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6 2 W o r l d w i d e
Digital Production Workshop at
the Beijing Film Academy
Following the successful lighting
workshop at the Beijing Film
Academy (BFA) in 2008, ARRI
presented another well received
two-day workshop at end of 2009
on one of the most discussed items
in the industry: the digital production
workflow. Participants from the
Beijing Film Academy and the China
University of Communication not only
had the chance to get their own
hands-on experience of the latest
technology, but also to learn from
masters in the industry.
Professor Mu Deyuan
If one picture is worth a thousand words,
then what is a film worth? In order to fully
experience the incredible power of state-ofthe-art
technology, showreels were presented
shot with the Master Macro on an ARRIFLEX
D-21 and also on the next digital camera
generation ALEXA. The workshop’s participants
were actually stunned by the breathtaking
beauty of these images. The Master
Macro is the product of a joint effort of ARRI
and ZEISS that delivers phenomenally sharp
and contrasty images with vibrant colours
for extreme close-ups of the highest visual
quality.
On the first day of the workshop, Dr. Scherle,
Vice President of ZEISS, and Nicola Balle,
Marketing Manager shared insights into the
inspiring history of ZEISS and the sophisticated
lens technology; ARRI Digital Manager
Alexander Vollstädt continued with an
in-depth presentation on digital production
workflows.
The following day a special workshop was
held for professors and students at the BFA.
Dr. Scherle (right) and Pearl Guo
The Academy plans to set up a new course
for video engineers, to keep up with the
fast development of digital production.
Alexander Vollstädt shared his experience
in feature film production using the ARRIFLEX
D-21 in the US and Germany. A wide
range of topics, such as recorder formats,
camera settings, the necessary equipment
on location and for post-production were
discussed – all being part of the knowledge
a future video engineer must be deeply
familiar with. “The workshop was a great
bonus for BFA professionals and students,”
as Professor Mu Deyuan, Dean of the
Cinematography Department of BFA,
remarks.
ARRI is especially grateful for the support
of the Beijing Film Academy and Jebsen as
the long time partner and local distributor
which helped to make the two-day workshop
such a success.
Pearl Guo / Jessica Choy