Apata strategic review; a plan in motion

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apata (annual report 2007/08) 22 From left to right Steve Low Chief Operating Offi cer Steve Low joined Apata in October 2007 after three years as ZESPRI Grower Services Manager. Steve spearheaded the development of the ZESPRI Grower Contact Centre and payment and inventory applications on The Canopy. Steve has held various management roles at companies including SEEKA Kiwifruit Industries, ENZA Cool and Turners & Growers. Steve’s vast horticultural knowledge and acute business acumen are delivering measurable results as he aligns the operational side of the business with Apata’s plans for future growth. Apata Executive team Our key strategic goals to deliver volume growth, drive shareholder value (through increased operational effi ciency) and to introduce more effective service models required specialised expertise at executive management level. Bevan Bayne General Manager Grower Services Bevan joined Apata in late 2007 after 12 years in Senior Management, Sales, and Training roles in large corporates. His most recent role was National Sales Manager at Guardian Healthcare. Prior to that Bevan was a teacher and trainer and it is these skills that have brought him to Apata with a focus on service delivery to growers to support our procurement ambitions.
Colin Reilly Chief Financial Offi cer Colin joined Apata in 2004 on his return from Europe. As Chief Financial Offi cer, he is responsible for all aspects of the fi nance function. Before joining Apata, Colin held senior management positions in Tauranga and abroad, including roles at KPMG, Design Mobel, Reuters and BAA McArthurglen. Colin is a Chartered Accountant and has a Bachelor of Management Studies from the University of Waikato. Two key new appointments The Apata Executive team includes two key new appointments into positions that are instrumental in developing and pushing the strategic review through to the front-line of our organisation. Joining Todd Muller and Colin Reilly are Steve Low, Chief Operating Offi cer since October 2007, and Bevan Bayne, who started as Grower Services General Manager in early December 2007. Building on Apata’s reputation for operational excellence, Steve has a clear mandate to increase organisation productivity and effi ciency and lower costs while supporting Marilyn Haywood and her team to continually strengthen recognised quality and inventory management capabilities. Bevan’s skills bring structure and impetus to the grower services division, managing and driving the vital relationships between Apata growers and the Company. Bevan is in the process of introducing a genuinely different services model, built on helping growers achieve their best possible results. Todd Muller Chief Executive Offi cer Todd joined Apata in January 2007 after eight years in senior management roles at ZESPRI. With a Masters Degree from Waikato University, Todd has worked with the National Party (and then Prime Minister Jim Bolger) and Fonterra, New Zealand’s largest company. Todd’s vast industry experience, strong existing relationships and deep understanding of growers’ needs are proving invaluable as he seeks to position Apata for the future. apata (annual report 2007/08) 23
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Page 3 and 4: Investment for the future Investing
Page 5: Apata Board of Directors Tony Marks

Apata strategic review; a plan in motion

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