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5 8 L i g h t i n g Cheng Seng celebrates its 50 th Anniversary To celebrate its 50 th year, Cheng Seng Trading Company held a huge party on November 1st 2009 at the Taipei Denwell Wedding House to share this special moment with business partners and almost 800 guests. “Cheng Seng has always been a loyal and reliable partner to ARRI,” says Paul Ivan, Managing Director of ARRI ASIA. “Although I’ve only been involved for two years, I’ve recognised Cheng Seng’s commitment to our customers and to the further development of our business in Taiwan. Management and employees combine knowledge, experience, skill and passion, which makes working with them a pleasure and a success.” Paul Ivan then presented David Chiu, Managing Director of Cheng Seng, with a Silver Lion, a symbol of strength and loyalty, Saeki P&C Becomes official Lighting Distributor Saeki P&C is now the official lighting distributor for ARRI in South Korea. This appointment represents the latest strategic move by ARRI ASIA to provide a better service for Korean customers. Established in 1977, with headquarters in Jongro-Gu, Seoul, Saeki P&C has been a leader in photo-related products, such as cameras, lighting and support items. Although primarily a distributor, Saeki P&C has also extended its business into retail, and now has a head office, two retail outlets and two warehouses. The retail showing ARRI’s appreciation of Cheng Seng’s great work. Cheng Seng has always been dedicated to showcasing ARRI products given any opportunity. At the party, Cheng Seng set up an ARRI T5 fixture: professionals were present to demonstrate and introduce the unique features of the ARRI equipment. As well as supporting its sales and marketing efforts, Cheng Seng also invests a great deal in training and has organised a series of lighting workshops and open houses at which people can test ARRI lighting and professionals can demonstrate and explain the qualities of ARRI equipment. Established in 1959, Cheng Seng Trading Co., Ltd is a lighting distributor in Taiwan who has been representing ARRI for over 15 years. Jessica Choy stores will improve the displays of ARRI lighting products for both the public and professionals. As a leading distributor of lighting products in South Korea, Saeki’s broad experience in photo-related sales and service will make a major contribution to ARRI’s penetration of the Korean market. Jessica Choy
ARRImAX in China Illuminating the grand gala on Tian’anmen Square October 1 st 2009 marked the 60 th anniversary of the founding of the People’s Republic of China. The Grand Gala, featuring a light cube performance engaging more than 4,000 trees of LED lights and a dazzling fireworks show, was the culmination of a series of events celebrating this special day. 12 ARRIMAX and 6 ARRI 18K Daylight lampheads were selected for illuminating the Grand Gala that evening, supported by Zhonghe Studios and ARROW Studios. Ma Qingyuan, designer of film and TV lighting for the Grand Gala and President of Zhonghe Studios, who is working on production for the upcoming Shanghai Expo and boasts clients of famous brand, shared his thoughts with ARRI NEWS. How did you get involved in this event? Ma Qingyuan: Sha Xiaolan, the Chief Lighting Designer for the Opening and Closing Ceremonies at the Beijing Olympics, was also the Chief Lighting Designer for this event. I worked with Sha at the Beijing Olympics, and he invited me to help him here. How big is the lighting area? Which lampheads were used? MQ: In addition to the lighting system for the special effects, it was necessary to light the entire main performance area. We tested many ARRISUN 6Ks on the first rehearsal but found the illumination was not enough and Ma Qingyuan the positioning of lampheads was restricted too. As a consequence we had to reduce the quantity of lampheads while at the same time increasing the illumination. In this scenario, ARRIMAX became a must! To illuminate the main performance area, 200m x 500m in front of Tian’anmen Tower, only 12 ARRIMAX and 6 ARRI Daylight 18K lampheads were needed due to the light output and the superb quality of illumination with the ARRIMAX. Besides a powerful and even illumination for a big area, were there any other requirements to be met? MQ: As you can see from the pictures, a special frame was set up to position the lampheads on each side of Tian’anmen Tower, very close to the leaders of the L i g h t i n g Central Government and important overseas guests. Safety is always a vital issue and so ARRIMAX’s German TÜV certification was passed to Central Government officials for approval. The safety issues were also checked by ARRI whose quality was highly praised by the Central Government. How well did the lighting system cope with the heavy Beijing rain? MQ: The rain was unusual in Beijing at that time of the year, but we had arranged special plastic covers for each lamphead. These covers protected the lampheads as they warmed up and were then taken off so all the lampheads were working from 7.00pm to 2.00am, without any shutdown! That’s amazing, and a tribute to ARRI’s products. Pearl Guo / Jessica Choy 5 9
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