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The first assumption is largely based upon a moral stance with which many may<br />

agree. Tourism destroys areas, cultures, identities, etc. and <strong>the</strong>refore must be<br />

controlled. Accord<strong>in</strong>g to Davies (1996), <strong>the</strong> underly<strong>in</strong>g assumption is that <strong>the</strong> world is<br />

both 'perfect and f<strong>in</strong>ite'. He fur<strong>the</strong>r states that <strong>the</strong>re is a need for recognition that <strong>the</strong><br />

world is f<strong>in</strong>ite and that both costs and benefits are associated with <strong>tourism</strong> activities,<br />

and as such, environments should only be protected if people's preferences place a<br />

higher value on consumption, ra<strong>the</strong>r than on development. Recognition needs also<br />

to be given to <strong>the</strong> fact that many <strong>of</strong> <strong>the</strong> difficulties experienced are not unique to<br />

<strong>tourism</strong>. Similar problems <strong>in</strong> o<strong>the</strong>r areas <strong>of</strong> human activity have been considered<br />

and form <strong>the</strong> basis <strong>of</strong> studies <strong>of</strong> conservation. In this light perhaps <strong>tourism</strong> ought to<br />

be seen as a positive development - but with <strong>in</strong>herent problems (Davies, 1996).<br />

2.7.1 Eco<strong>tourism</strong><br />

With <strong>the</strong> development <strong>of</strong> alternative forms <strong>of</strong> <strong>tourism</strong> <strong>in</strong> <strong>the</strong> 1980s, eco<strong>tourism</strong> has<br />

become prom<strong>in</strong>ent, although a consistent def<strong>in</strong>ition <strong>of</strong> <strong>the</strong> concept does not exist<br />

(Schaller, 1996; Robson, 2002; Fennel, 2003). Eco<strong>tourism</strong> is a form <strong>of</strong><br />

alternative/responsible/susta<strong>in</strong>able <strong>tourism</strong>, and was a term apparently co<strong>in</strong>ed <strong>in</strong><br />

1983 by Ceballos-Lascura<strong>in</strong> (Allcock et aI, 1994). However, a confus<strong>in</strong>g and<br />

complicat<strong>in</strong>g factor is <strong>in</strong>volved <strong>in</strong> that many forms <strong>of</strong> <strong>tourism</strong> (such as outdoor,<br />

nature, educational and adventure travel) are now <strong>in</strong>cluded under <strong>the</strong> umbrella <strong>of</strong><br />

"eco<strong>tourism</strong>" regardless <strong>of</strong> <strong>the</strong>ir characteristics, which fur<strong>the</strong>r h<strong>in</strong>ders attempts at<br />

def<strong>in</strong>ition (Valent<strong>in</strong>e, 1993; Furze et aI, 1996).<br />

However, if eco<strong>tourism</strong> is to be recognised as a legitimate sector <strong>of</strong> <strong>the</strong> <strong>tourism</strong><br />

<strong>in</strong>dustry, def<strong>in</strong>itions <strong>of</strong> <strong>the</strong> concept need to be discussed. In its broadest terms it<br />

refers to <strong>tourism</strong> that is based on <strong>the</strong> <strong>natural</strong> environment, but that seeks to m<strong>in</strong>imise<br />

harmful impacts, and better still, attempts to promote conservation (Ward, 1997).<br />

Accord<strong>in</strong>g to <strong>the</strong> Mundo Maya corporate manual, eco<strong>tourism</strong> can be considered as<br />

passive. It seeks to "...co-ord<strong>in</strong>ate, assist and stimulate cultural and environmental<br />

tourist development, recognis<strong>in</strong>g <strong>the</strong> importance <strong>of</strong> conservation and ma<strong>in</strong>tenance <strong>of</strong><br />

local cultural heritage and <strong>the</strong> <strong>natural</strong> <strong>resource</strong>s <strong>of</strong> <strong>the</strong> region for present day and<br />

future generations" (Mundo Maya, 1995, p. 7). Accord<strong>in</strong>g to this def<strong>in</strong>ition, <strong>the</strong><br />

tourists make no active contribution towards conservation, but <strong>in</strong>stead simply seek to<br />

m<strong>in</strong>imise <strong>the</strong> damage caused by <strong>the</strong>ir presence (Ward, 1997). Panos (1995, pA)<br />

26

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