Women’s 55 player of the
year is Elizabeth Leach Bohac.
A World Conference would not be complete without our Welcome party. Las Casuelas Quinta hosted, and it was
tremendous. Great fun, great socializing, and plenty of great food. A rock, paper, scissor contest was held, and Brett
Schwartz defeated Tom McGraw in the semis and Angela Wells in the finals.

Standard Page 5
U S P T A
As of January 1, 2011, USPTA will offer a new membership
classification- Accredited Professional Coach.
The APC will require continuing education in order to
maintain and is available for all Professional level
members (P3, P2, P1 and Master Pro).
Our ‘Spotlight Professional’ this issue
is Sue Bartlett, Director of Tennis for
Girls Preparatory School in
Chattanooga, Tennessee. Sue is originally
from England and as a high school student
there, played varsity sports in tennis, netball,
field hockey, track and swimming. She
was a nationally ranked (17) junior tennis
player as well as a judo competitor.
Sue came to the US in 1977 to attend the
University of Tennessee at Chattanooga on a
tennis scholarship. She excelled at tennis, garnering
All-American honors in 1979 and with
her team winning the AIAW National Team
Championships in 1978. She also excelled as
a student graduating with Cum Laude honors.
In 1981 she married Bill Bartlett and in 1989
they had daughter Claire Marie who, coached
by mom, attained a USTA National Ranking of
No. 6 in Girls 18s and after a year at the
University of Virginia transferred to the
University of Florida. Claire was a member of
Florida’s 2010 NCAA runner-up team. In 2003,
Sue and Claire won the National
Mother/Daughter Clay Court Championships
in Florida.
When not coaching and serving her community,
USPTA and USTA Southern, Sue continues
to set high standards as a player. She has represented
Tennessee and USTA Southern as a
Senior Cup player in 35s and 45s at both the
section level and at the National Team
Intersectional’s, winning 5 times. Sue has also
The APC is earned by accumulating 20 continuing
education units within a two-year period, and take the
Professional Tennis coaches Academy 1 course and
pass a competency exam with a score of 80 percent or
higher.
Continuing education opportunities include:
• Attending USPTA seminars at the World
Conference or at a Division Conference
represented her native Great Britain in the
Maria Bueno Cup in 2009 and 2010 for 50 and
over players, winning the cup in 2009 and
coming in second in 2010. She has also won
numerous USPTA National titles, most notably
the National 35’s Hardcourts and 35’s National
Championships in 1993.
As mentioned before, Sue gives back to her
community. In 1991, she started the
Association of Chattanooga Tennis Pros. That
group ran junior development programs and
gave free clinics all over the city. She also ran
the Make a Wish Tennis Tournament for 2
years to benefit children with life threatening
illnesses. In 2007-08, she taught tennis via the
Inner City Ministry at First Centenary United
Methodist Church.
Sue has also been a USPTA Southern Board
member, a USTA Tennessee Endorser and is
now on the USTA Southern Junior
Competition Committee. She is a USTA High
Performance Coach and received the Mental
Training Certification at the Human
Performance Institute in Orlando.
It is apparent that one common thing frames
this exceptional tennis professional – excellence.
Sue exemplifies being the best that she
can be at her profession, in her community
and with her family. USPTA Southern Division
is proud to spotlight her and her accomplishments.
• USPTA specialty courses
• Completing USTA Sports Science Exams
• USTA High Performance education
• Off-site DVD seminars
• CPR certification
• USRSA certification
• USPTA Competitive Player Development
Workshops
• Other educational opportunities may be
submitted for review by the USPTA Education
Committee.

Page 6 Volume 11 Issue 4
E
very Tennis Director or Head
Professional goes through staff
changes throughout their career.
This information will better prepare you for
hiring your next Tennis Professional.
Before you begin your search it is important
to have a job description of what
responsibilities will be of the professional.
The job description should include responsibilities
such as help directing lesson programs;
teach private lessons, help organizing
special and social events, contribute in
newsletter or website information and any
other duties specific to your facility. It
should also include special requirements
such as possess outgoing personality, be
honest, courteous, be on time for work,
understand facility rules and procedures
and appearances should be part of the
description.
Once you have put a job description
together the next step is to organize a list
of criteria you would look for in the applicant.
Experience, playing background and
college requirements could be on this list.
With this list you also should list your program
strengths and area you would like to
increase or improve. This is where you may
want this applicant to fit your program,
whether it would be adult, junior or social
programs.
Now that you have made a description on
the type of professional you are looking for
it is time to publish your advertisement.
First write a detailed description of the
facility and job you are trying to fill. To get
the most resumes possible, publicizing in
all the jobsites that are available will help
you find the right person. USPTA, PTR, Bob
Larson and Tennis Jobs, are just a few of
the websites available. Now let the
resumes come in, give yourself ample time
to accumulate enough resumes to fill your
position. I usually give approximately 4
weeks for resumes to come in.
Once you begin receiving resumes put them
into three categories:
1. Resumes that you feel fit.
2. Resumes that may fit.
3. Resumes that don’t fit.
Be sure these resumes have references
attached. Once you have found resumes
that fit, the next process is to begin your
phone interviews with 6 to 10 applicants.
Some questions that may be good to ask are:
1. Tell me about yourself?
2. Responsibilities of your last job?
3. Why are you interested in this
position?
4. Personality Type?
I also think it is time to call the reference
listed on their resumes. This can give you a
true indication of the type of applicant you
are looking at and whether their professional
fits your facility and staff. The next
process is to narrow your applicants to 5
and the next step would be to send them a
questionnaire to fill out asking both on
court and off court skills. This is a time you
ask for salary requirements.
Some questions include:
1. Communication skills
2. Preference of teaching (adults or
juniors) (clinics or private lessons)
3. Strengths and weaknesses
4. Team player, getting along with staff
Be sure the questions you are asking pertain
to the job description.
Now it’s time to narrow the field to 3 applicants
and bring them in for a personal
interview. All my interviews are a 3 part
process.
1. Question & answer by both parties
(1 hour)
2. On court teaching (both group and
private)
3. Playing with another pro or member
The total time of my interviews take
approximately 3 to 4 hours. I want to get a
good feel from the applicants.
Once you have interviewed all the professionals
make any of the reference phone
calls to be sure of their backgrounds. Now
it’s time to make your decision. Offer the
job to your best applicant and be sure to
notify the applicants who did not get the
job. Our next process at my facility is a
background check and drug test. Once the
individual has passed both of these, the
person becomes an employee of the club.
byTom Cascarano, Greensboro Country Club
Be sure to discuss a date and time to begin
work.
You have hired this staff member now it’s
time to train this professional. Start by
giving them the employee handbook of
all the rules and procedures of the facility.
The pro should be knowledgeable of all
the rules and regulations. Be sure you
emphasize on all the Tennis Rules. Next
you want to expose the pro to as many
members as possible. This will help members
put a face to a name and help promote
lessons. You should write up a bio
and place in the newsletter and website
for exposure. Having a social that introduces
the pro is a good way for exposure
and have the pro play with the members.
Another part of exposure is for the potential
lesson clients. Make a list of the members
and have the pro call them and introduce
himself as the new professional and
possibly set up a time for a lesson. It is
your responsibility as the director to create
as much exposure as possible for this staff
member.
Now the pro is off and running. Your next
responsibility should include periodical
evaluations. 1 month, 3 month and 1 year
evaluation is good to keep your staff member
on the right path. Be sure to be positive
with strengths and success, but don’t
forget to discuss areas of improvement.
I hope this has given you the information
needed for your next Tennis Professional
hire. Good luck!

Standard Page 7
DRILL DETAILS
Type: Singles
Time & players: 20 min. [6, 10]
Prepared by: Adam Thomson
Category: Groundstrokes, Other
Level: Beginning, Intermediate, Advanced
Tennis Organization: Forsyth Country Club
DRILL DESCRIPTION & GOALS
This game works on singles point play (with a team element) against different people on different courts!
DRILL ORGANIZATION
Organize your teams depending on the number of courts you are using. If you use two courts, have teams of two players, if you use three courts,
have teams of three players, etc. Each team takes turns being on the returning side with one person always starting on the deuce side and the
other person always starting on the ad side. The remaining players become the servers and will play one point against a returner and, win or
lose, go to the next court and repeat. The servers will keep their own running score of how many points they individually win, whereas the
returners do not keep score at all.
DRILL KEY POINTS
Stop the Clock
The pro times how long the serving players take for a person to win 7 points! When the first person wins 7, they yell “Stop the Clock!” The object
of the game is to see how long the returners can stay out there before one of the servers wins 7 points. The returning team that has the longest
time wins the game!
DRILL DETAILS
Type: Doubles
Time & players: 15 min. [5, 8]
Prepared by: Tanner Haddon
Category: Volley
Level: Intermediate, Advanced
Tennis Organization: Forsyth Country Club
DRILL DESCRIPTION & GOALS
The game is designed to improve movement, quickness, and direction of your volleys.
DRILL ORGANIZATION
U S P T A
All players start on service line with 2 on each side with one waiting on side with coach. 3 players start with 2 balls in their pocket, the fourth
player starts with 3 as they will start the game with a feed. Player feeds ball, feed must be semi-courteous. As soon as mistake or winner is hit,
the player which made mistake or had winner hit on them now feeds. Game continues until a player is out of balls, they are then replaced by
player waiting on sideline.
DRILL KEY POINTS
Volley Wars
This is a game of agression and movement. The better job of closing the net the player does, the more successful they will be. No player should
still be on service line at the end of the point.

Page 8 Volume 11 Issue 4
Alabama
Thank you so much for allowing me to be your
USPTA AL President for 2 years. I have met
many wonderful people, learned a great deal,
and had fun attending conventions and workshops. But now, it is time to pass
the gavel. Kevin Theos, TSR for USTA AL and Birmingham resident has
accepted to become the 2011 USPTA AL President. Please help Kevin make
our organization better by serving on a committee, attending conventions and
workshops, and / or contacting him with your ideas.
We had a fantastic USPTA ALA State Workshop held October 22-23, 2010, in
Orange Beach, ALA, at the City of Orange Beach Tennis Center. The Speakers
were treated to dinner, Friday night, at Cobalt Restaurant. Saturday featured
speaker, Mark McMahon, who spoke about marketing and XPoint tennis
leagues. USTA AL President, Jeff Nichols, and Eleanora Mauritson, pushed the
personalized license tags agenda that USTA AL wants to get players to purchase
them in order to increase funds for disadvantaged kids to play tennis.
Other speakers included Dani Leal, Keith Swindoll, Donnie Ellis, Clint Butler,
Neil Witherow, Bill Riddle and MJ Garnett. Finally, members and their families
were invited on a 1.5 hour dolphin cruise. Mr. Donnie Ellis was awarded the
2009 USPTA AL Pro of the Year for his outstanding contribution to Alabama
tennis.
Arkansas
I want to start by saying the quality of tennis in
Arkansas is not too bad. Congratulations go out
to Fayetteville's 2.5 ladies and Little Rock
Athletic Clubs 3.5 ladies. They both took the southern titles and then went on to
capture the national championships. There has been a lot of change in the pro
ranks in Little Rock. Eric Korita has left the Little Rock Country Club. Good luck
to Eric in whatever path he choses. Welcome new member Edgar Newlin of Fort
Smith. Also Welcome Jeff Brack, who comes to Burns Park by way of Tucson, AZ.
USPTA certification test was given in Hot Springs October the 10th and there is
a test in Memphis on November the 14th.We are currently working with Fred
Burdick to put together a one day conference on December 19th. Watch your
mail and e-mail for details.
Georgia
There is a lot to be excited about in the last quarter
of this year for USPTA GA. Thank you to all
who recently attended the USPTA Specialty
Course “Equipment Customization” with Dave Bone, Executive Director of
United States Stringers Association. Dave’s course explored how the specifications
of racquets and strings influence the playing characteristics players feel
when using equipment. The USPTA Georgia Board has been determined to
offer you the most dynamic speakers in the country for the Annual Winter
Workshop – December 3 and 4 at Atlanta Athletic Club. What’s new this year is
that we will be offering two USPTA specialty courses led by Ken DeHart and
Gregg Patton. Our other keynote speakers include renowned junior coach
Torrey Hawkins and there will be Round Table Discussions- QuickStart, High
school coaches, and a career development discussion. We are looking forward
to seeing many of you in attendance as it will be a great opportunity to gather
new ideas for 2011.
Congratulations to BOB LOVE. He is being
Kentucky
inducted into USTA Kentucky Hall of Fame in
January 2011. Bob has been a member of the
USPTA since 1971, and in 1983 was one of 18 teaching professionals designated
as the first Master Professionals. He has served as the President of the
USPTA-Kentucky division, a member of the USTA Kentucky Executive Board,
and the KHSAA Tennis Committee and All-State Selection Committee. Mr. Love
has coached five NCAA All-Americans during his time as a teaching pro. He
has presented at over 80 coaching workshops since taking up residence in
Kentucky in 1984, as well as numerous divisional and national events.
It’s been another successful season for the USPTA-Kentucky Jr. Grand Prix!
Over 120 Boys and Girls participated in 8 tournaments across central Kentucky.
The All Stars were given plaques for their achievements at an awards banquet
on November 7 in Columbia. A Recreational Coaches workshop was held in
Campbellsville on Saturday, September 11. USPTA-KY Vice President Jason
Miller trained over 20 participants at the event, hosted by Kyle Caven at
Campbellsville University.
Louisiana
The USPTA World Conference at La Quinta
resort was a great educational experience and
several Louisiana pros took advantage of the
beautiful Palm Springs location and the edifying classroom and oncourt sessions.
USTA Louisiana President and New Orleans Lawn Tennis Club Tennis
Director Brett Schwartz was one of only 4 professionals to attain the status of
Master Professional. The Southern Division's First Vice President Bill Phillips
was one of the top 10 point earners in the USPTA's continuing education program.
The 2010 Louisiana Chapter Workshop will be held on Friday, December 2, at
the City Club at River Ranch. Once again USTA Louisiana is covering the hotel
expenses of those who are also attending USTA Louisiana's Tournament
Director's Workshop the next day - also at the City Club. Craig Jones will be
delivering a classroom module on the business end of QuickStart and how to
implement it at facilities - both private and public. He will also offer an oncourt
presentation on how to determine skill levels and markers to move kids from
36 foot courts to the 60 foot court and then finally to the full 78 foot court.
Congratulations to Chris Dazet on his selection as the LA USTA Pro of the Year
Mississippi
We had our USPTA MS State Workshop
at River Hills in Jackson on November
12-13. Congratulations to all of our pros
that attended, and a big thank you to all of our speakers: Pat Whitworth,
Tommy Wade, Julio Godreau, Russell Dendy, Kevin Jackson, Bill Riddle, MJ
Garnett and Walker Sahag. Some of the on-court and off-court seminars were
truly world class. Congrats to Scott Pennington for winning our Cardio
Shootout competition at the Workshop.
Congratulations to our awards winners for 2010. Bo Gard (who just moved to
Laurel Country Club to replace Johan Gedlitschka, who moved to Alabama)
was our Assistant Pro of the Year. Carolann Leasure from the coast was our
Rookie of the Year. Billy Chadwick of Ole Miss is our Coach of the Year. Neil
Witherow is our Pro of the Year. Steve Pennington and Billy Chadwick will both
be inducted into the USTA MS Hall of Fame in January.
I would encourage all of you to enter any charity event that you did this year,
no matter how small or large, in the Lessons for Life part of the USPTA web
site.
I will be stepping down as president next year after 4 years in that position, and
Kevin Jackson, who is new to Tupelo Country Club from Georgia, will take over
as President. The new Board consists of Bo Gard, Scott Pennington, Matt
Whiteside and Steve Pennington, and they look forward to meeting your needs.
N. Carolina
It has been another successful year in
our state. We started with a great workshop
at Pinehurst followed up by the
southern convention in May. Some of you were able to attend the world conference
in September marking a full year of educational and networking opportunities.
Our national initiatives have been supported in our state. For example the lessons
for life event “Pink Tennis Day” at Prestonwood Country Club raised $2K
for the Susan B. Komen foundation. Thanks to others for submitting your news
and events.
For those looking to test or upgrade, the Country Club of the Carolinas will be
the host on Saturday, December 4th starting at 8:30 a.m. Stroke analysis will
be offered followed up by stroke production and private and group lesson testing.
Check the national site for more information.
It has been a pleasure serving the state organization for the last four years. We
will welcome in a new board in January to help build on our momentum.
S. Carolina
USPTA South Carolina has experienced
some difficult times. Our president, Clint
Van Aswegen, has resigned from service
due to various commitments and workloads. None of the other board members
were able to assume his position. His time of service is appreciated, and we
wish him the best for the future. Sophie Woorons-Johnston and Jorge Andrews
chaired the nominating committee and have slated a new board for 2011.
Please help our new board members as they move forward in 2011.
Tennessee
2010 has been a terrific year for USPTA
Tennessee. We hosted the Southern
Division Winter Conference at the Racquet
Club of Memphis in February. Approximately 20 new professionals became
USPTA certified. USPTA member Tony Cherone was recognized as 2010 USTA
Tennessee Pro of the Year, primarily for his accomplishments in Junior Team
Tennis.
Looking ahead to 2011, I want to encourage each of you to support our state
events, including the Winter Conference and State Workshop, promote our
organization to new professionals and to the tennis community, and strive to be
leaders in new tennis initiatives. We should be the best and most knowledgeable
tennis service providers in the industry!
Finally, I want to thank each of you that participated in USPTA over the last
three years. I have enjoyed working with you while serving as state president. I
have benefited tremendously from the experience. I look forward to 2011 and
the leadership of our new state officers.
Contact info for all officers at www.usptasouthern.com/contact.php

Standard Page 9
U S P T A
Place DVD Here
“Stroke Production & Corrective Techniques”
by Rick Macci
Southern Says Happy
Holidays and Goodbye
by Pat Whitworth, Southern President
This issue includes a very special gift to all of our
Southern members. A DVD is inserted in the
center of the newsletter that is one of the top
requested videos. Rick Macci has been a very
popular speaker for a number of years, and this
shows his energy and passion for tennis. Proving
that being a USPTA member has more benefits
than you realize, the Southern Division chose to
purchase a DVD for every member. Your membership
offers you’re the One Good Idea CD, the
industry awarded newsletter, the member of
the month giveaway, workshops in every state,
tips and member ideas, and various other
opportunities to win prizes. I hope all of you
continue to use and value your membership,
and continue to share and network with other
professionals.
This is the time of the year when our board
members for each state and Southern are finishing
their terms. I want to thank all of the state
presidents and their boards, and a special
thanks to the Southern Board of Bill Phillips,
Adam Thompson, Mark Suiter, Jeff Hawes, and
Executive Director Fred Burdick, head tester
Tommy Wade, and nominating chair Tom
McGraw. All of these people do so much for our
division. Lastly, this is the end of my term, and it
has been a good run. I am very grateful for all
the good friends I have met at various functions,
all that we have accomplished, and the future
for our division. Have a great holiday and may
2011 be the biggest hit ever.

Page 10 Volume 11 Issue 4
N
etworking is about exchange –
but not the simple exchange that
so many people consider networking:
trading business cards. Networking is the
life preserver of a career professional.
Your network can help you, even save
you, in so many ways.
Consider how powerful it is when you
meet a stranger and in the course of conversation
you discover they are close
friends with a good friend of your own.
The strength of the rapport that is built
through this connection alone is inestimable.
In that instant you’re able to
make personal judgments about that
individual, which you could not reasonably
have made through your conversation
alone.
The key is to build relationships based
on trust and mutual benefit. If you help
others achieve success you will see success
in return. Let’s say that again. If you
help others achieve success, you will see
success in return. Do not underestimate
the power of this. If an activity, product,
or service makes someone’s life easier or
just makes them feel better, you have just
developed a relationship based on trust
and mutual benefit.
Always remember that to be successful
in networking, you are simply trying to
make a friend and fill a need. If you do
both of these consistently and persistently,
you will no doubt achieve a high
degree of success.
Your network can be a virtual tennis
GOOGLE to refer to when you need
additional information on a subject.
You cannot be the expert on every
subject, but you can certainly build a
network where you know someone
that is an expert on every subject.
Need a second opinion on a subject?
Not sure how to handle a delicate situation?
Judging a capital improvement and
need to consult with a fellow professional
who has already installed this item?
Interested in a new job in a certain
town? Your network is the key to open
these doors. Also consider how difficult
our jobs are these days. We are on an
ISLAND, and often are caught up in running
our business on a daily basis. By
accessing your network, you escape the
ISLAND and have a chance to see your
world through a different lens.
Consider these important Dos and Don’ts
Do:
• Treat everywhere, everyday as a net
working opportunity; you can meet
people just about everywhere who
can be of potential long-term value
to your business network.
• Be yourself and be open, genuine,
likeable and approachable when
meeting new people.
• Deliver two to three times as much
value as you ask from your network.
This keeps people eager to be helpful
when the time comes that you need
them.
• Listen attentively and empathically
and show real interest in the other
party
• Follow up regularly with all contacts
made without being invasive or overaggressive.
Regular follow-up is key
to keeping the network alive.
• Follow through on all promises made
whether they be phone calls, e-mails,
introductions, invitations, visits etc.
• Your homework pre-networking
events, find out who you want to be
introduced to and don’t be afraid to
ask for introductions.
• Keep an updated contacts list to stay
organized, use as a reference point
and measure your progress.
Don’t:
• Be over-aggressive or over-confident
or make immediate assumptions about
people.
• Dominate the conversation, aim to listen
attentively and learn about the
other party as well.
• Pound that list of names with dumb
jokes, updates about your life (unless
it’s something insanely profound), or
other clutter.
• Make a huge deal out of helping others
in your network.
• Make empty promises.
• Be afraid to approach people and circulate
in networking events
• Be over-friendly, over-familiar or overflattering;
keep it professional.
• Expect a quick return. Aim to build
long-term relationships.
• Be afraid to use your network to ask
for referrals and be proactive about
supporting your network in return.
Networking is a two way street. Both
sides need to contribute and share. It is
not a network if you are always taking
and never contributing. Today, more than
ever, we need a strong network for both
information and personal reasons. Start
today by determining how you can help
others. This is a big reason that people
volunteer, and to volunteer for USPTA is
a great start. Seek out an opportunity for
2011.

Standard Page 11
Killer forehand vs. Killer looks!
by Karen Tenerowicz
So there I am standing on the tennis court
on Sunday and it is a bright and sunny
morning, (hot and humid already) at
9:30 a.m. I play with men- mostly
because they are not intimidated by the
pace of the ball I hit. Most of the regulars
of the foursome are there…
On the court comes the "sub." This is the
first time this lady has ever played on this
foursome court. She introduces herself
to me, Werner and Lou. Immediately, she
decides to comment on my attire.
Evidently, she would have picked out a
"more appropriate" outfit than the one I
was wearing - definitely a tennis dress or
a skirt. Shocked, I took a moment and
looked down at my attire. I asked her,
"What's wrong… don't I match?" The
guys just cracked-up.
I guess the point of my telling this story is
for several reasons. Tennis is a sport.
Tennis is a game of love (at least for me).
Tennis is addictive and healthy, social,
and a joy to play. But for me, tennis is
not about "who is wearing what."
There are many different personalities in
this world and also on the tennis court, as
well. It may take some time to find a
"niche" you fit into… but it is there.
This 'sub' was never asked back on court
with our Sunday foursome, but the people
who show up each Sunday have a
common love - for the game of competitive
tennis.
FIND YOUR NICHE!!! No one is ever
alone :)
…"I hit like a girl…. Yah Baby!!!"
Reading a lob!
by Brandi Bratek
At the club level in doubles, especially
for women, one of the deadliest shots to
deal with is the dreaded lob. Many people
have difficulty reading when opponents
are going to hit this shot, and it is
important to try to figure it out before it
happens. Too often teams rush the net just
to watch the ball sail over their head.
When playing against women, a sure
indicator of a lob is when you or your
partner hit a groundstroke or volley that
forces your opponent on the baseline to
go backwards and hit off their back foot.
If your opponent goes backwards, so
should you and your teammate because
the majority of the time, it will come
back as a lob when playing a female
opponent. Anticipate the lob in this scenario
and don’t close in so far that you
don’t have a chance to get the ball; and
remember, it is always easier to run forwards
for the lob than backwards!
U S P T A

Page 12 Volume 11 Issue 4
The following three PRINCIPLES
will make your job both satisfying
and enjoyable:
HIRE EFFECTIVELY:
DELEGATE & TRAIN
Every Director knows that having
an excellent staff is critical to their
success. Before hiring anyone, a
very clear job description and
expectations should be carefully
created; only applicants that meet
them should be considered. If you
need a pro to teach on weekends,
make sure that he/she understands
that this is a requirement – not an
option.
Spend time with your staff (weekly)
training them to understand the
high standards that you expect of
them and then continue to meet
them.
Delegate specific responsibilities to
the employees – but make sure you
evaluate their performance and
make corrections when needed.
Over time they will improve and
you will be able to trust them with
additional assignments. Over ten
of my former assistant pros are currently
Directors of Tennis at clubs
around the USA – and I am proud
of that fact.
FAILURE IS WHEN YOU
STOP TRYING
I tried a handicap event for the
ladies at my club once, and they
hated it. If you’re smart, you learn
from your mistakes, make some
corrections, or try something else.
I guarantee you that if you try
enough things, some of them won’t
be winners, but some of them will.
Just keep trying. Over time your
program will get better and better –
and you’ll know what goes, and
what doesn’t.
TAKE SOME CHANCES:
THE REWARDS ARE GREAT
When I was a kid learning tennis,
everyone learned to serve-and-volley.
The risk-taking aspect of that
style of play is one of the reasons
that I was so attracted to this great
game. About twenty years ago I
decided to take a big risk with my
membership. I organized a group
trip to The Casa de Campo – a fivestar
golf, tennis and beach resort in
the Dominican Republic. Over 28
members signed up for this trip and
I realized the awesome responsibility
that I had; everything had to be
planned out in detail and there
could be no “screw-ups.” I realized
much was at stake.
That trip was a grand success.
Taking member trips to fantastic
places became a part of my job
description – and as I reflect back
I remember:
• Playing tennis with twenty-four
members on the red clay at the
famous Monte Carlo Tennis Club
• Taking a bath in the hot-springs
with 40 members at the base of a
volcano in Costa Rica
• Seeing a Brutus Whale (2nd
largest) off the Pacific Coast in the
Baja Peninsula
• Watching Pete Sampras lose to
Mark Philippoussis at the French
Open
The list could go on and on. Over
the last twenty years I organized
over 15 trips for between 26 - 40
members to all kinds of fantastic
places, places neither I nor my wife
would have ever had the opportuni-
ty to visit – unless I took a risk and
organized it. And it didn’t cost me
penny!
MAKE EVERYTHING A
“BIG DEAL”
I made a big mistake once when
I said to a parent, “Don’t worry, this
isn’t Wimbledon.” That kid left my
program and signed on with another
program where, in a few years he
became one of the best players in
the state. I was the one who didn’t
realize IT WAS WIMBLEDON to
that family!
For a period of time I would run a
Saturday afternoon play-day and I’d
simply take the sign-up list and
make up matches on the spot.
Then one day I decided to break up
the kids into small groups of 3 – 5
players per group and run little
round robins. I spent a few minutes
setting up formal round robin draw
sheets with court assignments – and
it appeared to the kids that this was
a BIG DEAL! The interest and success
of the Saturday afternoon playday
increased dramatically after
that. It was a really easy thing to
do – and it had a big impact.

Standard
Working with Young Players
by Craig Jones-World Conference
Loop Forehand: Craig concentrates on the
unit turn with young players, and does not
teach a loop until the youngster has developed
the strength and motor control to deal
with the more complicated motion. Add
the loop once the core is prevalent in the
stroke.
Open stance: If a child cannot jump side to
side over a cone and keep good balance,
they are not ready to hit open stance.
Touch: Kids develop touch away from the
lessons. Hitting a soft ball in the drive way,
against the garage, or with another friend,
is what develops touch. There is no way
around the fact that touch is a product of a
lot of reps.
Good to Great Lessons
by Ajay Pant -World Conference
Do your students know what you are working
on? Be clear with the purpose of the
lesson.
U S P T A
What is your energy level between a 1 and
10? He demonstrated various levels, and
the fact that too often we can sink to a
lower level, especially later in the day. Too
much energy is another issue, and this can
drive your students crazy.
Get away from the net post. Teach from
various areas of the court. This shows better
engagement on your part.
Ball pickup is a great time to make a connection
with your students. This down time
is a great chance to just chat and learn
about each other.
Painless QuickStart Court Setup
by Jorge Capestany
One of the complaints about the QuickStart
format is setting up nets and laying down
lines for each practice or match. A quick
way to set up the 60 foot courts without
having to re-measure is to make a permanent
but inconspicuous dot on the court
where the baseline and sidelines meet (3'
from the sideline and 9' from the baseline).
Watch the one Colors more good idea
by Peggy Schuster
to come
1910-2010
The Ball Matters
www.pennracquet.com
Page 13
Great Ideas from Top Professionals
around the Country!
For clay courts a colored nail on the tape at
9' from the baseline on either singles sideline
can also be a quick reference point.
Also, have the kids set the courts up, lines
and nets - they love to be in charge and
one kid can be the leader each week.
When I teach 3 and 4 year olds I have
found that a phrase like "watch the ball" is
not easily understood by them. What has
worked for me is to say "what colors are on
the ball?" (Since we use the foam ones they
say "red" and "yellow"). I then ask them to
tell me what color hits their strings when
they swing. It certainly has seemed to help
them watch the ball.

Page 14 Volume 11 Issue 4
Tennis Tennis Resource Resource Center Center
This is an amazing collection that the
USPTA staff has collected over the last
5+ years. CEO Tim Heckler has reported
that this collection had grwon to over
10 terabytes of material, which is edited
down to shorter videos from presentations,
OnCourt with USPTA, and
USPTA TV. This is the industry’s largest
searchable resource, and includes
audio, articles, photos, drills, and charts.
Subject range from coaching, technique,
lesson planning, business, facility
management, nutrition, strength, mental,
and even a drell down to specific
shots. Free to USPTA members, there is
also a small fee for premium content.
Practice/Lesson Planner
A great resource for planning lessons
and sharing with staff. Drag and drop
drills, set the timeline, and keep a database
of your lessons.
USPTA web site
is a treasure trove of TECH.
Just hit the red easy button on the home page at www.uspta.com and find
a mother lode of high tech tools for the tennis professional.
The button will link to the tech tools tree that will further
link you to all the special online resources.
Membership Membership Management
Management
Retrieve your edcation report
card, print out a membership
card or certificate, insurance
verification, or a dues invoice.
Tennis For the Health Of It
Videos, articles, and the 34 reasons
to play tennis are all here.
Keep up with the latest on fitness
and nutrition, and keepyour
players active on this free
site. EXERCISE IS MEDICINE is
the mantra from this site, and
what a great message for
2011.
Find A Pro
Maybe the best resource for a tennis
professional. Find jobs, post jobs, and
find contact information for other
USPTA professionals.
Courtside Courtside USA USA
Are you paying other compaines to run leagues? WHY? Run leagues,
flex leagues, ladders, round robins and tournaments, and YOU are the
administrator, and the person to receive payment for league fees.
Also includes a court booking and lesson booking module, and a
newly re-vamped home page that is a “Facebook” for your tennis
business. Free to use, and just $3 per player for each event. You keep
the remainder fo collected fres. VERY user friendly.
Tennis Parent Coach
This handy resource is your answer to keep
the parent of an advanced junior informed.
This included the LEARNING module, which
has examples and descriptions of the 43
subcomponents of learning. The PLAYING
module has an excellent chart to show levels
from beginner to tour player and the time
and practice commitments needed to
succeed at these levels.

Standard Page 15
DECEMBER
12/04/10 - Gastonia, NC
Country Club of
the Carolinas
12/04/10 - Atlanta, GA
Dunwoody
Country Club
12/05/10 - Lexington, KY
Lexington Tennis Club
12/05/10 - Hilton Head, SC
Sea Pines Country Club
12/05/10 - Nashville, TN
Williamson County
Tennis Complex
12/12/10 - Rome, GA
Coosa Country Club
JANUARY
1/15/11 - Lexington, KY
Lexington Tennis Club
1/30/11 - Hilton Head, SC
Haig Point Club
FEBRUARY
2/12/11 - Atlanta, GA
Dunwoody
Country Club
2/19/11 - Gastonia, NC
Country Club of
the Carolinas
2/19/11 - Memphis, TN
Memphis Racket Club
2/20/11 - Birmingham, AL
Highland
Racket Club
2/27/11 - Rome, GA
Coosa Country Club
MARCH
3/13/11 - Jackson, MS
Courthouse Tennis
and Fitness
3/06/11 - Hilton Head, SC
Haig Point Club
“Power thrills, consistency kills!” -Bill Anderson, USPTA, GA
“Instead of driving the ball low across the net, hit the loops or lobs to avoid
the enemy.” -Donnie Ellis, USPTA, AL
“Track it to the racquet!” -Rhett Russell, USPTA, AL
“When volleying, move your feet, not your hands.”
-Jimbo Hobson, USPTA, AR
“When out of position, don’t be a magician.” -Rick Macci
"Quiet hands and fast feet make you tough to beat."
-Tom Martin
"Research shows that advanced players take 6-8 steps between hits."
-Ken DeHart
"An angle volley is . . . . . a finesse shot, not a power shot."
-Alan Hartley
Albuja, Pablo R. Fort Smith, AR
Anderman, Kyle Baton Rouge, LA
Barton, Bobby Evans, GA
Batts, David Charlotte, NC
Bendickson, Josh Baton Rouge, LA
Blackburn, Kyle W. Knoxville, TN
Bolton, Bradley R. Chattanooga, TN
Boothman, Michael Goldsboro, NC
Brown, Dale F. Lagrange, GA
Chopra, Rishi Cordova, TN
Clemmer, Taylor Ocean Springs, MS
Colding, Randell S. Kingston, GA
Cousins, Ashlyn T. Simpsonville, SC
Crowe, Yusef J. Atlanta, GA
David, Frederic Greer, SC
Davis, Tyler Mount Pleasant, SC
Donnett, Matthew Lagrange, GA
Duncan, Benjamin E. Atlanta, GA
Esner, Pablo J. Hot Springs, AR
Foster, Mark A. Hendersonville, TN
Francis, Daniel P. Surfside Beach, SC
Greenbaum, Clifton S. Rome, GA
Gregory, William P. Louisville, KY
Gunsallus, Michael E. Atlanta, GA
Hale, Seth A. Knoxville, TN
Hayward Kevin S. Atlanta, GA
Herman, Brady N. Wilmington, NC
Kallaher, Thomas J. Alpharetta, GA
Keith, William Creedmoor, NC
Keller, Adam T. Raleigh, NC
Krenz, Shana Clemmons, NC
Kryger-Lyn, Mona R. -
Cumming, Ga
Kumdereli, Arsel -
Cumming, GA
Lumb, Greg -
Gray, TN
Mayo Derek, Cary, NC
McLean, John H. Durham, NC
Medlin, Anthony T. Seneca, SC
Miseviciute, Aurelija, Fayetteville, NC
Molitoris, David D. Birmingham, AL
Morgan, Adrienne H. Rockmart, GA
Murphy, Brittany M. Littlerock, AR
Nelson, Bryan M. Metairie, LA
Newlin, Edgar C. Fort Smith, AR
Nichols, James A. Atlanta, Ga
Norman, Mason D. East Bend, NC
Norris, Jason S. Lawrenceville, GA
Parks, Jonathan F. Weddington, NC
Pearson, Marvin E. Oxford, MS
Pullen, Tyler C. Mount Juliet, TN
Pursell, David M. Sylacauga, AL
Relaford, Stephon Atlanta, GA
Richardson, Scott D. Winston Salem, NC
Schmidt, Steve B. Shreveport, LA
Scott, Trevor S. Owensboro, KY
Smith, Keith T. Clyde, NC
Spizzo, Damien Memphis, TN
Staats, Mark B. Salisbury, NC
Stark, David R. Arrington, TN
Surovy, Jennifer Cary, NC
Tarentino, Mark J. Fayetteville, NC
Thomas, Kiantki L. Atlanta, GA
Vanloan, Adam C. Marietta, GA
Walker, Abbey R. Lancaster, SC
Warnick, Bruce D. Knoxville, TN
Zabkar, Erica H. Greensboro, NC
U S P T A
Southern Division
Search for
Executive Director
There is a call from the
search committee for
applicants for Southern
Executive Director.
This position will open
January 1, 2012. The complete
job listing is posted
on the USPTA website at
“Find A Pro” job listing.
Please forward resume and
additional credentials to
Adam Thomson at
a.thomson@forsythcc.com

USPTA SOUTHERN DIVISION
N E W S L E T T E R
1327 BOYLES MILL ROAD
DALTON, GA 30721
The Standard is published every 60 days by the Southern
Division of the United States Professional Tennis
Association.
The opinions expressed in The Standard are those of the
authors and not necessarily those of The Standard, the
USPTA, or Southern Division.
Copyright© The Standard/United States Professional
Tennis Association, Inc. 2010. All rights reserved.
Reproduction of any portion of the newsletter is not permitted
without the written permission from the USPTA
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