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There is, however, an ongo<strong>in</strong>g debate over <strong>the</strong> desirability <strong>of</strong> this process <strong>of</strong><br />

globalisation. Some regard it as <strong>the</strong> harb<strong>in</strong>ger <strong>of</strong> a new commodity capitalism that<br />

facilitates an allegedly generalisable high material standard <strong>of</strong> liv<strong>in</strong>g, while o<strong>the</strong>rs<br />

view it as a process <strong>of</strong> sociocultural standardisation that benefits <strong>the</strong> already<br />

privileged while destroy<strong>in</strong>g local cultural variation and alternative ways <strong>of</strong> life (Eisner<br />

and Lang, 1991; Barnet and Cavanagh, 1994; Barber, 1996). O<strong>the</strong>rs also tend to<br />

question this '<strong>natural</strong>is<strong>in</strong>g' <strong>of</strong> globalisation. This viewpo<strong>in</strong>t regards <strong>in</strong>ternational<br />

economic <strong>in</strong>tegration occurr<strong>in</strong>g on unequal terms <strong>of</strong> exchange that favour <strong>the</strong> former<br />

colonial powers at <strong>the</strong> expense <strong>of</strong> <strong>the</strong> ex-colonial world. Therefore, globalisation<br />

becomes a means to legitimise neo-colonial practices that leave ex-colonial<br />

societies penetrable to large f<strong>in</strong>ancial and <strong>in</strong>ternational aid <strong>in</strong>stitutions (Marcos,<br />

1995; McMichael, 1996).<br />

3.4.1 Globalisation and Tourism<br />

One <strong>of</strong> <strong>the</strong> most noted characteristics <strong>of</strong> <strong>tourism</strong> is that its worldwide growth is<br />

<strong>in</strong>creas<strong>in</strong>g at an exponential rate, and as Held et al (1999) note, "...it is one <strong>of</strong> <strong>the</strong><br />

most obvious forms <strong>of</strong> globalisation" (p. 360). Accord<strong>in</strong>g to Am<strong>in</strong> and Thrift (1994),<br />

<strong>the</strong>re is no s<strong>in</strong>gle, all encompass<strong>in</strong>g, def<strong>in</strong>ition <strong>of</strong> globalisation, ra<strong>the</strong>r a set <strong>of</strong><br />

concerns which <strong>in</strong>volve <strong>the</strong> dis<strong>in</strong>tegration <strong>of</strong> <strong>the</strong> nation state, <strong>the</strong> rise <strong>of</strong> transnational<br />

corporations, and <strong>the</strong> growth <strong>of</strong> new technologies and electronic broadcast media.<br />

Globalisation is characterised by <strong>in</strong>creas<strong>in</strong>g economic, social and cultural<br />

<strong>in</strong>terconnections, that exist across national boundaries, and which are <strong>in</strong>creas<strong>in</strong>gly<br />

impact<strong>in</strong>g upon <strong>the</strong> daily lives <strong>of</strong> people around <strong>the</strong> world (Meethan, 2001).<br />

Accord<strong>in</strong>g to Ugarteche (2000), globalisation can be def<strong>in</strong>ed as "...growth <strong>in</strong> an<br />

economic activity that transcends national and regional boundaries" (p. 75). It is <strong>the</strong><br />

"...<strong>in</strong>tensification <strong>of</strong> world-wide social relations which l<strong>in</strong>k distant localities <strong>in</strong> such a<br />

way that local happen<strong>in</strong>gs are shaped by events occurr<strong>in</strong>g many miles away and<br />

visa versa" (Giddens, 1990, p. 59). It is evident <strong>in</strong> <strong>the</strong> <strong>in</strong>creas<strong>in</strong>g movement <strong>of</strong> goods<br />

and services through trade and <strong>in</strong>vestment - and <strong>of</strong> human be<strong>in</strong>gs - across<br />

<strong>in</strong>ternational borders, as well as <strong>in</strong> <strong>the</strong> exchange <strong>of</strong> <strong>in</strong>formation <strong>in</strong> real time. It is<br />

driven by <strong>in</strong>dividual economic players <strong>in</strong> search <strong>of</strong> greater pr<strong>of</strong>its under pressure<br />

from competition (Ugarteche, 2000).<br />

90

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