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the role of tourism in natural resource management in the okavango ...

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Qualitative research with<strong>in</strong> <strong>the</strong> field <strong>of</strong> <strong>tourism</strong> <strong>in</strong>volves qualities <strong>of</strong> human behaviour.<br />

This is because qualitative methodologies are humanisitically or behaviourally<br />

orientated, and attempt to portray reality from <strong>the</strong> ever-chang<strong>in</strong>g world <strong>of</strong> <strong>the</strong> subject<br />

(Ferriera, 1988). Geography tends to require both quantitative and qualitative<br />

research techniques <strong>in</strong> that it <strong>in</strong>volves <strong>the</strong> study <strong>of</strong> human <strong>in</strong>teraction with <strong>the</strong><br />

geographical environment, and hence is not numeric or consistent.<br />

There are substantial methodological problems encountered <strong>in</strong> undertak<strong>in</strong>g research<br />

on <strong>tourism</strong>. These problems lie <strong>in</strong> <strong>the</strong> multiplicity <strong>of</strong> potential frameworks available<br />

for research analysis. A lack <strong>of</strong> clearly articulated or agreed upon methodological<br />

approaches to <strong>tourism</strong> studies can create an <strong>in</strong>tellectual and perceptual 'm<strong>in</strong>efield'<br />

for researchers, particularly as <strong>the</strong> value position <strong>of</strong> <strong>the</strong> research will have enormous<br />

bear<strong>in</strong>g on <strong>the</strong> results <strong>of</strong> any research (Hall, 1994; Tribe, 2004).<br />

Hence, <strong>in</strong> order to comprehend <strong>the</strong> social processes at work with<strong>in</strong> <strong>the</strong> <strong>tourism</strong>­<br />

<strong>natural</strong> <strong>resource</strong>s relationship, it is essential to consider <strong>the</strong> research with<strong>in</strong> <strong>the</strong><br />

<strong>the</strong>oretical frameworks available for data analysis and <strong>the</strong>ory build<strong>in</strong>g (Sadler, 1993).<br />

The <strong>the</strong>oretical framework section <strong>of</strong> this study (chapter three) explores <strong>the</strong> <strong>the</strong>ories<br />

which will be considered <strong>in</strong> <strong>the</strong> analysis <strong>of</strong> data and development <strong>of</strong> social, economic<br />

and environmental conclusions.<br />

The quantitative component <strong>of</strong> <strong>the</strong> study employed two research methods: <strong>the</strong><br />

collection <strong>of</strong> secondary data, <strong>in</strong> <strong>the</strong> form <strong>of</strong> available data research, and survey<br />

questionnaires. Secondary data collection, or available data research, concentrated<br />

on <strong>the</strong> compilation and analysis <strong>of</strong> exist<strong>in</strong>g statistical data from a wide range <strong>of</strong><br />

sources, which was used to establish long-term patterns and trends <strong>in</strong> <strong>the</strong> <strong>tourism</strong>,<br />

<strong>resource</strong> <strong>management</strong> and related <strong>in</strong>frastructure sectors.<br />

Available data research methods employ <strong>the</strong> use <strong>of</strong> exist<strong>in</strong>g statistical and o<strong>the</strong>r<br />

data collected by an additional party that was not fully analysed and exploited by <strong>the</strong><br />

orig<strong>in</strong>al data collectors due to differ<strong>in</strong>g fields <strong>of</strong> study (Veal, 1997). The use <strong>of</strong><br />

available data tends to be undertaken extensively by social scientists <strong>in</strong> that, due to<br />

<strong>the</strong> costs and time required to conduct orig<strong>in</strong>al field studies, many scientists view <strong>the</strong><br />

use <strong>of</strong> available data as a means to economise on such costs, time and manpower<br />

(Hall, 1994).<br />

105

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