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A publication of the <strong>USPTA</strong> Mid-Atlantic Division<br />

SERVICE L NES<br />

INSIDE<br />

Save the Date!<br />

Mid-Atlantic Division Convention<br />

President’s<br />

2 message<br />

Member<br />

3 spotlight<br />

March 2-4<br />

Boar's Head Inn<br />

Charlottesville, VA<br />

Creating a code<br />

6 of ethics<br />

Division news, jobs,<br />

10 new members<br />

Running a successful<br />

12 event<br />

Winter 2012<br />

What would<br />

16 you do?


Service Lines<br />

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Mid-Atlantic Division<br />

Board of Directors<br />

President<br />

John Cleary 301-340-6185<br />

First/regional vice president<br />

Carl Clark 804-287-1300<br />

Vice president<br />

Joni Hannah 703-938-5510<br />

Treasurer<br />

Craig Hardenbergh 703-449-3432<br />

Secretary<br />

Terence Killen 703-938-5510<br />

Past president<br />

Pat Hanssen 434-295-6167<br />

District presidents<br />

Virginia<br />

TBD<br />

John Cleary<br />

President<br />

Mid-Atlantic Division<br />

West Virginia<br />

TBA<br />

District of Columbia<br />

TBA<br />

Maryland<br />

Ron Shelton<br />

443-629-4562<br />

Head tester<br />

Ted Meyer 301-865-2701<br />

Women's liaison<br />

Sue E. Nidzgorski 703-803-8483<br />

Convention coordinator<br />

Tim Beyer 434-327-1529<br />

Executive administrator<br />

Jill Phipps 888-877-8232<br />

message from your<br />

President<br />

Fellow <strong>USPTA</strong> Pros,<br />

I hope everyone had a happy and healthy holiday season and even though winter is in<br />

full swing, I hope that things are heating up at your facilities. The past year has certainly<br />

been an exciting and eventful time for the <strong>USPTA</strong> and tennis in general.<br />

We had a hotly contested National Election and I am confident that the newly elected<br />

board will work together to unite our association and make it stronger than ever. I urge<br />

all of you to get involved on the local level by working with one of our various committees,<br />

helping out at the board level, or by simply submitting an article for publication in<br />

this newsletter.<br />

If you were not able to attend the World Conference at Saddlebrook Resort this year,<br />

you certainly missed out on some great educational and networking opportunities. I was<br />

fortunate to attend seminars presented by some of our industry’s most knowledgeable<br />

people such as Patrick McEnroe, Jose Higueras, Kurt Kamperman, Martin Blackman,<br />

Emilio Sanchez Vicario, and Mid-Atlantic’s own Harvey Ratner. One of the most valuable<br />

sessions I attended was the General Membership update hosted by our national<br />

president Tom Daglis. There, members from around the country were able to interact<br />

with our national board by asking questions and making suggestions to those who are<br />

the decision makers for our organization. A lot of great ideas were exchanged and we<br />

hope to incorporate a similar session into our spring convention which will be held<br />

March 2-4 at the Boar’s Head Inn in Charlottesville, Va.<br />

Two of the most important issues that were discussed at our annual meeting were our<br />

association’s declining membership numbers and our current endorsement contracts. It<br />

is incumbent upon all of us to keep our memberships active and to encourage our fellow<br />

professionals who are not members to take advantage of all the <strong>USPTA</strong> has to offer. Our<br />

association needs a steady stream of membership dollars in order to provide the quality<br />

service we are accustomed to. Among the most valuable benefits the <strong>USPTA</strong> offers to its<br />

members are free or discounted products provided by companies such as HEAD Penn,<br />

Fromuth, Dartfish, CourtsideUSA, Aer-Flo and SportMaster. It is important that we<br />

support all of our endorsees and continue to spread the word about their products so in<br />

turn, they will be there for us in the future. Contact your local sales representative today<br />

and let them know you appreciate their support. This will go a long way in making our<br />

professional relationships stronger and continuing them for years to come.<br />

Finally, I would like to extend congratulations to <strong>USPTA</strong> Mid-Atlantic member Feisal<br />

Hassan for earning the prestigious Alex Gordon Award for the <strong>USPTA</strong> <strong>Professional</strong> of<br />

the Year. Feisal is a fixture at conventions nationwide and anyone that has heard him<br />

speak has undoubtedly come away with some valuable information. Some of Feisal’s<br />

previous accolades include the <strong>USPTA</strong> Industry Excellence Award in 1999, the <strong>Tennis</strong><br />

Industry’s 40 Under 40 in 2000, five-time Division Tester of the Year, 10-time <strong>USPTA</strong><br />

Division/State Pro of the Year, and seven-time national Top-10 point holder in the<br />

<strong>USPTA</strong>’s Career Development Program. Way to go Feisal, we’re fortunate to have you<br />

as part of our division!<br />

Regards in tennis,<br />

John Cleary, <strong>USPTA</strong><br />

Mid-Atlantic Division President


Member Spotlight:<br />

Brian Fankhauser<br />

Brian Fankhauser is the Director of <strong>Tennis</strong> at the Quince<br />

Orchard Swim and <strong>Tennis</strong> Club in Gaithersburg, Md.<br />

Q: Where do you teach?<br />

A: Quince Orchard Swim and <strong>Tennis</strong> Club – 18 years<br />

Q: Where did you play college tennis? What are<br />

some highlights?<br />

A: Emporia St. University in Emporia, Kan. Won<br />

the District 10 NAIA team, singles, and doubles<br />

championships in 1992.<br />

Q: Where did you learn to play tennis?<br />

A: I am a self-taught player who learned on the public<br />

courts in Kansas.<br />

Q: Why do you enjoy being a teaching pro?<br />

A: I really enjoy seeing the progress my students<br />

make from week to week and having a positive<br />

impact on their lives.<br />

Q: Why would you recommend that others join the<br />

<strong>USPTA</strong>?<br />

A: The opportunity to network<br />

with other professionals and<br />

people in the industry as well<br />

as the sharing of ideas.<br />

Q: What is unique about your teaching style/philosophy?<br />

A: I am a very high-energy person and keep myself<br />

well organized both on and off the court.<br />

Q: What is your greatest contribution to the tennis<br />

industry?<br />

A: Getting the younger players involved and keeping<br />

them involved in tennis for life.<br />

Q: Do you have any off-court hobbies or interests?<br />

A: Any time I have away from work I enjoy spending<br />

with my family.<br />

Q: What is an interesting fact about yourself?<br />

A: I follow the stock market closely and enjoy investing.<br />

Personal facts<br />

Brian lives in Clarksburg, Md., with his wife Kristian,<br />

daughter Lexi (10), and son Alex (5).<br />

Service Lines Mid-Atlantic Division<br />

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Service Lines<br />

4<br />

Mid-Atlantic Division<br />

Meet the board members<br />

John Cleary – President<br />

John Cleary is the Director of <strong>Tennis</strong><br />

and Fitness at Lakewood Country Club<br />

in Rockville, Md. He lives in Rockville<br />

with his wife Kelly and their two sons<br />

Sean (4), and Daniel (6 months). He<br />

is a four-time recipient of the <strong>USPTA</strong><br />

Maryland <strong>Professional</strong> of the Year<br />

Award and also earned 35s Player of<br />

the Year honors in 2005. At Marist College, John was captain<br />

of the Division I men’s tennis team while earning a degree<br />

in communications. John worked at Norbeck Country<br />

Club in Rockville from 1996-2011, serving as the Director<br />

of <strong>Tennis</strong> from 2001. In his spare time John enjoys spending<br />

time with his family, playing golf, piano, and attending<br />

live sporting events and concerts.<br />

Carl Clark – First Vice President<br />

Carl is the Head <strong>Tennis</strong> <strong>Professional</strong><br />

at the Country Club of Virginia in<br />

Richmond, where he has worked for<br />

the past 14 years. He is a former world-<br />

ranked doubles player and played<br />

college tennis at the University of<br />

Virginia. He currently holds 12 USTA<br />

National titles and over 50 Virginia<br />

State titles. He was the <strong>USPTA</strong> National<br />

player of the year in 2002. Carl has been married to wife<br />

Lyn for the past 20 years and they have 3 children, Kelsey<br />

18, Hunter 16 and Harper 8.<br />

Joni Hannah – Second Vice<br />

President<br />

Joni Hannah is the Director of <strong>Tennis</strong><br />

at Westwood Country Club where<br />

she is responsible for the oversight of<br />

the tennis professionals, support staff,<br />

facilities and the development and<br />

implementation of the club’s various<br />

tennis programs and activities. She<br />

played four years of collegiate tennis<br />

at Rollins College and has won several national titles at the<br />

senior level. Joni also works with USTA to promote tennis<br />

and is currently the Vice Chair of the Mid-Atlantic Senior<br />

Competition Committee.<br />

Craig Hardenbergh – Treasurer<br />

Craig is currently the Director of<br />

<strong>Tennis</strong> for the International Country<br />

Club in Fairfax, Va. He has served on<br />

the Mid-Atlantic <strong>Professional</strong> <strong>Tennis</strong><br />

<strong>Association</strong>’s advisory staff and was<br />

the MAPTA 35-and-over player of<br />

the year. As a competitor, Craig spent<br />

four years on the men’s varsity tennis<br />

team at the University of Maryland, where he was an allconference<br />

player his senior year and the runner-up for the<br />

university’s athlete of the year. He held national rankings of<br />

No. 5 in singles and No. 3 in doubles in men’s 35s. He also<br />

competed in the Nuveen Champions tournament when it<br />

was held in the Washington, D.C., area. In 2010, Craig and<br />

his daughter Lindsey won their first gold ball at the National<br />

Father/Daughter grass courts.<br />

Terence Killen – Secretary<br />

Terence is currently the Head <strong>Tennis</strong><br />

<strong>Professional</strong> at Westwood Country<br />

Club in Vienna, Va., where he has been<br />

since 2005. He is a <strong>USPTA</strong> P1 and also<br />

holds a specialist degree in Competitive<br />

Player Development and Sport<br />

Science Level 1. Terence has been a<br />

HEAD Advisory Staff member since<br />

2003, Liaison for <strong>Tennis</strong> Across America<br />

and Lessons for Life (Mid-Atlantic Division) since 2009,<br />

and Mid-Atlantic Division District President (Maryland)<br />

since 2009. Killen graduated from Frostburg State University<br />

in 2002 with a Bachelors of Science in Recreation and<br />

Parks Management. While attending college, he played<br />

varsity tennis all four years and upon graduation held the<br />

conference record in career wins, singles wins and doubles<br />

wins. Terence lives in Gaithersburg with his wife Randi and<br />

son TJ.<br />

Pat Hanssen – Past President<br />

Pat Hanssen is the Immediate Past<br />

President of <strong>USPTA</strong> Mid-Atlantic. He<br />

is currently working as the Director of<br />

Sales & Marketing for Har-Tru Sports,<br />

based in Charlottesville, Va. Pat taught<br />

for 12 years at several clubs and resorts<br />

before transitioning into the tennis<br />

court business. Pat is a longtime USTA<br />

volunteer and is a past President of USTA Virginia. He has<br />

two daughters ages 14 and 13 and enjoys playing tennis and<br />

basketball in his spare time.


Service Lines Mid-Atlantic Division<br />

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Service Lines<br />

6 A<br />

Mid-Atlantic Division<br />

Creating a Code of Ethics<br />

Code of Ethics is a must for a business of any size<br />

and that includes a tennis club or facility. While<br />

there is no legal requirement for a Code of Ethics<br />

it should be considered as an integral part of any business.<br />

It demonstrates to the community that you are a professional<br />

organization.<br />

There are practical reasons for having a Code of Ethics.<br />

First, it informs all employees and patrons alike what<br />

you stand for, what behavior is expected of employees,<br />

and indicates that you endorse best business practices. It<br />

distinguishes you from other like businesses who don’t<br />

understand the responsibilities of running a business and<br />

supervising a staff.<br />

Writing a Code of Ethics will help clarify what you<br />

think is important and the message you want to send to<br />

patrons and employees. In today’s climate, with varying<br />

interpretations of honesty and loyalty, having a Code of<br />

Ethics posted and discussed with employees is imperative.<br />

Reinforcing expected behavior and listing how infractions<br />

will be handled is essential. You might have an employee<br />

handbook, but by including the “Code” it becomes a<br />

stronger statement. I will share a few examples of ethical<br />

situations that I have encountered over the years.<br />

I started teaching tennis in 1954 and have wrestled<br />

with more than one ethical challenge. I don’t believe I’m<br />

alone in being unsure of how to handle them. Here is an<br />

example. A pro on the next court is teaching a student<br />

a stroke that, from your experience, is sure to injure the<br />

student if used repeatedly over time. What should one do?<br />

Interrupt and yell “Stop;” talk to the pro later (when it is<br />

too late); talk to the student; or do nothing since the person<br />

is not your student. Another example is, you have advertised<br />

a drop-in clinic for $25. The flier states that the clinic<br />

"My only good result in 1997 was<br />

marrying Brooke Shields."<br />

~ Slump-ridden Andre Agassi, whose marriage<br />

to actress Shields ended in divorce in 1999<br />

Bob Anderman, <strong>USPTA</strong> Master <strong>Professional</strong><br />

will last for 1 ½ hours, needs a minimum of three students,<br />

and it further states that you must register in advance before<br />

coming. One student shows up. That person drove a half<br />

hour to get to the court. What should ethically be done? A<br />

third example would be when another pro contacts your<br />

students and offers less expensive lessons. Is this a matter<br />

of ethics or good old American capitalism? How much<br />

should an experienced pro make compared to a new hire?<br />

The argument that I have heard is that if a new pro does not<br />

make enough he or she will leave. This seems to be a reasonable<br />

idea. But if the experienced pro has been teaching<br />

for 20 years is the difference only a few dollars? How much<br />

is experience worth? Is this fair to the student who is paying<br />

almost the same for the new pro as for the experienced<br />

pro? Is this fair to the experienced pro? These are just a few<br />

of the situations that I have come across. My guess is that<br />

you can add a lot more situations.<br />

Here are some items to include if you are interested in<br />

posting a code of ethics:<br />

1. A title could be something simple like “[Club Name]<br />

Code of Ethics” or UPS’s “Leading with Integrity.”<br />

2. Simple statement of the purpose of the “Code.”<br />

3. What issues it covers, such as sexual harassment,<br />

diversity or employee rules.<br />

4. How are you going to ensure that employees follow<br />

the Code of Ethics? Are you providing education and<br />

training, holding meetings, or have a suggestion box?<br />

5. List the way that employees or others can report poor<br />

conduct.<br />

6. It is always professional to indicate who put the<br />

“Code” together.<br />

"The serve was invented so the<br />

net can play."<br />

~ Bill Cosby


Step up and nominate yourself or a<br />

fellow pro for a 2011 MAPTA award!<br />

There are many of you out there who are qualified or know someone<br />

who is qualified to receive an award. It takes very little time to send<br />

in a nomination and it could go a long way. The awards are earned<br />

based on a point system and are available in the following categories:<br />

• Virginia <strong>Professional</strong> of the Year<br />

• Maryland <strong>Professional</strong> of the Year<br />

• West Virginia <strong>Professional</strong> of the Year<br />

• D.C. <strong>Professional</strong> of the Year<br />

• Collegiate Coach of the Year<br />

• High School Coach of the Year<br />

• Ranked Player/Tour Coach of the Year<br />

• Open Player of the Year<br />

• 35 and Over Player of the Year<br />

• 45 and Over Player of the Year<br />

• Assistant Pro of the Year<br />

Please submit all nominations to Jason Grigg at jasongr@acac.com, by<br />

Feb. 19. The nominees will then be contacted in order to provide their<br />

documentation.<br />

Service Lines Mid-Atlantic Division<br />

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Service Lines<br />

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Mid-Atlantic Division<br />

<strong>USPTA</strong> Mid-Atlantic<br />

Division Hall Of Fame<br />

This year we will be inducting the inaugural class of<br />

the <strong>USPTA</strong> Mid-Atlantic Hall of Fame at our annual<br />

convention in March. If you have a candidate you<br />

feel is worthy of induction based on the guidelines below,<br />

please fill out the nomination form and return it to our HOF<br />

committee chair Terence Killen at TKillen@westwoodcc.<br />

com. The nomination will then be reviewed by our HOF<br />

committee.<br />

<strong>USPTA</strong> Mid-Atlantic Division Hall of Fame Bylaws<br />

The <strong>USPTA</strong> Mid-Atlantic Division Hall of Fame recognizes<br />

current and past <strong>USPTA</strong> Division members who have at<br />

least 20 years of service as a certified <strong>USPTA</strong> professional.<br />

Each candidate for the Hall of Fame has lived and worked<br />

in the Mid-Atlantic Division, and they hold a record of<br />

service to the tennis industry that is deemed outstanding<br />

by their fellow professionals. Through this service, these<br />

professionals have made a significant contribution to the<br />

advancement of the game of tennis and the professionals<br />

who teach it.<br />

Section I: Housing of the Hall of Fame award winners<br />

Award winners will be listed on the <strong>USPTA</strong> Mid-Atlantic<br />

Division website.<br />

Section II: Eligibility<br />

1. A current or past member of the <strong>USPTA</strong> who has recorded<br />

20 years or more of service.<br />

2. A candidate must have lived and worked within the<br />

Mid-Atlantic Division for no less than 15 years of<br />

membership to the <strong>USPTA</strong> to be considered for nomination.<br />

3. A record of service to the tennis industry that would be<br />

deemed outstanding enough to be selected by the Hall<br />

of Fame Committee. Contributions made while living<br />

in the Mid-Atlantic Division are weighed more heavily<br />

than contributions made while living outside of the<br />

Division. Criteria includes: Master <strong>Professional</strong>, President<br />

of Division, National Executive Board Member,<br />

or made a dramatic impact in the teaching profession<br />

through articles, videos, or community service.<br />

4. Candidates must have adhered to the <strong>USPTA</strong> Code of<br />

Ethics.<br />

Section III: Selection and Induction<br />

1. The Committee is made up of the immediate past president<br />

of the Mid-Atlantic Division, the Hall of Fame<br />

inductees, a Hall of Fame Committee Chair (selected by<br />

the president, and two <strong>USPTA</strong> Mid-Atlantic Division<br />

members at large.<br />

2. The Hall of Fame committee chair will hold at least two<br />

annual meetings (via phone or otherwise) so that all<br />

committee members may discuss and review the list of<br />

candidates.<br />

3. A committee member must attend at least two meetings<br />

in order to have voting privileges<br />

4. The candidate(s) selected will be inducted at the Annual<br />

Mid-Atlantic Divisional Convention.


<strong>USPTA</strong> Mid-Atlantic Division Hall Of Fame<br />

Nomination Form<br />

*Please submit to Terence Killen at: TKillen@westwoodcc.com by Feb. 24.<br />

Name: ___________________________________________________________________________________________<br />

Address: _________________________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Phone #: ________________Office #_________________Cell # _______________<br />

<strong>USPTA</strong> #: _______________Year Joined: _____________Years Member: _______<br />

Please use the additional space to complete the following:<br />

<strong>Tennis</strong> Employment History: _________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Service to the <strong>USPTA</strong> (State, Division & National): _______________________________________________________<br />

_________________________________________________________________________________________________<br />

Teaching/Coaching Accomplishments: __________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Playing Skills/Rankings: _____________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Service to Allied <strong>Association</strong>s: ________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Publications/Presentations/Innovations: _________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Awards and Honors: ________________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Additional Comments: ______________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

_________________________________________________________________________________________________<br />

Nominated by: ____________________________________________________________________________________<br />

Service Lines Mid-Atlantic Division<br />

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Service Lines<br />

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Mid-Atlantic Division<br />

DIVISIONAL AND DISTRICT NEWS<br />

Maryland<br />

John Cleary has been named the Director of <strong>Tennis</strong> and Fitness at Lakewood Country Club in Rockville,<br />

Md. Lakewood is a private, member-owned club with a membership of over 700 families. The tennis/fitness<br />

facility includes six outdoor clay courts and four hard courts in an indoor, permanent structure. John was<br />

previously employed at Norbeck Country Club from 1996-2011.<br />

Congratulations to <strong>USPTA</strong> Master <strong>Professional</strong> Bob Anderman who had quite a 2011 out on the courts.<br />

Bob’s accomplishments include:<br />

Champion USTA National Men’s 70 Indoor Championships – Texas<br />

Champion Morristown Category II Super Senior Singles Championships (70s) – N.J.<br />

Champion Westwood Senior Category II Doubles Championships (70s) – Texas<br />

Champion Westwood Senior Category II Singles Championships (70s) – Texas<br />

Finalist USTA/MAS Men’s 65 Outdoor Clay Court Championships – Md.<br />

Champion USTA National Men’s 70 Doubles Grass Court Championships – Pa.<br />

Champion USTA National Men’s 70 Doubles Clay Court Championships – N.C.<br />

Bob attained a No. 1 national ranking in the men’s 70s doubles division while playing primarily with his<br />

partner Tom Brunkow, along with a national singles ranking of No. 7 in the men’s 70s division as well. Way<br />

to go Bob!<br />

Bill Moldoch earned a No. 1 Mid-Atlantic ranking for 2011, in the men’s 55 singles age division. Bill is the<br />

Director of <strong>Tennis</strong> at the Big Vanilla Athletic Club in Arnold, Md.<br />

Welcome to new members:<br />

Bradley Chase and Wendy Heger of Ellicott City, Mitchell Duque of North Potomac, Alton Ellzy of Clinton,<br />

James Engles of Glen Burnie, Doug Ferguson and Eric Minor of Baltimore, Mary Gardiner and Sandor Orban<br />

of Chevy Chase, Jiang Hong, Ph.D., and Ilan Shvartz of Rockville, Andrew Majett III of Olney, Andrew Orban<br />

of Brooklandville, Jack Riley of Oakland, and Richard Zeng of Potomac<br />

Welcome back reinstatements:<br />

Chuck Willenborg of Fork and Austin Yick of Beltsville<br />

Virginia<br />

Welcome to new members:<br />

John Alexander of Arlington, Johanna Bradford of Danville, Dai Edwardes-Evans and Thanh Nguyen of<br />

Alexandria, Agnes De Weerd of Abingdon, Brad DeWitt of Waynesboro, Gregory Forster of Falls Church,<br />

Christopher Fu of Herndon, Frederick McNair of Leesburg, Jerome Rider of Suffolk, Landon Schaefer of<br />

Reston, and Phillip Taylor of Earlysville<br />

Welcome back reinstatements:<br />

Richard Broadwell of Williamsburg, John Scrivani of Spotsylvania, and Amy Sheetz of Arlington<br />

Washington, D.C.<br />

Welcome to new member:<br />

Daniel Peabody


HEAD Penn<br />

For more information,<br />

check with your local pro<br />

shop or tennis specialty<br />

store in the Mid-Atlantic<br />

area. You can also<br />

contact HEAD Penn<br />

district sales manager<br />

Ray Stewart at 410-<br />

757-7222.<br />

Testing Dates<br />

March 2 Charlottesville, Va.<br />

Boar’s Head Inn<br />

April 8 Richmond, Va.<br />

ACAC Fitness & Wellness<br />

May 4 Frederick, Md.<br />

The West Winds <strong>Tennis</strong> & Fitness<br />

Center<br />

June 3 Richmond, Va.<br />

The Dominion Club<br />

July 9 Frederick, Md.<br />

The West Winds <strong>Tennis</strong> & Fitness<br />

Center<br />

Aug. 4-5 Frederick, Md.<br />

The West Winds <strong>Tennis</strong> & Fitness<br />

Center<br />

Sept. 9 Richmond, Va.<br />

ACAC Fitness & Wellness<br />

Oct. 27-28 Frederick, Md.<br />

The West Winds <strong>Tennis</strong> & Fitness<br />

Center<br />

Dec. 2 Richmond, Va.<br />

ACAC Fitness & Wellness<br />

http://www.facebook.com/<strong>USPTA</strong>MidAtlantic<br />

Employment Opportunities<br />

Facility: Hermitage Country Club - VA<br />

Job title: <strong>Tennis</strong> <strong>Professional</strong><br />

Contact: Mark Bernstine<br />

Contact Info: markb@hermitagecountryclub.com<br />

Facility: Ashburn Village Sports Pavilion - VA<br />

Job title: Racquet Sports Director<br />

Contact: Marco Chavez<br />

Contact Info: mchavez@ashburnvillage.org<br />

Facility: Wintergreen Resort - VA<br />

Job title: <strong>Tennis</strong> <strong>Professional</strong><br />

Contact: Dave Hardy<br />

Contact Info: dhardy@wintergreenresort.com<br />

Facility: Town of Leesburg - VA<br />

Job title: Head <strong>Professional</strong><br />

Contact: Katey Jackson<br />

Contact Info: kjackson@leesburgva.gov<br />

Facility: Community <strong>Tennis</strong> <strong>Association</strong> –<br />

Richmond, VA<br />

Job title: Program Coordinator, USTA 10 and<br />

Under <strong>Tennis</strong><br />

Contact: Joe Grover<br />

Contact Info: RTA.10U10S@gmail.com<br />

Facility: The Dominion Club - VA<br />

Job title: Head <strong>Professional</strong><br />

Contact: Joe Cappellino<br />

Contact Info: jcappellino@tdcva.com<br />

Facility: Bethesda Country Club - MD<br />

Job title: <strong>Tennis</strong> <strong>Professional</strong><br />

Contact: Frank Hatten<br />

Contact Info: bcctennis@comcast.net<br />

Facility: The Elkridge Club - MD<br />

Job title: Head <strong>Professional</strong>, Assistant <strong>Professional</strong><br />

Contact: Kent Chalmers<br />

Contact Info: kentchalmers@elkridgeclub.org<br />

Facility: River Falls <strong>Tennis</strong> Club - MD<br />

Job title: Assistant <strong>Professional</strong><br />

Contact: Paul Bress<br />

Contact Info: Paul.Bress@gmail.com<br />

Facility: Green Spring Racquet Club<br />

Job title: Head <strong>Professional</strong><br />

Contact: Janet Paulsen<br />

Contact Info: janet@greenspringrc.com<br />

Service Lines Mid-Atlantic Division<br />

11


Service Lines<br />

tennis facility has a wide demographic range of<br />

adult warriors. The 3.0-3.5 ladies love to play team<br />

tennis and follow it up with a meal. The 4.0-4.5<br />

12Each<br />

men enjoy competitive evening tennis followed by beer.<br />

Couples like to play social doubles while seniors are happy<br />

to be among their peers and enjoying the nice weather. A<br />

common challenge for all tennis facilities has been finding<br />

a way to motivate the players in each of these demographics<br />

to want to come out at the same time and play with<br />

each other. Directors and pros should know that they need<br />

not fear – there are ways to bridge the gap. By creating<br />

an event with the right theme, the proper promotion and a<br />

solid format, all players will want to come, time and time<br />

again!<br />

Start by asking yourself “what other types of functions<br />

attract folks from all demographics?” The number one answer?<br />

You guessed it – a PARTY! Market your event as if<br />

it were a party. Give it a fun name with a theme like “Margarita<br />

Mixer” or “Jimmy Buffett Night.” Buy decorations<br />

to fit the theme, and make food and drink part of the event<br />

(if your club has a dining department, they will appreciate<br />

this).<br />

The next question is, “How do I market this to everyone?”<br />

The answer is – you don’t have to. All you need to<br />

do is target one key person from each demographic and sell<br />

them on the idea. Then they can promote for you. These<br />

key people are called “hosts” and they can be relied upon to<br />

encourage their friends to go. You can also use their name<br />

on any advertising literature that goes out to promote the<br />

event.<br />

Of course the most important part is to create a format<br />

that will ensure a fun time for everyone. This is what will<br />

ultimately motivate people to come back. This is where you<br />

need to use your expertise by hand-picking who plays who<br />

in each round and making sure to pair people of similar<br />

ability levels with and against each other for most rounds,<br />

while mixing in a round or two for some intermingling of<br />

demographics. The number one reason why folks don’t<br />

enjoy social tennis events is because they were not happy<br />

with who they played with that day. Hand-picking each<br />

round requires more effort, but provides a much more<br />

enjoyable event. It’s also always best to rotate rounds for a<br />

social event according to time and not by number of games<br />

played. You do not want players finishing their rounds<br />

earlier than others and then waiting around for the others to<br />

finish.<br />

Once the players at your facility get a taste of the fun<br />

you have provided for them, they will want to keep coming<br />

back to your events; and this time, with more friends!<br />

Mid-Atlantic Division<br />

Running a successful event<br />

Learn to anticipate<br />

Tip by Mark Centrella, <strong>USPTA</strong><br />

A typical thought shared by tennis fans when referring<br />

to the play of touring pros is that “they make it look<br />

so easy.” Independent of their shot making ability, the<br />

reality is that it truly is easier for them because of their<br />

special ability to anticipate where and how the next ball is<br />

coming back to them. No, this is not some sort of strange<br />

sixth sense. There are logical reasons why pros are able to<br />

do this. The good news is that, with practice, you can do<br />

this too. It starts with realizing some basic on-court trends,<br />

such as angled shots tend to come back at similar angles;<br />

lobs are usually lobbed back; and low drives are typically<br />

driven back. Next, you will want to figure out the trends<br />

that are specific to your opponents by taking notes in a<br />

match. Perhaps they have no backhand and always lob on<br />

that side. Maybe they choose to drive their forehand from<br />

everywhere on the court. Learning to anticipate what type<br />

of ball is coming from your opponent will result in easier<br />

shots and more victories for you.<br />

Slice when serving into the sun<br />

Tip by Mark Centrella, <strong>USPTA</strong><br />

Direct sunlight to a server is as repulsive as garlic is to<br />

a vampire. There aren’t many things in tennis more bothersome<br />

than getting blinded by the sun just as you are about<br />

to strike the ball on a serve. Servers fear not, as there is<br />

indeed an answer to this terrible epidemic. Rather than toss<br />

the ball high and have to reach up while looking directly<br />

into the sun to hit a booming flat serve, switch to plan B<br />

which is to hit a slice serve. The contact point on a slice<br />

serve is lower and more to the right (or left for lefties). This<br />

means that instead of looking directly up into the sun when<br />

serving, you can look off to the side. It may not be as powerful<br />

as your flat serve, but the sidespin will keep the ball<br />

lower so your opponent can’t tee off on the return and you<br />

won’t be temporarily blinded and unprepared for your next<br />

shot. Slicing your serve when looking into the sun is sure to<br />

provide brighter results.<br />

Mark Centrella is a Past President and<br />

current Head Tester for Middle <strong>States</strong>. He<br />

is the Director of Racquet Sports at the<br />

Greenville Country Club in Wilmington,<br />

Del.<br />

By Mark Centrella, <strong>USPTA</strong>


Cut or not? By Terence Killen, <strong>USPTA</strong><br />

Should tennis directors receive a percentage of their<br />

assistant’s lessons? This is a topic that I have<br />

discussed with many in our industry. <strong>Professional</strong>s<br />

that are against directors taking a percentage from their<br />

assistants would argue that the assistants do all the work on<br />

court and they should not have to share the revenue. On the<br />

other hand those in favor of the revenue split would argue<br />

that the directors are taking all the risk. They are hired by<br />

the membership or general manager and ultimately if something<br />

goes wrong it falls directly on their shoulders. Arguments<br />

can be made for both sides.<br />

My stand on this topic is that directors deserve a percentage<br />

of lesson revenue but with their percentage, they<br />

have a responsibility to their assistants to give them on- and<br />

off-court training to make them a better professional. I am<br />

currently a head tennis professional at a country club and<br />

report directly to the director of tennis. There is a split for<br />

my lessons, but I look at the revenue sharing as a price<br />

I pay to get a daily education in the field. I am in a great<br />

position where my director involves me in all aspects of our<br />

club’s operations. I get experience in running mixers, team<br />

practices, and clinics, as well as working on off-court is-<br />

sues such as event advertising, hiring,<br />

disciplinary procedures, maintenance,<br />

etc. If you think about it, these are<br />

ideas and topics that we attend conventions and conferences<br />

to learn. It is in the hand of the directors to provide<br />

this knowledge and wisdom for the price of their “cut” of<br />

the lesson.<br />

I recently attended a seminar presented by <strong>USPTA</strong><br />

<strong>Professional</strong> Alan Cutler entitled “Where do you want to be<br />

in 5 years?” In the discussion he stated, “Directors need to<br />

work with and teach their assistants how to do their job.” I<br />

absolutely agree with this statement. Directors have the responsibly<br />

to help us improve as professionals and get us to<br />

the next stages of our careers. This to me is worth the cost<br />

of sharing a percentage of my lesson revenue. If you are a<br />

director who is not among those providing this service, how<br />

can you justify taking a percentage?<br />

This is just one tennis professional’s personal opinion.<br />

As I stated before, it is a topic that I have discussed with<br />

others and there are strong opinions for both sides. This<br />

article is not intended to offend or start controversy, but<br />

merely to address the issue.<br />

Service Lines Mid-Atlantic Division<br />

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Service Lines<br />

14<br />

Mid-Atlantic Division<br />

Mid-Atlantic Pros at the<br />

<strong>USPTA</strong> World Conference<br />

The <strong>USPTA</strong> Mid-Atlantic Division was well-represented at the<br />

World Conference at Saddlebrook Resort in Florida. Here are<br />

some pictures from the week.<br />

Feisal gives one of his popular seminars Sinikka and Annette<br />

Pat gets a little excited John and Carl at Executive Committee meeting


Relaxing at division party Fromuth gang at MAPTA party<br />

John Cleary and family Tim must have said SOMETHING to Pat<br />

Kris, Stuart and Karim<br />

John leaves the silent auction with his loot<br />

Service Lines Mid-Atlantic Division<br />

15


Service Lines<br />

of us got into the tennis industry because<br />

we enjoy teaching, playing, or being around the<br />

16Many<br />

game of tennis. In reality, we are in the service<br />

industry and must deal with uncomfortable or unusual circumstances<br />

both on and off the court. Most of us can teach<br />

a topspin forehand to our students, but how you handle<br />

difficult situations in a club setting or otherwise can often<br />

make or break your career.<br />

In a previous article I presented some situations and<br />

asked for feedback on how you would handle them. I also<br />

asked you to share some difficult situations that you have<br />

encountered and how they were dealt with. The response<br />

was not overwhelming, but hopefully I will get some interesting<br />

examples this time around.<br />

I have an “On Court with <strong>USPTA</strong>” video for the person<br />

who offers the best solution to any of my examples and another<br />

one to someone who provides an interesting situation<br />

that they have encountered. Please send your feedback to<br />

me at john.cleary@lakewoodcc.org.<br />

Mid-Atlantic Division<br />

What would you do?<br />

How would you handle the following:<br />

1. A club member has his nephew in town from Idaho<br />

and has scheduled a semi-private lesson with the boy and<br />

his son. Before going out on court another club member<br />

notices that he is wearing a shirt that does not adhere to the<br />

club’s dress code and therefore he is not allowed out on<br />

court. What do you do?<br />

"I bend down<br />

because I can."<br />

~ Ken Beers, men’s national<br />

champion at age 92, when<br />

asked why he bends down<br />

to pick up the ball instead of<br />

using his racquet.<br />

By John Cleary, <strong>USPTA</strong><br />

2. While playing in a mixed doubles social event a male<br />

club member hits a female player with an overhead. The<br />

member has done this on multiple occasions recently<br />

and the other women tell you they will not play with this<br />

individual for the remainder of the event. You have an even<br />

number of players participating. What do you do?<br />

3. A club member, Andre, has been bringing a guest to<br />

play with, Boris, three times a week for the past month and<br />

he will only play with Boris and no other club members.<br />

This has just recently been brought to your attention. Club<br />

policy states that a guest can only play once per week.<br />

What do you do?<br />

4. On multiple occasions, you have seen one of your club<br />

members providing what you perceive to be instruction<br />

to three of the club’s better junior players. After the third<br />

instance you politely let her know that this is against club<br />

policy and she answers, “Oh it’s not a lesson, we’re just hitting.”<br />

You know otherwise. What do you do?<br />

5. Your club’s board of directors is trying to increase the<br />

traffic at the tennis facility, especially during the winter<br />

months. Without consulting you, they are instituting a<br />

policy where any golf member who has never played tennis<br />

at your club is entitled to one free 30-minute lesson. This<br />

could amount to over 200 people if everyone took advantage<br />

of this. What would you do?<br />

"Last year, I lost to his brother [John],<br />

this year I lose to him, next year,<br />

maybe I can win against his sister."<br />

~ Goran Ivanisevic, after losing to Patrick McEnroe<br />

at the Lipton Championships. (1993)<br />

"Pressure is the ultimate lie detector. That's when<br />

strokes speak the truth."<br />

~ Brad Gilbert


Give thanks<br />

As part of “<strong>Tennis</strong> Thanks the Troops,” the <strong>United</strong><br />

<strong>States</strong> <strong>Professional</strong> <strong>Tennis</strong> <strong>Association</strong> and<br />

ThanksUSA have teamed up to encourage <strong>USPTA</strong><br />

professionals to fund scholarships for the families of<br />

military men and women.<br />

ThanksUSA is a non-partisan, charitable effort to mobilize<br />

Americans of all ages to “thank” the men and women<br />

of the <strong>United</strong> <strong>States</strong> armed forces. This is accomplished<br />

by providing need-based college, technical and vocational<br />

school scholarships for their children and spouses. Thanks-<br />

USA offers two interconnected programs: The national treasure<br />

hunt and the military family scholarship program. The<br />

treasure hunt raises awareness, excitement and funds for the<br />

scholarship program in an educational, family-friendly way.<br />

And the scholarships are an invaluable way to “thank” our<br />

troops with the gift of education.<br />

All <strong>USPTA</strong> pros are encouraged to host an event,<br />

tournament, or instructional program, over Memorial Day<br />

weekend or another convenient time and donate a portion<br />

of the proceeds to this worthy cause. I hosted some events<br />

for the first time in 2011 and was overwhelmed by the<br />

response. I not only received donations from event participants,<br />

but also from others who never even played tennis<br />

and felt that it was a worthy cause. This enabled me to raise<br />

over $2,000 and I hope to have an even bigger event this<br />

year.<br />

ThanksUSA was started by two girls, Rachel and Kelsi,<br />

who were 10 and 8 at the time. If you’ve ever heard them<br />

speak about their passion, it would certainly have a lasting<br />

effect on you; it certainly has for me. For more information<br />

please visit www.thanksusa.org or www.uspta.com.<br />

John Cleary, <strong>USPTA</strong><br />

The official distributor of Nike<br />

footwear and apparel to the <strong>USPTA</strong>.<br />

http://uspta.fromuthtennis.com<br />

Service Lines Mid-Atlantic Division<br />

17


A publication of the <strong>USPTA</strong> Mid-Atlantic Division<br />

SERVICE L NES<br />

3535 Briarpark Drive • Suite One • Houston, TX 77042<br />

713-978-7782 • fax 713-978-7780 • divisionea@uspta.org<br />

Editor Julie Myers<br />

Contributors John Cleary, Mark Centrella, Bob<br />

Anderman, Terence Killen<br />

Service Lines is published quarterly by the Mid-Atlantic Division of<br />

the <strong>United</strong> <strong>States</strong> <strong>Professional</strong> <strong>Tennis</strong> <strong>Association</strong>, Inc.<br />

The opinions expressed in Service Lines are those of the authors<br />

and not necessarily those of Service Lines or the <strong>USPTA</strong><br />

Mid-Atlantic Division.<br />

Copyright© Mid-Atlantic Division/<strong>United</strong> <strong>States</strong> <strong>Professional</strong><br />

<strong>Tennis</strong> <strong>Association</strong>, Inc. 2012. All rights reserved. Reproduction<br />

of any portion of the newsletter is not permitted without written<br />

permission from the <strong>USPTA</strong> Mid-Atlantic Division.<br />

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