Application of Behavior Change Theory to the Development

EARLY STAGES - continued
3. ENVIRONMENTAL REEVALUATION (ES): Allows
the individual to reflect on the consequences of his or
her behavior for other people. It can include
reconsideration of perceptions of social norms and the
opinions of people important to the negligent-driver.
4. SOCIAL LIBERATION (ES): Helps the individual to
understand that the social norms are changing in the
direction of supporting the healthy behavioral change.
5. SELF-REEVALUATION (LS): Helps the individual to
realize that the behavioral change is an important part
of one’s identity as a person.
LATE STAGES
Appendix A-3 (continued)
1. STIMULUS CONTROL (LS): Helps remove reminders
or cues to engage in the unhealthy behavior and adding
cues or reminders to engage in the healthy behavior.
2. HELPING RELATIONSHIPS (LS): Promotes seeking
and using social support for the healthy behavioral
change.
3. COUNTER CONDITIONING (LS): Substitutes
healthier alternative behaviors and cognitions for the
unhealthy behavior.
4. CONTINGENCY MANAGEMENT (LS): Increases the
rewards for the positive behavioral change and
decreasing the rewards of the unhealthy behavior.
5. SELF-LIBERATION (ES): Fosters a firm commitment
to change. Use decisional balance concepts.
50
BEHAVIOR C HANGE THEORY
The content of the letters should stress the consequences
(such as endangering self and others) of negligent driving
(Li, 1981).
No reference
No reference
No reference
Kaestner, et al. (1965) emphasized the need for the DMV to
provide assistance to drivers receiving warning letters.
No reference
Further research should be directed toward developing new
reinforcement strategies (McBride and Peck, 1970).
Also worth study is the idea of a follow-up letter which is ,
in effect, a commendation (Campbell 1959).
These results suggest that initial letter contacts which use
an incentive strategy may be a more effective approach than
traditional warning letter programs (Epperson and Harano,
1975)
No reference