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2012 Press Kit<br />
Heaven of peace and tranquillity, the Château <strong>de</strong> Bagnols is witness of eight centuries of<br />
History. The Château was built in 1217 by Guichard d'Oingt in the heart of the “Pierres<br />
Dorées” region. Originally built as a <strong>de</strong>fensive fortress, Château <strong>de</strong> Bagnols is since 1986<br />
listed a “French Historic Monument” for its architectural and historic significance.<br />
“Those who like mystery choose to believe that objects keep something of the eyes which have<br />
looked at them; that monuments and paintings appear to us only beneath the veil which has been<br />
woven by the love and contemp<strong>la</strong>tion of so many admirers throughout the centuries.”<br />
A <strong>la</strong> Recherche du Temps Perdu, Le Temps Retrouvé, Marcel Proust<br />
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Press Release<br />
SUMMARY<br />
I- A few words about the Château <strong>de</strong> Bagnols<br />
II- The Château <strong>de</strong> Bagnols across the centuries<br />
III- The restoration of Château <strong>de</strong> Bagnols, a perfect rebirth<br />
IV- An escape to Château <strong>de</strong> Bagnols: a dream coming true<br />
V- The Château <strong>de</strong> Bagnols, a gastronomic <strong>la</strong>ndmark<br />
I- Access<br />
II- Contacts<br />
APPENDIX<br />
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Dear Sir, <strong>de</strong>ar Madam,<br />
It is our pleasure to inform you of our <strong>la</strong>test acquisition, the Château <strong>de</strong> Bagnols Hotel, in<br />
<strong>France</strong> (www.chateau<strong>de</strong>bagnols.co.uk).<br />
This XIII century Castle, entirely renovated, is one of the finest Luxury Hotels in <strong>France</strong>, and a<br />
remarkable symbol of the “art <strong>de</strong> vivre à <strong>la</strong> Française”.<br />
Following the extraordinary success of the Hotel Suites <strong>de</strong> <strong>la</strong> Potinière, in Courchevel 1850,<br />
we invite you today, at the heart of the Beaujo<strong>la</strong>is Region, only two hours by train from Paris and<br />
30 minutes from Lyon, to another authentic journey:<br />
A journey through the centuries. Choose 1 among 20 spacious Apartments, all uniquely<br />
furnished and sumptuously <strong>de</strong>corated<br />
A journey to discover the wines and the beauties offered by the Beaujo<strong>la</strong>is Region<br />
A journey at the heart of an unspoiled nature, a bespoke stay where all your wishes,<br />
whether they are of re<strong>la</strong>xing or sporting nature, will come true<br />
A gastronomic journey, with your family, or for business, Château <strong>de</strong> Bagnols is the most<br />
beautiful setting for the ultimate escape<br />
For you wedding, reception, or cocktail to be unique and luxurious, write a page of your<br />
history with us, in a setting of unmatched beauty, that we will make you love<br />
Your board of directors summits, confi<strong>de</strong>ntial meetings or bespoke incentive trips will be<br />
optimized through a personalized service, in a most exclusive and elegant environment<br />
For your reservations or any other enquiry, we invite you to contact us for both Hotels, Les Suites<br />
<strong>de</strong> <strong>la</strong> Potinière in Courchevel and Château <strong>de</strong> Bagnols in Beaujo<strong>la</strong>is.<br />
Yours sincerely<br />
Stanis<strong>la</strong>s Hayaux du Tilly<br />
Opening date, April 12 th , 2012<br />
Contact <strong>de</strong>tails<br />
Château <strong>de</strong> Bagnols Suites <strong>de</strong> <strong>la</strong> Potinière<br />
e-mail: info@chateau<strong>de</strong>bagnols.fr e-mail: hotel@suites-potiniere.com<br />
Tel : +33 474 71 4000 Tél : +33 479 08 00 16<br />
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I- A few words about the Château <strong>de</strong> Bagnols<br />
In 1217, the powerful Beaujo<strong>la</strong>is lord Guichard d’Oingt, un<strong>de</strong>rtook the<br />
construction of a vast Château which, because of its size, equalled the most imposing<br />
buildings belonging to Royalty and Clergy. Completed four years <strong>la</strong>ter, this fortified<br />
building crossed the centuries and was gradually transformed, as each additional owner<br />
ad<strong>de</strong>d the improvements which were to make it into the beautiful country castle we<br />
know today.<br />
Situated in the heart of the Beaujo<strong>la</strong>is vineyards and the hills of the Lyonnais, in<br />
the <strong>la</strong>nd of the Gol<strong>de</strong>n Stones, the Château <strong>de</strong> Bagnols opened its doors in 1992 as an<br />
elegant, four-star luxury hotel-restaurant, visited by the great of this world.<br />
A haven of peace and tranquillity and a witness to eight centuries of history,<br />
Château <strong>de</strong> Bagnols is an architectural treasure of <strong>France</strong>. It inclu<strong>de</strong>s 12 rooms, 8 suites<br />
and an apartment, each bearing the name of a famous person connected with the history<br />
of the Château. As a listed historical building, Château <strong>de</strong> Bagnols is a symbol of French<br />
history and tradition.<br />
The atmosphere, serene and welcoming, in accordance with a beautiful private<br />
resi<strong>de</strong>nce, allows you to re<strong>la</strong>x in a setting which combines luxury and perfection whilst<br />
taking advantage of the beauty of the region.<br />
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II- The Château <strong>de</strong> Bagnols across the centuries<br />
The history of the Château, listed a historical monument, can be traced through<br />
its architecture: the moat and mediaeval towers and fortifications reveal its thirteenth<br />
century origins.<br />
The harmony of the courtyard with its gol<strong>de</strong>n paving stones, the c<strong>la</strong>ssical<br />
proportions and the exquisite wall paintings are a legacy from the Renaissance. The arms<br />
of the <strong>de</strong> Balzac family, one of the former owners of the Château, have become the arms<br />
of the present day Château <strong>de</strong> Bagnols: "a silver helmet with three stars of gold".<br />
At the dawn of the sixteenth century the Château has already had several<br />
owners, the lords of Oingt, the lords of Albon, the lords of Balzac, until it is sold to the<br />
Camus family, rich merchants from Lyon.<br />
As a supreme honour, on 30th October 1490, Charles VIII of <strong>France</strong> visited<br />
Château <strong>de</strong> Bagnols and to commemorate this event a crown was carved in the stone<br />
firep<strong>la</strong>ce in the Salle <strong>de</strong>s Gar<strong>de</strong>s. During this troubled period of wars there were no<br />
significant alterations to the Château.<br />
In 1619 Gaspard Dugué, the Treasurer of <strong>France</strong>, acquired the Château <strong>de</strong><br />
Bagnols and transformed it from a fortress into a gracious country resi<strong>de</strong>nce. He<br />
constructed the outbuildings and the gar<strong>de</strong>n, removed the drawbridge and <strong>de</strong>corated<br />
the rooms with wall-paintings and tapestries. It was during this time that Madame <strong>de</strong><br />
Sevigné, a friend of the Dugué family, stayed at Bagnols. She mentioned her visit in her<br />
famous correspon<strong>de</strong>nce.<br />
In 1711, the widow of Gaspard Dugué’s grandson sold the Château to Barthelemy<br />
Hesseler.<br />
During the 18th century the tax on windows was abolished and numerous bay<br />
windows were ad<strong>de</strong>d to the Château in what was to become its heyday.<br />
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At this time Lyon, situated at the crossroads of the great European cities, was<br />
famous for its silk manufacturers. The work of the silk weavers of Lyon inspired several<br />
Italian artists, hence the Italian influence in the <strong>de</strong>coration of some of the rooms in the<br />
Château. There were also many itinerant artists and painters who came to offer their<br />
services at the Château <strong>de</strong> Bagnols, which exp<strong>la</strong>ins the great diversity and richness of the<br />
wall-paintings.<br />
The French Revolution saw the <strong>de</strong>mise of many great houses, but once again<br />
Bagnols survived. The Salle <strong>de</strong>s Gar<strong>de</strong>s, today the Château’s restaurant, was a meeting<br />
p<strong>la</strong>ce for some revolutionaries. The partial <strong>de</strong>struction of the three “fleur <strong>de</strong> lys”, symbol<br />
of French royalty, on the top of the firep<strong>la</strong>ce in the Salle <strong>de</strong>s Gar<strong>de</strong>s, is the <strong>la</strong>sting<br />
remin<strong>de</strong>r of their presence.<br />
The Château was sealed off in 1793 because its owner, Georges Marie Giraud,<br />
was arrested and imprisoned at Anse, accused of being an opponent of the French<br />
Revolution.<br />
The following year the Château was purchased by C<strong>la</strong>u<strong>de</strong> Marie Chavanis, which<br />
exp<strong>la</strong>ins the influence of the “Empire” style which was very fashionable at that time. The<br />
cultivation of wines in the area surrounding the Château was <strong>de</strong>veloped to the extent<br />
that Bagnols became a “wine-growing estate” in the nineteenth century.<br />
The Morand <strong>de</strong> Jouffray, the du Cheva<strong>la</strong>rd and the <strong>de</strong> Chavanes families<br />
subsequently all ma<strong>de</strong> their contribution to the Château, both historically and<br />
architecturally.<br />
The passion and <strong>de</strong>dication of Lord and Lady Hamlyn, who acquired the Château<br />
in 1987, enabled the transformation of the Château, after four years of painstaking<br />
restoration, into the unique hotel it is today.<br />
Since then, the Château has been restored to its former glory and offers its<br />
clients a unique journey through the history of <strong>France</strong>.<br />
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III- The restoration of Château <strong>de</strong> Bagnols, a perfect<br />
rebirth<br />
During the Second World War the Château was neglected and fell slowly into<br />
ruins. The state of the main buildings was critical; in certain p<strong>la</strong>ces the roofs were falling<br />
in and the walls were cracked. However, the Château p<strong>la</strong>yed an essential role in the<br />
protection of the city of Lyon’s heritage. The stained g<strong>la</strong>ss windows of the Cathedral of St<br />
John and the important paintings from the Museum of St Peter were carefully removed<br />
and hid<strong>de</strong>n in the Château cel<strong>la</strong>r to protect them from German looting.<br />
When Lord and Lady Hamlyn bought the estate in 1987 it was a poor shadow of<br />
its former self. This was the beginning of a formidable challenge which was to give new<br />
life to the Château whilst preserving its historical character and venerable appearance,<br />
appropriate to all such great buildings.<br />
Un<strong>de</strong>r the inspired supervision of this British couple, passionate about old<br />
buildings, the task was un<strong>de</strong>rtaken with great patience and meticulous attention to the<br />
smallest <strong>de</strong>tail. In or<strong>de</strong>r to achieve the rebirth of this mythical p<strong>la</strong>ce, Lady Hamlyn called<br />
upon the architect Tom Wilson. Assisted at the start of the project by his associates, Henri<br />
and Romi Guglieri, he also worked with Jean-Gabriel Mortamet, the Inspector-General of<br />
Historical Buildings and John Iversen, hotel consultant.<br />
Thus began the four years of meticulous restoration which brought together up<br />
to 400 people on the site, including specialized artisans.<br />
The most sophisticated techniques, often completely innovative, were used to<br />
consolidate the building. Owing to the historic dimension of the Château, the architects<br />
chose to give new life to the majestic building in the most faithful way possible, without<br />
altering its original appearance. For example, in or<strong>de</strong>r to carry out the restoration of the<br />
ceilings and the roofs, a task which <strong>la</strong>sted throughout 1988 and 1989, antique wood and<br />
tiles were used so that the renovation was not obvious.<br />
The numerous constraints due to the <strong>la</strong>yout of the buildings were <strong>la</strong>rgely<br />
compensated by some happy surprises. Throughout the progress of the restoration, the<br />
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walls which were stripped of their successive <strong>la</strong>yers revealed the first wall <strong>de</strong>corations<br />
dating from the 17th century. Five groups of restorers were brought together from 1990<br />
to 1991 to uncover and then stabilize these fragile works of art.<br />
After a great <strong>de</strong>al of time and effort, the challenge of transforming Château <strong>de</strong><br />
Bagnols into one of the most beautiful Château-Hotels in <strong>France</strong>, with its unique i<strong>de</strong>ntity<br />
and atmosphere of serenity and elegance, whilst offering luxury and comfort to its<br />
clientele, was finally achieved.<br />
The Château adapted itself to its new role of luxury hotel and could therefore<br />
start to relive its former splendour.<br />
The conversion of the building took into account the original dimensions of the<br />
rooms. The suites, which comprise bedroom, sitting-room and bathroom, were installed<br />
without difficulty into the former rooms and anterooms of the beginning of the 17th<br />
century.<br />
Lady Hamlyn personally un<strong>de</strong>rtook the <strong>de</strong>coration of the 21 rooms, suites and<br />
public rooms.<br />
Inspired by her passion for art and antiques, this talented collector visited<br />
antique <strong>de</strong>alers all over the world in search of original pieces from the 17th and 18th<br />
centuries. Lady Hamlyn was thus able to recreate the atmosphere of the original décor,<br />
blending marvellously with the unique historical character of the building.<br />
The porce<strong>la</strong>in, g<strong>la</strong>ss and linen were specially created for the Château <strong>de</strong> Bagnols<br />
following <strong>de</strong>signs from the 18th century. The antique beds were draped with original<br />
velvets and embroi<strong>de</strong>red textiles belonging to Lady Hamlyn’s private collection.<br />
Another p<strong>la</strong>ce, another enchantment: the magnificent French gar<strong>de</strong>n <strong>de</strong>signed<br />
by Lady Hamlyn, which the discovery of an engraving of 18th century shows to be a<br />
faithful reproduction of the original <strong>de</strong>sign, invites visitors to follow its pathways and<br />
discover its mysteries.<br />
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IV- An escape to Château <strong>de</strong> Bagnols: a dream coming<br />
true<br />
A haven of peace and tranquillity, the Château <strong>de</strong> Bagnols inclu<strong>de</strong>s nineteen<br />
unique Apartments. Each Apartment bears the name of a famous person connected with<br />
the history of Bagnols.<br />
Tapestries, wall-paintings and other collector’s items carefully chosen by Lady<br />
Hamlyn, adorn the various private and public rooms of the Château, giving them a unique<br />
soul and atmosphere. Column beds, four-poster beds, bed-hangings of “Toile <strong>de</strong> Jouy”<br />
and beautiful antique silks vie with each other to lull you into the night of your dreams….<br />
Sink with <strong>de</strong>light into the marble bath in your bathroom and appreciate this magical<br />
moment.<br />
Chosen as one of the “Hundred and One Most Beautiful Hotels in the World” by<br />
Tatler magazine, the Château <strong>de</strong> Bagnols invites you to enter its universe for the space of<br />
a night or a weekend. Much more than a hotel, the Château <strong>de</strong> Bagnols offers you an<br />
unforgettable stay within its walls where time seems to have stood still.<br />
Come close, listen and let us tell you the story of this extraordinary p<strong>la</strong>ce …<br />
At the entrance to the Château, after crossing the Beaujo<strong>la</strong>is gallery, you will<br />
discover a vast room where several ancient wine-presses, barrels, baskets and other<br />
winemaking tools are disp<strong>la</strong>yed – this is the “Cuvage”. <strong>Here</strong> you can taste, savour,<br />
compare and love the sap of the <strong>la</strong>nd. Eminent oenologists will join you to impart their<br />
passion and initiate you in the rites of wine-tasting.<br />
From the cel<strong>la</strong>r you can reach the moat which leads to the gar<strong>de</strong>n. The<br />
magnificent French gar<strong>de</strong>n, harmoniously re-created by Lady Hamlyn, was <strong>de</strong>signed in the<br />
18th century by Jean Brunel, the Château gar<strong>de</strong>ner. Follow the pathways across the<br />
velvet-like <strong>la</strong>wn until they cross over at the ornamental stone basin dominated by a<br />
fountain. Walk around the orchard p<strong>la</strong>nted with cherry trees and visit the walled<br />
vegetable gar<strong>de</strong>n where vegetables, herbs and flowers proliferate according to the<br />
seasons. Up a few steps from the gar<strong>de</strong>n you will reach the “Salon Ombragé”, thus<br />
named since the 18th century, where a table has been <strong>la</strong>id for you in the sha<strong>de</strong> of the<br />
ancient lime trees.<br />
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Woo<strong>de</strong>d hills, vines closely ranked together and green valleys will be the<br />
surroundings for your picnic, prepared by our Chef.<br />
After lunch, let yourself be tempted by the rocking chairs scattered around the<br />
park. Perhaps you will choose the scented sha<strong>de</strong> of the limes or else the sunshine by the<br />
<strong>la</strong>ven<strong>de</strong>r alley, whilst you rock gently in your chair and read the letters of Madame <strong>de</strong><br />
Sevigné, whose visit to Bagnols left a proud, in<strong>de</strong>lible impression on the vil<strong>la</strong>ge. Whether<br />
you adopt the peaceful pace of the walker or the faster rhythm of the jogger or cyclist<br />
across the vineyards, you will almost certainly encounter a cheeky hare or a smiling winemaker.<br />
If you prefer, you can attempt a drive at the Golf du Beaujo<strong>la</strong>is, situated only a few<br />
kilometres from Bagnols. Alternatively, you can follow some carefully prepared itineraries<br />
which will lead you to discover an area rich in fortresses, chapels, priories, fortified<br />
vil<strong>la</strong>ges and wine-growing estates. Our heated Roman swimming-pool is at your disposal<br />
in its own specially created park. It is open during the summer months and its<br />
measurements (17.5 meters in diameter and 1.49 metres <strong>de</strong>ep) have been <strong>de</strong>signed to<br />
enable you to re<strong>la</strong>x with complete peace of mind.<br />
When evening falls in this region of the “Gol<strong>de</strong>n Stones”, dusk is the theatre for<br />
duels existing since ancient times between the luminescent stones and the encroaching<br />
shadows. During the nights of the full moon these jousts cease only when dawn finally<br />
breaks. A <strong>de</strong>licious odour comes your way… Hurry up, your table has been reserved, the<br />
Château feast can begin.<br />
As you cross the Renaissance courtyard you can see through the <strong>la</strong>rge g<strong>la</strong>ss bay<br />
windows glimpses of silver and copper - the ballet of the master-cooks has begun and<br />
each one is busily occupied. Meat roasted on the spit turns round and round until it<br />
reaches exactly the right gol<strong>de</strong>n colour.<br />
Enter the majestic Salle <strong>de</strong>s Gar<strong>de</strong>s, the Master of Ceremonies is waiting for you<br />
and the fire is crackling in the immense gothic firep<strong>la</strong>ce.<br />
<strong>Here</strong> comes the wine waiter. The wine list offers a complete palette of Beaujo<strong>la</strong>is<br />
wines and the best selection of the region. This evening you <strong>de</strong>ci<strong>de</strong> to be reasonable and<br />
or<strong>de</strong>r only one, tomorrow you will taste the others in the Cuvage during the initiation<br />
which has been arranged for you.<br />
Your or<strong>de</strong>r has been taken, the scent of peonies rises from your g<strong>la</strong>ss, and you<br />
have discovered the wine of Chenas. The feast is worthy of the magical setting and of a<br />
day which has passed by too quickly.<br />
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V- The Château <strong>de</strong> Bagnols, a gastronomic <strong>la</strong>ndmark<br />
Situated in the heart of the Lyonnais region, an area with a great gastronomic<br />
tradition, it was obvious that Château <strong>de</strong> Bagnols had to make of its restaurant, the “Salle<br />
<strong>de</strong>s Gar<strong>de</strong>s”, a worthy <strong>de</strong>tour for gourmets.<br />
What could be more pleasant on a rainy winter day than to sample gastronomic<br />
dishes which are both authentic and refined, close to a roaring fire. This is entirely<br />
possible as the Salle <strong>de</strong>s Gar<strong>de</strong>s possesses one of the <strong>la</strong>rgest Gothic firep<strong>la</strong>ces in <strong>France</strong>.<br />
During the summer months, clients can choose to have lunch un<strong>de</strong>r the sha<strong>de</strong> of the<br />
ancient lime trees or dinner on the terrace.<br />
Table <strong>de</strong>coration and <strong>de</strong>sign is also a priority at Château <strong>de</strong> Bagnols; everything<br />
has been done to attain authenticity and the highest quality. The silverware has been<br />
specially patinated to achieve a softer, antique finish; the pistol-handled knives were<br />
reproduced in Eng<strong>la</strong>nd following an original 18th century <strong>de</strong>sign. The g<strong>la</strong>sses are ma<strong>de</strong> in<br />
Alsace exclusively for Château <strong>de</strong> Bagnols following an 18th century Burgundian <strong>de</strong>sign<br />
and are blown in the 18th century g<strong>la</strong>ss mixture specially re-created for the Château. The<br />
Salle <strong>de</strong>s Gar<strong>de</strong>s armorial p<strong>la</strong>tes and dishes have been ma<strong>de</strong> exclusively for the Château<br />
at Limoges.<br />
The beautiful items sold at La Boutique are part of the private collection of more<br />
than 400 pieces specially <strong>de</strong>signed for the Château <strong>de</strong> Bagnols by its former owner, Lady<br />
Helen Hamlyn.<br />
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11
I- Access<br />
APPENDIX<br />
By car:<br />
28 kilometres from Lyon, 30 minutes by car<br />
56 kilometres from Saint-Exupery International Airport, 45 minutes by car<br />
By TGV:<br />
2 hours from Paris or Geneva<br />
1h45 from Marseille<br />
The private airport of Frontenas is only a few minutes away and is suitable for helicopters<br />
or small private p<strong>la</strong>nes.<br />
6 9 6 2 0 B a g n o l s F r a n c e T é l . : + 3 3 ( 0 ) 4 7 4 7 1 4 0 0 0 F a x : + 3 3 ( 0 ) 4 7 4 7 1 4 0 4 9<br />
E - m a i l i n f o @ c h a t e a u d e b a g n o l s . c o m W e b s i t e w w w . c h a t e a u d e b a g n o l s . c o m<br />
12
Mr. Frank Citerne<br />
Director, frank.citerne@lesclesduluxe.com<br />
II- Contacts<br />
Mr. Stanis<strong>la</strong>s du Tilly<br />
Director of Development, stanis<strong>la</strong>s@luxury-key.com<br />
Mr. Frank Ohayon<br />
Assistant Director, frank.ohayon@lesclesduluxe.com<br />
Mrs. Sarah Ansari<br />
Front of House Manager, sarah.ansari@chateau<strong>de</strong>bagnols.fr<br />
6 9 6 2 0 B a g n o l s F r a n c e T é l . : + 3 3 ( 0 ) 4 7 4 7 1 4 0 0 0 F a x : + 3 3 ( 0 ) 4 7 4 7 1 4 0 4 9<br />
E - m a i l i n f o @ c h a t e a u d e b a g n o l s . c o m W e b s i t e w w w . c h a t e a u d e b a g n o l s . c o m<br />
13