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THE OBSERVER | Saturday, December 06, 2008 ENTERTAINMENT | 31<br />

Colour<br />

emphasises<br />

critical information<br />

and conveys a sense<br />

of professionalism<br />

.........................<br />

The decision whether to read or<br />

ignore print ads is made in 2.5<br />

seconds. Using colour can help<br />

ensure that your ad gets<br />

the attention it<br />

deserves.<br />

WWW.OBSERVERXTRA.COM | 519.669.5790 EXT 104<br />

Colour<br />

increases<br />

readers’ attention<br />

span & recall <strong>by</strong><br />

82% * 82% * % * %<br />

Colour<br />

makes an<br />

impression that is<br />

39% * 39% * % * %<br />

more<br />

memorable.<br />

TAKES<br />

THE<br />

LEAD...<br />

Colour<br />

can improve<br />

brand recognition<br />

<strong>by</strong> up to<br />

80% * 80% * % * %<br />

*Sources: Case & Company, Management Consultants; Bureau of Advertising, Colour in Newspaper; Advertising Maritz Motivation, Inc., Southern Illinois<br />

IN PRINT.<br />

ONLINE.<br />

IN PICTURES.<br />

IN DEPTH.

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