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the role of tourism in natural resource management in the okavango ...

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Some cultural modifications due to <strong>tourism</strong> are not as readily apparent, such as<br />

changes <strong>in</strong> eat<strong>in</strong>g habits <strong>of</strong> <strong>the</strong> host culture (Martha, 1993). For example, eat<strong>in</strong>g<br />

habits changed <strong>in</strong> <strong>the</strong> K<strong>in</strong>gdom <strong>of</strong> Tonga, a Polynesian island country. Food is<br />

imported for <strong>the</strong> tourists due to <strong>the</strong> belief that tourists prefer familiar cuis<strong>in</strong>e. Even<br />

though many tourists enjoy <strong>the</strong> local fruits and bread, few would be content for long<br />

on <strong>the</strong> relatively bland Tongan diet <strong>of</strong> yams, taro and fruit. Fur<strong>the</strong>rmore, native<br />

Tongans are favour<strong>in</strong>g <strong>the</strong> imported foods over <strong>the</strong>ir traditional diets and this<br />

competition negatively affects Tonga's agricultural <strong>in</strong>dustries, because demand for<br />

locally grown products has decreased (Martha, 1993).<br />

Tourists do not have to come <strong>in</strong>to direct contact with <strong>the</strong> host community for social<br />

impacts to occur. New employment opportunities, brought about by <strong>the</strong> growth <strong>of</strong><br />

<strong>tourism</strong> will result <strong>in</strong> social change. Additionally, <strong>the</strong> provision <strong>of</strong> new forms <strong>of</strong><br />

communications, transport and <strong>in</strong>frastructure, for <strong>tourism</strong> development will also<br />

<strong>in</strong>fluence this process <strong>of</strong> social change. These impacts are considered to be '<strong>in</strong>direct<br />

social effects' and are evident with<strong>in</strong> many sectors <strong>of</strong> economic development, not<br />

just <strong>tourism</strong> (Cooper et aI, 1993).<br />

An <strong>in</strong>crease <strong>in</strong> <strong>in</strong>come levels, from <strong>the</strong> creation <strong>of</strong> employment for <strong>the</strong> local<br />

population with<strong>in</strong> <strong>the</strong> <strong>tourism</strong> <strong>in</strong>dustry, and <strong>the</strong> spread <strong>of</strong> <strong>the</strong> monetized sector, will<br />

alter traditional consumption patterns. Such changes, if <strong>the</strong>y <strong>in</strong>clude consumer<br />

durables such as television and radio, will expose <strong>the</strong> host community to a wider<br />

range <strong>of</strong> wants, and speed up <strong>the</strong> process <strong>of</strong> social change. These effects may be<br />

viewed as '<strong>in</strong>duced social impacts' (Cooper et aI, 1993).<br />

The severity <strong>of</strong> <strong>the</strong> social impacts result<strong>in</strong>g from <strong>tourism</strong> development will be<br />

dependent upon <strong>the</strong> difference <strong>in</strong> socio-cultural characteristics between hosts and<br />

guests (Cooper et aI, 1993). It is suggested by Inskeep (1991) that <strong>the</strong>se differences<br />

<strong>in</strong>clude <strong>the</strong> follow<strong>in</strong>g:<br />

• Basic value and logic systems<br />

• Religious beliefs<br />

• Traditions<br />

• Customs<br />

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