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Fish Reception - SEAT Global

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Conclusions<br />

• Pangasius product attributes are multi-faceted<br />

• Compliant and competitive Value chain<br />

infrastructure<br />

• Diversity & complexity of international trade<br />

infers parallel communications challenges<br />

• Small – large transnational producers all<br />

communicating in discrete & overlapping<br />

markets<br />

Questions?<br />

Conclusions<br />

• Pangasius has scope to occupy many market<br />

positions due to low production cost:<br />

~ price-competitive market segments<br />

~ higher profits in upmarket segments<br />

~ impacts of global food price increases<br />

• Emergent opportunities for more diverse positions<br />

trading upon eco-merits<br />

• Competing & more complex fish & food messages<br />

• Pangasius-compliant Quality, environmental &<br />

organic certification schemes are likely to gain<br />

impetus as food safety, traceability & ethical issues<br />

become paramount<br />

• Pangasius: one of the key future global species<br />

20/04/2011<br />

7

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