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18 | BUSINESS by Derek & Kelly Villemaire- Format & Copy cannot be reproduced without permission from Ultimate Marketing (519) 885-4441 “Temptation Lives Here” Your Underwater Adventure Headquarters 3310 King St. E., Kitchener (near River Rd.) 519-581-1044 www.scubacentre.ca Whether you want to discover the underwater world of scuba diving, or you are a seasoned diver upgrading to the newest lines of equipment, Tri-City Scuba Centre is your full service dive shop. For those getting wet for the first time, the PADI open water sport diving certification course taught by the qualified instructors at Tri- City Scuba Centre is based on safe industry standards recognized world-wide. Courses combine classroom instruction and theory, plus practical in-pool experience & skills evaluation, followed by a written exam and supervised open water dives. Initial costs include the basic snorkeling equipment and course fee, which includes course materials and certification card. Once certified, you may purchase a complete line of scuba equipment from Tri-City Scuba Centre or rent the equipment as needed. As you gain experience, you may choose to enroll in more advanced levels of certification. Tri-City is Kitchener’s only PADI 5 Star Instructor Development Centre. Inexpensive refresher courses are ideal for divers whose skills are a little rusty and are heading south this winter. It was related interest in the sport of diving that led owner Chris Epp to launch Tri-City Scuba Centre on September 1, 2004. Tri-City Scuba Centre features an extensive selection of equipment from Oceanic, Pinnacle, Cressi-Sub, Henderson, Zeagle, Whites, Aeris, Ocean Master, Dive Rite and others. They also provide equipment rentals, repairs, tank hydro-testing and inspections, air fills, plus training/fills for enriched air Nitrox and Trimix. This Holiday Season, treat your family to a gift that is out of the ordinary—a Discover Scuba course from Tri-City Scuba Centre! 75 King St. S., Uptown Waterloo 519-746-3365 (The Shops at Waterloo Town Square) -also in Toronto and Kingston www.heelboy.com For some people, a pair of shoes serves a simple function and buying new shoes doesn’t receive much consideration. For others, however, stylish new shoes that blend fashion with function truly affect how they feel on an emotional level. These people believe that there is the ideal shoe for every event, occasion, mood, outfit or lifestyle situation to help them feel good and look fabulous. For these people, the ultimate temptation lives at Heel Boy. Whether you need shoes for a corporate environment, a dress shoe for a wedding or prom, casual footwear to knock about or sexy styles that complete that little black dress, Heel Boy has brought together a collection of classic designs plus the hottest new looks for the season. The selection of styles, materials, and colours are unsurpassed. Look to such names as Nine West, Steve Madden, Kenneth Cole, Franco Sarto, Hush Puppies, Miss Sixty, Uggs, Colcci, Sorel, etc. Some men’s shoes are also available. The goal of owner Chloe Raincock and the helpful, knowledgeable staff at Heel Boy is to ensure you are completely happy with your purchase. From helping guide your footwear choices to assisting with fittings for the right blend of comfort and function, they are there to guarantee an enjoyable, successful shopping experience. Whether it’s classic pumps, high heels, evening shoes, dress shoes, and more, plus sandals, boots for all seasons, and accessories like handbags—from funky to eclectic, make Heel Boy your destination. Stop in often as new lines are arriving regularly! Life Doesn’t Always Give You Options, Meineke Does.® 355 Weber St. North, Waterloo 519-746-1070 (corner of Columbia St.) www.meineke.com Since 1972, Meineke Car Care Center has become recognized as one of North America’s leaders in mufflers, exhaust systems and brakes, but that’s not all they do. They have evolved into a network of true neighbourhood service and maintenance centres, providing complete automotive service for domestic and import vehicles alike. Whether it’s preventative maintenance and oil changes, engine cooling system and transmission flushes, new CV joints, or expert service for suspension, alignment, steering, climate control, replacement and performance exhausts, plus M.T.O. safety inspections, Meineke covers your every need. The Meineke (pronounced “Mine-A-Key”) location in Waterloo opened in July 1986 and recently came under new ownership. The Congi Family has over 30 years of experience serving the region from B.A.C. Auto Body at 29 Weber Street North in Waterloo (519- 884-9511). Family members include CFL Grey Cup Champion Luca Congi of the Saskatchewan Roughriders. Meineke Car Care Centre Waterloo is overseen by General Manager John Congi, and Shop Mgr. Manny De Amorim. Your Meineke service experience begins with a free visual inspection and estimate. They will then explain technical information into terms anyone can understand, and recommend repair, component replacement or suggest the next anticipated service interval. All work is performed by skilled technicians who have the experience, reference materials and resources to handle today’s complex automotive technology. You also get the peace of mind knowing that the Meineke guarantee backs everything they do and is honoured at over 900 locations across North America. The Latest Fashion With Traditional Service 181 Park St., Waterloo 519-741-9993 (between Union St. & John St., near Clarica bldg.) www.marknunes.ca Finding the right fashions for your image and allowing you to enjoy all the benefits of well tailored clothing is the role of the clothing specialists at Mark Nunes Clothier & Tailors. This company has been dressing men in style since 1999. Owner Mark Nunes brings over 20 years of tailoring experience and is knowledgeable of different body fittings and how they relate to your unique proportions. Mark and the staff can help you to choose colours, fabrics and textures that are complimentary. They may also want to know details of your present wardrobe so that any recommendations will compliment and enhance existing garments. Mark specializes in custom made suits, hand cut and hand sewn using the finest fabrics under their own Bespoke label, plus on-site alterations to ensure that your new garment will fit well and provide unparalleled comfort. From suits and business casual to weekend sportswear and outerwear, something can always be found at Mark Nunes Clothier & Tailors to enliven your fashion sense. Choose from handsome offthe-rack and custom-made suits, shirts, jackets, overcoats, slacks, sweaters, belts and ties. Some of the leading designer labels can be found in their collections. Syd Silver Formals are also available, with attention to fittings second to none. Whether it’s for a wedding, graduation or any other black tie affair, Mark Nunes will ensure you look your best. For personal wardrobe consultation and assistance from people who understand the value and benefits of a long term client/consultant relationship, look no further than Mark Nunes Clothier & Tailors. Also, visit their Styles on Park store at 189 Park Street for fine women’s apparel. Gift Certificates are available just in time for the Holidays! Real Cars For Real Drivers 1069 Victoria St. N., Kitchener 519-342-2614 (near Frederick St.) 1-888-342-2614 296 Victoria St. N., Kitchener 519-749-9802 (at Lancaster St.) 1-866-749-9802 The choice of a used car is a bit more complicated than that of a new car. Not only do you have to choose a make and model, you have to contend with decisions such as mileage, condition, and age. Plus, some additional factors such as financing and warranties carry more importance when you consider a used car. That’s why the decision of where to buy may be equally as important as what to buy. Carimex Auto Sales & Service Ltd. has built a reputation as the ideal destination for those looking for a “good used car”. Owner Ziggy Mioduszewski has retained a sales staff that is courteous, knowledgeable and takes the time to determine a customer’s lifestyle, needs and budget to help guide your choices. Rather than using high pressure sales tactics, they let the quality of the vehicle and their low prices speak for themselves. Carimex features a large selection of 200-250 vehicles on inventory, allowing you compare and test drive a number of cars, trucks, SUVs and vans. You can search their inventory on-line at www.carimex.ca and pre-approve your financing! When you choose a used vehicle from Carimex Auto Sales & Service Ltd., it undergoes a mechanical inspection from their certified technicians on staff, and is cleaned, certified, e-tested and ready for the road when you pick it up. They also handle all the licensing requirements on your behalf. You always get fair value for your trade-in. Pre-owned vehicles from Carimex come with either the balance of the factory warranty or available aftermarket Lubrico warranty for peace of mind. Flexible financing can be arranged on-site (OAC). The Logical Choice for Eyewear 255 King St. N., Waterloo 519-888-0411 (just north of University Ave.) www.opticalillusionsinc.ca At Optical Illusions they know that looking good starts with seeing well! They are committed to offering only the highest quality frames and newest lens technologies to ensure you of the clearest, sharpest, most comfortable vision you have ever experienced. Dispensing Opticians Randy L. Smart and Doug Sulkowski, the qualified, experienced eyewear consultants at Optical Illusions, have worked with customers to make sure that their eyewear is fitted expertly. Optical Illusions has eyewear fashions to define or recreate your image. Whether it’s something fun and flirtatious, classic and conservative styles, or fashion forward styles that keep from aging you unnecessarily, they have you covered. From plastic frames and strong, lightweight metal frames to hot new “rimless” styles, Optical Illusions has brought together a collection to satisfy the most discriminating tastes. Look to such brands as Giorgio Armani, Calvin Klein, Silhouette, Gucci, Emporio Armani, Tommy Hilfiger, Guess, Modo, Elizabeth Arden, Fysh, Oxydo, Gant, Jai Kudo, Oakley and others. Sooth your eyes from bright light and the sun’s harmful rays with sunglass solutions from Optical Illusions. You can get cool designer brands, custom clip-ons fabricated on-site, prescription sunglasses, or photochromatic lenses that darken automatically in sunlight. Eye exams can be arranged on-site for your convenience. Repairs and adjustments are no problem. Optical Illusions Inc. has been a truly full service eyewear solution since 1995. THE OBSERVER | Saturday, December 06, 2008 4 Hachborn St., (west off King St.) St. Jacobs 519-664-3307 1-800-203-9623 www.reichards.com Reichard’s specializes in supplies for quilters. Quilting is a needlework process in which layers of a quilt (wadding sandwiched between two layers of fabric) are attached to each other with continuous stitches, either by hand or with a sewing machine. The stitching of patterns into the quilt layers add strength and decoration to the quilt. The quilt is used primarily as a bed covering, or in different shapes as a decorative piece adorning a wall, folded over a chest, as a framed masterpiece, etc. North Americans have adopted quilts as a symbol of what they value about themselves and their family, local or national history. With a history dating back to 1924 in Elmira, Reichard’s has been operating from St. Jacobs since October 7, 2008. The store is owned and operated by Leslie Irvine, who along with her staff will help you choose the products to meet your needs. Reichard’s can supply everything you need including over 5,000 bolts of beautiful cotton fabrics, plus batting, frames, hoops, notions and more. They are also a dealer for the line of Baby Lock sergers and sewing machines. The staff at Reichard’s will help you cut the right amount of material that you need. They can also offer helpful advice drawn from years of experience to help you succeed with your project. People of all ages and backgrounds are attracted to quilting as an independent activity or done in the fellowship of friends. The quilting bee conjures up an image of community members working together on patterns that have been passed down through the generations. Whether it’s someone who has been creating quilts all their lives or a newcomer looking for quilting classes to learn the art of quilting, Reichard’s is a destination for the supplies, advice and service you need under one roof. Service Comes First… Quality Comes Naturally 105 Northland Rd. Unit D Waterloo 519-885-2739 www.brewhouse.ca Whatever your taste, you can make a sensational wine or beer to call your own with the help of owners Wade Borden, Shawn Voisin and the specialists at The Brew House—the oldest operating brew on premises in Ontario, founded 20 years ago. When it comes to Wine, The Brew House allows you to choose from over 100 varieties of red and white wines, fruit wines, sherry, port or ice wine styles, made from the finest 100% pure varietal grape juices and concentrates from Winexpert. They also offer refreshing wine coolers, ciders, and hard lemonade. It takes you just a few minutes to mix the yeast, juice and other ingredients that make your great wine. Then, for four to eight weeks, The Brew House’s staff will monitor and tend to your wine until fermentation is complete. At that time, you come back to The Brew House for about 30 minutes, to bottle, cork, seal and label your wine using the latest in easy-to-use automated equipment. Plus, you can choose from a large selection of wine labels to make your finished wine look as great as it tastes—perfect for wedding wines. If you prefer Beer, a big difference with The Brew House is that their unfermented beer or “WORT”, a boiled mixture consisting of malt, hops and water, can be pre-made for you in custom kettles by the staff. With their “Brew For You Service”, the customer need only add the yeast to a fermenting vessel, cutting the actual brew time from the traditional 45-60 minutes to about 5 minutes. Return 2-3 weeks later to The Brew House to bottle or can your ready to drink, all-natural brew—it’s that easy! A keg and draft set-up is available for parties and special occasions. From the large, clean facility with great parking to the carry-in/out service, The Brew House is all about Service & Quality. Gift certificates are available—ideal for the Holiday Season! The Home Makeover Specialists! 1486 Victoria St. N., Kitchener 519-570-3380 (at Lackner Blvd. light) www.simpsonsflooring.ca Your home receives plenty of activity and routine daily. From the viewpoint of how a home makes you feel, each has its own personality and style—just like you. It is the personal touches that make them unique, enhancing their functionality and fashion. If you are tired of the scenery in your home, maybe it is time for a makeover from Simpsons Flooring & Home Makeover Centre. It all begins with a personal visit to their newly remodeled showroom at the 10,000 square foot store, where some of the most current flooring products in the industry are displayed to help inspire you. Let the experienced, non-commissioned sales team at Simpsons Flooring & Home Makeover Centre help you choose flooring that really speaks to you. They offer the newest designs in tile, including ceramic, porcelain, natural stone, stainless steel tile, etc. They have a large selection of hardwood flooring, beautiful carpet and area rugs, resilient vinyl, laminates and more. More than just name brand flooring at big box pricing, Simpsons Flooring has introduced an Extreme Home Makeover division to consult, create, inspire and remodel—a total solution from concept to completion. Owners Dwayne & Karen Mitchell have brought together a team of qualified designers, licensed insured trades and other specialists whose aim is to ensure the highest quality service standards backed by a full warranty. They want to provide practical and affordable renovations that will enhance your lifestyle and leave you smiling. From bathrooms and kitchens to decks, basement finishing or additions, they can do it all. Stop in soon or call to arrange your inhome consultation.

THE OBSERVER | Saturday, December 06, 2008 BUSINESS | 19 »FOOD FOR THOUGHT | OWEN ROBERTS Molecular farming targets magic bullets New companies forming in the current economic environment are rare, but here’s one: Plantform. It’s a biotechnology enterprise, emerging after years of research which have established Guelph and Plantform’s co-founder, University of Guelph environmental biologist Prof. Chris Hall and his research group, as leaders in molecular farming. Hall described the fledgling venture as part of a presentation he made last month at the university for the News@ Noon newsmaker series, sponsored by the University of Guelph/Ontario Ministry of Agriculture, Food and Rural Affairs partnership. It’s a testament to how far he’s come in the past decade that he’s been putting diseasefighting antibodies into plants, part of that time as the prestigious Canada Research Chair in Recombinant Antibody Technology. Antibodies, says Hall, are magic bullets. They’re the defense mechanisms the animal world naturally mounts when an infectious agent enters the body. When they’re introduced through biotechnology into the plant’s genetic code, the plant will go on to produce seed with the antibodies. Later, grown plants can be harvested and the antibodies extracted. In these plants, antibodies are relatively easy to find, because they don’t occur there naturally. Hall’s been us- Home Holidays for the 25% OFF All Regular Priced, In-Stock * Sale Ends December 24, 2008 ing tobacco for his studies, because it’s a non-food plant, and compared to most North American plants, its leaves are huge, so it generates significant biomass. That means he can harvest more antibodies per plant. And those antibodies are needed now. A treatment for one type of breast cancer is a commercial antibody-based drug, administered to as many as 10,000 Canadians annually. It’s expensive – more than $30,000 for a year’s treatment – and Hall believes a generic version of this antibody could be created much more affordably, in plants. Indeed, his research group has already produced small quantities in tobacco. Now, they’re testing it to make sure it behaves the same way as the commercial version, and to decide whether it goes on to clinical trials. Antibodies have many other uses, too. And that’s where Hall’s Ontario Agricultural College training comes in – antibodies can also be left in plants to give them resistance to certain environmental contaminants. For example, some 17 students and technicians in Hall’s laboratory are working with him on a way to give greenhouse plants resistance to a pesky blight- and rot fungus called Pythium aphanidermatum. It spreads quickly by spores, and currently has no effective control. The antibody they’re working towards would help plants put up resistance to infection caused by the spores of the fungus. Another use being developed in Hall’s laboratory is bioactive paper, in which the harvested antibodies can be bound No high pressure sales, just quality products at competitive prices. Visit our appliance dept. to paper as a coating, to capture disease-causing agents called pathogens. Pathogens that come in contact with the antibody on the paper would be captured, and then taken out of commission. Hall envisions filters can be made from this antibody-based paper to remove pathogens from water in home applications, as well as largescale city water facilities. In fact, Hall believes all kinds of products are possible with this antibodybased paper – protective clothing, air filters, face masks, food packaging and biohazard detection, just to name a few. A company’s start-up costs for this kind of antibody technology is signifi- Confused? We can help. Tax-Free Savings Account A Fresh Approach to Your Savings Your Values Your Credit Union HOURS Mon.-Thurs. 8-6 | Fridays 8-9 | Saturdays 8-5 | Sundays 12-5 1421 King St. N, Downtown St. Jacobs | 519-664-3301 www.homefurniture.ca cant. But after that, Hall says, production costs are low, less than a few dollars per gram. He’s certain they’ll be needed – in fact, he’s predicting a capacity crunch. But the process needs streamlining to extract the antibodies in pure form from tobacco, and new technology must be developed to make purification from plants efficient and affordable. That’s where Plantform comes in. Hall hopes it’s an answer to not only the production of inexpensive antibodies, but also to the purification problems associated with getting the antibodies out of plants. We can hope he’s right, and that his magic bullet is not far away. Serving members of Mennonite, Amish and Brethren in Christ churches across Ontario. www.mscu.com CELEBRATING 30 1978 - 2008 YEARS NOW EARN AEROPLAN ® MILES ®Aeroplan is a registered trademark of Aeroplan Limited Partnership.

18 | BUSINESS<br />

<strong>by</strong> Derek & Kelly Villemaire- Format & Copy cannot be reproduced without permission from Ultimate Marketing (519) 885-4441<br />

“Temptation Lives Here”<br />

Your<br />

Underwater<br />

Adventure<br />

Headquarters<br />

3310 King St. E.,<br />

Kitchener<br />

(near River Rd.)<br />

519-581-1044<br />

www.scubacentre.ca<br />

Whether you want to discover the underwater world of scuba<br />

diving, or you are a seasoned diver upgrading to the newest lines of<br />

equipment, Tri-City Scuba Centre is your full service dive shop.<br />

For those getting wet for the first time, the PADI open water sport<br />

diving certification course taught <strong>by</strong> the qualified instructors at Tri-<br />

City Scuba Centre is based on safe industry standards recognized<br />

world-wide. Courses combine classroom instruction and theory, plus<br />

practical in-pool experience & skills evaluation, followed <strong>by</strong> a written<br />

exam and supervised open water dives. Initial costs include the<br />

basic snorkeling equipment and course fee, which includes course<br />

materials and certification card. Once certified, you may purchase a<br />

complete line of scuba equipment from Tri-City Scuba Centre or<br />

rent the equipment as needed. As you gain experience, you may<br />

choose to enroll in more advanced levels of certification. Tri-City is<br />

Kitchener’s only PADI 5 Star Instructor Development Centre.<br />

Inexpensive refresher courses are ideal for divers whose skills are a<br />

little rusty and are heading south this winter.<br />

It was related interest in the sport of diving that led owner Chris<br />

Epp to launch Tri-City Scuba Centre on September 1, 2004.<br />

Tri-City Scuba Centre features an extensive selection of<br />

equipment from Oceanic, Pinnacle, Cressi-Sub, Henderson, Zeagle,<br />

W<strong>hit</strong>es, Aeris, Ocean Master, Dive Rite and others. They also<br />

provide equipment rentals, repairs, tank hydro-testing and<br />

inspections, air fills, plus training/fills for enriched air Nitrox and<br />

Trimix.<br />

This Holiday Season, treat your family to a gift that is out of the<br />

ordinary—a Discover Scuba course from Tri-City Scuba Centre!<br />

75 King St. S., Uptown Waterloo 519-746-3365<br />

(The Shops at Waterloo Town Square)<br />

-also in Toronto and Kingston www.heelboy.com<br />

For some people, a pair of shoes serves a simple function and<br />

buying new shoes doesn’t receive much consideration. For others,<br />

however, stylish new shoes that blend fashion with function truly<br />

affect how they feel on an emotional level. These people believe that<br />

there is the ideal shoe for every event, occasion, mood, outfit or<br />

lifestyle situation to help them feel good and look fabulous. For these<br />

people, the ultimate temptation lives at Heel Boy.<br />

Whether you need shoes for a corporate environment, a dress<br />

shoe for a wedding or prom, casual footwear to knock about or sexy<br />

styles that complete that little black dress, Heel Boy has brought<br />

together a collection of classic designs plus the hottest new looks for<br />

the season. The selection of styles, materials, and colours are<br />

unsurpassed. Look to such names as Nine West, Steve Madden,<br />

Kenneth Cole, Franco Sarto, Hush Puppies, Miss Sixty, Uggs,<br />

Colcci, Sorel, etc. Some men’s shoes are also available.<br />

The goal of owner Chloe Raincock and the helpful,<br />

knowledgeable staff at Heel Boy is to ensure you are completely<br />

happy with your purchase. From helping guide your footwear<br />

choices to assisting with fittings for the right blend of comfort and<br />

function, they are there to guarantee an enjoyable, successful<br />

shopping experience.<br />

Whether it’s classic pumps, high heels, evening shoes, dress<br />

shoes, and more, plus sandals, boots for all seasons, and<br />

accessories like handbags—from funky to eclectic, make Heel Boy<br />

your destination. Stop in often as new lines are arriving regularly!<br />

Life Doesn’t<br />

Always Give<br />

You Options,<br />

Meineke Does.®<br />

355 Weber St. North, Waterloo 519-746-1070<br />

(corner of Columbia St.) www.meineke.com<br />

Since 1972, Meineke Car Care Center has become recognized as<br />

one of North America’s leaders in mufflers, exhaust systems and<br />

brakes, but that’s not all they do. They have evolved into a network<br />

of true neighbourhood service and maintenance centres, providing<br />

complete automotive service for domestic and import vehicles alike.<br />

Whether it’s preventative maintenance and oil changes, engine<br />

cooling system and transmission flushes, new CV joints, or expert<br />

service for suspension, alignment, steering, climate control,<br />

replacement and performance exhausts, plus M.T.O. safety<br />

inspections, Meineke covers your every need.<br />

The Meineke (pronounced “Mine-A-Key”) location in Waterloo<br />

opened in July 1986 and recently came under new ownership. The<br />

Congi Family has over 30 years of experience serving the region<br />

from B.A.C. Auto Body at 29 Weber Street North in Waterloo (519-<br />

884-9511). Family members include CFL Grey Cup Champion Luca<br />

Congi of the Saskatchewan Roughriders. Meineke Car Care Centre<br />

Waterloo is overseen <strong>by</strong> General Manager John Congi, and Shop<br />

Mgr. Manny De Amorim.<br />

Your Meineke service experience begins with a free visual<br />

inspection and estimate. They will then explain technical information<br />

into terms anyone can understand, and recommend repair,<br />

component replacement or suggest the next anticipated service<br />

interval. All work is performed <strong>by</strong> skilled technicians who have the<br />

experience, reference materials and resources to handle today’s<br />

complex automotive technology. You also get the peace of mind<br />

knowing that the Meineke guarantee backs everything they do and<br />

is honoured at over 900 locations across North America.<br />

The Latest Fashion With Traditional Service<br />

181 Park St., Waterloo 519-741-9993<br />

(between Union St. & John St., near Clarica bldg.)<br />

www.marknunes.ca<br />

Finding the right fashions for your image and allowing you to enjoy<br />

all the benefits of well tailored clothing is the role of the clothing<br />

specialists at Mark Nunes Clothier & Tailors.<br />

This company has been dressing men in style since 1999. Owner<br />

Mark Nunes brings over 20 years of tailoring experience and is<br />

knowledgeable of different body fittings and how they relate to your<br />

unique proportions. Mark and the staff can help you to choose<br />

colours, fabrics and textures that are complimentary. They may also<br />

want to know details of your present wardrobe so that any<br />

recommendations will compliment and enhance existing garments.<br />

Mark specializes in custom made suits, hand cut and hand sewn<br />

using the finest fabrics under their own Bespoke label, plus on-site<br />

alterations to ensure that your new garment will fit well and provide<br />

unparalleled comfort.<br />

From suits and business casual to weekend sportswear and<br />

outerwear, something can always be found at Mark Nunes Clothier<br />

& Tailors to enliven your fashion sense. Choose from handsome offthe-rack<br />

and custom-made suits, shirts, jackets, overcoats, slacks,<br />

sweaters, belts and ties. Some of the leading designer labels can be<br />

found in their collections.<br />

Syd Silver Formals are also available, with attention to fittings<br />

second to none. Whether it’s for a wedding, graduation or any other<br />

black tie affair, Mark Nunes will ensure you look your best.<br />

For personal wardrobe consultation and assistance from people<br />

who understand the value and benefits of a long term<br />

client/consultant relationship, look no further than Mark Nunes<br />

Clothier & Tailors. Also, visit their Styles on Park store at 189 Park<br />

Street for fine women’s apparel.<br />

Gift Certificates are available just in time for the Holidays!<br />

Real Cars For Real Drivers<br />

1069 Victoria St. N., Kitchener 519-342-2614<br />

(near Frederick St.) 1-888-342-2614<br />

296 Victoria St. N., Kitchener 519-749-9802<br />

(at Lancaster St.) 1-866-749-9802<br />

The choice of a used car is a bit more complicated than that of a<br />

new car. Not only do you have to choose a make and model, you<br />

have to contend with decisions such as mileage, condition, and age.<br />

Plus, some additional factors such as financing and warranties carry<br />

more importance when you consider a used car. That’s why the<br />

decision of where to buy may be equally as important as what to buy.<br />

Carimex Auto Sales & Service Ltd. has built a reputation as the<br />

ideal destination for those looking for a “good used car”. Owner<br />

Ziggy Mioduszewski has retained a sales staff that is courteous,<br />

knowledgeable and takes the time to determine a customer’s<br />

lifestyle, needs and budget to help guide your choices. Rather than<br />

using high pressure sales tactics, they let the quality of the vehicle<br />

and their low prices speak for themselves.<br />

Carimex features a large selection of 200-250 vehicles on<br />

inventory, allowing you compare and test drive a number of cars,<br />

<strong>truck</strong>s, SUVs and vans. You can search their inventory on-line at<br />

www.carimex.ca and pre-approve your financing!<br />

When you choose a used vehicle from Carimex Auto Sales &<br />

Service Ltd., it undergoes a mechanical inspection from their<br />

certified technicians on staff, and is cleaned, certified, e-tested and<br />

ready for the road when you pick it up. They also handle all the<br />

licensing requirements on your behalf. You always get fair value for<br />

your trade-in.<br />

Pre-owned vehicles from Carimex come with either the balance of<br />

the factory warranty or available <strong>after</strong>market Lubrico warranty for<br />

peace of mind. Flexible financing can be arranged on-site (OAC).<br />

The Logical<br />

Choice for<br />

Eyewear<br />

255 King St. N., Waterloo 519-888-0411<br />

(just north of University Ave.)<br />

www.opticalillusionsinc.ca<br />

At Optical Illusions they know that looking good starts with seeing<br />

well! They are committed to offering only the highest quality frames<br />

and newest lens technologies to ensure you of the clearest,<br />

sharpest, most comfortable vision you have ever experienced.<br />

Dispensing Opticians Randy L. Smart and Doug Sulkowski, the<br />

qualified, experienced eyewear consultants at Optical Illusions,<br />

have worked with customers to make sure that their eyewear is fitted<br />

expertly.<br />

Optical Illusions has eyewear fashions to define or recreate your<br />

image. Whether it’s something fun and flirtatious, classic and<br />

conservative styles, or fashion forward styles that keep from aging<br />

you unnecessarily, they have you covered. From plastic frames and<br />

strong, lightweight metal frames to hot new “rimless” styles, Optical<br />

Illusions has brought together a collection to satisfy the most<br />

discriminating tastes. Look to such brands as Giorgio Armani, Calvin<br />

Klein, Silhouette, Gucci, Emporio Armani, Tommy Hilfiger, Guess,<br />

Modo, Elizabeth Arden, Fysh, Oxydo, Gant, Jai Kudo, Oakley and<br />

others.<br />

Sooth your eyes from bright light and the sun’s harmful rays with<br />

sunglass solutions from Optical Illusions. You can get cool designer<br />

brands, custom clip-ons fabricated on-site, prescription sunglasses,<br />

or photochromatic lenses that darken automatically in sunlight.<br />

Eye exams can be arranged on-site for your convenience. Repairs<br />

and adjustments are no problem. Optical Illusions Inc. has been a<br />

truly full service eyewear solution since 1995.<br />

THE OBSERVER | Saturday, December 06, 2008<br />

4 Hachborn St.,<br />

(west off King St.)<br />

St. Jacobs<br />

519-664-3307<br />

1-800-203-9623<br />

www.reichards.com<br />

Reichard’s specializes in supplies for quilters. Quilting is a<br />

needlework process in which layers of a quilt (wadding sandwiched<br />

between two layers of fabric) are attached to each other with<br />

continuous stitches, either <strong>by</strong> hand or with a sewing machine. The<br />

stitching of patterns into the quilt layers add strength and decoration<br />

to the quilt. The quilt is used primarily as a bed covering, or in<br />

different shapes as a decorative piece adorning a wall, folded over a<br />

chest, as a framed masterpiece, etc. North Americans have adopted<br />

quilts as a symbol of what they value about themselves and their<br />

family, local or national history.<br />

With a history dating back to 1924 in Elmira, Reichard’s has been<br />

operating from St. Jacobs since October 7, 2008. The store is owned<br />

and operated <strong>by</strong> Leslie Irvine, who along with her staff will help you<br />

choose the products to meet your needs.<br />

Reichard’s can supply everything you need including over 5,000<br />

bolts of beautiful cotton fabrics, plus batting, frames, hoops, notions<br />

and more. They are also a dealer for the line of Ba<strong>by</strong> Lock sergers<br />

and sewing machines.<br />

The staff at Reichard’s will help you cut the right amount of<br />

material that you need. They can also offer helpful advice drawn<br />

from years of experience to help you succeed with your project.<br />

People of all ages and backgrounds are attracted to quilting as an<br />

independent activity or done in the fellowship of friends. The quilting<br />

bee conjures up an image of community members working together<br />

on patterns that have been passed down through the generations.<br />

Whether it’s someone who has been creating quilts all their lives or<br />

a newcomer looking for quilting classes to learn the art of quilting,<br />

Reichard’s is a destination for the supplies, advice and service you<br />

need under one roof.<br />

Service Comes First…<br />

Quality Comes<br />

Naturally<br />

105 Northland Rd.<br />

Unit D<br />

Waterloo<br />

519-885-2739<br />

www.brewhouse.ca<br />

Whatever your taste, you can make a sensational wine or beer to<br />

call your own with the help of owners Wade Borden, Shawn Voisin<br />

and the specialists at The Brew House—the oldest operating brew<br />

on premises in Ontario, founded 20 years ago.<br />

When it comes to Wine, The Brew House allows you to choose<br />

from over 100 varieties of red and w<strong>hit</strong>e wines, fruit wines, sherry,<br />

port or ice wine styles, made from the finest 100% pure varietal<br />

grape juices and concentrates from Winexpert. They also offer<br />

refreshing wine coolers, ciders, and hard lemonade.<br />

It takes you just a few minutes to mix the yeast, juice and other<br />

ingredients that make your great wine. Then, for four to eight weeks,<br />

The Brew House’s staff will monitor and tend to your wine until<br />

fermentation is complete. At that time, you come back to The Brew<br />

House for about 30 minutes, to bottle, cork, seal and label your wine<br />

using the latest in easy-to-use automated equipment. Plus, you can<br />

choose from a large selection of wine labels to make your finished<br />

wine look as great as it tastes—perfect for wedding wines.<br />

If you prefer Beer, a big difference with The Brew House is that<br />

their unfermented beer or “WORT”, a boiled mixture consisting of<br />

malt, hops and water, can be pre-made for you in custom kettles <strong>by</strong><br />

the staff. With their “Brew For You Service”, the customer need only<br />

add the yeast to a fermenting vessel, cutting the actual brew time<br />

from the traditional 45-60 minutes to about 5 minutes. Return 2-3<br />

weeks later to The Brew House to bottle or can your ready to drink,<br />

all-natural brew—it’s that easy! A keg and draft set-up is available for<br />

parties and special occasions.<br />

From the large, clean facility with great parking to the carry-in/out<br />

service, The Brew House is all about Service & Quality. Gift<br />

certificates are available—ideal for the Holiday Season!<br />

The Home Makeover Specialists!<br />

1486 Victoria St. N., Kitchener 519-570-3380<br />

(at Lackner Blvd. light) www.simpsonsflooring.ca<br />

Your home receives plenty of activity and routine daily. From the<br />

viewpoint of how a home makes you feel, each has its own<br />

personality and style—just like you. It is the personal touches that<br />

make them unique, enhancing their functionality and fashion. If you<br />

are tired of the scenery in your home, maybe it is time for a makeover<br />

from Simpsons Flooring & Home Makeover Centre.<br />

It all begins with a personal visit to their newly remodeled<br />

showroom at the 10,000 square foot store, where some of the most<br />

current flooring products in the industry are displayed to help inspire<br />

you.<br />

Let the experienced, non-commissioned sales team at Simpsons<br />

Flooring & Home Makeover Centre help you choose flooring that<br />

really speaks to you. They offer the newest designs in tile, including<br />

ceramic, porcelain, natural stone, stainless steel tile, etc. They have<br />

a large selection of hardwood flooring, beautiful carpet and area<br />

rugs, resilient vinyl, laminates and more.<br />

More than just name brand flooring at big box pricing, Simpsons<br />

Flooring has introduced an Extreme Home Makeover division to<br />

consult, create, inspire and remodel—a total solution from concept to<br />

completion.<br />

Owners Dwayne & Karen Mitchell have brought together a team<br />

of qualified designers, licensed insured trades and other specialists<br />

whose aim is to ensure the highest quality service standards backed<br />

<strong>by</strong> a full warranty. They want to provide practical and affordable<br />

renovations that will enhance your lifestyle and leave you smiling.<br />

From bathrooms and kitchens to decks, basement finishing or<br />

additions, they can do it all. Stop in soon or call to arrange your inhome<br />

consultation.

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