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PASSIONS
Comfort and luxury
Rolls-Royce in Romandy
Rolls-Royce has opened a sales and service
facility in Nyon that is for the whole of French-
speaking Switzerland. From and aesthetic
point of view and also on account of its dimen-
sions, it feels like a museum, but one that is
luminous and ultra modern. Every car exhibi-
ted is a work of art: Rolls-Royce Phantoms and
Ghosts but also Aston-Martin Vantages,
Virages and DBS’s.
“Mid-way between Geneva and Lausanne, at
the heart of an international world, Nyon is
the perfect place to welcome a company that
is the pinnacle of luxury in the Romandy
region” declared Jolyon Nash, General
Manager at Rolls-Royce Motor Cars Geneva.
“Thanks to our two dealerships, one close to
the lake of Zurich, the other to the Leman lake,
we intend to reinforce our position as a leader
in the luxury brand market in Switzerland”.
For the inauguration, the company brought in
its different models, including the Phantom
Series II that is making its debut in
Switzerland. The Marketing Director at Rolls-
Phantom Drophead Coupé. The "surprise-back" with the design
of a yacht hides a cooled champagne-bar.
Royce Motor Cars Geneva, Jolyon Nash, pointed
out that the inauguration takes place in a
new era that can be seen worldwide. Last year,
sales were up by 31%. Indeed, the total internation
sales – 3538 vehicles – can seem
absurdly low compared to how other companies
are flooding the market. But multiply this
by 450 hours of hand craftsmanship that each
car demands. Rolls-Royce only has 700
employees and the only robotic machinery
used is for painting. Everything else is done
by hand on assembly lines at Goodwood in
Sussex. Talented and dedicated craftsmen