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0 6 C a m e r a<br />

While the announcement of the ARRI Digital Camera System at IBC 2009 focused on the image quality of the system’s<br />

35 format 3.5K CMOS sensor, the exciting news at NAB 2010 is the upcoming availability of the ALEXA camera,<br />

ARRI’s implementation of the Apple ProRes codec and the camera’s versatile and highly efficient workflows.<br />

The Camera<br />

Based on extensive customer feedback and innovative technologies, the ALEXA camera<br />

is a 35 format film-style digital camera that is part of a completely new universe of<br />

cameras, lenses, accessories and recording solutions supplied by ARRI. Designed for<br />

broadcast and feature film productions, ALEXA offers exceptional image performance,<br />

is simple to operate, reliable in even the most extreme environments and versatile<br />

enough to cover a wide range of workflow and budget requirements.<br />

Main Features<br />

• Image Performance<br />

– Film-like, organic image quality<br />

– Sharp images for HD and 2K DI<br />

– 800 EI base sensitivity<br />

– More than 13 stops exposure latitude<br />

– Exceptionally low noise<br />

– Same exposure latitude and low noise from<br />

200 to 800 EI<br />

– Excellent color separation<br />

• Efficient and Versatile Workflows<br />

– Efficient Direct-to-Edit (DTE) workflows<br />

ç Record Apple ProRes onto on-board SxS cards<br />

ç for straight online with ProRes<br />

ç for off-line/on-line with ProRes and<br />

ARRIRAW or uncompressed HD<br />

– Parallel output of ProRes, HD and ARRIRAW<br />

– Complete metadata<br />

– Integrated color management<br />

• ARRI Product Quality<br />

– Robust and reliable<br />

– Simple and safe operation<br />

– Ergonomic design<br />

– Compatibility with existing accessories<br />

– Worldwide ARRI service<br />

• Open, Future-proof Architecture<br />

– The largest selection of matched PL mount lenses<br />

– Support for third party on-board recorders<br />

– Support for ARRIRAW post tools<br />

– Gold and V mount on -board battery adapters<br />

– Upgradable memory card module<br />

– Upgradable camera electronics<br />

– Exchangeable Lens Mount

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