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the role of tourism in natural resource management in the okavango ...

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Given <strong>the</strong> greater diversity <strong>of</strong> tourist and <strong>tourism</strong> types, tour company operations and<br />

dest<strong>in</strong>ation area characteristics, it is <strong>of</strong> little surprise that op<strong>in</strong>ion <strong>in</strong> <strong>the</strong> <strong>tourism</strong><br />

literature on <strong>the</strong> specific and net effects <strong>of</strong> <strong>tourism</strong> on environmental quality can<br />

appear confus<strong>in</strong>g and, not <strong>in</strong>frequently, clearly contradictory. As with any <strong>in</strong>dustry,<br />

<strong>the</strong> site-specific, activity-specific and dynamic nature <strong>of</strong> impacts makes<br />

generalisation virtually impossible and, arguably, a redundant exercise (Hunter and<br />

Green, 1995).<br />

2.11.3 Impact Amelioration Measures<br />

Butler (1991) provides a review and critique <strong>of</strong> measures which can be used to<br />

lessen <strong>the</strong> pressure <strong>tourism</strong> places on <strong>the</strong> environment. Accord<strong>in</strong>g to Butler (1991),<br />

<strong>the</strong>re are four pr<strong>in</strong>cipal approaches to impact mitigation, namely, chang<strong>in</strong>g <strong>the</strong> tourist<br />

type, chang<strong>in</strong>g <strong>the</strong> <strong>resource</strong> for resistance, education, and curb<strong>in</strong>g tourist numbers.<br />

Chang<strong>in</strong>g <strong>the</strong> tourist type, <strong>in</strong>volves mov<strong>in</strong>g away from mass <strong>tourism</strong> to some form <strong>of</strong><br />

'alternative <strong>tourism</strong>', <strong>in</strong>volv<strong>in</strong>g a different type <strong>of</strong> 'responsible' tourist who is will<strong>in</strong>g to<br />

pay for basic food and accommodation, on a small-scale, without <strong>the</strong> services and<br />

facilities demanded by <strong>the</strong> traditional mass tourist. Accord<strong>in</strong>g to Butler (1991), this<br />

amelioration measure is, however, <strong>in</strong>effective for a number <strong>of</strong> reasons. Firstly, it is<br />

argued that <strong>the</strong>re are <strong>in</strong>sufficient alternative tourists to supply all <strong>the</strong> tourist<br />

dest<strong>in</strong>ations. Secondly, a significant proportion <strong>of</strong> <strong>the</strong> expenditure <strong>of</strong> such tourists is<br />

made outside <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation area. Thirdly, even <strong>the</strong> most environmentally<br />

conscious tourist can br<strong>in</strong>g about environmental degradation. F<strong>in</strong>ally, <strong>the</strong>re is also<br />

<strong>the</strong> potential that small-scale alternative <strong>tourism</strong> operations may well grow and<br />

change through time <strong>in</strong>to potentially more destructive forms.<br />

An alternative possibility is to try and change <strong>the</strong> <strong>resource</strong> base so that it is better<br />

able to withstand <strong>the</strong> pressures from <strong>tourism</strong>. This could <strong>in</strong>volve <strong>the</strong> lay<strong>in</strong>g <strong>of</strong><br />

re<strong>in</strong>forced and marked trails through a wildlife park, for example, to discourage<br />

tourist exploration and reduce footpath erosion. Mak<strong>in</strong>g <strong>the</strong> <strong>resource</strong> more resilient<br />

may also be particularly appropriate <strong>in</strong> and around fragile heritage <strong>resource</strong>s, such<br />

as ancient monuments. Although not chang<strong>in</strong>g <strong>the</strong> <strong>resource</strong> base directly, <strong>the</strong><br />

provision <strong>of</strong> new <strong>in</strong>frastructure, such as sewage treatment works, can reduce<br />

environmental degradation while <strong>the</strong> number <strong>of</strong> tourists rema<strong>in</strong>s constant (OECD,<br />

60

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