Food Safety & Product Recall - APCO Worldwide
Food Safety & Product Recall - APCO Worldwide
Food Safety & Product Recall - APCO Worldwide
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<strong>Food</strong> <strong>Safety</strong> & <strong>Product</strong> <strong>Recall</strong><br />
engage. protect. rebuild.<br />
Today’s consumer is more educated than<br />
ever about threats to their food supply, and<br />
this sophistication is growing as information<br />
becomes readily available from a multitude of<br />
sources. At the same time, the challenges of<br />
an increasingly globalized food supply chain<br />
are evident when consumers are exposed<br />
to diseases from contaminated ingredients<br />
in imported food products. Furthermore,<br />
regulatory authorities around the world are<br />
becoming more stringent in their oversight of<br />
food safety and recalls, leading to more food<br />
recalls that are highly visible to the public.<br />
Given this heightened oversight and attention,<br />
companies must adapt to the new environment.<br />
Companies need to become more transparent<br />
and proactive in the way they engage with<br />
diverse stakeholders about their food safety<br />
efforts. In the event of a recall, they must<br />
handle the situation in a way that engenders<br />
trust and restores confidence in the company<br />
and food brand that is being challenged.<br />
<strong>APCO</strong> <strong>Worldwide</strong>’s food safety and product recall<br />
practice brings together professionals from the<br />
policy, communication and scientific arenas to<br />
offer counsel and tactical support to companies<br />
at a time when the regulatory landscape is quickly<br />
changing and news flow is instantaneous.<br />
CAPABILITIES<br />
<strong>APCO</strong>’s professionals and senior advisors<br />
help companies effectively communicate their<br />
food safety commitments and actions to key<br />
audiences, including food companies, consumers,<br />
suppliers and regulators. By looking at all of<br />
your stakeholders as conduits of information<br />
to each other, we help strategically manage<br />
your message in a way that has impact. Our<br />
history of successfully managing product<br />
recalls – some very public, others businessto-business<br />
– serves as the foundation for our<br />
holistic approach to food safety issues.<br />
<strong>APCO</strong>’s global team has considerable<br />
sectoral and tactical experience. Senior<br />
members of our team include:<br />
• A former chair of the Codex Alimentarius<br />
Commission, the international food<br />
standards and safety body established by<br />
the <strong>Food</strong> and Agriculture Organization<br />
(FAO) of the United Nations and the<br />
World Health Organization (WHO)<br />
• A former U.S. Department of Agriculture<br />
assistant secretary for food safety<br />
• A food and nutrition policy expert and<br />
practicing dietician, formerly at the<br />
Grocery Manufacturers Association<br />
• A former U.S. <strong>Food</strong> and Drug Administration<br />
chief of consumer education and<br />
information, chief of press relations and<br />
associate commission for public affairs<br />
• A former head of communication from a<br />
global consumer products company<br />
• A former executive responsible for<br />
managing global reputation for major<br />
consumer goods products<br />
• A former chief executive of the <strong>Food</strong><br />
Standards Authority in the UK<br />
• A former chairman of the China<br />
operations of a major international<br />
food and agricultural producer<br />
• A former China general manager<br />
of a leading fast-food brand<br />
OUR EXPERIENCE<br />
<strong>APCO</strong>’s team has experience in a wide<br />
range of issues related to food safety<br />
and product recalls. We have:<br />
• Managed a U.S.-wide recall of black pepper<br />
due to salmonella contamination<br />
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• Worked with one of the world’s largest<br />
consumer product companies to develop a<br />
global crisis and recall training protocol<br />
• Helped a global pet food company<br />
rebuild their reputation following a series<br />
of recalls from a variety of issues<br />
• Supported the U.S. beef industry and<br />
international animal health industry<br />
with issues management and food<br />
safety science communication<br />
• Managed communication around the<br />
largest food recall in the history of the<br />
United States, using a process of localized<br />
spokespeople in key distribution centers<br />
• Provided crisis communication, media<br />
relations and government relations services<br />
to four multinational companies during<br />
the melamine crisis in China (our clients’<br />
products were not contaminated, but as<br />
leading players in the dairy industry in<br />
Asia, their reputations were also at risk)<br />
• Helped several multinational food companies<br />
develop a stakeholder engagement<br />
program to rebuild their reputation in<br />
the aftermath of the melamine crisis<br />
• Advised a number of multinational food<br />
companies on the regulatory framework<br />
affecting food safety and labeling across<br />
Southeast Asia and Greater China<br />
• Developed and executed a communication<br />
strategy for the opening of a client’s first<br />
infant formula manufacturing plant in Asia<br />
FOR FURTHER INFORMATION, PLEASE CONTACT:<br />
Americas<br />
Eliot Hoff<br />
senior director<br />
360 Park Avenue South<br />
11th Floor<br />
New York, NY 10010<br />
United States<br />
tel: +1.212.300.1801<br />
ehoff@apcoworldwide.com<br />
Asia<br />
Berenice Voets<br />
director<br />
1903, 19/F Cambridge House<br />
TaiKoo Place<br />
979 King’s Road<br />
Hong Kong<br />
tel: +852.282.9327<br />
bvoets@apcoworldwide.com<br />
• Managed the communication surrounding<br />
a product recall for a multinational food<br />
company in Saudi Arabia and South Africa<br />
• Handled all media and stakeholder<br />
relations during a precautionary product<br />
recall in Latvia and Lithuania for a major<br />
health care nutrition company<br />
• Facilitated internal strategy workshops<br />
on crisis management protocols and<br />
developed crisis preparedness plans for a<br />
number of multinational food companies<br />
EMEA<br />
Stephanie Lvovich<br />
executive director<br />
90 Long Acre<br />
London<br />
WC2E 9RA<br />
United Kingdom<br />
tel: +44.207.526.3627<br />
slvovich@apcoworldwide.com<br />
To find out how <strong>APCO</strong> makes a difference for our clients, go to www.apcoworldwide.com/clientsuccess.