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Art Market Magazine - Visit zone-secure.net

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And yet at that time, you were spoilt for choice!<br />

I have always thought so, and that's why I was very<br />

open to Russian Constructivism and De Stijl, which<br />

both contributed to the rapid development of the<br />

Bauhaus. I mentioned Malevich five minutes ago,<br />

but I was also close to El Lissitzky. Between 1923 and<br />

1932, I published my famous magazine Merz.<br />

Constructivism was a key element in it, as were all<br />

the new ideas. Even my work in the Twenties gained<br />

in structure under all these influences. I came to<br />

think that every form was the fixed, instant image of<br />

a process.<br />

Meaning?<br />

(Irritated) I don't believe it - you really have to have<br />

everything explained to you! Well, then, when you<br />

have a system, you arrive at the fixation of an idea,<br />

just as the developer brings out a photograph on<br />

the paper. Do you see? Obviously not. This is the<br />

adman talking to you. In 1924, I founded my own<br />

advertising agency, the Merz Werbezentrale, which<br />

was very successful. It provided an opportunity to<br />

launch new forms and highly original typographies. I<br />

really loved that period - I travelled all over Europe,<br />

really enjoyed life, and made a lot of money while<br />

building up a solid reputation as a highly eccentric<br />

businessman.<br />

Yet another occasion to recycle your Merz!<br />

You know, my greatest success between the<br />

wars was the Merzbau, a building I was never able to<br />

finish, and which was destroyed during an air raid in<br />

1943. (Getting worked up) That was my ultimate aspiration<br />

- a place that brought together the art and<br />

non-art of a totally Merz world! Max Ernst used to say<br />

that it was an enormous abstract grotto. In fact, it<br />

was an autobiographical building, linking places<br />

that were each more astonishing than the next.<br />

(Looking at us with dismay) You seem to be out of<br />

your depth again…<br />

And then what happened during the Thirties?<br />

That was the end of the prosperous years… With the<br />

arrival of Hitler, my links with international modernism<br />

were broken, and I had to get out. Obviously,<br />

THE IMAGINARY INTERVIEW THE MAGAZINE<br />

Germany didn't forget about me, and I had the<br />

honour of taking part in an exhibition of "degenerate<br />

art" in 1937. If the circumstances had been less<br />

tragic, I would have said that this was an extraordinary<br />

event, because it contained everything that<br />

was significant in German art.<br />

Where did you go during the war?<br />

First Norway, then England. I was interned on the<br />

Isle of Man, alongside a lot of German artists and<br />

intellectuals. I tried to immerse myself again in the<br />

golden years of the Merz, but to my amazement,<br />

I was considered a has-been, as the British say, by<br />

the younger generation. (Sighing) For them, I was a<br />

pathetic relic of a distant avant-garde with middleclass<br />

attitudes. When things settled down, I was able<br />

to move to London with my son. I haven't really<br />

moved much since then, and I do the portraits of a<br />

few upstarts to earn a living, as I did when I was<br />

younger. Destiny is a bit of a joker, don't you think?<br />

I continued with my collages, of course, incorporating<br />

advertisements from American newspapers.<br />

At the beginning of the year, the MoMA in New York<br />

remembered the old celebrity I had become, and<br />

commissioned an entire wall of relief collages: I'm in<br />

the middle of working on it (with a mischievous<br />

glance): it's called the Merzbarn!<br />

Once a Merz, always a Merz, obviously!<br />

As you say… On reflection, maybe it's my biggest<br />

mistake. Because I've gone too far, I don't think I'll<br />

ever be part of the pantheon of great artists, despite<br />

Dada and all the success I achieved during the Twenties.<br />

Do you know why I relegated myself to the<br />

margin, despite myself? Because in the end,<br />

I'm anything but a professional anti-establishment<br />

man.… Interview by Dimitri Joannidès<br />

I<br />

"Schwitters in Britain", Tate Britain, Millbank, London, UK -<br />

Until 12 May. www.tatebritain.com<br />

W<br />

N° 23 I GAZETTE DROUOT INTERNATIONAL<br />

87

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