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6 8 W o r l d w i d e
With technology advancing
and the industry evolving faster
than ever before, ARRI has been
reorganising its internal structure
in order to meet today’s
challenges and provide the best
possible service to customers.
Stephan Schenk, ARRI’s
General Manager of Camera and
Digital Intermediate Systems,
discusses the structural changes and
the positive benefits they will bring.
Your New Contacts
(in alphabetical order)
Natasza Chroscicki
Consultant
nchroscicki@mac.com
Why have the camera and Digital Intermediate
Systems (DIS) Product Groups been
combined into a single Business Unit?
Stephan Schenk: We feel that image
capture and postproduction are becoming
increasingly connected. The cameraman’s
decisions now have a big impact on the
best route through post, so our strategy on
the camera side must take account of that.
In today’s industry post houses are thinking
about buying their own camera equipment
and rental companies are thinking about
what postproduction services they can offer.
With all that going on, it’s important that
the camera sales team is sensitive to DI
needs and the DIS sales team sensitive to
camera needs. The simple answer is that
film and television production workflows are
changing, so we can best serve the industry
by echoing those changes internally.
What motivated the incorporation of
sales operations into the product business
units?
Stephan Schenk: Walter Trauninger
and I head the Camera and DIS Business
Unit, and we share the same goal: responding
to customer needs as swiftly as possible.
We have amalgamated sales into the Business
Unit in order to streamline operations
Markus Frees
Director Sales DIS, EMEA
mfrees@arri.de
NEW
David Green
Sales Manager DIS, EMEA
dgreen@arri.de
and encourage teamwork with the technical
departments. Product management and
sales are now under a common leadership,
which leads to synergies and makes detailed
knowledge more directly available
to customers while bringing first­hand customer
feedback into R&D and production.
This collaborative approach has already
proved very beneficial and everybody
now feels part of the team. It benefits customers,
but also motivates staff by creating
a vibrant and positive atmosphere; this is
an exciting time for the industry so it should
be an exciting time to be working at ARRI,
because we are one of the companies
that are shaping the future.
Has the new ALEXA camera prompted
any structural changes?
Stephan Schenk: While the ALEXA
project continues a long tradition at ARRI
of developing groundbreaking products,
many of the specific technologies involved
are so innovative and new that we must
adjust ourselves around them in order to
take fullest advantage of their potential.
We have, for example, set up a group
called the Digital Workflow Group, which
brings together all the experts from various
divisions within ARRI. The task of this team
Sheila Hauer­Hesch
Customer & Sales Support
shauer­hesch@arri.de