Centennial Branding Guidelines - The College of St. Scholastica

Centennial Branding
Guidelines
June 1, 2011

Table of Contents
Centennial Guidelines
Centennial logo usage .................................................................1
Centennial logo usage (reverse)....................................................2
Traditional CSS logo usage ..........................................................3
Extended Campus logo usage ......................................................5
Sample ads showing logo usage ....................................................7
Logo exclusion areas ....................................................................8
Fonts and colors ..........................................................................9
Suggested accompanying text/taglines .........................................10
Sample envelopes ........................................................................11
Sample letterhead ........................................................................12
Sample invite/thank you card ......................................................13
Sample banner .............................................................................14
Questions?
If you have questions concerning the use of the Centennial logo or how to obtain Centennial
related materials please contact one of the following Marketing department members:
Ann Elliott, Centennial Planner (218) 723-4449 aelliot3@css.edu
Jordan Milan, Marketing Planner (218) 625-4495 jmilan@css.edu
Brian Martin, Creative Director (218) 723-6787 bmartin@css.edu

FOR THE LOVE
OF LEARNING
Centennial Branding
Centennial logo usage
Centennial_logo_1
Original logo – Appropriate for use in all venues,
especially Centennial specific communications
and events. Note: “Love of Learning” appears
quite small in this logo and can get lost.
Centennial_logo_2
Appropriate for use when the College name already
appears within the same document. Note: “Love of
Learning” is specifically emphasized is this version.
Centennial_logo_3
Appropriate for use when the College name already
appears within the same document and when space
is limited.
Centennial_logo_4
Appropriate for use when the College name already
appears within the same document and when space
is limited. Note: The elimination of all the smallest
point size lettering makes this version most useful
when the logo must appear especially small – such
a small print ad or on the Web.
Note:
Items that use the Centennial logo exclusively (without any form of accompaniment of the traditional
College logo) are meant for Centennial specific events and audiences. These would include items such as
Centennial specific letterhead, envelopes, thank you cards, etc. - examples of which are shown on pages
11-13 of this document.
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2
FOR THE LOVE
OF LEARNING
FOR THE LOVE
OF LEARNING
Centennial Branding
Centennial logo usage (reverse)
Centennial_logo_reverse_1A
Centennial_logo_reverse_1B (with gold)
Reverse versions of original logo – For use
when logo appears on dark background.
The “A” version is suitable for color or black and
white projects. Additional specifications of usage
are the same as Centennial_logo_1. (page 1)
Centennial_logo_reverse_2A
Centennial_logo_reverse_2B (with gold)
For use when logo appears on dark background.
The “A” version is suitable for color or black and
white projects. Additional specifications of usage
are the same as Centennial_logo_2. (page 1)
Centennial_logo_reverse_3A
Centennial_logo_reverse_3B (with gold)
For use when logo appears on dark background.
The “A” version is suitable for color or black and
white projects. Additional specifications of usage
are the same as Centennial_logo_3. (page 1)
Centennial_logo_reverse_4A
Centennial_logo_reverse_4B (with gold)
For use when logo appears on dark background.
The “A” version is suitable for color or black and
white projects. Additional specifications of usage
are the same as Centennial_logo_4. (page 1)

Centennial Branding
Traditional CSS logo usage
CSS-Centennial_logo_1
Appropriate for use in all venues, including
non-Centennial specific communications
and events. Note: This version of the logo is
recommended for use anywhere the standard
CSS logo would normally appear.
CSS-Centennial_logo_2
Alternate version of CSS-Centennial_logo_1
(above). Appropriate for use in all venues,
including non-Centennial specific
communications and events. Note: This
version of the logo is recommended for use
when the logo appears very large and the
word “Centennial” is legible.
CSS-Centennial_logo_reverse_1
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
logo_1. (above)
CSS-Centennial_logo_reverse_2
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
logo_2. (above)
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4
Centennial Branding
Traditional CSS logo usage grayscale
CSS-Centennial_logo_1_gray
Grayscale version appropriate for use in all
venues, including non-Centennial specific
communications and events. Note: This
version of the logo is recommended for use
anywhere the standard grayscale CSS logo
would normally appear.
CSS-Centennial_logo_2_gray
Alternate version of CSS-Centennial_
logo_1_gray (above). Appropriate for use in
all venues, including non-Centennial specific
communications and events. Note: This
version of the logo is recommended for use
when the logo appears very large and the
word “Centennial” is legible.
CSS-Centennial_logo_1_gray_
reverse
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
logo_1_gray. (above)
CSS-Centennial_logo_2_gray_
reverse
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
logo_2_gray. (above)

St. Cloud Campus
St. Cloud Campus
St. Cloud Campus
St. Cloud Campus
Centennial Branding
Extended campus logo usage
CSS-Centennial_(extended campus
name)_logo_1
Appropriate for use in venues where space
is limited and the desire is to combine a
campus call-out and promote Centennial.
CSS-Centennial_(extended campus
name)_logo_2
Appropriate for use in venues where space
is somewhat limited and the desire is to
combine a campus call-out and promote
Centennial. Note: This version of the logo is
recommended for use when “1912 - 2012”
is easily legible.
CSS-Centennial_(extended campus
name)_logo_reverse_1
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
(extended campus name)_logo_1. (above)
CSS-Centennial_(extended campus
name)_logo_reverse_2
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
(extended campus name)_logo_2. (above)
Note:
It is acceptable to use the extended campus version of the College logo and Centennial_logo_1 or
Centennial_logo_2 in the same document as an alternative to the examples provided on this page.
Additional note: Using both logos is recommended only when space is sufficient to accommodate both
logos at a size that allows all visual elements of each to be easily legible.
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St. Cloud Campus
St. Cloud Campus
Centennial Branding
Extended campus logo usage grayscale
St. Cloud Campus
St. Paul Campus
CSS-Centennial_(extended campus
name)_logo_1_gray_reverse
Grayscal version appropriate for use in
venues where space is limited and the desire
is to combine a campus call-out and promote
Centennial.
CSS-Centennial_(extended campus
name)_logo_2_gray_reverse
Grayscale version appropriate for use in
venues where space is somewhat limited and
the desire is to combine a campus call-out
and promote Centennial. Note: This version
of the logo is recommended for use when
“1912 - 2012” is easily legible.
CSS-Centennial_(extended campus
name)_logo_reverse_1
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
(extended campus name)_logo_1. (above)
CSS-Centennial_(extended campus
name)_logo_reverse_2
For use when logo appears on dark
background. Additional specifications of
usage are the same as CSS_Centennial_
(extended campus name)_logo_2. (above)
Note:
It is acceptable to use the grayscale extended campus versions of the College logo and Centennial_logo_1
or Centennial_logo_2 in the same document as an alternative to the examples provided on this page.
Additional note: Using both logos is recommended only when space is sufficient to accommodate both
logos at a size that allows all visual elements of each to be easily legible.

Find your career
and your calling
in Social Work.
Social workers help people overcome some of life’s most diffi cult
challenges. ey help prevent crisis and counsel individuals,
families, and communities to cope more eff ectively with the
stresses of everyday life. Professional social workers are found
in every facet of community life – in schools, hospitals, mental
health clinics, senior centers, elected offi ce, private practices, and
in numerous public and private agencies that serve individuals
and families in need. If a social work career in your community
sounds right for you, St. Scholastica off ers a great foundation.
• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,
and Bois Forte
• Designed to meet the needs of adult learners through
convenient evening course delivery
• Small class sizes
• Program delivery through a “cohort model” enabling the
same group of students to complete the program together
• Faculty who practice in their areas of expertise
• Accepts MN Transfer Curriculum and an Associates of Arts
degree in a seamless plan through community college
partnerships
• Program faculty who work in teaching areas of expertise
Find your career
and your calling
in Social Work.
Social workers help people overcome some of life’s most diffi cult
challenges. ey help prevent crisis and counsel individuals,
families, and communities to cope more eff ectively with the
stresses of everyday life. Professional social workers are found
in every facet of community life – in schools, hospitals, mental
health clinics, senior centers, elected offi ce, private practices, and
in numerous public and private agencies that serve individuals
and families in need. If a social work career in your community
sounds right for you, St. Scholastica off ers a great foundation.
• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,
and Bois Forte
• Designed to meet the needs of adult learners through
convenient evening course delivery
• Small class sizes
• Program delivery through a “cohort model” enabling the
same group of students to complete the program together
• Faculty who practice in their areas of expertise
St. Cloud Campus
Call (877) 271-5921 to learn more
or visit go.css.edu/MCTC
Call (877) 271-5921 to learn more
or visit go.css.edu/MCTC
Centennial Branding
Sample ads showing logo usage
Find your career
and your calling
in Social Work.
Social workers help people overcome some of life’s most diffi cult
challenges. ey help prevent crisis and counsel individuals,
families, and communities to cope more eff ectively with the
stresses of everyday life. Professional social workers are found
in every facet of community life – in schools, hospitals, mental
health clinics, senior centers, elected offi ce, private practices, and
in numerous public and private agencies that serve individuals
and families in need. If a social work career in your community
sounds right for you, St. Scholastica off ers a great foundation.
• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,
and Bois Forte
• Designed to meet the needs of adult learners through
convenient evening course delivery
• Small class sizes
• Program delivery through a “cohort model” enabling the
same group of students to complete the program together
• Faculty who practice in their areas of expertise
• Accepts MN Transfer Curriculum and an Associates of Arts
degree in a seamless plan through community college
partnerships
• Program faculty who work in teaching areas of expertise
Find your career
and your calling
in Social Work.
Social workers help people overcome some of life’s most diffi cult
challenges. ey help prevent crisis and counsel individuals,
families, and communities to cope more eff ectively with the
stresses of everyday life. Professional social workers are found
in every facet of community life – in schools, hospitals, mental
health clinics, senior centers, elected offi ce, private practices, and
in numerous public and private agencies that serve individuals
and families in need. If a social work career in your community
sounds right for you, St. Scholastica off ers a great foundation.
• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,
and Bois Forte
• Designed to meet the needs of adult learners through
convenient evening course delivery
• Small class sizes
• Program delivery through a “cohort model” enabling the
same group of students to complete the program together
• Faculty who practice in their areas of expertise
St. Cloud Campus
Call (877) 271-5921 to learn more
or visit go.css.edu/MCTC
St. Cloud Campus
Call (877) 271-5921 to learn more
or visit go.css.edu/MCTC
FOR THE LOVE
OF LEARNING
7

8
a
a
a
a
a
a
a
a
a
St. Cloud Campus
a
Centennial Branding
Logo exclusion areas
Exclusion Area - Centennial logo
To help maintain the visual integrity of the logo an
exclusion zone has been created.
The exclusion area is marked “a” and should not be
encroached upon. The measurement of the exclusion
area “a” is equal to the height of the inside measurement of
the “tower” in the logo and should always be proportional
to the size of the logo used.
The space indicated by the dotted lines should be
regarded as the minimum space between the logo and
another such object.
a
Exclusion Area - CSS-Centennial logo
The exclusion area is marked “a” and should not be
encroached upon. The measurement of the exclusion
area “a” is equal to the height of the tallest type in the
logo and should always be proportional to the size of
the logo used.
a
Exclusion Area - CSS-Centennial_
extended_campus logo
The exclusion area is marked “a” and
should not be encroached upon. The
measurement of the exclusionarea “a” is
equal to the height of the tallest type in
the logo and should always be proportional
to the size of the logo used.

Fonts used in Centennial logo
Centennial Branding
Fonts and colors
Adobe Garamond Pro (regular)
Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Arial (bold)
Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colors used in Centennial logo
Blue
C - 99 R - 10
M - 75 G - 78
Y - 24 B- 130
K - 8
Gold
Black White
C - 0 R - 255
M - 15 G - 212
Y- 100 B- 0
K - 0
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Short
Celebrating a century of Catholic Benedictine education.
Centennial Branding
Suggested accompanying text/taglines
Accompanying text
The following suggested text options can be used in combination with the Centennial logo in documents
that provide the space to do so, such as brochures, posters, etc. (example below). These lines of text can also
appear within the body copy of ads, posters, brochures, web pages, etc. to provide a brief and consistent
description of what Centennial represents to the College.
Medium
One hundred years of individuals, innovations and intellectual impact, all for the love of learning.
Long
Founded in the Catholic Benedictine tradition, The College of St. Scholastica celebrates 100 years
of providing intellectual and moral preparation for responsible living and meaningful work.
Celebrating a century of Catholic Benedictine education.
a
a
Celebrating a century of Catholic Benedictine education.
a
b
a
Exclusion Area - Centennial logo w/tagline
The exclusion area marked “a” hould not be
encroached upon. The measurement of the exclusion
area “a” is equal to the height of the tallest type in the
logo. The measurement of the exclusion area “b” is
equal to one-half the height of exclusion area “a.”
Both exclusion areas should always be proportional to
the size of the logo used.

1200 Kenwood Avenue
Duluth, MN 55811-4199
Th e College of St. Scholastica
1200 Kenwood Avenue
Duluth, MN 55811-4199
1200 Kenwood Avenue
Duluth, MN 55811-4199
Centennial Branding
Sample envelopes
11

12
Centennial Branding
Sample letterhead
1200 Kenwood Avenue • Duluth, MN 55811-4199 • centennial@css.edu • css.edu/centennial.xml

Centennial Branding
Sample invite/thank you card
Front
Inside
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14
Centennial Branding
Sample banner