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as ideas and technologies on <strong>the</strong> part <strong>of</strong> <strong>the</strong> host countries, to an active situation <strong>in</strong><br />

which, it is suggested, local people can solve <strong>the</strong>ir own problems and use<br />

opportunities to maximise and benefit from <strong>the</strong>ir <strong>in</strong>digenous skills. This is regarded<br />

as part <strong>of</strong> empowerment (Blaikie, 1996).<br />

The same concept is also present <strong>in</strong> postmodernism ideals and occurs with<strong>in</strong><br />

susta<strong>in</strong>able development agendas. Participation by, and <strong>the</strong> empowerment <strong>of</strong>, local<br />

people was clearly identified <strong>in</strong> Agenda 21 as a key objective <strong>of</strong> susta<strong>in</strong>able<br />

development programmes (Agenda 21 is an action plan for susta<strong>in</strong>able development<br />

that emerged from <strong>the</strong> United Nations Conference on Environment and<br />

Development held <strong>in</strong> Rio de Janeiro <strong>in</strong> 1992). Participation was viewed as <strong>the</strong> active<br />

<strong>in</strong>volvement <strong>of</strong> people <strong>in</strong> decision mak<strong>in</strong>g, which was extended to <strong>in</strong>clude<br />

empowerment, through which <strong>in</strong>dividuals, communities, regions and nations shape<br />

<strong>the</strong>ir own lives and <strong>the</strong> k<strong>in</strong>d <strong>of</strong> society <strong>in</strong> which <strong>the</strong>y live (Nelson and Wright, 1995;<br />

Slocum and Thomas-Slayter, 1995). As a process <strong>of</strong> empowerment, participation<br />

aids local people <strong>in</strong> identify<strong>in</strong>g problems and becom<strong>in</strong>g <strong>in</strong>volved <strong>in</strong> decision mak<strong>in</strong>g<br />

and implementation, all <strong>of</strong> which contribute to susta<strong>in</strong>able development.<br />

2.13.1 Pro-Poor Tourism<br />

An estimated 43 percent <strong>of</strong> <strong>the</strong> population (and more than 70 percent) <strong>of</strong> <strong>the</strong> rural<br />

population <strong>of</strong> sub-Saharan Africa live <strong>in</strong> poverty, where poverty is def<strong>in</strong>ed as hav<strong>in</strong>g<br />

less than <strong>the</strong> equivalent <strong>of</strong> one US dollar per day. Poverty reduction strategies tend<br />

to concentrate on social sectors and public spend<strong>in</strong>g. However, it is clear that<br />

ambitious poverty reduction targets cannot be achieved without significant and<br />

steady economic growth (Ashley and Elliott, 2003).<br />

GDP per capita <strong>in</strong> Africa is lower now than it was 30 years ago, and economic<br />

growth <strong>of</strong> at least seven percent per annum is required to meet <strong>the</strong> United Nations<br />

Development Assistance Committee Millennium Development Goals <strong>in</strong> <strong>the</strong><br />

cont<strong>in</strong>ent. There are, however, a few areas <strong>in</strong> which sub-Saharan Africa has a<br />

comparative advantage, and it is crucial to identify and exploit <strong>the</strong>se to <strong>the</strong> full. In<br />

particular, it is important to identify means to 'pro-poor growth', which broadly means<br />

economic growth that <strong>in</strong>creas<strong>in</strong>gly <strong>in</strong>volves <strong>the</strong> poor and less skilled (Ashley and<br />

Elliott, 2003).<br />

75

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