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environmental pollution throughout <strong>the</strong> world. As such, <strong>the</strong> <strong>in</strong>dustry is <strong>in</strong> <strong>the</strong><br />

ignom<strong>in</strong>ious position <strong>of</strong> contribut<strong>in</strong>g directly to its potential downfall over <strong>the</strong> long<br />

term <strong>in</strong> certa<strong>in</strong> regions (Hunter and Green, 1995).<br />

One <strong>of</strong> <strong>the</strong> most common consequences <strong>of</strong> rapid <strong>tourism</strong> development is <strong>the</strong><br />

overload on local sewage treatment and disposal <strong>in</strong>frastructure. Water pollution from<br />

untreated or partially treated sewage effluent can have severe implications for local<br />

aquatic life and also for <strong>the</strong> health <strong>of</strong> tourists and locals who use <strong>the</strong> contam<strong>in</strong>ated<br />

waters for dr<strong>in</strong>k<strong>in</strong>g, bath<strong>in</strong>g and to process food. Sewage pollution can affect <strong>the</strong><br />

ecological balance <strong>of</strong> an area, <strong>of</strong>ten result<strong>in</strong>g <strong>in</strong> a marked decl<strong>in</strong>e <strong>in</strong> species<br />

diversity, by reduc<strong>in</strong>g dissolved oxygen <strong>in</strong> water and sediments, by smo<strong>the</strong>r<strong>in</strong>g sea,<br />

lake and river beds and by promot<strong>in</strong>g <strong>the</strong> accelerated eutrophication (nutrient<br />

enrichment) <strong>of</strong> water bodies (Hunter and Green, 1995).<br />

It is generally very difficult to disaggregate water pollution (<strong>in</strong>deed, any form <strong>of</strong><br />

pollution) result<strong>in</strong>g from <strong>tourism</strong> from o<strong>the</strong>r sources with<strong>in</strong> a given area. However,<br />

<strong>the</strong>re are numerous examples where <strong>tourism</strong> makes a significant contribution to<br />

local total pollution loads, sometimes to <strong>the</strong> apparent detriment <strong>of</strong> <strong>the</strong> <strong>tourism</strong><br />

<strong>in</strong>dustry. Becheri (1991), for example, reflects upon <strong>the</strong> effect <strong>of</strong> algal blooms,<br />

result<strong>in</strong>g from accelerated eutrophication, on <strong>the</strong> Italian beach resort <strong>of</strong> Rim<strong>in</strong>i, on<br />

<strong>the</strong> Adriatic coast, <strong>in</strong> <strong>the</strong> late 1980s and early 1990s. Even though <strong>the</strong> area was<br />

already suffer<strong>in</strong>g from environmental problems associated with over development,<br />

<strong>the</strong> blooms acted as a catalyst on <strong>the</strong>se negative impacts and tourist book<strong>in</strong>g fell by<br />

over 25 per cent <strong>in</strong> 1989 compared to <strong>the</strong> previous year. An accelerated decl<strong>in</strong>e also<br />

occurred <strong>in</strong> many o<strong>the</strong>r areas <strong>of</strong> <strong>the</strong> mid- and nor<strong>the</strong>rn Adriatic coast (Bywater,<br />

1991). Elsewhere, sewage related <strong>tourism</strong> problems are also documented. For<br />

example, localised mar<strong>in</strong>e pollution has been implicated <strong>in</strong> <strong>the</strong> degradation <strong>of</strong><br />

mangrove seagrass and coral reef ecosystems <strong>in</strong> Fiji (Pattullo, 1996), and similar<br />

effects have been observed <strong>in</strong> Jamaica, where sewage effluent has contributed to<br />

<strong>the</strong> growth <strong>of</strong> seaweeds damag<strong>in</strong>g <strong>the</strong> attractiveness <strong>of</strong> beaches and kill<strong>in</strong>g coral<br />

reefs which protect <strong>the</strong> shorel<strong>in</strong>es from erosion (Henry, 1988; Pattullo, 1996).<br />

Sewage pollution is recognised as a significantly destructive impact <strong>of</strong> mass <strong>tourism</strong><br />

<strong>in</strong> areas as diverse as Cyprus (Andronikou, 1987), <strong>the</strong> Norfolk Broads <strong>of</strong> England<br />

(Owens and Owens, 1991), <strong>the</strong> lakes <strong>of</strong> <strong>the</strong> Sh<strong>in</strong>shuu mounta<strong>in</strong> region <strong>of</strong> Honshu<br />

Island <strong>in</strong> Japan (Watanabe, 1990) and <strong>the</strong> mounta<strong>in</strong> streams <strong>of</strong> <strong>the</strong> French<br />

52

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