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unemployment <strong>in</strong> most <strong>of</strong> <strong>the</strong> countries that generate <strong>the</strong> pr<strong>in</strong>ciple flows <strong>of</strong><br />

<strong>in</strong>ternational tourists (Williams, 1998; Timothy, 2001; Shaw and Williams, 2004; Hall,<br />

2005).<br />

International <strong>tourism</strong> can be considered an export <strong>in</strong>dustry, and <strong>the</strong>refore may<br />

provide unparalleled opportunities for earn<strong>in</strong>g foreign exchange. Hence, its not<br />

surpris<strong>in</strong>g that s<strong>in</strong>ce <strong>the</strong> 1960s <strong>in</strong>ternational <strong>tourism</strong> has <strong>of</strong>ten been seen as a<br />

dynamic eng<strong>in</strong>e for economic development <strong>in</strong> both high and low <strong>in</strong>come countries<br />

(Schaller, 1996; Scheyvens, 2002). The fastest growth rates <strong>in</strong> <strong>in</strong>ternational <strong>tourism</strong><br />

are <strong>of</strong>ten found <strong>in</strong> develop<strong>in</strong>g countries. The <strong>in</strong>crease <strong>in</strong> <strong>in</strong>ternational <strong>tourism</strong> has<br />

also resulted <strong>in</strong> forms <strong>of</strong> <strong>tourism</strong> which provides alternatives to mass <strong>tourism</strong> (Hunter<br />

and Green, 1995). Accord<strong>in</strong>g to Gamble (1989, p. 2), <strong>in</strong>ternational tourists can be<br />

def<strong>in</strong>ed as "... people who, ma<strong>in</strong>ly <strong>in</strong> <strong>the</strong> pursuit <strong>of</strong> pleasure, cross a frontier and stay<br />

at least 24 hours <strong>in</strong> a foreign country". Around 80 percent <strong>of</strong> <strong>in</strong>ternational tourists<br />

orig<strong>in</strong>ate from North America and Europe, both rich, <strong>in</strong>dustrialised regions (Williams,<br />

1998; Shaw and Williams, 2004).<br />

Higher <strong>in</strong>comes, <strong>the</strong> provision <strong>of</strong> a wide number <strong>of</strong> retail outlets, <strong>the</strong> development <strong>of</strong><br />

package tours and <strong>the</strong> commodification <strong>of</strong> foreign travel, <strong>the</strong> provision <strong>of</strong> good<br />

quality, low cost accommodation and transport, and <strong>the</strong> provision <strong>of</strong> local tour and<br />

holiday guides who liase between visitor and host, have given millions <strong>of</strong> people <strong>the</strong><br />

opportunity to comfortably travel to foreign dest<strong>in</strong>ations (Ward, 1997; Williams, 1998;<br />

Robson, 2002).<br />

2.6 Mass Tourism<br />

As one <strong>of</strong> history's oldest commercial enterprises, <strong>tourism</strong> has become one <strong>of</strong> <strong>the</strong><br />

world's largest <strong>in</strong>dustries (WTTC, 1992; Williams and Shaw, 2004). On <strong>the</strong> demand<br />

side, this prom<strong>in</strong>ence is a result <strong>of</strong> post-World War 11 affluence and <strong>in</strong>creased leisure<br />

<strong>in</strong> developed countries, and a marked decl<strong>in</strong>e <strong>in</strong> <strong>the</strong> relative cost <strong>of</strong> travel. On <strong>the</strong><br />

supply side, <strong>the</strong> mutually beneficial confluence <strong>of</strong> airl<strong>in</strong>es, tour operators, travel<br />

agents and hotel cha<strong>in</strong>s, toge<strong>the</strong>r with receptive governments, particularly <strong>in</strong> less<br />

developed countries, has created a vast, global network <strong>of</strong> vacation opportunities.<br />

Many less developed governments have been especially eager to reap <strong>the</strong> foreign<br />

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