Global Attitudes & Trends Affecting Cleantech ... - APCO Worldwide

Greg Becker
Barbara Boxer
Jerry Brown
Eric Cantor
Cindy Chavez
Ron Conway
John Doerr
John Donahoe
Anthony Earley
Dean Garfield
Bob Greifeld
Tim Guertin
Ed Lee
Tarkan Maner
Gordon Moore & Steve McCormick
Jim Morgan
Becky Morgan
Mary Nichols
Michelle Rhee
Bill Richardson
Lyndon Rive
KR Sridhar
John Stumpf
Weili Dai

GAME2013
CHANGERS
Ideas, Innovation, Inspiration
Sponsors

Industrialized nations have led the world in technological advancements, and clean tech is
no exception. But a shift is starting to occur as emerging markets are making significant
strides in developing and deploying clean energy technologies. Today, these markets
represent 35 percent of global renewable energy investment, compared to 15 percent in
2004.
Why is this shift occurring and what does it mean for the U.S.?
The economic downturn and natural
gas boom have dampened U.S.
and European support for renewable
energy deployment. A recent
APCO Insight study found
opinion leaders in industrialized
nations continue to support renewable
energy, but view natural gas
as a higher priority because it – not
renewables – is directly linked to economic growth. This is not the perspective of leaders in
many emerging markets.
India has shown the fastest expansion in renewable energy, with investment jumping 62
percent to $12 billion from 2010 to 2011, according to a U.N. report. Favorable policies such
as its National Solar Mission and Renewable Purchase Obligation have India on track to
reach its goal of 20,000 MW of solar power generation by 2022. Indian clean tech companies
that have brought solar-powered lights, cooling, and cooking to their home country
are now moving west, targeting urban markets such as the Silicon Valley.
The United Arab
Emirates... has
invested billions to create
a low-carbon city called
Masdar City, despite the
fact that oil reserves there
are five times that
of the U.S.
By Bill Richardson
Former U.S. Energy Secretary,
U.N. Ambassador and Governor of
New Mexico, Chair of APCO
Worldwide’s Global Political Strategies
Brazil is also undergoing significant growth,
particularly in wind energy, due largely to
incentive programs created in 2004 that
purchase wind power at higher rates than
other energy sources. By 2010, wind farms were
selling power at prices 50 percent lower than
the average price during the incentive
program. In 2011, Brazil’s new renewable
energy investment reached $7 billion, an eight
percent increase from 2010. Today, 6.6 GW of
wind projects are in the pipeline for development.
The United Arab Emirates is an interesting story of diversifying energy supply to strengthen its
economy, create jobs for youth and safeguard the environment. It has invested billions to
41 Game Changers 2013
India has shown the fastest
expansion in renewable
energy, with investment jumping
62 percent to $12 billion
from 2010 to 2011.

Most recent tech purchase:
iPad 2
Last book read:
“Calico Joe”
create a low-carbon city called Masdar City, despite the fact that oil reserves there are five
times that of the U.S.
Fortunately, private sector investment in the U.S. continues, particularly in California where
clean energy start-ups have brought in around $9 billion in venture capital investments in
the past three years – more than all other states combined, according to a Clean Edge
report. In 2011 California passed 1,000 MW of installed solar capacity, an amount equal to
or higher than most nations.
The most successful
way to spur clean tech
investment is for
government to serve
as a catalyst.
Passion outside family/work:
Biking, tennis, riding horses
E-book or paper:
Paper
It’s no coincidence that the largest
investments are occurring in California,
which has the most aggressive renewable
energy mandates in the country. As
with the activity we’re seeing in the
emerging markets, the most successful
way to spur clean tech investment is for
government to serve as a catalyst, working
with the private sector to advance a
clean energy agenda through mandates, incentives, and investments.
To widen the narrowing gap between industrialized and emerging markets, we need more
than individual states leading the way. Congress must adopt an “all-of-the-above” national
energy policy that spurs investment in clean energy resources, helping us transition from
traditional energy sources, diversify and grow our economy, and maintain our competitive
advantage.
Game Changers 2013
42

GAME2013
CHANGERS
Ideas, Innovation, Inspiration
Acknowledgements
Carl Guardino - President & CEO, Silicon Valley Leadership Group
Steve Wright - Vice President, Strategic Communication, Silicon Valley Leadership Group
Samantha James - Communications Associate, Silicon Valley Leadership Group
Colin Buckner - Creative Associate, Silicon Valley Leadership Group
Samantha Hoffman - Communications Coordinator, Silicon Valley Leadership Group
Tavius Woods - Communications Coordinator, Silicon Valley Leadership Group
Josh White - Communications Coordinator, Silicon Valley Leadership Group
Maria Reyes - Communications Coordinator, Silicon Valley Leadership Group
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