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<strong>Bayer</strong> <strong>HealthCare</strong>’s success story in the pharmaceuticals business began 125 years<br />

ago. The first product marketed by the “Pharmaceutical Department” of <strong>Bayer</strong> was<br />

the antipyretic Phenacetin in 1888. <strong>Bayer</strong> also quickly developed a reputation espe-<br />

cially in the treatment of infectious diseases. <strong>Bayer</strong> researcher Gerhard Domagk, who<br />

discovered the antibacterial effect of sulfonamides, was awarded the nobel Prize in<br />

Medicine in 1939.<br />

<strong>Bayer</strong> <strong>HealthCare</strong> Pharmaceuticals today holds a worldwide leading position in its main<br />

therapeutic areas. The focus on specialty pharmaceuticals and the opportunities<br />

for growth in the field of general medicine offer an outstanding basis for sustainable<br />

expansion. The division combines its strengths in two business units: General<br />

Medicine and Specialty Medicine.<br />

The General Medicine Business Unit develops and markets products that are prescribed<br />

by both general practitioners and medical specialists. Our extensive range<br />

of products in this segment – for the control of high blood pressure, prevention of<br />

myocardial infarction and stroke, and for diabetes management – offer doctors and<br />

patients options in both the treatment and prevention of acute disease conditions.<br />

The company also markets effective drug products to treat bacterial infections, such<br />

as respiratory tract and urinary tract infections. In the field of Men’s Health, the division<br />

offers a wide range of therapeutic options, including treatments for erectile dysfunction<br />

and testosterone deficiency. In 2008, <strong>Bayer</strong> <strong>HealthCare</strong> launched a novel oral Factor<br />

Xa inhibitor for the prevention of life-threatening blood clots that is taken once daily in<br />

most indications. This product is now registered in more than 120 countries for the<br />

prevention of thrombosis after elective hip or knee replacement surgery; further<br />

indications have since also been added.<br />

In the field of Women’s Healthcare, the company is currently concentrating on three<br />

areas: contraception, menopause management and the development of gyneco-<br />

logical treatments. <strong>Bayer</strong> is the world leader in the field of female hormonal contra-<br />

ception, in particular in the area of oral contraception. The “pill” has been helping<br />

women plan their families for more than 50 years.<br />

<strong>Bayer</strong> <strong>HealthCare</strong> offers a wide range of different contraceptives to meet individual<br />

needs, including a low-dosage contraceptive which is the first product from a new<br />

class of oral contraceptives whose estrogen component has the same action as<br />

estradiol, an estrogen that is produced by the female body. For women who do not<br />

wish to take a daily contraceptive pill, the company offers long-term intrauterine<br />

contraceptive systems with a duration of action of up to five years. The range also<br />

includes products to relieve the symptoms associated with menopause. In the gynecological<br />

therapy segment, <strong>Bayer</strong> <strong>HealthCare</strong> is working to develop new therapeutic<br />

options for conditions with a high level of unmet medical need such as uterine fibroids<br />

(myomas) and endometriosis, a condition in which endometrial cells grow outside<br />

PHArMACEuTiCAlS DIVISIOn<br />

13

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