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<strong>management</strong> strategies are implemented here. The dest<strong>in</strong>ation represents<br />

<strong>the</strong> very reason for <strong>tourism</strong>, consist<strong>in</strong>g <strong>of</strong> a range <strong>of</strong> 'special places'<br />

dist<strong>in</strong>guished from <strong>the</strong> everyday by <strong>the</strong>ir cultural, historic or <strong>natural</strong><br />

significance (Rojek and Urry, 1997). The 'desire' to visit dest<strong>in</strong>ations<br />

'energises' <strong>the</strong> <strong>tourism</strong> system and creates demand for travel <strong>in</strong> <strong>the</strong><br />

generat<strong>in</strong>g region. Hence, it is at <strong>the</strong> tourist dest<strong>in</strong>ation region where <strong>the</strong><br />

most conspicuous and dramatic consequences <strong>of</strong> <strong>the</strong> system occur (Rojek<br />

and Urry, 1997).<br />

The transit route region represents both <strong>the</strong> short period <strong>of</strong> travel to reach<br />

<strong>the</strong> dest<strong>in</strong>ation, as well as <strong>the</strong> <strong>in</strong>termediate places which may be visited en<br />

route (Rojek and Urry, 1997).<br />

3. Tourism <strong>in</strong>dustry: Consists <strong>of</strong> a range <strong>of</strong> bus<strong>in</strong>esses and organisations<br />

<strong>in</strong>volved <strong>in</strong> deliver<strong>in</strong>g <strong>the</strong> <strong>tourism</strong> product. The model allows for <strong>the</strong> location<br />

<strong>of</strong> <strong>the</strong> relevant <strong>in</strong>dustrial sectors to be identified. For example, travel agents<br />

and tour operators are generally found <strong>in</strong> <strong>the</strong> traveller-generat<strong>in</strong>g region,<br />

attractions and <strong>the</strong> hospitality <strong>in</strong>dustry are located <strong>in</strong> <strong>the</strong> dest<strong>in</strong>ation region,<br />

and <strong>the</strong> transport sector is, for <strong>the</strong> most part, present <strong>in</strong> <strong>the</strong> transit route<br />

region (Rojek and Urry, 1997).<br />

The three elements <strong>of</strong> Leiper's <strong>tourism</strong> system <strong>in</strong>teract, not only to deliver <strong>the</strong><br />

<strong>tourism</strong> product, but also with regards to transactions and impacts, and <strong>the</strong> differ<strong>in</strong>g<br />

contexts with<strong>in</strong> which <strong>tourism</strong> occurs. Tourism is an <strong>in</strong>dustry <strong>of</strong> contrasts, a fact<br />

which can be illustrated by exam<strong>in</strong><strong>in</strong>g two major elements <strong>of</strong> Leiper's model.<br />

Demand for <strong>tourism</strong> <strong>in</strong> <strong>the</strong> generat<strong>in</strong>g region is predom<strong>in</strong>antly volatile, seasonal and<br />

irrational. This demand, however, is satisfied by a dest<strong>in</strong>ation region where supply is<br />

fragmented, and <strong>in</strong>flexible, surely contribut<strong>in</strong>g to <strong>the</strong> f<strong>in</strong>ancial <strong>in</strong>stability <strong>of</strong> <strong>tourism</strong><br />

(Leiper, 1990; Cooper et ai, 1998).<br />

Some <strong>of</strong> <strong>the</strong> major advantages <strong>of</strong> Leiper's model <strong>in</strong>clude its general applicability and<br />

simplicity. It has <strong>the</strong> ability to <strong>in</strong>corporate <strong>in</strong>terdiscipl<strong>in</strong>ary approaches to <strong>tourism</strong> as it<br />

is not rooted <strong>in</strong> any particular discourse or discipl<strong>in</strong>e, but ra<strong>the</strong>r provides a<br />

framework with<strong>in</strong> which discipl<strong>in</strong>ary approaches can be located. The model is<br />

applicable at any level or scale <strong>of</strong> generalisation - from a local resort to <strong>the</strong><br />

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