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the role of tourism in natural resource management in the okavango ...

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However, as Western (1993) po<strong>in</strong>ts out, <strong>the</strong> label 'ecotourist' is be<strong>in</strong>g adopted by<br />

virtually any operation remotely connected with nature or cultural travel, a fact which<br />

is highlighted by Filion et aI's (1994) def<strong>in</strong>ition <strong>of</strong> eco<strong>tourism</strong> as be<strong>in</strong>g all <strong>tourism</strong> that<br />

takes place <strong>in</strong> <strong>the</strong> <strong>natural</strong> environment. This emphasises some <strong>of</strong> <strong>the</strong> problems with<br />

<strong>the</strong> use <strong>of</strong> such a term. Through <strong>the</strong> use <strong>of</strong> <strong>the</strong> title 'eco<strong>tourism</strong>', groups and agents<br />

take advantage <strong>of</strong> <strong>the</strong> connotations associated with <strong>the</strong> word to give <strong>the</strong>ir activities<br />

legitimacy (deserved or undeserved). Tourism market<strong>in</strong>g agencies and tour<br />

operators have a vested <strong>in</strong>terest <strong>in</strong> imply<strong>in</strong>g to people that <strong>the</strong>ir activities are<br />

environmentally conscious and benign.<br />

The true impact, however, <strong>of</strong> both conventional and alternative forms <strong>of</strong> <strong>tourism</strong><br />

development on a host dest<strong>in</strong>ation can only be realised through a thorough review <strong>of</strong><br />

its present and potential economic, social and environmental costs and benefits<br />

(Ward, 1997).<br />

2.8 The Costs and Benefits <strong>of</strong> Tourism to Host Dest<strong>in</strong>ations<br />

Despite <strong>the</strong> various altruistic and well-mean<strong>in</strong>g reasons <strong>of</strong>ten put forward to support<br />

<strong>the</strong> case for <strong>tourism</strong> development (such as its social and environmental benefits), it<br />

is <strong>the</strong> economic advantages that provide <strong>the</strong> ma<strong>in</strong> driv<strong>in</strong>g force beh<strong>in</strong>d <strong>tourism</strong><br />

growth (Cooper et aI, 1993). In assess<strong>in</strong>g <strong>the</strong> economic impacts <strong>of</strong> <strong>tourism</strong>, <strong>the</strong> level<br />

<strong>of</strong> economic development <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation area, <strong>the</strong> nature and degree <strong>of</strong> foreign<br />

ownership <strong>of</strong> tourist facilities, <strong>the</strong> employment <strong>of</strong> <strong>in</strong>digenous labour, <strong>the</strong> provision <strong>of</strong><br />

<strong>in</strong>frastructure by <strong>the</strong> government, and <strong>the</strong> type <strong>of</strong> tourist, are <strong>the</strong> key elements that<br />

should be considered (Ryan, 1991).<br />

2.8.1 Economic Benefits <strong>of</strong> Tourism<br />

The economic benefits <strong>of</strong> travel and <strong>tourism</strong> to a host dest<strong>in</strong>ation can be ei<strong>the</strong>r direct<br />

or <strong>of</strong> a secondary nature (Schneider, 1993). The first economic benefit worth not<strong>in</strong>g<br />

is <strong>the</strong> capacity for <strong>in</strong>ternational forms <strong>of</strong> <strong>tourism</strong> to earn foreign currency and to<br />

positively <strong>in</strong>fluence a country's balance <strong>of</strong> payments account (which is <strong>the</strong> net<br />

difference between <strong>the</strong> value <strong>of</strong> exports and <strong>the</strong> cost <strong>of</strong> imports). With <strong>the</strong> world<br />

<strong>tourism</strong> 'trade' presently valued at around US $320 billion annually, <strong>the</strong> potential for<br />

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