Apata strategic review; a plan in motion

apata (annual report 2007/08)
18
We recognised some time ago that the increasingly
intricate consumer market would lead to more complex
requirements for post-harvest operators, and an absolute
imperative for operational effi ciency.
The Company is actively exploring all opportunities to
increase the scale of its operations and to consolidate
and rationalise resources into quicker, smarter and more
economic models.
History shows us that the other key driver of rationalisation,
depressed grower returns, will bring signifi cant changes
within the industry. Structures will change and postharvest
operators with proven track records, established
relationships and forward-looking strategies will be best
placed to emerge as winners.
Apata fruit is shipped from Mt Maunganui and Whangarei to tables around the world
“The European Market is the backbone of ZESPRI
marketing performance and has been for many
years. Covering the continent and the UK, it
is a region with a number of both mature and
very exciting emerging markets. Whether it’s a
consumer in Germany, or a consumer in Spain,
one key attribute stands out - the need for
consistency in quality. Even in our emerging
markets of Russia, India, the Middle East and
Africa the recognition of the efforts in quality that
growers put in is well appreciated. I commend
Apata growers for their focus on delivering a
quality product - it really is important.”
Luc Clerx, ZESPRI GM Europe
Collective supply for systems
effi ciency
In mid-2007 the Company was instrumental in bringing
together 30 million trays under the collective supply
entity, Southlink Supply Limited.
Established primarily to increase supply and systems
effi ciency, Southlink gives Apata a greater industry
presence while maintaining independent pooling
arrangements for growers and our strong track record
in exceptional fruit quality and inventory management.
We will continue to review our supply performance
to ensure we continue to meet all ZESPRI expectations
and improve our overall supply processes and outcomes
for growers.
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