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the role of tourism in natural resource management in the okavango ...

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itself: Are we witness<strong>in</strong>g a shift from modernist to postmodernist forms <strong>of</strong> spatial<br />

development? (Meethan, 2001).<br />

3.3 Postmodernism<br />

Accord<strong>in</strong>g to Lyon (1999), postmodernism is at <strong>the</strong> best <strong>of</strong> times a ra<strong>the</strong>r confus<strong>in</strong>g,<br />

if not contradictory, term. It can be regarded as an idea, a cultural experience, a<br />

social condition or even a comb<strong>in</strong>ation <strong>of</strong> all <strong>the</strong>se elements. The term itself<br />

presupposes a break with <strong>the</strong> past, based on <strong>the</strong> notion that whereas modernity was<br />

characterised by differentiation, standardisation and hierarchical notions <strong>of</strong> taste and<br />

judgement, with<strong>in</strong> postmodernism <strong>the</strong>se characteristics are challenged or even<br />

<strong>in</strong>verted. Norms, standards and hierarchies are no longer correct or <strong>in</strong>correct, but<br />

altered and diverse. Space is no longer governed by a hierarchy <strong>of</strong> uses and<br />

functions <strong>in</strong> which <strong>the</strong> sphere <strong>of</strong> leisure is separated from <strong>the</strong> sphere <strong>of</strong> work. This<br />

hierarchy has been replaced with a more fragmented and less uniform pattern <strong>of</strong><br />

spatial differentiation, which <strong>in</strong> turn has been matched by resultant changes <strong>in</strong><br />

patterns <strong>of</strong> consumer preferences, with<strong>in</strong> which diversity, difference and eclecticism<br />

appear to be <strong>the</strong> key elements. Space is now recognised as hav<strong>in</strong>g <strong>the</strong> capacity to<br />

embody sets <strong>of</strong> values from which people derive significance and mean<strong>in</strong>g, and<br />

changes to <strong>the</strong> urban form across <strong>the</strong> <strong>in</strong>dustrialised economies are transformations<br />

which are as much about <strong>the</strong> symbolic as <strong>the</strong>y are material and economic<br />

processes. Hence, <strong>the</strong>re is an <strong>in</strong>terrelationship between <strong>the</strong> material and <strong>the</strong><br />

symbolic, between <strong>the</strong> urban form and <strong>the</strong> mean<strong>in</strong>gs that are derived from it. This <strong>in</strong><br />

turn <strong>in</strong>volves <strong>the</strong> creation <strong>of</strong> coherent spatial representations or narratives which<br />

create or manipulate new patterns <strong>of</strong> <strong>tourism</strong> consumption (Meethan, 2001).<br />

It may be tempt<strong>in</strong>g to view such changes as conclusive evidence that modernity has<br />

run its course and that we have <strong>in</strong>deed entered a new era <strong>of</strong> postmodernity. Yet as<br />

Meethan (2001) notes, such claims must be treated with caution. Even though one<br />

can po<strong>in</strong>t to <strong>the</strong> new patterns <strong>of</strong> more fragmented leisure consumption l<strong>in</strong>ked to new<br />

uses <strong>of</strong> space and <strong>the</strong> significance <strong>of</strong> <strong>the</strong> symbolic realm <strong>in</strong> creat<strong>in</strong>g dist<strong>in</strong>ct places,<br />

<strong>the</strong> claims that we have entered a period <strong>of</strong> postmodernity appear to be somewhat<br />

'over-<strong>in</strong>flated'. The pattern <strong>of</strong> tourist consumption established <strong>in</strong> modernity has far<br />

from disappeared. Ra<strong>the</strong>r, it has merely shifted its location. As with many forms <strong>of</strong><br />

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