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nomic heart of the Dominican Republic, the<br />

Procigar festival adopts an intentionally militant<br />

stance. “We want to make the voice of the<br />

producers heard, in view of their engagement<br />

for quality and pleasure” declared the president<br />

Hendrik Kelner at the opening of this new<br />

edition of the Festival.<br />

Two scourges threaten cigars in the Dominican<br />

Republic like in all other producing countries;<br />

Cuba, Honduras or Nicaragua. One is a small<br />

insect that devours nicotine: the Lasioderma<br />

serricorne. Frequent treatments, however, of<br />

the tobacco during storage can eradicate them<br />

without any damage of the product. Because<br />

each one of these crates of 95 pounds of<br />

tobacco that has been harvested, dried and<br />

wrapped up costs between six and twelve<br />

thousand dollars. A treasure for the producers<br />

worth 43 million dollars for Davidoff, one of<br />

the main Dominican producers. The other is<br />

a more insidious illness and which is much<br />

harder to prevent: forgery. On the Puerto Plata<br />

beach, the long stretch of white sand on the<br />

Atlantic side of the Dominican Republic on<br />

which hawkers are even more frequent than<br />

the planes bringing in tourists to discover the<br />

charming attractions of the island. With a nonchalant<br />

and swaggering gait, they try to tempt<br />

the holiday goers from the most beautiful<br />

hotels, such as the Casa Colonial, with shimmering<br />

fabrics, fashionable sunglasses or<br />

magnificent cigar boxes of which the profusion<br />

of the labels is a lure and the price a bait.<br />

To try and fight this phenomenon, the producers<br />

have united under the Pro Cigar banner<br />

and have committed themselves over the<br />

last few years to take action and protect their<br />

products and their brands, but especially to<br />

increase the quality of the finished product<br />

and to carry out a reevaluation of jobs in the<br />

entire sector. “Our response, is to treat the<br />

tobacco producers better and to encourage better<br />

methods of cultivation by using modern<br />

technology. Farmers must make a profit! We<br />

want to reinforce selection and especially treat<br />

15

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