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108<br />

The authenticity and respect of nature, values<br />

held very much to heart by the company, have<br />

consolidated themselves around a partnership<br />

with prestigious garden shows.<br />

The Chelsea Flower Show in London, Jardins,<br />

aux Tuileries, Les Journées des Plantes de<br />

Courson are important events in the company’s<br />

calendar. Taking inspiration from these<br />

different events, a new one of the Group’s own<br />

creation has flourished: “Jardins Ephémères<br />

Laurent-Perrier”. These gardens are created<br />

by a renowned landscape artist who communicates<br />

the values of Laurent-Perrier whilst<br />

Viviane Cagneux & Françoise Bonna, organizers of the<br />

«Jardins en Fêtes»<br />

respecting the high quality demands. The first<br />

jardin éphemère was created in New York in<br />

2010 and then in Milan, Tokyo and for a few<br />

years in the Château de Coppet during the<br />

“Jardins en Fête” organized by Viviane<br />

Cagneux and Françoise Mottu-Bonna. This<br />

year to celebrate its two hundredth anniversary,<br />

the champagne company has entrusted<br />

Pascal Olivier to create a symbolic garden, like<br />

a hymn to life and to champagne. He created<br />

“ L’arbre aux Verres”: through the silver<br />

birches one walks along long pathways colored<br />

“Terre de Champagne” where Laurent-<br />

Perrier was founded and one discovers five<br />

golden trees from which hang monogrammed<br />

glass like fruit ready to receive a particular<br />

type of sap: champagne. “Tradition,<br />

Harmony, Stability, Charm and Poetry in tribute<br />

to the know how and the centuries-old<br />

tradition.”<br />

www.laurent-perrier.com<br />

www.jardinsenfete.ch<br />

Vanina C. Rina

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