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130<br />
PASSIONS<br />
Comfort and luxury<br />
Rolls-Royce in Romandy<br />
Rolls-Royce has opened a sales and service<br />
facility in Nyon that is for the whole of French-<br />
speaking Switzerland. From and aesthetic<br />
point of view and also on account of its dimen-<br />
sions, it feels like a museum, but one that is<br />
luminous and ultra modern. Every car exhibi-<br />
ted is a work of art: Rolls-Royce Phantoms and<br />
Ghosts but also Aston-Martin Vantages,<br />
Virages and DBS’s.<br />
“Mid-way between Geneva and Lausanne, at<br />
the heart of an international world, Nyon is<br />
the perfect place to welcome a company that<br />
is the pinnacle of luxury in the Romandy<br />
region” declared Jolyon Nash, General<br />
Manager at Rolls-Royce Motor Cars Geneva.<br />
“Thanks to our two dealerships, one close to<br />
the lake of Zurich, the other to the Leman lake,<br />
we intend to reinforce our position as a leader<br />
in the luxury brand market in Switzerland”.<br />
For the inauguration, the company brought in<br />
its different models, including the Phantom<br />
Series II that is making its debut in<br />
Switzerland. The Marketing Director at Rolls-<br />
Phantom Drophead Coupé. The "surprise-back" with the design<br />
of a yacht hides a cooled champagne-bar.<br />
Royce Motor Cars Geneva, Jolyon Nash, pointed<br />
out that the inauguration takes place in a<br />
new era that can be seen worldwide. Last year,<br />
sales were up by 31%. Indeed, the total internation<br />
sales – 3538 vehicles – can seem<br />
absurdly low compared to how other companies<br />
are flooding the market. But multiply this<br />
by 450 hours of hand craftsmanship that each<br />
car demands. Rolls-Royce only has 700<br />
employees and the only robotic machinery<br />
used is for painting. Everything else is done<br />
by hand on assembly lines at Goodwood in<br />
Sussex. Talented and dedicated craftsmen