the role of tourism in natural resource management in the okavango ...

the role of tourism in natural resource management in the okavango ... the role of tourism in natural resource management in the okavango ...

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However, as Western (1993) points out, the label 'ecotourist' is being adopted by virtually any operation remotely connected with nature or cultural travel, a fact which is highlighted by Filion et aI's (1994) definition of ecotourism as being all tourism that takes place in the natural environment. This emphasises some of the problems with the use of such a term. Through the use of the title 'ecotourism', groups and agents take advantage of the connotations associated with the word to give their activities legitimacy (deserved or undeserved). Tourism marketing agencies and tour operators have a vested interest in implying to people that their activities are environmentally conscious and benign. The true impact, however, of both conventional and alternative forms of tourism development on a host destination can only be realised through a thorough review of its present and potential economic, social and environmental costs and benefits (Ward, 1997). 2.8 The Costs and Benefits of Tourism to Host Destinations Despite the various altruistic and well-meaning reasons often put forward to support the case for tourism development (such as its social and environmental benefits), it is the economic advantages that provide the main driving force behind tourism growth (Cooper et aI, 1993). In assessing the economic impacts of tourism, the level of economic development of the destination area, the nature and degree of foreign ownership of tourist facilities, the employment of indigenous labour, the provision of infrastructure by the government, and the type of tourist, are the key elements that should be considered (Ryan, 1991). 2.8.1 Economic Benefits of Tourism The economic benefits of travel and tourism to a host destination can be either direct or of a secondary nature (Schneider, 1993). The first economic benefit worth noting is the capacity for international forms of tourism to earn foreign currency and to positively influence a country's balance of payments account (which is the net difference between the value of exports and the cost of imports). With the world tourism 'trade' presently valued at around US $320 billion annually, the potential for 28

tourism to influence the accumulation of wealth in developing regions is considerable (Ryan, 1991; Williams, 1998; Shaw and Williams, 2004). A second advantage of tourism is its ability to bring about economic regeneration and provide support for marginal economies through diversification. Evidence of this exists within numerous rural economies. For example, in areas such as Wales, Devon and Cornwall in Britain, less profitable hill farm economies have been widely sustained by the development of farm holidays and tourist activities such as fishing, riding, shooting, bed and breakfasts businesses and camping (Williams, 1998). Thirdly, various economists hold the view that an advantage of tourism is its ability to attract inward investment to finance capital projects. Even though the industry is still dominated by small-scale local firms, there is a movement towards greater levels of globalisation in the organisation of world tourism and the development of large-scale international and multinational operators, each with the ability to move significant volumes of investment to new tourism destinations. These firms are distinctive not just due to the way in which they have extended their horizontal linkages (where firms merge with, or take over other companies operating in the same sector), but more specifically through the development of vertical linkages in which, for example, an airline purchases or develops its own travel company and takes on the ownership of hotels. An example of such a firm is the Grand Metropolitan Group, which has ownership in international hotels, holiday camps, travel agencies, package tours and restaurants (Williams, 1998). In developing nations, the role of foreign investment in creating a tourism industry through, for example, hotel and resort construction, can be an essential first step, out of which an indigenous industry may eventually develop. Without the aid of foreign investment, start-up capital may not be available locally. Even though profits from foreign-owned firms will tend to leak-out of the economy, local taxation on tourists and their services can provide funding to assist in the formation of new indigenous firms and key infrastructure development (roads, water and power supplies), around which the further expansion of tourism may then be based (Williams, 1998). 29

<strong>tourism</strong> to <strong>in</strong>fluence <strong>the</strong> accumulation <strong>of</strong> wealth <strong>in</strong> develop<strong>in</strong>g regions is considerable<br />

(Ryan, 1991; Williams, 1998; Shaw and Williams, 2004).<br />

A second advantage <strong>of</strong> <strong>tourism</strong> is its ability to br<strong>in</strong>g about economic regeneration<br />

and provide support for marg<strong>in</strong>al economies through diversification. Evidence <strong>of</strong> this<br />

exists with<strong>in</strong> numerous rural economies. For example, <strong>in</strong> areas such as Wales,<br />

Devon and Cornwall <strong>in</strong> Brita<strong>in</strong>, less pr<strong>of</strong>itable hill farm economies have been widely<br />

susta<strong>in</strong>ed by <strong>the</strong> development <strong>of</strong> farm holidays and tourist activities such as fish<strong>in</strong>g,<br />

rid<strong>in</strong>g, shoot<strong>in</strong>g, bed and breakfasts bus<strong>in</strong>esses and camp<strong>in</strong>g (Williams, 1998).<br />

Thirdly, various economists hold <strong>the</strong> view that an advantage <strong>of</strong> <strong>tourism</strong> is its ability to<br />

attract <strong>in</strong>ward <strong>in</strong>vestment to f<strong>in</strong>ance capital projects. Even though <strong>the</strong> <strong>in</strong>dustry is still<br />

dom<strong>in</strong>ated by small-scale local firms, <strong>the</strong>re is a movement towards greater levels <strong>of</strong><br />

globalisation <strong>in</strong> <strong>the</strong> organisation <strong>of</strong> world <strong>tourism</strong> and <strong>the</strong> development <strong>of</strong> large-scale<br />

<strong>in</strong>ternational and mult<strong>in</strong>ational operators, each with <strong>the</strong> ability to move significant<br />

volumes <strong>of</strong> <strong>in</strong>vestment to new <strong>tourism</strong> dest<strong>in</strong>ations. These firms are dist<strong>in</strong>ctive not<br />

just due to <strong>the</strong> way <strong>in</strong> which <strong>the</strong>y have extended <strong>the</strong>ir horizontal l<strong>in</strong>kages (where<br />

firms merge with, or take over o<strong>the</strong>r companies operat<strong>in</strong>g <strong>in</strong> <strong>the</strong> same sector), but<br />

more specifically through <strong>the</strong> development <strong>of</strong> vertical l<strong>in</strong>kages <strong>in</strong> which, for example,<br />

an airl<strong>in</strong>e purchases or develops its own travel company and takes on <strong>the</strong> ownership<br />

<strong>of</strong> hotels. An example <strong>of</strong> such a firm is <strong>the</strong> Grand Metropolitan Group, which has<br />

ownership <strong>in</strong> <strong>in</strong>ternational hotels, holiday camps, travel agencies, package tours and<br />

restaurants (Williams, 1998).<br />

In develop<strong>in</strong>g nations, <strong>the</strong> <strong>role</strong> <strong>of</strong> foreign <strong>in</strong>vestment <strong>in</strong> creat<strong>in</strong>g a <strong>tourism</strong> <strong>in</strong>dustry<br />

through, for example, hotel and resort construction, can be an essential first step,<br />

out <strong>of</strong> which an <strong>in</strong>digenous <strong>in</strong>dustry may eventually develop. Without <strong>the</strong> aid <strong>of</strong><br />

foreign <strong>in</strong>vestment, start-up capital may not be available locally. Even though pr<strong>of</strong>its<br />

from foreign-owned firms will tend to leak-out <strong>of</strong> <strong>the</strong> economy, local taxation on<br />

tourists and <strong>the</strong>ir services can provide fund<strong>in</strong>g to assist <strong>in</strong> <strong>the</strong> formation <strong>of</strong> new<br />

<strong>in</strong>digenous firms and key <strong>in</strong>frastructure development (roads, water and power<br />

supplies), around which <strong>the</strong> fur<strong>the</strong>r expansion <strong>of</strong> <strong>tourism</strong> may <strong>the</strong>n be based<br />

(Williams, 1998).<br />

29

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